7 Advertising courses in Edinburgh

Do you daydream of building your start-up into a global phenomenon but struggle to make it a reality because you lack expertise in international traction building? Our team, made up of an award-winning marketing strategist and an AI & automation expert for business growth, created a mastermind just for you.

BLUETOOTH TRAINING COURSE DESCRIPTION Bluetooth is used by many kids these days but is probably under-utilised in business environments. This hands on training course provides an overview of what Bluetooth is, how it works, what it can be used for and how to configure it on different devices. WHAT WILL YOU LEARN * Explain what Bluetooth is. * Describe the Bluetooth protocol stack. * Recognise the applications of Bluetooth. * Configure Bluetooth. BLUETOOTH TRAINING COURSE DETAILS * Who will benefit: Anyone who needs to know more about Bluetooth. * Prerequisites: None. * Duration 2 days BLUETOOTH TRAINING COURSE CONTENTS * Classic Bluetooth * Bluetooth overview Basics, standards, competing technologies. * Bluetooth radio RF bands, power losses, frequency hopping. * Bluetooth modulation PSK, DPSK, DPQSK. * Bluetooth data transfer FH, TDD, FDMA, ACL, SCO, Bluetooth packets. * Making connections Piconets, Scatternets, Pairing * The protocol stack Baseband, Link Manager, L2CAP, SDP, GAP, RFCOMM. * Profiles FTP, DUN, LAN, Synch, HDP, GOEP/OBEX etc. * Security Authentication, authorisation, encryption, risks. * Bluetooth Low Energy * Introduction Bluetooth Smart and Bluetooth Smart Ready. * BLE device types Design goals, terminology and core concepts. * BLE usage models Presence detection, data broadcasting connectionless models, gateways. * BLE architecture Controller, host, applications and stack splits. * BLE protocol stack Link layer, HCI, L2CAP. * BLE profiles GAP roles, models, procedures, security modes, data advertising. * BLE security Pairing, bonding, data signing * BLE applications Devices, services, profiles, peripherals

BGP TRAINING COURSE DESCRIPTION A detailed study of BGP, from the basics of how it works through to advanced issues such as route reflectors, policy, filtering, route selection and routing registries. The course culminates with a study of an industrial strength BGP template illustrating important issues such as bogon filtering. Practical hands on with routers follow the major sessions to reinforce the theory. A multiple choice exam, leading to the LAIT III certification, is available after the course. The exam consists of 60 questions and lasts 2 hours. WHAT WILL YOU LEARN * Connect enterprises to the Internet, and ISPs to each other. * Describe how BGP works. * List, describe and configure the main BGP attributes. * Implement and troubleshoot BGP. * Work with route aggregation and calculate CIDR prefixes in seconds. * Influence traffic paths with BGP. BGP TRAINING COURSE DETAILS * Who will benefit: Anyone who will be working with BGP. * Prerequisites: TCP/IP Foundation for engineers Definitive IP routing for engineers. * Duration 5 days BGP TRAINING COURSE CONTENTS * Basic BGP IGPs, EGPs, What's BGP? BGP RIB, in/out process, tables peers, adding routes. Hands on Simple configuration and troubleshooting. * The Internet and peering ASs, AS numbers, Internet structure, ISP types, ISP network design, IXs, peering vs. transit, public/ private peering, bi/multi-lateral peering. Hands on AS information gathering. * How BGP works Incremental updates, Path vector protocols, BGP protocol stack, the BGP header, message types, NLRI, withdrawn routes, route refresh, route dampening. Hands on More troubleshooting, packet analysis. * MBGP and IPv6 Multiprotocol routing, AFI, SAFI, MBGP and multicasts, IPv6, MPLS VPNs. Hands on IPv6 * BGPv4 aggregation CIDR, benefits, techniques, shortcuts, configuring BGP aggregation, leaking routes. Hands on Reducing routing table size. * BGP path selection BGP attributes, attribute types, route selection order, Local preference, AS prepend, MEDs. Hands on Influencing traffic with BGP. * BGP routing policies What is policy? Examples, route filtering, AS filtering, REs, applying preference selectively, peer groups. Hands on Sophisticated policies. * RIPE and routing registries RIRs, Allocations, assignments, PI vs. PA. Objects, RPSL, routing registry, Hands on The RIPE database. * Automating BGP configuration Automation tools, whois, IRRToolSet, Bogon lists, tracking bogon lists, HTTP, Peering, routing registries, DNS. * Communities What is a community? Community names, communities for: peer types and geography. RFC 1998, default communities. Hands on Setting local preference on other routers. * Route servers What are route servers? LINX route servers, route server policy control, What are route collectors, Looking glasses. Hands on Setting up and working with a route server. * Peer relationships IBGP, EBGP, next hop self, advertising routes into/out of BGP, synchronisation. Hands on IBGP, troubleshooting a large BGP network. * Route reflectors and confederations Full mesh IBGP, Route reflectors, RR configuration and design, confederations, migration issues. Hands on RR configuration. * BGP architectures Stub vs. transit AS, when to use BGP, multihoming strategies and issues, default routes. Multihop EBGP, load balancing. Hands on Multihoming. * BGP security RFC 7454, security steps, BGP TTL security, filters, RPKI, ROAs, rsync, rrdp, validators. A secure BGP template. Hands on RPKI prefix validation.

