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383 Buyer courses

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Follow-Through: Preventing Buyer's Remorse

5.0(9)

By Chart Learning Solutions

Buyer's remorse is emotional regret after a purchase. Buyer's remorse is a natural human reaction emerging from a sense of caution and doubt over a decision. Understand the causes of buyer's remorse and how you could be in control to prevent buyer's remorse. LEARNING OBJECTIVES Explain the causes of buyer's remorse, Prevent buyer's remorse, Describe how to avoid seller's remorse TARGET AUDIENCE Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Follow-Through: Preventing Buyer's Remorse
Delivered Online On Demand
£34.95

Closing Sales: Confirming Different Buyer Styles

5.0(9)

By Chart Learning Solutions

Understand how you can identify the four buying styles from the definite-maybe buyers, impulse buyers, investigators and hard-bargainers. Discover the various strategies to apply to each of the buying styles and how to manage them. LEARNING OBJECTIVES Describe clues for identifying the four buying styles, Implement strategies how develop behavioral flexibility to confirm more sales, Explain the effects of stress on buying decisions TARGET AUDIENCE Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Closing Sales: Confirming Different Buyer Styles
Delivered Online On Demand
£34.95

Professional Certificate Course in Managing Customer Experience Communication in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

"This course aims to explore the intricate link between buyer behavior and effective promotional strategies, emphasizing e-consumer behavior within the digital landscape. Participants will delve into the pivotal role of digital technologies in elevating customer experience, leveraging algorithms, artificial intelligence, mastering online complaint resolution, and post-purchase management. Moreover, it covers integrated marketing communications and relationship marketing, equipping learners with the expertise to assess marketing metrics for proficient customer relationship management upon completion." "After completing this course successfully, learners will gain proficiency in the following key areas: * Understanding buyer behavior and effective promotional strategies. * Analyzing e-consumer behavior in the digital realm. * Implementing digital technologies to enhance customer experience. * Harnessing algorithms and Artificial Intelligence for effective utilization. * Excelling in online complaint handling and post-purchase management. * Implementing integrated marketing communications and relationship marketing strategies. * Evaluating marketing metrics for proficient customer relationship management." This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. It will examine the impact of digital technologies on customer experience, including the use of algorithms and artificial intelligence. The course will also cover topics such as online complaint handling and post-purchase management, integrated marketing communications, and relationship marketing. Additionally, students will learn how to evaluate marketing metrics to manage customer relationships effectively. This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. * VIDEO - COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * MANAGING CUSTOMER EXPERIENCE COMMUNICATION Self-paced pre-recorded learning content on this topic. * MANAGING CUSTOMER EXPERIENCE COMMUNICATION Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. * Customer Experience Communication Manager * Customer Journey Communication Specialist * Experience Design and Communications Lead * Customer Relations Communications Coordinator * Brand Experience Manager * Customer Engagement Strategist * Digital Customer Experience Manager * Customer Experience Communications Analyst * User Experience Communication Consultant * Customer Insight and Engagement Officer     AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 3 CPD Hours LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

Professional Certificate Course in Managing Customer Experience Communication in London 2024
Delivered Online On Demand
£49

CREATING AN INTERNATIONAL STRATEGY

By Export Unlocked Limited

Module 3 This module aims to develop knowledge and understanding as to how an organisation develops an international trade strategy. It includes establishing export goals, undertaking research into potential markets, developing an international pricing strategy, investigating shipping and logistics, marketing and promotion, documentation, distribution and review and monitoring. Agenda * Planning * Organisation mapping * Research   * Cultural differences * Applicable laws and regulations * Website management * Social media * Marketing strategies * Target marketing * Buyer attraction   * Export documentation * Licences and permits. * Currency * Certificates of Origin * Taxes * Excise duty * Exchange rates * Business competitors * Organisational structure * Cost   * Customs brokers * Freight forwarding costs. * Fees and duties associated with international trade transactions * Labelling and packaging * Distributors. * Retailers * Wholesalers   Examination: Certificate on completion and Pass on Multiple Choice Multiple choice questionnaire Credits: 1

CREATING AN INTERNATIONAL STRATEGY
Delivered Online4 hours, Sept 25th, 08:30
£395

