Professional Certificate Course in Understanding Consumer Decision Making Dynamics and Risks in London 2024

"This course aims to comprehensively delve into the impact of the marketing mix, emerging technologies, organizational decision-making models, and marketing strategies on consumer behaviour. It also explores the correlations between consumer behaviour and marketing practices such as segmentation, targeting, and positioning, alongside topics covering the decision-making unit, perceived risk, and the evolution of buyer behaviour and media habits.

Upon completion, you'll gain insights into:

• The marketing mix's impact on consumer decision-making
• Influence of new technologies on consumer behaviour
• Models for organizational decision-making
• Intersection of marketing practices and consumer behaviour
• Correlations between consumer behaviour and marketing segmentation, targeting, and positioning
• Understanding the decision-making unit (DMU)
• Perceived risk in consumer decisions
• Evolution of buyer behaviour and media habits"

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

• Consumer Behaviour Analyst
• Decision Making Strategist
• Market Research Manager
• Risk Management Consultant
• Consumer Insights Specialist
• Behavioral Economist
• Market Intelligence Analyst
• Customer Experience Designer
• Consumer Psychology Researcher
• Marketing Strategy Manager