382 Buyer courses
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The Sales Accelerator (In-House)
By The In House Training Company
The Sales Accelerator programme is a fresh approach to improving business development productivity. It focuses on identifying and using a series of business productivity metrics in order to build a clear action plan for improving sales results - typically within 90 days. The metrics are grouped under three headings: The basic principle is that a small improvement in each area can lead to a significant increase in sales results and productivity. And the object of the programme is to show how best to achieve that. The programme therefore looks at each of these three areas in turn, spending a day on each. Suitable for any and all businesses and all levels of experience and expertise, this is a remarkably practical and hands-on programme. During the workshop, participants discuss, review and apply many proven sales and marketing techniques and personal selling ideas. The goal is to generate and commit to changes and actions that can lead to a 10-30% increase in the next three to six months. There's also a consultancy option, rather than the workshop-based programme. See below for details. DAY ONE - ACTIVITY Key objective This first module introduces the Sales Accelerator model. The goal here is to show participants how to increase their pro-active activity levels by around 10%. It covers all aspects of creating new business opportunities, from existing customers and non-customers alike, and is linked to personal activity improvement goals. Main elements * Improve the productivity, accuracy and effectiveness of your business approach by using new and unique models and techniques. * Different methods of creating and generating new business opportunities in the short, medium and long term. This includes sourcing new business, up-selling, cross-selling, warm calling and gaining referrals. * Using organised persistence to track and build new customer revenue. * Managing your sales time effectively. Key learning points * Sales productivity - understand the dynamics of increasing the combination of activity levels, deal value and conversion rate of proposals/quotations to orders and implement an improvement plan. * Sales goal setting: setting business development objectives for quantity and quality - plus tips and tricks of top performers. * Maintain a peak activity level, on a consistent basis using 'organised persistence' and structured business development tracking methodology. * How to prioritise opportunities and manage your time when sourcing new business. * Identify potential new customers - and particularly the decision-makers and influencers - with greater accuracy. * Make outbound business or appointment calls with improved confidence, control and results. DAY TWO - VALUE Key objective To be able to better anticipate, identify, create, and develop business opportunities using a customer / client-focused communication-based business model and consultative skills. Main elements * How to develop sales more effectively from new and existing customers; and managing the first appointment with a new customer. * Use structured and assertive drawing-out skills to identify, develop and formalise business opportunities and to gain commitment. * How to better position your company and your products and services against your main competitors. * Create and deliver persuasive business messages based on specific need areas, criteria and value. Key learning points * Advanced consultative selling - use a variety of structured and advanced questioning techniques to confidently and efficiently uncover opportunities, need areas and business criteria - confidently and efficiently. * Involve the customer/client at all times, and to a far greater degree, and keep better control of business development process. * Value message - differentiate your solutions clearly and accurately with customer/client-matched value statements. * Presenting the right USPs, features and benefits and making them relevant and real to the customer. Qualification and reading buying signals. DAY THREE (HELD AROUND FOUR WEEKS AFTER THE FIRST MODULE) - CONVERSION Key objective This module looks at how to improve the final qualification, progression and conversion of opportunities in your sales pipeline. Also includes price negotiation, overcoming objections and obstacles to gaining agreement. The module begins with a learning review, sharing participants' experiences over the last four weeks in applying the new techniques and skills acquired during the first two modules. This is an opportunity to revisit particularly challenging areas as well as to share and celebrate successes. Main elements * Structuring and preparing for negotiating a deal and knowing when and how to move into the 'end-game' mode. * Anticipate and answer customer objections and questions more confidently. * Build more credibility and proof into your business process to reduce 'buyer's remorse' and speed-up decision-making. * Being more assertive and developing better instincts and strategic thinking in progressing quotations and proposals. Key learning points * Smart ways to position price, emphasise value and be a strong player without being the cheapest. * Becoming more assertive in closing deals, and the importance of organised follow-up on the telephone. * Qualify pipeline opportunities with more accuracy, using a proven check-list. * Use an 'option generator' to simplify complex proposals, increase business value and close business faster. * Writing more effective sales proposal documents and quotations. * How best to draw-out, understand, isolate and answer customer objections, negotiate points and concerns. * Practical methods of asking for agreement and closing a sale
Value-based selling (In-House)
By The In House Training Company