Sale & Purchase of Oil & Gas Properties

By Asia Edge

ABOUT THIS TRAINING A variety of factors such as prices for crude oil and natural gas, liability exposure, and relations with host countries, present an opportunity for investors looking to acquire assets without taking on elements of exploration and market risk. Conversely, operators want to ensure that they are in the best position to monetise the disposal of interests in their portfolios. The material in this course covers the range of considerations that occur in the sale and purchase of upstream oil and gas properties. They include structuring (asset sale, share transfer, merger, interest swaps, and farm-outs), process (tender, direct negotiation, due diligence, preliminary and final agreements, closing and post-closing adjustments) and how funding is structured (credit agreements and reserve base lending). Training Objectives Upon completion of this course, participants will be able to: * Plan and prepare for the sale or purchase of upstream oil and gas properties * Select and structure the type of transaction best suit to the position of the Buyer and Seller * Conduct and evaluate the commercial, operational, and legal aspects of due diligence * Negotiate and document the terms and conditions contained in sale and purchase agreements for oil and gas properties * Conduct post-closing adjustments in the sale and purchase of operating properties * Assist in the negotiation of credit arrangements to fund the purchase of oil and gas properties Target Audience This course has been specifically designed for commercial, operating, legal and financial professionals involved in the sale and purchase of upstream oil and gas properties whose roles include: * Conducting tenders for the sale of exploration and operating interests * Performing due diligence reviews * Negotiating preliminary and definitive agreements * Arranging credit agreements and other types of funding Course Level * Basic or Foundation Trainer Your expert course leader is an international legal expert in petroleum law who is based in Scotland. He received the degrees of Juris Doctor from the University of Wyoming and LLM-Energy Law from the University of Utah. He has been listed in the Guide to the World's Leading Energy and Natural Resources Lawyers. In over 30 years of practice, he has been chief legal officer in petroleum companies, consultant to development banks and aid programmes, and law professor. His private sector experience included positions as General Counsel of the Petroleum Corporation of New Zealand and Chief Legal Officer for Sinclair Oil Corporation in the United States. He has been a consultant to the Asian Development Bank, The World Bank and the European Investment Bank on petroleum sector policy, gas sales agreements, and production sharing contracts. This has included assignments in Cambodia, Bangladesh, India, Indonesia, Laos, Pakistan, Papua New Guinea, Philippines, and Vietnam. Your expert course leader has been an adviser and trainer on negotiations for various petroleum companies including BP, BG Group, Gazprom, KazMunayGas, Perushaan Gas Negera, Pertamina, PETRONAS, Philippine National Oil Corporation, Total, Shell and Statoil. He was appointed by Economic Community of West African States (ECOWAS) as the lead negotiator on behalf of four West African governments for the West African Gas Pipeline Project. His academic credentials include an appointment as Distinguished Visiting Professor for Oil & Gas Law at the University of Wyoming. He is currently Honourary Professor for International Petroleum Law at the University of Dundee Centre for Energy, Petroleum & Mineral Law and Policy. At CEPMLP, he has been the Course Director and principal instructor for seminars on Petroleum Industry Negotiations, Petroleum Service Contracts, Gas Industry Contracts, and Downstream Petroleum Law. He is the course author of International Comparative Petroleum Law. His publications include A Framework for Negotiating and Documenting International Petroleum Transactions and A Framework for Negotiating and Managing Production Sharing Contracts and Related Agreements. His academic work has been published in the Land and Water Law Review, Tulsa Law Journal and Journal of Comparative and International Law. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

Sale & Purchase of Oil & Gas Properties
Delivered in-person, on-request, onlineDelivered Online & In-Person in Internationally
£3009 to £3499

Professional Certificate in Fundamentals Of International Sales Contracts in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

This course explores the international legal landscape of sales contracts and reflects on the scope and provisions of the Vienna Convention for the international sale of goods. The course introduces some fundamental concepts, explains the obligations of the seller and buyer under the CISG and analyse remedies offered to the buyer and seller under the Vienna convention. The course also introduces fundamental concepts such as the foreign exchange markets and various payment methods in international trade. After the successful completion of this course, the learner will be able to; * Understand the international textual foundations of international sales contracts. * Reflect on the scope and provisions of the Vienna Convention for the international sale of goods. * Understand the obligations of the seller and buyer under the CISG. * Analyse remedies offered to the buyer and seller under the CISG. * Reflect on the economic foundations of international sales contracts. * Understand the function of foreign exchange markets. * Understand various methods of payment in international trade. This course explores the international legal landscape of sales contracts and reflects on the scope and provisions of the Vienna Convention for the international sale of goods. * VIDEO - COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * FUNDAMENTALS OF INTERNATIONAL SALES CONTRACTS Self-paced pre-recorded learning content on this topic. * QUIZ: FUNDAMENTALS OF INTERNATIONAL SALES CONTRACTS Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies.  Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. * Legal advisors. * Law practitioners. * Contract specialists. * Legal officers. * Contract managers. * Business developers. * Trade advisors. * Trade compliance officers. * Law lecturers. * Business lecturers. * Legal and business researchers. AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 1 CPD Hour LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

