793 Advertising courses
Digital Advertising and Marketing 301: Professional Course
By Study Plex
HIGHLIGHTS OF THE COURSE * Course Type: Online Learning * Duration: 1 to 2 hours * Tutor Support: Tutor support is included * Customer Support: 24/7 customer support is available * Quality Training: The course is designed by an industry expert * Recognised Credential: Recognised and Valuable Certification * Completion Certificate: Free Course Completion Certificate Included * Instalment: 3 Installment Plan on checkout -------------------------------------------------------------------------------- WHAT YOU WILL LEARN FROM THIS COURSE? * Gain comprehensive knowledge about digital advertising and marketing * Understand the core competencies and principles of digital advertising and marketing * Explore the various areas of digital advertising and marketing * Know how to apply the skills you acquired from this course in a real-life context * Become a confident and expert digital marketer -------------------------------------------------------------------------------- DIGITAL ADVERTISING AND MARKETING 301: PROFESSIONAL COURSE Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing. Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. WHO IS THIS COURSE FOR? This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. ENTRY REQUIREMENTS This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. ASSESSMENT This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. RECOGNISED ACCREDITATION This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. WHAT IS CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. BENEFITS OF CPD * Improve your employment prospects * Boost your job satisfaction * Promotes career advancement * Enhances your CV * Provides you with a competitive edge in the job market * Demonstrate your dedication * Showcases your professional capabilities WHAT IS IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. BENEFITS OF IPHM * It will help you establish a positive reputation in your chosen field * You can join a network and community of successful therapists that are dedicated to providing excellent care to their client * You can flaunt this accreditation in your CV * It is a worldwide recognised accreditation WHAT IS QUALITY LICENCE SCHEME? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. BENEFITS OF QUALITY LICENSE SCHEME * Certificate is valuable * Provides a competitive edge in your career * It will make your CV stand out COURSE CURRICULUM Introduction Introduction to Digital Advertising & Marketing 301 - I'm Your Host! 00:02:00 Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data Location Targeting Part 1 - How it Works, IP, Wifi, & Cell Tower Targeting 00:08:00 Location Targeting Part 2 - GPS Targeting, + How to Find Lat/Longs on Google 00:06:00 Location Targeting Part 3 - Location Tech Companies & Fraud Detection/Prevention 00:06:00 Beacons - Beacon Target in Digital Marketing. Super Targeted location Data Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data 00:05:00 Retargeting - Retargeting In Digital Marketing & Live Examples Retargeting - How Advertisers run Digital Retargeting Advertising Campaigns 00:06:00 Bid Requests & CPM Breakdown Bid Request/Bid Response - The RTB buying process explained 00:11:00 Cost Break Down - How is a Final CPM Calculated 00:08:00 Research - Publisher, Competitor Spend, Trends, and Social Media listening Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more 00:14:00 Research: Competitor & Spend Information, Find Where Competitors are Spending 00:10:00 Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday 00:14:00 Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More Setting a Facebook Brand Page to Use for Facebook Ad Campaign 00:07:00 Social Media Marketing: Creating a Paid Facebook Advertising Campaign 00:00:00 DSP Demo Part 1 - Setting Up a Campaign in a Demand Side Platform 00:20:00 DSP Demo Part 2 - Uploading Creative & Custom Audiences 00:07:00 SSP Demo Part 1 - How to work with an SSP and Getting Setup 00:10:00 SSP Demo Part 2 - Setting Up a Mediation Group in Google's AdMob 00:05:00 Mobile Banner Ad Best Practices - A Quick Guide from AdMob 00:03:00 Contract Negotiations - Who's Involved in The Process and T&Cs Contract Negotiations - How to Review and Execute a Digital Media IO 00:14:00 AdBlocking - This History of AdBlocking ,Trends, and Industry Response AdBlocking - This history of AdBlocking, Trends, and Industry Response 00:15:00 Social Listening Social Listening Part 1 - How to Find Out What People Say About Your Brand 00:16:00 Social Listening Part 2 - Post-Campaign Results & Social Media War Rooms 00:06:00 Interviews With Industry Experts Interview Setup - What to Expect From Our Industry Experts 00:01:00 Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF 00:36:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
