Description

"This course aims to explore the intricate link between buyer behavior and effective promotional strategies, emphasizing e-consumer behavior within the digital landscape. Participants will delve into the pivotal role of digital technologies in elevating customer experience, leveraging algorithms, artificial intelligence, mastering online complaint resolution, and post-purchase management. Moreover, it covers integrated marketing communications and relationship marketing, equipping learners with the expertise to assess marketing metrics for proficient customer relationship management upon completion." "After completing this course successfully, learners will gain proficiency in the following key areas:

Understanding buyer behavior and effective promotional strategies.

Analyzing e-consumer behavior in the digital realm.

Implementing digital technologies to enhance customer experience.

Harnessing algorithms and Artificial Intelligence for effective utilization.

Excelling in online complaint handling and post-purchase management.

Implementing integrated marketing communications and relationship marketing strategies.

Evaluating marketing metrics for proficient customer relationship management."

This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. It will examine the impact of digital technologies on customer experience, including the use of algorithms and artificial intelligence. The course will also cover topics such as online complaint handling and post-purchase management, integrated marketing communications, and relationship marketing. Additionally, students will learn how to evaluate marketing metrics to manage customer relationships effectively.

This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context.

VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight.

Navigating the MSBM Study Portal Watch this video to gain further insight.

Interacting with Lectures/Learning Components Watch this video to gain further insight.

Managing Customer Experience Communication Self-paced pre-recorded learning content on this topic.

Managing Customer Experience Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Customer Experience Communication Manager

Customer Journey Communication Specialist

Experience Design and Communications Lead

Customer Relations Communications Coordinator

Brand Experience Manager

Customer Engagement Strategist

Digital Customer Experience Manager

Customer Experience Communications Analyst

User Experience Communication Consultant

Customer Insight and Engagement Officer

Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

100% Online

Study online with ease.

Unlimited Access

24/7 unlimited access with pre-recorded lectures.

Low Fees

Our fees are low and easy to pay online.

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Professional Certificate Course in Managing Customer Experience Communication in London 2024

By Metropolitan School of Business & Management UK

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