This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: * Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion * Greater confidence, consistency and professionalism throughout the business development process * Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations * Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions * How to build value at all points in the customer's buying process through your knowledge, skills and structured approach * Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation * Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity * Overcome and avoid price-based objections, buying criteria and negotiation 1 INTRODUCTION AND KEY PRINCIPLES OF VALUE-BASED SELLING * Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles * The main principles of value-based selling and how they benefit you and the customer * How value-based selling differs from 'transactional' or 'price-based' selling * The stages of the customer's buying cycle - how to identify and work through strategies for each stage * The concept of structured and set-piece selling and proposing * Presentation by participants: Personal sales improvement goals 2 VALUE-BASED SELLING STRATEGIES AND SKILLS * What is value? How can one move away from a price-led agenda? * How to survive and resist price pressure - six techniques * A review of key competencies and skills needed for a value-based approach * Strategies, case studies and examples with discussion and review * Defining your initial value proposition and comparative advantage * How best to established the right level of trust, rapport and credibility * Planning and practice session: Strategy - mapping a value-based sales process. 3 CONNECTING SKILLS * Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call * How to structure an effective first time sales call or meeting - the subtle differences that are important to master * How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process * Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed * Planning and practice session: Connecting - first meeting with a new contact 4 CONSULTING - BUILDING, DEVELOPING AND INFLUENCING CLIENT NEEDS * Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions * The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc * Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions * Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions * 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively * Planning and practice session: Questioning skills 5 CONVINCING - PRESENTATION AND PERSUADING SKILLS PRACTICE * Substance and style - selecting the right tone and content to engage and enthuse your prospect * Compelling benefits and reducing perceived risk - key messages to deliver * Helping the customer choose your proposition - by being convincing, compelling and credible when you present * Professional and effective presentation skills - with personal coaching and practice sessions * The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time * Planning and practice session: Role-play in presenting your solution 6 COMMITMENT * Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively * How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach * Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) * Key negotiation skills around the closing process - getting to 'yes' * Planning and practice session: Role-play in closing and negotiation skills 7 ASSESSED ROLE-PLAY - FINAL PRACTICE SESSION Live role-plays * There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' * The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 WORKSHOP SUMMARY AND CLOSE * Personal action plan and learning summary
Online Options
Show all 373The Entrepreneur's Buyer Persona Creation Guide
By iStudy UK
WHAT WILL I LEARN? * Know how an Effective Buyer Persona Profile should be like. * Know what a Buyer Persona is. * How to Benefit from Creating Effective Buyer Personas. * How to Research and Create their Buyer Persona. * How to know their Customers and adapt their marketing strategy. REQUIREMENTS * Basic Entrepreneurship and Marketing Knowledge. DESCRIPTION Have you ever wondered why some business that has amazing products or services, far better that any of their competitors fail and go bankrupt while others, despite their average products, are very profitable? Well if you already started a business, or you are looking in the near future to start one, no matter the niche you are going into, I bet you would want to know the answer to that question. It's something that so many entrepreneurs, freelancers, and salespeople overlook and don't accord enough attention to because they think they already know exactly what to do. The answer is simple and it represents a crucial factor in the success of any business, it's KNOWING YOUR TARGET AUDIENCE! Sending the right message to the wrong audience can be a disaster for your business. It would be like trying to sell a snowboard to someone who lives in Jamaica, he would be neither interested or have a need for that product right?! One of the best concepts that has become a POWERFUL TOOL for any entrepreneur, marketer or sales person out there for targeting the right audience at the perfect moment and with the right approach is THE 'BUYER PERSONA' CONCEPT. Being able to design the Buyer Personas for your business is like being able to know everything about your ideal buyer of your products or services. You become able to create a perfect and effective marketing strategy that brings you more sales, saves you money spent on advertising, increases profits up to a couple of times and creates new development opportunities for the future of your business. Now let's come back to you. If you are running a business or looking forward to starting one in the near future, I think that is clear as daylight now why is so important to know how to design the Buyer Persona for your business. In this course, you will learn exactly what a Buyer Persona is, how to create, how to do research for it and which principles to follow when doing so. PRACTICALLY