The Advertising and Marketing Course begins by introducing you to the pitch process, how to identify objectives for an ad campaign, and the methods that can be used for deploying an advertising message. You will learn about the Four Ps: product, place, price, and promotion, and how to blend these together to create the desired impact. Mostly particularly, you will learn what it was like for SS+K to go through these steps with MSNBC. You will learn methods for marketing a product or service, as well as the benefits of radio and print ads. You will also learn how to measure readership, about the diffusion of innovation, and the benefits of customer relationship management. WHY CHOOSE THIS COURSE * Earn an e-certificate upon successful completion. * Accessible, informative modules taught by expert instructors * Study in your own time, at your own pace, through your computer tablet or mobile device * Benefit from instant feedback through mock exams and multiple-choice assessments * Get 24/7 help or advice from our email and live chat teams * Full Tutor Support on Weekdays COURSE DESIGN The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of * Video lessons * Online study materials * Mock exams * Multiple-choice assessment CERTIFICATION After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. WHO IS THIS COURSE FOR? Advertising and Marketing Course is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field. This course is designed by industry experts so you don't have to worry about the quality. Most importantly, this course does not require any experience or qualification to get enrolled. You will learn everything that is required from this course directly. This is a great opportunity for all student from any academic backgrounds to learn more on this subject. COURSE CONTENT Marketing Basics Module One - Getting Started 00:30:00 Module Two - What is Marketing 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 00:20:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Level 3 Diploma in Marketing- Activities 00:00:00 Mastering Digital Marketing Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimize Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Internet Advertising Techniques INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00 WHY AFFILIATE MARKETING IS AWESOME 00:15:00 FINDING A PROFITABLE NICHE 01:00:00 CHOOSING AN AFFILIATE PRODUCT 00:15:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 01:00:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 00:30:00 POSTING TO YOUR BLOG 00:15:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 01:00:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:15:00 CREATING YOUR OWN WEBSITE 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Mock Exam Mock Exam - Advertising and Marketing Course 00:30:00 Final Exam Final Exam - Advertising and Marketing Course 00:30:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 FREQUENTLY ASKED QUESTIONS Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
Digital Marketing and Advertising Course Online If you want to learn about Digital Marketing and Advertising and become an expert in the field, you have come to the right place. Our Digital Marketing and Advertising Course is meticulously designed with thorough research. This course will provide you with real-world knowledge and expertise from industry professionals and practitioners. This course is completely an online course. You can access this course from any part of the world with just a smart device and the internet. Enrol in our Digital Marketing and Advertising Course right now and start learning! Special Offers of this Digital Marketing and Advertising Course * This Digital Marketing and Advertising Course includes a FREE PDF Certificate. * Lifetime access to this Digital Marketing and Advertising Course * Instant access to this Digital Marketing and Advertising Course * Get FREE Tutor Support from Monday to Friday in this Digital Marketing and Advertising Course Other courses are included with Digital Marketing and Advertising Course Complete Bundle * Course 01: Digital Marketing and Advertising * Course 02: HR and Payroll Management * Course 03: Business Management Course * Course 04: Level 4 Time Management Course Others Benefits of Digital Marketing Course * Free 04 PDF Certificate * Lifetime Access * Unlimited Retake Exam * Tutor Support [ Note: Free PDF certificate as soon as completing the Digital Marketing and Advertising Course] Digital Marketing and Advertising Course Industry Experts Designed this Digital Marketing course into 21 detailed modules. Course Curriculum of Digital Marketing and Advertising Course Assessment Method of Digital Marketing and Advertising After completing each module of the Digital Marketing and Advertising Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification of Digital Marketing and Advertising After completing the MCQ/Assignment assessment for this Digital Marketing and Advertising course, you will be entitled to a Certificate of Completion from Training Tale. WHO IS THIS COURSE FOR? Digital Marketing and Advertising Course This Digital Marketing and Advertising Course will give you the best tools and skills to succeed