344 Buyer courses delivered On Demand

WHAT WILL I LEARN? * Know how an Effective Buyer Persona Profile should be like. * Know what a Buyer Persona is. * How to Benefit from Creating Effective Buyer Personas. * How to Research and Create their Buyer Persona. * How to know their Customers and adapt their marketing strategy. REQUIREMENTS * Basic Entrepreneurship and Marketing Knowledge.  DESCRIPTION Have you ever wondered why some business that has amazing products or services, far better that any of their competitors fail and go bankrupt while others, despite their average products, are very profitable? Well if you already started a business, or you are looking in the near future to start one, no matter the niche you are going into, I bet you would want to know the answer to that question. It's something that so many entrepreneurs, freelancers, and salespeople overlook and don't accord enough attention to because they think they already know exactly what to do. The answer is simple and it represents a crucial factor in the success of any business, it's KNOWING YOUR TARGET AUDIENCE! Sending the right message to the wrong audience can be a disaster for your business. It would be like trying to sell a snowboard to someone who lives in Jamaica, he would be neither interested or have a need for that product right?! One of the best concepts that has become a POWERFUL TOOL for any entrepreneur, marketer or sales person out there for targeting the right audience at the perfect moment and with the right approach is THE 'BUYER PERSONA' CONCEPT. Being able to design the Buyer Personas for your business is like being able to know everything about your ideal buyer of your products or services. You become able to create a perfect and effective marketing strategy that brings you more sales, saves you money spent on advertising, increases profits up to a couple of times and creates new development opportunities for the future of your business. Now let's come back to you. If you are running a business or looking forward to starting one in the near future, I think that is clear as daylight now why is so important to know how to design the Buyer Persona for your business. In this course, you will learn exactly what a Buyer Persona is, how to create, how to do research for it and which principles to follow when doing so. PRACTICALLY YOU WILL LEARN: * What a Buyer Persona is and why is so important for your business. * Which are the main benefits of having a perfect Buyer Persona for your business? * How a Buyer Persona Profile should look like. * Which is the creative process for a Buyer Persona? * How to do research for your Buyer Persona Profile. * Which are the questions to ask when creating your Buyer Persona? * How to create the Buyer Persona Profile. and much more... * Lifetime Access to all other updates! * Surprise Bonuses! * New Tools introduced in the course! * FULL Support through the discussion area of the course! * 30 Day Money Back GUARANTEE if you feel this course didn't help you at all and you can't apply anything...that is how dedicated we are to your success! All of this in less than 3 hours (out of your busy schedule) of simple to follow lectures that YOU CAN APPLY from TODAY in YOUR BUSINESS! It's Time to take action! To Your Massive Online Success, Sorin Constantin WHO IS THE TARGET AUDIENCE? * Anyone who is involved in Marketing or Sales. * Anyone who has a Business. * Anyone who wants to start a Business. * Anyone who wants to sell his own product or service. What is this Buyer Persona Concept? Introduction to the Buyer Persona Concept 00:05:00 The Incredible Benefits of having a Buyer Persona 00:08:00 The Buyer Persona Profile 00:09:00 Research your way to success! The Research Process 00:00:00 The Secret Tool inside of Facebook 00:13:00 Person-by-Person Research with Facebook 00:07:00 This Amazing Tool spies on your Competitor's Audience! 00:07:00 How to yo your Research with Analytics 00:07:00 The Creation of your Buyer Persona Creating your Buyer Persona 00:05:00 Buyer Persona Template Example 1 00:03:00 Buyer Persona Template Example 2 00:03:00 Use this tool to create your Buyer Persona directly online! 00:04:00 Finalize and Retouch Things to do before having the Final Version of your Buyer Persona. 00:01:00 Final Thoughts and Conclusions 00:01:00

Step into the dynamic world of retail with our course, 'Retail Industry and Buyer Behaviours.' Uncover the secrets of the retail sector, explore buyer behaviour nuances, and gain insights into competitive dynamics.