YOU WILL LEARN: * What a Buyer Persona is and why is so important for your business. * Which are the main benefits of having a perfect Buyer Persona for your business? * How a Buyer Persona Profile should look like. * Which is the creative process for a Buyer Persona? * How to do research for your Buyer Persona Profile. * Which are the questions to ask when creating your Buyer Persona? * How to create the Buyer Persona Profile. and much more... * Lifetime Access to all other updates! * Surprise Bonuses! * New Tools introduced in the course! * FULL Support through the discussion area of the course! * 30 Day Money Back GUARANTEE if you feel this course didn't help you at all and you can't apply anything...that is how dedicated we are to your success! All of this in less than 3 hours (out of your busy schedule) of simple to follow lectures that YOU CAN APPLY from TODAY in YOUR BUSINESS! It's Time to take action! To Your Massive Online Success, Sorin Constantin WHO IS THE TARGET AUDIENCE? * Anyone who is involved in Marketing or Sales. * Anyone who has a Business. * Anyone who wants to start a Business. * Anyone who wants to sell his own product or service. What is this Buyer Persona Concept? Introduction to the Buyer Persona Concept 00:05:00 The Incredible Benefits of having a Buyer Persona 00:08:00 The Buyer Persona Profile 00:09:00 Research your way to success! The Research Process 00:00:00 The Secret Tool inside of Facebook 00:13:00 Person-by-Person Research with Facebook 00:07:00 This Amazing Tool spies on your Competitor's Audience! 00:07:00 How to yo your Research with Analytics 00:07:00 The Creation of your Buyer Persona Creating your Buyer Persona 00:05:00 Buyer Persona Template Example 1 00:03:00 Buyer Persona Template Example 2 00:03:00 Use this tool to create your Buyer Persona directly online! 00:04:00 Finalize and Retouch Things to do before having the Final Version of your Buyer Persona. 00:01:00 Final Thoughts and Conclusions 00:01:00
OVERVIEW -------------------------------------------------------------------------------- The modern buyer is more knowledgeable and savvier than ever before. By taking a collaborative approach with the buyer and developing solutions, instead of relying on outdated sales tactics, professional sellers can create real value for clients and subsequently close more deals. Learn the solution selling method, and find out how to shift the emphasis from product features to the customer. By understanding how to implement the solution-selling methodology, you can create natural and pressure-less sales interactions that accelerate revenue growth and improve customer loyalty
Advanced Professional Certificate in International Trade Law
(261)By Metropolitan School of Business & Management UK
Advanced Professional Certificate Courses These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD). -------------------------------------------------------------------------------- Advanced Professional Certificate in International Trade Law This Advanced professional certificate course covers essential topics relating to international trade and international sales contracts. First, this course explores international trade's legal and regulatory landscape and how this practice can negatively and positively impact economies, societies, and the environment. In addition, the course introduces some fundamental concepts, reflects on relevant market theories, and then presents an in-depth analysis of complex international trade agreements and mechanisms, including GATT and WTO. Second, the course explores the English legal and regulatory landscape of the sales of goods and the principles on which law practitioners draft and negotiate these contracts. The course introduces some fundamental concepts relating to the rights and obligations of buyers and sellers in sales contracts. Moreover, the course will help participants reflect on the scope and provisions of the Vienna Convention for the international sale of goods by introducing fundamental concepts explaining the obligations of the seller and buyer under the agreement and analysing remedies offered to the buyer and seller. The course also introduces fundamental concepts such as the foreign exchange markets and various payment methods in international trade. -------------------------------------------------------------------------------- Course Details After the successful completion of this lecture, you will be able to; * Measure the impact of international trade on economies and the environment. * Reflect on relevant market theories. * Understand the structure, role, and function of the world trade organisation. * Understand the construction of contracts of sales of goods and products in English law. * Determine the rights and obligations of buyer and seller in international sales contracts. * Reflect on the remedies offered to the buyer and seller in case of breach of contract. * Understand the different types and effects of incoterms rules. * Reflect on the scope and provisions of the Vienna Convention for the international sale of goods. * Understand the obligations of the seller and buyer under the CISG. * Analyse remedies offered to the buyer and seller under the CISG. * Reflect on the economic foundations of international sales contracts. * Understand the function of foreign exchange markets. * Understand various methods of payment in international trade. -------------------------------------------------------------------------------- Accreditation The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines. -------------------------------------------------------------------------------- Entry Requirements There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. * Legal advisors. * Law practitioners. * Contract specialists. * Legal officers. * Contract managers. * Business developers. * Trade advisors. * Trade compliance officers. * Law lecturers. * Business lecturers. * Legal and business researchers.