if you have ANY product or service that you want to promote, advertise, or sell online. REQUIREMENTS Digital Marketing and Advertising Course Students who intend to enrol in this Digital Marketing and Advertising Course must meet the following requirements: * Digital Marketing and Advertising: Good command of the English language * Digital Marketing and Advertising: Must be vivacious and self-driven. * Digital Marketing and Advertising: Basic computer knowledge * Digital Marketing and Advertising: A minimum of 16 years of age is required. CAREER PATH Digital Marketing and Advertising Course This Digital Marketing and Advertising Course qualification will lead you to a variety of career opportunities and few of them are: * Marketing Executives * Advertising and Sales Executive * Marketing Managers * Business Development Managers * Digital Marketing Manager * Advertising Manager * Communications Manager * Brand Manager * Market Researchers * Marketing Consultants CERTIFICATES CERTIFICATE OF COMPLETION Digital certificate - Included
DESCRIPTION: Digital marketing is promoting that makes utilisation of electronic gadgets, for example, PCs, cell phones, tablets and game consoles to connect with stakeholders. If you want to manage advertising and marketing campaign on that scale effectively, you have to comprehend the ever changing advertising Eco-system. This course will show you all that you have to know to land a position in advertising, run a successful campaign, develop your present business and find better approaches to build your value at your current place of employment. WHO IS THE COURSE FOR? * This course would be ideal for people who want to learn about advertising and marketing. * Entrepreneurs. * Business owners. ENTRY REQUIREMENT: * This course is available to all learners, of all academic backgrounds. * Learners should be aged 16 or over to undertake the qualification. * Good understanding of English language, numeracy and ICT are required to attend this course. ASSESSMENT: * At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. * Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. CERTIFICATION: * After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. * PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. WHY CHOOSE US? * Affordable, engaging & high-quality e-learning study materials; * Tutorial videos/materials from the industry leading experts; * Study in a user-friendly, advanced online learning platform; * Efficient exam systems for the assessment and instant result; * The UK & internationally recognised accredited qualification; * Access to course content on mobile, tablet or desktop from anywhere anytime; * The benefit of career advancement opportunities; * 24/7 student support via email. CAREER PATH: This Diploma in Advertising and Marketing is a useful qualification to possess, and would be beneficial for the following careers: * Account Manager * Business Development * Executive Producers * Group Account Director * Marketing Manager * Sales Specialists * Strategist * And Much More! Marketing Basics Module One - Getting Started 00:30:00 Module Two - What is Marketing 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 00:20:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Level 3 Diploma in Marketing- Activities 00:00:00 Mastering Digital Marketing Introduction to Internet Marketing and Reputation Management 00:30:00 How to Optimise Your Site for Every Stage of the Buy Cycle 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Internet Advertising Techniques INTRODUCTION: WHAT IS AFFILIATE MARKETING? 00:30:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 01:00:00 CHOOSING AN AFFILIATE PRODUCT 00:15:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 01:00:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 00:30:00 POSTING TO YOUR BLOG 00:15:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 01:00:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:15:00 CREATING YOUR OWN WEBSITE 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Mock Exam Mock Exam- Diploma in Advertising and Marketing 00:30:00 Final Exam Final Exam- Diploma in Advertising and Marketing 00:30:00 Refer A Friend Refer A Friend 00:00:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Digital Advertising and Marketing 201: Top Topic & Trends
By Study Plex