Advanced Professional Certificate Courses These are short online certificate courses of a more advanced nature designed to help you develop professionally and achieve your career goals, while you earn a professional certificate which qualifies you for the appropriate continuous professional development (CPD). -------------------------------------------------------------------------------- Advanced Professional Certificate in International Trade Law This Advanced professional certificate course covers essential topics relating to international trade and international sales contracts. First, this course explores international trade's legal and regulatory landscape and how this practice can negatively and positively impact economies, societies, and the environment. In addition, the course introduces some fundamental concepts, reflects on relevant market theories, and then presents an in-depth analysis of complex international trade agreements and mechanisms, including GATT and WTO. Second, the course explores the English legal and regulatory landscape of the sales of goods and the principles on which law practitioners draft and negotiate these contracts. The course introduces some fundamental concepts relating to the rights and obligations of buyers and sellers in sales contracts. Moreover, the course will help participants reflect on the scope and provisions of the Vienna Convention for the international sale of goods by introducing fundamental concepts explaining the obligations of the seller and buyer under the agreement and analysing remedies offered to the buyer and seller. The course also introduces fundamental concepts such as the foreign exchange markets and various payment methods in international trade. -------------------------------------------------------------------------------- Course Details After the successful completion of this lecture, you will be able to; * Measure the impact of international trade on economies and the environment. * Reflect on relevant market theories. * Understand the structure, role, and function of the world trade organisation. * Understand the construction of contracts of sales of goods and products in English law. * Determine the rights and obligations of buyer and seller in international sales contracts. * Reflect on the remedies offered to the buyer and seller in case of breach of contract. * Understand the different types and effects of incoterms rules. * Reflect on the scope and provisions of the Vienna Convention for the international sale of goods. * Understand the obligations of the seller and buyer under the CISG. * Analyse remedies offered to the buyer and seller under the CISG. * Reflect on the economic foundations of international sales contracts. * Understand the function of foreign exchange markets. * Understand various methods of payment in international trade. -------------------------------------------------------------------------------- Accreditation The content of this course has been independently certified as conforming to universally accepted Continuous Professional Development (CPD) guidelines. -------------------------------------------------------------------------------- Entry Requirements There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. * Legal advisors. * Law practitioners. * Contract specialists. * Legal officers. * Contract managers. * Business developers. * Trade advisors. * Trade compliance officers. * Law lecturers. * Business lecturers. * Legal and business researchers.

Exploring alternatives is a problem-solving stage. Pinpoint areas of agreement and conflict and discover how to look for common ground and reassess positions. Understand how to encourage seeking an agreement that collaborates, but compromise if necessary. Discover a strategy to learn buyer price limitations. LEARNING OBJECTIVES Summarize how to pinpoint underlying needs, Determine buyer price limits, Describe how to work defensively with 'offensive' buyer gambits TARGET AUDIENCE Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

People will not buy unless they feel some level of dissatisfaction or trouble. Discover how to ask questions that reveal points of dissatisfaction, building an awareness of less-than ideal results.Use this technique to find the pain and fix it. LEARNING OBJECTIVES Summarize the top 10 reasons why people buy, Distinguish problems from trouble in buyer transactions, Ask trouble questions that pinpoint buyer dissatisfaction TARGET AUDIENCE Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Buyer's remorse is emotional regret after a purchase. Buyer's remorse is a natural human reaction emerging from a sense of caution and doubt over a decision. Understand the causes of buyer's remorse and how you could be in control to prevent buyer's remorse. LEARNING OBJECTIVES Explain the causes of buyer's remorse, Prevent buyer's remorse, Describe how to avoid seller's remorse TARGET AUDIENCE Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

Understand how you can identify the four buying styles from the definite-maybe buyers, impulse buyers, investigators and hard-bargainers. Discover the various strategies to apply to each of the buying styles and how to manage them. LEARNING OBJECTIVES Describe clues for identifying the four buying styles, Implement strategies how develop behavioral flexibility to confirm more sales, Explain the effects of stress on buying decisions TARGET AUDIENCE Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams

