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Digital Advertising and Marketing 201: Top Topic & Trends

Digital Advertising and Marketing 201: Top Topic & Trends

  • 30 Day Money Back Guarantee
  • Completion Certificate
  • 24/7 Technical Support

Highlights

  • On-Demand course

  • All levels

Description

Highlights of the Course
  • Course Type: Online Learning

  • Duration: 1 to 2 hours

  • Tutor Support: Tutor support is included

  • Customer Support: 24/7 customer support is available

  • Quality Training: The course is designed by an industry expert

  • Recognised Credential: Recognised and Valuable Certification

  • Completion Certificate: Free Course Completion Certificate Included

  • Instalment: 3 Installment Plan on checkout


What you will learn from this course?
  • Gain comprehensive knowledge about digital advertising and marketing

  • Understand the core competencies and principles of digital advertising and marketing

  • Explore the various areas of digital advertising and marketing

  • Know how to apply the skills you acquired from this course in a real-life context

  • Become a confident and expert digital marketer


Digital Advertising and Marketing 201: Top Topic & Trends Course

Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.

This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing.

Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.

Who is this Course for?

This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course.

Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.

Entry Requirements

This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.

Assessment

This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

Recognised Accreditation

This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

What is CPD?

Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.

Benefits of CPD

  • Improve your employment prospects

  • Boost your job satisfaction

  • Promotes career advancement

  • Enhances your CV

  • Provides you with a competitive edge in the job market

  • Demonstrate your dedication

  • Showcases your professional capabilities

What is IPHM?

The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill.

Benefits of IPHM

  • It will help you establish a positive reputation in your chosen field

  • You can join a network and community of successful therapists that are dedicated to providing excellent care to their client

  • You can flaunt this accreditation in your CV

  • It is a worldwide recognised accreditation

What is Quality Licence Scheme?

This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Benefits of Quality License Scheme

  • Certificate is valuable

  • Provides a competitive edge in your career

  • It will make your CV stand out

Course Curriculum

Introduction

Introduction

00:03:00

Programmatic Advertising - Real Time Bidding and The Automated Buying Process

Programmatic Advertising Explained - Intermediate Digital Marketing Skillset

00:08:00

RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset

00:03:00

Waterfalls & Header Bidding - What They Are & How They are & They Are Changing Advertising

Traditional Waterfalls - Advance Level Digital Marketing Skillset

00:09:00

Header Bidding - How publishers increase revenue from their ad inventory

00:04:00

Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers

00:05:00

Mobile - SDKs & Trends: Mobile Marketing is Big Business. Learn How it Works

SDKs (Standard Development Kit) - Mobile marketing must-haves

00:06:00

Mobile Trends - Understand the grow of mobile in digital marketing efforts

00:10:00

Verification & Viewability

Ad Verification - MOAT/IAS/Double Verify and other ad-tech platforms

00:07:00

Bots & Fraud - Identify and prevent fraud in digital marketing and advertising

00:11:00

Ad Viewability - How to identify when a real human sees your ad

00:05:00

Ads.txt - A new way to Identify and Prevent Fraud

00:04:00

Data Collection & Use

Types of Data Advertisers Collect - Google/Amazon/Facebook & others

00:05:00

Laws & Privacy Concerns Around Data

00:06:00

Data Management Platforms & How Advertisers Use Them

00:05:00

The Future

Google's EBDA & Amazon's TAM - The future of digital advertising & marketing

00:09:00

Thank You

Thank You for Taking the Course!

00:01:00

Obtain Your Certificate

Order Your Certificate of Achievement

00:00:00

Get Your Insurance Now

Get Your Insurance Now

00:00:00

Feedback

Feedback

00:00:00

About The Provider

Study Plex
Study Plex
Birmingham
Study Plex is a company focused on providing a range of learning and development opportunities, to entertain and educate our learner base through the use of modern learning technology.
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