Professional Certificate in Fundamentals Of International Sales Contracts in London 2024
Delivered Online On Demand
£34

Professional Certificate Course in Consumer Behaviour Models and Theories in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

"Embark on an exploration of the intricate realm of consumer psychology, decoding the intricate links between cognition, emotional responses, and their profound impact on consumer behavior. This comprehensive course delves into pivotal theories and models shaping consumer behavior, including the Theory of Buyer Behavior, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision-Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Upon completion, you'll master: * Understand the role of Psychology in Consumer behaviour including the effects of cognition and emotions on decision making. * Understand the nature and application of behavioural theories in relation to consumer decision-making. * Understand and apply the recommendation of different models used in consumer behavior and decision-making. This course aims to explore the key concepts and theories of consumer psychology, cognition, and emotional reactions, as well as the various models and frameworks that help explain buyer behaviour, including the Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Students will gain a comprehensive understanding of how these theories and models apply to real-world consumer behaviour and decision-making processes. This course aims to explore the complex world of consumer psychology, including cognition and emotional reactions, and how they affect buyer behaviour. Additionally, the course will cover the major theories and models of consumer behaviour, such as the Theory of Buyer Behaviour, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. * VIDEO - COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * CONSUMER BEHAVIOR MODELS AND THEORIES Self-paced pre-recorded learning content on this topic. * CONSUMER BEHAVIOUR MODELS AND THEORIES Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. * Consumer Behaviour Analyst * Market Research Manager * Behavioural Economist * Consumer Insights Consultant * Decision Making Strategist * Consumer Psychology Researcher * Consumer Insights Analyst * Behavioral Scientist * Market Intelligence Specialist * Customer Experience Designer AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 3 CPD Hours LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

Professional Certificate Course in Consumer Behaviour Models and Theories in London 2024
Delivered Online On Demand
£33