"This course aims to explore the intricate link between buyer behavior and effective promotional strategies, emphasizing e-consumer behavior within the digital landscape. Participants will delve into the pivotal role of digital technologies in elevating customer experience, leveraging algorithms, artificial intelligence, mastering online complaint resolution, and post-purchase management. Moreover, it covers integrated marketing communications and relationship marketing, equipping learners with the expertise to assess marketing metrics for proficient customer relationship management upon completion." "After completing this course successfully, learners will gain proficiency in the following key areas: * Understanding buyer behavior and effective promotional strategies. * Analyzing e-consumer behavior in the digital realm. * Implementing digital technologies to enhance customer experience. * Harnessing algorithms and Artificial Intelligence for effective utilization. * Excelling in online complaint handling and post-purchase management. * Implementing integrated marketing communications and relationship marketing strategies. * Evaluating marketing metrics for proficient customer relationship management." This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. It will examine the impact of digital technologies on customer experience, including the use of algorithms and artificial intelligence. The course will also cover topics such as online complaint handling and post-purchase management, integrated marketing communications, and relationship marketing. Additionally, students will learn how to evaluate marketing metrics to manage customer relationships effectively. This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. * VIDEO - COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * MANAGING CUSTOMER EXPERIENCE COMMUNICATION Self-paced pre-recorded learning content on this topic. * MANAGING CUSTOMER EXPERIENCE COMMUNICATION Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. * Customer Experience Communication Manager * Customer Journey Communication Specialist * Experience Design and Communications Lead * Customer Relations Communications Coordinator * Brand Experience Manager * Customer Engagement Strategist * Digital Customer Experience Manager * Customer Experience Communications Analyst * User Experience Communication Consultant * Customer Insight and Engagement Officer     AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 3 CPD Hours LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

This course explores the international legal landscape of sales contracts and reflects on the scope and provisions of the Vienna Convention for the international sale of goods. The course introduces some fundamental concepts, explains the obligations of the seller and buyer under the CISG and analyse remedies offered to the buyer and seller under the Vienna convention. The course also introduces fundamental concepts such as the foreign exchange markets and various payment methods in international trade. After the successful completion of this course, the learner will be able to; * Understand the international textual foundations of international sales contracts. * Reflect on the scope and provisions of the Vienna Convention for the international sale of goods. * Understand the obligations of the seller and buyer under the CISG. * Analyse remedies offered to the buyer and seller under the CISG. * Reflect on the economic foundations of international sales contracts. * Understand the function of foreign exchange markets. * Understand various methods of payment in international trade. This course explores the international legal landscape of sales contracts and reflects on the scope and provisions of the Vienna Convention for the international sale of goods. * VIDEO - COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * FUNDAMENTALS OF INTERNATIONAL SALES CONTRACTS Self-paced pre-recorded learning content on this topic. * QUIZ: FUNDAMENTALS OF INTERNATIONAL SALES CONTRACTS Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies.  Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. * Legal advisors. * Law practitioners. * Contract specialists. * Legal officers. * Contract managers. * Business developers. * Trade advisors. * Trade compliance officers. * Law lecturers. * Business lecturers. * Legal and business researchers. AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 1 CPD Hour LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

"Embark on an exploration of the intricate realm of consumer psychology, decoding the intricate links between cognition, emotional responses, and their profound impact on consumer behavior. This comprehensive course delves into pivotal theories and models shaping consumer behavior, including the Theory of Buyer Behavior, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision-Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Upon completion, you'll master: * Understand the role of Psychology in Consumer behaviour including the effects of cognition and emotions on decision making. * Understand the nature and application of behavioural theories in relation to consumer decision-making. * Understand and apply the recommendation of different models used in consumer behavior and decision-making. This course aims to explore the key concepts and theories of consumer psychology, cognition, and emotional reactions, as well as the various models and frameworks that help explain buyer behaviour, including the Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. Students will gain a comprehensive understanding of how these theories and models apply to real-world consumer behaviour and decision-making processes. This course aims to explore the complex world of consumer psychology, including cognition and emotional reactions, and how they affect buyer behaviour. Additionally, the course will cover the major theories and models of consumer behaviour, such as the Theory of Buyer Behaviour, Theory of Reasoned Action, Theory of Planned Behavior, Howarth Sheth Model, Sociological Model, Family Decision Making Model, Engel Blackwell Kollat Model, and Webster and Wind Model. * VIDEO - COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * CONSUMER BEHAVIOR MODELS AND THEORIES Self-paced pre-recorded learning content on this topic. * CONSUMER BEHAVIOUR MODELS AND THEORIES Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. * Consumer Behaviour Analyst * Market Research Manager * Behavioural Economist * Consumer Insights Consultant * Decision Making Strategist * Consumer Psychology Researcher * Consumer Insights Analyst * Behavioral Scientist * Market Intelligence Specialist * Customer Experience Designer AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 3 CPD Hours LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.