31 Advertising courses in London

BLUETOOTH TRAINING COURSE DESCRIPTION Bluetooth is used by many kids these days but is probably under-utilised in business environments. This hands on training course provides an overview of what Bluetooth is, how it works, what it can be used for and how to configure it on different devices. WHAT WILL YOU LEARN * Explain what Bluetooth is. * Describe the Bluetooth protocol stack. * Recognise the applications of Bluetooth. * Configure Bluetooth. BLUETOOTH TRAINING COURSE DETAILS * Who will benefit: Anyone who needs to know more about Bluetooth. * Prerequisites: None. * Duration 2 days BLUETOOTH TRAINING COURSE CONTENTS * Classic Bluetooth * Bluetooth overview Basics, standards, competing technologies. * Bluetooth radio RF bands, power losses, frequency hopping. * Bluetooth modulation PSK, DPSK, DPQSK. * Bluetooth data transfer FH, TDD, FDMA, ACL, SCO, Bluetooth packets. * Making connections Piconets, Scatternets, Pairing * The protocol stack Baseband, Link Manager, L2CAP, SDP, GAP, RFCOMM. * Profiles FTP, DUN, LAN, Synch, HDP, GOEP/OBEX etc. * Security Authentication, authorisation, encryption, risks. * Bluetooth Low Energy * Introduction Bluetooth Smart and Bluetooth Smart Ready. * BLE device types Design goals, terminology and core concepts. * BLE usage models Presence detection, data broadcasting connectionless models, gateways. * BLE architecture Controller, host, applications and stack splits. * BLE protocol stack Link layer, HCI, L2CAP. * BLE profiles GAP roles, models, procedures, security modes, data advertising. * BLE security Pairing, bonding, data signing * BLE applications Devices, services, profiles, peripherals

BGP TRAINING COURSE DESCRIPTION A detailed study of BGP, from the basics of how it works through to advanced issues such as route reflectors, policy, filtering, route selection and routing registries. The course culminates with a study of an industrial strength BGP template illustrating important issues such as bogon filtering. Practical hands on with routers follow the major sessions to reinforce the theory. A multiple choice exam, leading to the LAIT III certification, is available after the course. The exam consists of 60 questions and lasts 2 hours. WHAT WILL YOU LEARN * Connect enterprises to the Internet, and ISPs to each other. * Describe how BGP works. * List, describe and configure the main BGP attributes. * Implement and troubleshoot BGP. * Work with route aggregation and calculate CIDR prefixes in seconds. * Influence traffic paths with BGP. BGP TRAINING COURSE DETAILS * Who will benefit: Anyone who will be working with BGP. * Prerequisites: TCP/IP Foundation for engineers Definitive IP routing for engineers. * Duration 5 days BGP TRAINING COURSE CONTENTS * Basic BGP IGPs, EGPs, What's BGP? BGP RIB, in/out process, tables peers, adding routes. Hands on Simple configuration and troubleshooting. * The Internet and peering ASs, AS numbers, Internet structure, ISP types, ISP network design, IXs, peering vs. transit, public/ private peering, bi/multi-lateral peering. Hands on AS information gathering. * How BGP works Incremental updates, Path vector protocols, BGP protocol stack, the BGP header, message types, NLRI, withdrawn routes, route refresh, route dampening. Hands on More troubleshooting, packet analysis. * MBGP and IPv6 Multiprotocol routing, AFI, SAFI, MBGP and multicasts, IPv6, MPLS VPNs. Hands on IPv6 * BGPv4 aggregation CIDR, benefits, techniques, shortcuts, configuring BGP aggregation, leaking routes. Hands on Reducing routing table size. * BGP path selection BGP attributes, attribute types, route selection order, Local preference, AS prepend, MEDs. Hands on Influencing traffic with BGP. * BGP routing policies What is policy? Examples, route filtering, AS filtering, REs, applying preference selectively, peer groups. Hands on Sophisticated policies. * RIPE and routing registries RIRs, Allocations, assignments, PI vs. PA. Objects, RPSL, routing registry, Hands on The RIPE database. * Automating BGP configuration Automation tools, whois, IRRToolSet, Bogon lists, tracking bogon lists, HTTP, Peering, routing registries, DNS. * Communities What is a community? Community names, communities for: peer types and geography. RFC 1998, default communities. Hands on Setting local preference on other routers. * Route servers What are route servers? LINX route servers, route server policy control, What are route collectors, Looking glasses. Hands on Setting up and working with a route server. * Peer relationships IBGP, EBGP, next hop self, advertising routes into/out of BGP, synchronisation. Hands on IBGP, troubleshooting a large BGP network. * Route reflectors and confederations Full mesh IBGP, Route reflectors, RR configuration and design, confederations, migration issues. Hands on RR configuration. * BGP architectures Stub vs. transit AS, when to use BGP, multihoming strategies and issues, default routes. Multihop EBGP, load balancing. Hands on Multihoming. * BGP security RFC 7454, security steps, BGP TTL security, filters, RPKI, ROAs, rsync, rrdp, validators. A secure BGP template. Hands on RPKI prefix validation.