Legal Writing and Drafting Skills

By EMG Associates UK Limited

LEGAL WRITING AND DRAFTING SKILLS WHY ATTEND There is a misconception that legal writing and legal drafting is the same but there is a substantial difference between the two. While legal writing typically deals with persuasive documents such as court briefs and legal letters, legal drafting involves creating documents such as contracts. They are both equally important in legal practice.  Legal writing is an important skill needed in every practice area of law. Words are used to advocate, inform, persuade and instruct.  Are you giving the right impression? Are your clients receiving the right message? This course focuses on clear legal writing for a global audience. Effective communication with English speaking lawyers is about more than simply words. It entails understanding the unique way these speakers think and approach the legal, political, and business world. Did you know that most international commercial agreements are drafted in English, irrespective of the nationality of the contracting parties. Drafting contract skills is ideal for lawyers working in English as a foreign language who need to draft, explain or interpret contract clauses written in English. During the course, delegates will look at a wide variety of commercial agreements through to practical drafting sessions. This course will help participants to draft confidently and effectively in English regardless of the governing law. This is a practical course with many exercises and examples in order to achieve an interactive and stimulating outcome. The course's activities involve the production of typical work-place legal documents. COURSE METHODOLOGY The course consists of group discussions as well as individual and team tasks. There will be writing practice throughout the exercises. COURSE OBJECTIVES By the end of the course, participants will be able to: * Apply plain English style of writing to all legal documents * Recognize the need for legal clarity in different types of legal documents: legal letters, emails, memorandum and opinions * Apply good legal writing practice * Demonstrate the register of legal writing * Correct common mistakes in legal writing  * Dispense and deal with pitfalls and issues relating to the use of legal jargon * Proofread effectively  TARGET AUDIENCE This course is for lawyers, legal secretaries, commercial managers, contract managers and anyone who must draft, amend or update contracts, legal letters and legal opinion. The course is suitable for non-native English speakers looking for a better understanding of English legal terms. TARGET COMPETENCIES * Drafting letters * Proofreading * Writing in plain English * Understanding legal terms * Legal writing practice NOTE The Dubai Government Legal Affairs Department has introduced a Continuing Legal Professional Development (CLPD) programme to legal consultants authorised to practice through a licensed firm in the Emirate of Dubai.  We are proud to announce that the Dubai Government Legal Affairs Department has accredited EMG Associates as a CLPD provider. In addition, all our legal programmes have been approved. * Legal Drafting  * Signs of a well drafted contract: The simple rules! * The language of drafting: Will v Shall v Must * Identifying the legal formalities for a binding contract * Structure and formation of a commercial contract: follow the formula and you won't go wrong * The importance of Boilerplate clauses: * No waiver * Notices * Assignment v Novation * Governing v Jurisdiction * Force majeure - are we covered for viruses (covid19)? * Dispute resolution clause: Litigation v Arbitration v Mediation * The preliminary documents in international transaction - using Heads of Terms effectively * Vague words and expressions in commercial contracts- know the pitfalls! * Best endeavors v All reasonable endeavors v reasonable endeavors * Overview of cross border contracts: Distribution v Joint venture v Agency agreements * Share Purchase Agreements * Warranties and indemnities * Allocating risks and liabilities between the buyer and seller * Negotiating warranties from a Share Purchase Agreement  * Plain English in Legal Correspondence * Good legal writing practice * Moving from legalese to Plain English * Unnecessary archaic and meaningless phrases * Collocations * Importance of collocations in legal writing * Pitfalls and issues relating to the use of legal jargon in legal writing * Writing short emails * Writing long emails * Writing formal emails * Writing A Legal Letter * Layout of a letter * Body of a letter * Putting a letter together * The register of letter writing * Typical sentences in legal letters * The letter writing clinic: looking at the ten most common problems * Rewriting letters * Rewriting informal sentences to modern alternatives * Correcting common mistakes in letter writing * Legal Writing Troubleshooting * The problem of English idioms * Rephrasing English idioms * Easily confused words * Cutting unnecessary words * Use of consistent terminology * Ambiguity: how to avoid it * Vagueness: how to avoid it * Misuse of preposition in dates * Problem words * Constantly litigated words * Rewriting sentences to remove gender specific language

Legal Writing and Drafting Skills
Delivered Online
Dates arranged on request
£2964

LPG Production, Storage, Transfer & Safety

By Asia Edge

ABOUT THIS TRAINING COURSE This interactive training course and workshop session is developed to provide a catalyst for transformation of the legacy systems and adapting to the upcoming trends in the near future in the LPG supply chain. The course curriculum is based on overcoming the challenges of cost and quality enhancement. Both challenges encompass critical review of each aspect from production to transportation with safety of operations and zero loss of energy, thereby enhancing revenue. Training Objectives This course is developed to meet the needs LPG producers, Gas Tankers and Terminals operators, and fraternity of stakeholders, with the following underlying objectives: * Conduct assessment of current standards and management systems in context of market forces and economics of demand and supply; * Explore impact of emerging markets and user segments of LPG transiting from oil or electricity use; * Identify avenues in need of production process review for enhancing the quality in terms of energy content of LPG; * Evaluate current and future trends in LPG transportation and the influence of regulatory regimes and incentive schemes, for investment in Storage Terminals and distribution networks; * Identify the operations and protocols to be adaptable for compliance with new regulations and trends; * Establish transportation and distribution cost control mechanism at optimum level; and * Develop guidelines and SOPs for contamination free transfer, loading and discharging of LPG Tankers. Target Audience This is a 'must attend' course if you are a: * LPG Gas Producer * Process Specialist * Buyer * Trader * LPG Tanker Owner * Charterer, and * Management personnel holding responsible positions such as Director, General Manager, Commercial Manager, Business Development Manager, Legal Counsel, Post-Fixtures Manager, Fleet Manager, Marine & Technical Superintendent, Senior Engineer or Middle Level Manager as part of succession planning. Training Methods The course will be delivered in 3 full-day sessions comprising 8 hours per day. Course Duration: 3 full-day sessions, 8 hours per session (24 hours in total). Trainer Principal Management Consultant FAIADR, FACICA, FHKIoD, M.S.I.D, Member, AIPN LL.M. (IP Laws), M. Sc. (Maritime Studies) M, Tech (Knowledge Engineering), MBA First Class CoC (DOT, UK), B. E. (Elect)   Your expert course leader, during the last 45 year period, has worked and consulted in the industry verticals encompassing: Marine, Shipping & Transport, Technology, Oil & Gas Exploration & Production, Petrochemical Process Plants and Power Plant Construction Projects, Logistics & Warehousing, Offshore, Oil & Gas Pipelines, Infrastructure Development Projects (Construction, Ports, Offshore Supply Bases, Oil & Gas Terminals and Airports etcetera), EPCIC Contracts, and Shipyards, in South East Asia, Africa, Middle East, Americas and Europe. He is a Principal Management Consultant in a consulting company in Hong Kong and Singapore, specializing in the fields of corporate management consultancy, international contracts reviews and alternative dispute resolutions services. He has been frequently engaged for assignments like due diligence, acquisitions, and mergers. The assignments often involved resolving various operational issues, contracts reviews, cost controls, project management matters and enhancement of international procurement and Supply Chain Management systems. He continues to be actively engaged in advisory services for Remuneration, Audit and Risk Management Committees of public companies as well as MNCs. He has developed a special initiative for conducting audits of ERM Systems (Enterprise Risk Management) and valuation of intangible properties involving proprietary processes (IP), licensed production and intellectual property rights. He graduated with a Bachelor's degree in Electrical Engineering, MBA in General Management, Master of Technology in Knowledge Engineering, Master of Science in Maritime Studies and LL.M. (IP Law). He also holds professional qualifications in arbitration, contracts laws, and marine engineering, including the Chief Engineer's First-Class Certificate of Competency (DOT, UK). He has been Associate, SIM University (SUSS) Singapore and taught on subjects including Business Continuity Planning and Risk Management. He has served as Director and member of Board of Management, Governance Councils and Risk Management Committees of international organizations. He is admitted to various professional institutions as: 'Fellow', Australian Centre for International Commercial Arbitration (FACICA); Asian Institute of ADR (FAIADR), Malaysia; Hong Kong Institute of Directors (FHKIoD), Member, Singapore Institute of Directors (M.S.I.D.), and Member, Association of International Petroleum Negotiators (AIPN) USA. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