HIGHLIGHTS OF THE COURSE * Course Type: Online Learning * Duration: 1 to 2 hours * Tutor Support: Tutor support is included * Customer Support: 24/7 customer support is available * Quality Training: The course is designed by an industry expert * Recognised Credential: Recognised and Valuable Certification * Completion Certificate: Free Course Completion Certificate Included * Instalment: 3 Installment Plan on checkout -------------------------------------------------------------------------------- WHAT YOU WILL LEARN FROM THIS COURSE? * Gain comprehensive knowledge about digital advertising and marketing * Understand the core competencies and principles of digital advertising and marketing * Explore the various areas of digital advertising and marketing * Know how to apply the skills you acquired from this course in a real-life context * Become a confident and expert digital marketer -------------------------------------------------------------------------------- DIGITAL ADVERTISING AND MARKETING 201: TOP TOPIC & TRENDS COURSE Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing. Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. WHO IS THIS COURSE FOR? This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. ENTRY REQUIREMENTS This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. ASSESSMENT This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. RECOGNISED ACCREDITATION This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. WHAT IS CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. BENEFITS OF CPD * Improve your employment prospects * Boost your job satisfaction * Promotes career advancement * Enhances your CV * Provides you with a competitive edge in the job market * Demonstrate your dedication * Showcases your professional capabilities WHAT IS IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. BENEFITS OF IPHM * It will help you establish a positive reputation in your chosen field * You can join a network and community of successful therapists that are dedicated to providing excellent care to their client * You can flaunt this accreditation in your CV * It is a worldwide recognised accreditation WHAT IS QUALITY LICENCE SCHEME? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. BENEFITS OF QUALITY LICENSE SCHEME * Certificate is valuable * Provides a competitive edge in your career * It will make your CV stand out COURSE CURRICULUM Introduction Introduction 00:03:00 Programmatic Advertising - Real Time Bidding and The Automated Buying Process Programmatic Advertising Explained - Intermediate Digital Marketing Skillset 00:08:00 RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset 00:03:00 Waterfalls & Header Bidding - What They Are & How They are & They Are Changing Advertising Traditional Waterfalls - Advance Level Digital Marketing Skillset 00:09:00 Header Bidding - How publishers increase revenue from their ad inventory 00:04:00 Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers 00:05:00 Mobile - SDKs & Trends: Mobile Marketing is Big Business. Learn How it Works SDKs (Standard Development Kit) - Mobile marketing must-haves 00:06:00 Mobile Trends - Understand the grow of mobile in digital marketing efforts 00:10:00 Verification & Viewability Ad Verification - MOAT/IAS/Double Verify and other ad-tech platforms 00:07:00 Bots & Fraud - Identify and prevent fraud in digital marketing and advertising 00:11:00 Ad Viewability - How to identify when a real human sees your ad 00:05:00 Ads.txt - A new way to Identify and Prevent Fraud 00:04:00 Data Collection & Use Types of Data Advertisers Collect - Google/Amazon/Facebook & others 00:05:00 Laws & Privacy Concerns Around Data 00:06:00 Data Management Platforms & How Advertisers Use Them 00:05:00 The Future Google's EBDA & Amazon's TAM - The future of digital advertising & marketing 00:09:00 Thank You Thank You for Taking the Course! 00:01:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Google Adwords Certification - Get Certified in all 6 exams
By iStudy UK
This Google Adwords Certification - Get Certified in all 6 exams course ensures that you are a specialist level online sponsor. Get enlisted by enormous associations by going in every one of the tests you have to acquire the confirmation for. Learn Google Adwords basics, search option, YouTube, PPC, shopping or advertising from this course and become a professional digital advertiser on another level. This course is the milestone for the qualification of all the online advertisers. WHAT YOU'LL LEARN * Google Adwords Fundamentals * PPC Advertising * Search Advertising * Display Advertising * YouTube Advertising * Mobile Advertising * Shopping Advertising REQUIREMENTS * Basic computer knowledge. A computer with Internet connection and desire to get google certified. * No prior experience needed for this course Introduction Welcome ! 00:16:00 Getting Certified - Awards & Certifications 00:06:00 Google Ads Fundamentals Certification Introduction to Fundamentals Certification 00:02:00 Learn the basics of Google Ads 00:25:00 Choose where your customers see your ads 00:20:00 Create effective text ads 00:16:00 Enhance your Ad with extensions 00:07:00 Choose the best campaign types 00:15:00 Organise your account for success 00:09:00 Reach customers with targeting 00:08:00 Help customers find you 00:12:00 Match types 00:07:00 Make Your ads seen 00:14:00 Media costs models 00:09:00 Determine a good bidding strategy 00:12:00 Select your bid strategy 00:14:00 Adjust Bids to favor performers 00:11:00 Align your budget with your goals 00:10:00 Evaluate campaign performance 00:13:00 Avoid Editorial Errors 00:06:00 Address Trademark disapprovals 00:07:00 Google Ads Search Certification Introduction 00:03:00 Find customers with