LINX 3 TRAINING COURSE DESCRIPTION A detailed study of BGP, from the basics of how it works through to advanced issues such as route reflectors, policy, filtering, route selection and routing registries. The course culminates with a study of an industrial strength BGP template illustrating important issues such as bogon filtering. Practical hands on with routers follow the major sessions to reinforce the theory. A multiple choice exam, leading to the LAIT III certification, is available after the course. The exam consists of 60 questions and lasts 2 hours. WHAT WILL YOU LEARN * Connect enterprises to the Internet, and ISPs to each other. * Describe how BGP works. * List, describe and configure the main BGP attributes. * Implement and troubleshoot BGP. * Work with route aggregation and calculate CIDR prefixes in seconds. * Influence traffic paths with BGP. LINX 3 TRAINING COURSE DETAILS * Who will benefit: Network engineers. * Prerequisites: LAIT I and II OR CCNP and take LAIT I and LAIT II exams whilst on this course. * Duration 5 days LINX 3 TRAINING COURSE CONTENTS * Basic BGP IGPs, EGPs, What's BGP? BGP RIB, in/out process, tables peers, adding routes. Hands on Simple configuration and troubleshooting. * The Internet and peering ASs, AS numbers, Internet structure, ISP types, ISP network design, IXs, peering vs. transit, public/ private peering, bi/multi-lateral peering. Hands on AS information gathering. * How BGP works Incremental updates, Path vector protocols, BGP protocol stack, the BGP header, message types, NLRI, withdrawn routes, route refresh, route dampening. Hands on More troubleshooting, packet analysis. * MBGP and IPv6 Multiprotocol routing, AFI, SAFI, MBGP and multicasts, IPv6, MPLS VPNs. Hands on IPv6 * BGPv4 aggregation CIDR, benefits, techniques, shortcuts, configuring BGP aggregation, leaking routes. Hands on Reducing routing table size. * BGP path selection BGP attributes, attribute types, route selection order, Local preference, AS prepend, MEDs. Hands on Influencing traffic with BGP. * BGP routing policies What is policy? Examples, route filtering, AS filtering, REs, applying preference selectively, peer groups. Hands on Sophisticated policies. * RIPE and routing registries RIRs, Allocations, assignments, PI vs. PA. Objects, RPSL, routing registry, Hands on The RIPE database. * Automating BGP configuration Automation tools, whois, IRRToolSet, Bogon lists, tracking bogon lists, HTTP, Peering, routing registries, DNS. * Communities What is a community? Community names, communities for: peer types and geography. RFC 1998, default communities. Hands on Setting local preference on other routers. * Route servers What are route servers? LINX route servers, route server policy control, What are route collectors, Looking glasses. Hands on Setting up and working with a route server. * Peer relationships IBGP, EBGP, next hop self, advertising routes into/out of BGP, synchronisation. Hands on IBGP, troubleshooting a large BGP network. * Route reflectors and confederations Full mesh IBGP, Route reflectors, RR configuration and design, confederations, migration issues. Hands on RR configuration. * BGP architectures Stub vs. transit AS, when to use BGP, multihoming strategies and issues, default routes. Multihop EBGP, load balancing. Hands on Multihoming. * BGP security RFC 7454, security steps, BGP TTL security, filters, RPKI, ROAs, rsync, rrdp, validators. A secure BGP template. Hands on RPKI prefix validation.