LPG Production, Storage, Transfer & Safety
Delivered in-person, on-request, onlineDelivered Online & In-Person in Internationally
£2407 to £2799

Professional Certificate Course in Understanding Consumer Decision Making Dynamics and Risks in London 2024

4.9(261)

By Metropolitan School of Business & Management UK

"This course aims to comprehensively delve into the impact of the marketing mix, emerging technologies, organizational decision-making models, and marketing strategies on consumer behaviour. It also explores the correlations between consumer behaviour and marketing practices such as segmentation, targeting, and positioning, alongside topics covering the decision-making unit, perceived risk, and the evolution of buyer behaviour and media habits. Upon completion, you'll gain insights into: * The marketing mix's impact on consumer decision-making * Influence of new technologies on consumer behaviour * Models for organizational decision-making * Intersection of marketing practices and consumer behaviour * Correlations between consumer behaviour and marketing segmentation, targeting, and positioning * Understanding the decision-making unit (DMU) * Perceived risk in consumer decisions * Evolution of buyer behaviour and media habits"   This course aims to examine the impact of marketing mix, new technologies, and marketing practices on consumer decision making, as well as the various models and frameworks used to explain organizational and consumer decision making. Additionally, the course will explore the relationship between consumer behavior and marketing segment, targeting, and positioning, as well as the concept of the decision-making unit, perceived risk, and the evolution of buyer behavior and media habits. This course aims to provide a comprehensive understanding of how the marketing mix, new technologies, and organizational decision-making models influence consumer decision-making processes, as well as the relationships between consumer behaviour, marketing practices, segment targeting, positioning, DMU, perceived risk, and evolving media habits. * VIDEO - COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * UNDERSTANDING CONSUMER DECISION MAKING DYNAMICS AND RISKS Self-paced pre-recorded learning content on this topic. * UNDERSTANDING CONSUMER DECISION MAKING DYNAMICS AND RISKS Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. * Consumer Behaviour Analyst * Decision Making Strategist * Market Research Manager * Risk Management Consultant * Consumer Insights Specialist * Behavioral Economist * Market Intelligence Analyst * Customer Experience Designer * Consumer Psychology Researcher * Marketing Strategy Manager AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 3 CPD Hours LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

Professional Certificate Course in Understanding Consumer Decision Making Dynamics and Risks in London 2024
Delivered Online On Demand
£52