search marketing 00:11:00 Find the right performance solutions 00:22:00 Conversion Tracking 00:12:00 Install Website conversion tracking 00:11:00 Understand your audience better 00:07:00 Create search network campaign 00:18:00 Google Ads Display Certification Introduction 00:02:00 Learn the basics of Display Network 00:10:00 Drive results with the Display Network 00:10:00 Target with the Display select 00:17:00 Remarketing with Display Ad 00:09:00 Choose the most beneficial ad formats 00:10:00 Assess & optimize your campaigns 00:22:00 Optimise your Display Campaign 00:18:00 Build effective creatives for your goals 00:08:00 Tailor ads with Dynamic Remarketing 00:12:00 Google Ads Video (YouTube) Certification Introduction 00:01:00 The value of google's Video Advertising 00:07:00 Build & Place your message 00:07:00 Find right solutions & metrics 00:11:00 launching your video campaign 00:11:00 Trueview discovery creative 00:08:00 Developing content on YouTube 00:08:00 Use video Remarketing to reconnect 00:11:00 Build video campaign in Google Ads 00:11:00 Keep track of video campaign performance 00:08:00 Optimise video campaign for success 00:08:00 Google Ads Shopping Certification Introduction 00:03:00 Find new customers with Shopping Ads 00:12:00 Create a merchant center account 00:07:00 Capture your product data 00:08:00 Align bid strategy to shopping goals 00:11:00 Create a shopping campaign 00:11:00 Measure shopping campaign performance 00:10:00 Optimise the shopping campaign 00:07:00 Simplify with automatic item updates 00:08:00 Ensure shopping ads are compliant 00:05:00 Submit product data without errors 00:07:00 Fix crawl issues 00:08:00 Give incentives with merchant promotions 00:06:00 Sell nearby with Local Inventory Ads 00:07:00 Priortize shopping campaigns 00:06:00 Reach users with showcase shopping 00:07:00 Optimize the shopping campaign for Mobile 00:07:00 Google Ads Mobile Certification Introduction 00:02:00 Drive your business with mobile 00:16:00 Do you want a mobile site or app ? 00:11:00 Design great mobile sites 00:19:00 Design great mobile apps 00:16:00 Google Ads formats & features for mobile 00:06:00 Target & bid for mobile ad placements 00:08:00 Drive calls with mobile campaigns 00:12:00 Drive store traffic with mobile 00:09:00 Drive installation of your app 00:11:00 Drive engagement with your app 00:09:00 Conclusion Thank You 00:02:00 Bonus Bonus - Get all 6 Practise Exams as a bonus 00:15:00
Digital Advertising and Marketing 101: The Complete Guide
By Study Plex
HIGHLIGHTS OF THE COURSE * Course Type: Online Learning * Duration: 1 to 2 hours * Tutor Support: Tutor support is included * Customer Support: 24/7 customer support is available * Quality Training: The course is designed by an industry expert * Recognised Credential: Recognised and Valuable Certification * Completion Certificate: Free Course Completion Certificate Included * Instalment: 3 Installment Plan on checkout -------------------------------------------------------------------------------- WHAT YOU WILL LEARN FROM THIS COURSE? * Gain comprehensive knowledge about digital advertising and marketing * Understand the core competencies and principles of digital advertising and marketing * Explore the various areas of digital advertising and marketing * Know how to apply the skills you acquired from this course in a real-life context * Become a confident and expert digital marketer -------------------------------------------------------------------------------- DIGITAL ADVERTISING AND MARKETING 101: THE COMPLETE GUIDE COURSE Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing. Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. WHO IS THIS COURSE FOR? This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. ENTRY REQUIREMENTS This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. ASSESSMENT This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. WHY YOU SHOULD TRAIN WITH STUDY PLEX? At Study Plex, you will have the chance to build social, technical and personal skills through a combination of extensive subjects tailored according to your interest. Along with receiving comprehensive knowledge and transferable skills, there are even more reasons o be involved with us, which include: * Incredible Customer Support: We offer active customer service in the form of live chat, which you can access 24/7 * Expert Tutor Support: You'll have access to our devoted and dedicated tutor support with all of our courses whenever you need it. * Price Justified by Quality: We ensure that you will have the best experience possible for the price you are paying for the course. * Money-back Guarantee: We provide a money-back guarantee if you are not satisfied with the course's quality. There is a 14-day time limit on this option (according to the terms and conditions). * Instalment Facility: If your course costs more than £50, you can pay in three instalments using the instalment option. * Satisfaction Guarantee: Our courses are designed to meet your demands and expectations by all means. RECOGNISED