Exploring alternatives is a problem-solving stage. Pinpoint areas of agreement and conflict and discover how to look for common ground and reassess positions. Understand how to encourage seeking an agreement that collaborates, but compromise if necessary. Discover a strategy to learn buyer price limitations. LEARNING OBJECTIVES Summarize how to pinpoint underlying needs, Determine buyer price limits, Describe how to work defensively with 'offensive' buyer gambits TARGET AUDIENCE Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Supply Chain in Upstream Oil & Gas: Purchasing & Procurement
By Asia Edge
ABOUT THIS TRAINING COURSE A few decades ago, the purchasing function in an Oil & Gas company was seen only as a procurement function in charge of supplying goods and services defined by the end user. Over the years, the purchasing function has won its letters of nobility and has proven to be a powerful leverage of savings and cost reduction. In the upstream Oil & Gas sector, where production sites are spread everywhere and sometimes in very isolated areas, purchasing & procurement performs an important mission to secure the supply of high-tech equipment which will travel all over the world before being installed offshore or in remote areas. These two objectives, cost saving and securing of supply, make the purchasing & procurement a strategic function and an essential segment of the supply chain as it drives the other steps in the chain. Training Objectives By the end of the course, the participants will feel confident in their understanding of: * The supply chain functions in the upstream Oil & Gas industry and its objectives. * The purchasing process from the identification of a need to its satisfaction within the specifications, planning and budget. * The strategic tools of the buyer: The category management and market analysis, the definition of the frame agreement and contracts. * The creation of value for their organization by using the leverages of the purchasing process from the selection of supplier, the cost analysis and the negotiation. Target Audience This course is primarily designed for purchasers or head of purchasing/procurement. It is also necessary for other stake holders in the supply chain, including expediters, stock controllers and cost controllers. This course is also recommended for the participants in the logistics function who want to enlarge their knowledge domain of the supply chain. Finally, the supply chain administrators from the technical departments may also find this course necessary in order to facilitate their interaction with the purchasing department. Course Level * Basic or Foundation Trainer Your expert course leader has 25 years of experience in management positions in Contracting, Procurement and Logistics, mainly in the Oil & Gas Industry. He was a Lecturer for IFP Training for 5 years. During his Oil & Gas industry experience, he has worked on major Oil and Gas development projects like the Yadana project in Myanmar, Akpo project in Nigeria and YLNG in Yemen. His international experience allows him to adapt very easily and integrate the multicultural specificities of the Oil & Gas industry in his teaching. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
People will not buy unless they feel some level of dissatisfaction or trouble. Discover how to ask questions that reveal points of dissatisfaction, building an awareness of less-than ideal results.Use this technique to find the pain and fix it. LEARNING OBJECTIVES Summarize the top 10 reasons why people buy, Distinguish problems from trouble in buyer transactions, Ask trouble questions that pinpoint buyer dissatisfaction TARGET AUDIENCE Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Buyer's remorse is emotional regret after a purchase. Buyer's remorse is a natural human reaction emerging from a sense of caution and doubt over a decision. Understand the causes of buyer's remorse and how you could be in control to prevent buyer's remorse. LEARNING OBJECTIVES Explain the causes of buyer's remorse, Prevent buyer's remorse, Describe how to avoid seller's remorse TARGET AUDIENCE Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
Understand how you can identify the four buying styles from the definite-maybe buyers, impulse buyers, investigators and hard-bargainers. Discover the various strategies to apply to each of the buying styles and how to manage them. LEARNING OBJECTIVES Describe clues for identifying the four buying styles, Implement strategies how develop behavioral flexibility to confirm more sales, Explain the effects of stress on buying decisions TARGET AUDIENCE Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