From propaganda to advertising, posters are a ubiquitous, powerful vehicle to take a message to the masses. Over four weeks, learn how to approach poster design in a creative and practical way. Although some computer work will be introduced, it will only be used as another production tool, participants will be encouraged to experiment with analogue techniques such as collage and hand-generated type. You will learn about the history of poster design; learn to use aspects of Adobe InDesign, Illustrator and Photoshop; develop approaches to letterform and layout. The emphasis of this course is on the development of a set of posters from research and design through to output. Week 1: History History of Poster Design: Looking at significant and famous posters from around the globe and their impact on society. Practical activity: After a quick introduction to InDesign we will recreate one of these posters, studying the component parts and their relationships to one another. Homework: Think of a concept for your design. What is it for? Who is your target audience? Where and how will it be displayed? Select a favourite poster to bring in or discuss with the group in week 2. Week 2: Image We will begin by discussing participant posters they have brought in to share and look at positives and potential negatives within the designs. Image selection can be a key factor to the success of your poster campaign. We will think about the choices between photography and illustration looking at examples of how this is done successfully. Think about the different ways we can generate and use images. Practical activity: Consider what medium the image might be and how it can be created. Learn about flatbed/film scanner for potential use in image creation. Week 3: Fonts We will look at how typography impacts designs and the messages that it can convey by itself. Consider various approaches to how we can generate type. How typographic selections work alongside selected images. Practical activity: Work through a few typographic workshops thinking about how typographic choices will alter the message you are trying to convey. We will consider various ways and techniques of creating type for our poster. Homework: Developing your typographic solution further, if required. Work through variations of layout. Week 4: Output Continue working on our posters making final tweaks and selecting the poster that is our most successful design for output. We will look at the various formats for output and how we prepare our posters for print. Look at usage of different poster sizes – why use one over the other?? Practical activity: Size your final poster and get it ready for output (if working analogue, scan final poster and upscale).   -------------------------------------------------------------------------------- Courses are subject to minimum enrolment. Please register early, within five days of the start date, to reduce the likelihood of course cancellation. Please read our cancellation policy before booking. Students, anyone over the age of 65, and those in receipt of any form of benefits can claim the concessionary price, offering a 10% discount on the full course price. Valid proof of eligibility must be produced on the first day of the course. Please use the code CONCESSION when prompted at checkout.

Safer recruitment is designed to help those who are responsible for employing anyone who works with vulnerable groups, to identify and deter or reject individuals who are deemed to be at risk of abusing. It is crucial that all employers have a recruitment policy in place that takes into account safer recruitment best practices and considerations. This course covers key topics including: advertising, application forms, selecting candidates for interview based on the information they have presented, and post-interview checks - including DBS checks - before making an offer of employment. Recruitment of staff is now a complex process and there are many issues that need to be considered to ensure safe and successful recruitment, to reduce in turn the risk of harm, abuse and neglect of adults and children.

This course is aimed at management and those with responsibility for recruiting and selecting employees internally or externally for their organisation. Since the economic downturn, job seeker numbers have increased. This has resulted in additional costs for businesses as they have had to assess more and more candidates. A lot of businesses have responded by inputting additional layers in their recruitment and selection process. With rumoured costs of between £7,000 and £35,000 for employing staff depending on level, it's essential that this process is robust. -------------------------------------------------------------------------------- Course Syllabus The syllabus of the Recruitment and Selection course is comprised of eight modules, covering the following: Module One Impacting Legislation * What is discrimination and what impact does it have on employment? * The importance of a Contract of Employment * Understanding employee rights and Working Time Directive * Data Protection Module Two The Recruitment Process/Defining the Requirements * A generic overview of the recruitment process * Looking into key aspects on the recruitment process, including; * Job assessment * Job descriptions * Job profiling Module Three Advertising the Job * Using recruitment agencies and specialists * Designing the advertisement to attract the right candidates * Where to place the advertisement to get maximum results Module Four Responding to Applications and Shortlisting * Acknowledging applications and sending holding letters * Reading and matching CVs/letters/application forms to the job specification * Planning the interview schedule * Preparing and sending interviewee packs * Preparing and sending rejection letters Module Five Preparing to Interview * Organising the logistics behind an interview * Using tests and psychometrics to whittle down the candidates * Effectively preparing generic/first and second generation questions * Single interviews Vs. panel interviews Module Six The Interview * How to correctly greet candidates * Administrating tests and psychometrics * The successful use of questioning techniques * The role of active listening * Interpreting body language - theirs and yours * How to assess the candidate throughout the interview * How to properly close the interview Module Seven The Selection Decision * Making an objective selection * Following up on references and using these to make an informed decision * Presenting the job offer to the successful candidate * Sending rejection letters in a sensitive and tactful manner * How and when to provide constructive feedback Module Eight Theory Into Practice All participants will get a chance to practice what they have learned. They will plan and conduct an interview and receive constructive feedback. -------------------------------------------------------------------------------- COURSE OBJECTIVES By the end of the course participants will be able to: * State the key pieces of legislation impacting on the recruitment and selection * Prepare a relevant job and personnel specification for a vacancy * Design an effective job advertisement * Identify best practices and protocols in responding to, and short-listing, applicants * Prepare effectively for a recruitment interview * Carry out an objective and professional recruitment interview * Make an objective and balanced recruitment decision * Complete the recruitment process to best practice standards SCHEDULED COURSES Unfortunately this course is not one that is currently scheduled as an open course, and is only available on an in-house basis. Please contact us for more information.