ACCREDITATION This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. WHAT IS CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. BENEFITS OF CPD * Improve your employment prospects * Boost your job satisfaction * Promotes career advancement * Enhances your CV * Provides you with a competitive edge in the job market * Demonstrate your dedication * Showcases your professional capabilities WHAT IS IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. BENEFITS OF IPHM * It will help you establish a positive reputation in your chosen field * You can join a network and community of successful therapists that are dedicated to providing excellent care to their client * You can flaunt this accreditation in your CV * It is a worldwide recognised accreditation WHAT IS QUALITY LICENCE SCHEME? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. BENEFITS OF QUALITY LICENSE SCHEME * Certificate is valuable * Provides a competitive edge in your career * It will make your CV stand out COURSE CURRICULUM Introduction Welcome to the Course 00:03:00 Introduction to Digital Ads Introduction Part 1 - The IAB, Banner Ads, Video Ads and Rich Media 00:11:00 Introduction Part 2 - Custom, Skins, Social Media, Audio Ads, And Search 00:09:00 The Digital Advertising Ecosystem Digital Ecosystem Part 1 - Publisher direct, exchanges, networks, DSPs & ATDs 00:11:00 How DSPs, SSPs, Exchanges, Networks, and publishers all work together 00:07:00 Buying The Ads Buying Digital Ads - How to buy digital ads, price ranges, process and more 00:12:00 Ad Targeting Ad Targeting - Contextual, behavioral, demographic, geographic & more 00:08:00 Ad Serving What is an ad server. DoubleClick, DFP, DFA, third party ad servers, etc. 00:03:00 Illustration of how ad serves work 00:03:00 Reporting Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, & more 00:03:00 Course Review Final course review and Thank You. 00:04:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
The Marketing and Advertising Advanced Diploma is a wonderful learning opportunity for anyone who has a passion for this topic and is interested in enjoying a long career in the relevant industry. It's also for anyone who is already working in this field and looking to brush up their knowledge and boost their career with a recognised certification. This Marketing and Advertising Advanced Diploma consists of several modules that take around 2 hours to complete. The course is accompanied by instructional videos, helpful illustrations, how-to instructions and advice. The course is offered online at a very affordable price. That gives you the ability to study at your own pace in the comfort of your home. You can access the modules from anywhere and from any device. WHY CHOOSE THIS COURSE * Earn an e-certificate upon successful completion. * Accessible, informative modules taught by expert instructors * Study in your own time, at your own pace, through your computer tablet or mobile device * Benefit from instant feedback through mock exams and multiple-choice assessments * Get 24/7 help or advice from our email and live chat teams * Full Tutor Support on Weekdays COURSE DESIGN The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of * Video lessons * Online study materials * Mock exams * Multiple-choice assessment CERTIFICATION Upon successful completion of the course, you will be able to obtain your course completion PDF Certificate at £9.99. Print copy by post is also available at an additional cost of £15.99 and the same for PDF and printed transcripts. COURSE CONTENT Funnel Building For Massive Profits Intro to Funnel Building 00:01:00 Funnel Building - Part 1 00:04:00 Funnel Building - Part 2 00:07:00 Funnel Building - Part 3 00:09:00 Lead Generation, Traffic & List Building Intro To Lead Generation 00:01:00 Lead Gen - Lead Magnets 00:04:00 Lead Gen - Landing Pages 00:02:00 Lead Gen - Getting Traffic 00:05:00 LinkedIn Advertising Intro to LinkedIn Advertising 00:01:00 LinkedIn Ads - Campaign Manager 00:07:00 LinkedIn Ads - Creating ADS that SELL - Part 1 00:08:00 LinkedIn Ads - Creating ADS that SELL - Part 2 00:04:00 How To Do Banner Advertising Intro to Banner Ads 00:01:00 Banner Ads - Designing The Ad 00:04:00 Banner Ads - Ad Campaign Goals 00:05:00 Banner Ads - Setting Up & Running Campaigns 00:12:00 Twitter Ads For Fun & Profit Intro To Twitter Timeline Ads 00:01:00 Twitter Ads - Campaign Objects & Details 00:08:00 Twitter Ads - Ad Groups & Targeting 00:06:00 Twitter Ads - Creating The Ad & Launching 00:04:00 Make Profits With Facebook Ads Intro to Facebook Newsfeed Ads 00:01:00 Facebook Ads - Marketing Objectives 00:05:00 Facebook Ads - Ad Targeting & Budgeting 00:11:00 Facebook Ads - Creating The Ad 00:10:00 Search Ads - For Massive Profits Intro To Search Ads 00:01:00 Search Ads - Marketing Objectives 00:05:00 Search Ads - Ad - Groups & Keywords 00:06:00 Search Ads - Creating & Monitoring Ads 00:05:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 FREQUENTLY ASKED QUESTIONS Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