LINX 3 TRAINING COURSE DESCRIPTION A detailed study of BGP, from the basics of how it works through to advanced issues such as route reflectors, policy, filtering, route selection and routing registries. The course culminates with a study of an industrial strength BGP template illustrating important issues such as bogon filtering. Practical hands on with routers follow the major sessions to reinforce the theory. A multiple choice exam, leading to the LAIT III certification, is available after the course. The exam consists of 60 questions and lasts 2 hours. WHAT WILL YOU LEARN * Connect enterprises to the Internet, and ISPs to each other. * Describe how BGP works. * List, describe and configure the main BGP attributes. * Implement and troubleshoot BGP. * Work with route aggregation and calculate CIDR prefixes in seconds. * Influence traffic paths with BGP. LINX 3 TRAINING COURSE DETAILS * Who will benefit: Network engineers. * Prerequisites: LAIT I and II OR CCNP and take LAIT I and LAIT II exams whilst on this course. * Duration 5 days LINX 3 TRAINING COURSE CONTENTS * Basic BGP IGPs, EGPs, What's BGP? BGP RIB, in/out process, tables peers, adding routes. Hands on Simple configuration and troubleshooting. * The Internet and peering ASs, AS numbers, Internet structure, ISP types, ISP network design, IXs, peering vs. transit, public/ private peering, bi/multi-lateral peering. Hands on AS information gathering. * How BGP works Incremental updates, Path vector protocols, BGP protocol stack, the BGP header, message types, NLRI, withdrawn routes, route refresh, route dampening. Hands on More troubleshooting, packet analysis. * MBGP and IPv6 Multiprotocol routing, AFI, SAFI, MBGP and multicasts, IPv6, MPLS VPNs. Hands on IPv6 * BGPv4 aggregation CIDR, benefits, techniques, shortcuts, configuring BGP aggregation, leaking routes. Hands on Reducing routing table size. * BGP path selection BGP attributes, attribute types, route selection order, Local preference, AS prepend, MEDs. Hands on Influencing traffic with BGP. * BGP routing policies What is policy? Examples, route filtering, AS filtering, REs, applying preference selectively, peer groups. Hands on Sophisticated policies. * RIPE and routing registries RIRs, Allocations, assignments, PI vs. PA. Objects, RPSL, routing registry, Hands on The RIPE database. * Automating BGP configuration Automation tools, whois, IRRToolSet, Bogon lists, tracking bogon lists, HTTP, Peering, routing registries, DNS. * Communities What is a community? Community names, communities for: peer types and geography. RFC 1998, default communities. Hands on Setting local preference on other routers. * Route servers What are route servers? LINX route servers, route server policy control, What are route collectors, Looking glasses. Hands on Setting up and working with a route server. * Peer relationships IBGP, EBGP, next hop self, advertising routes into/out of BGP, synchronisation. Hands on IBGP, troubleshooting a large BGP network. * Route reflectors and confederations Full mesh IBGP, Route reflectors, RR configuration and design, confederations, migration issues. Hands on RR configuration. * BGP architectures Stub vs. transit AS, when to use BGP, multihoming strategies and issues, default routes. Multihop EBGP, load balancing. Hands on Multihoming. * BGP security RFC 7454, security steps, BGP TTL security, filters, RPKI, ROAs, rsync, rrdp, validators. A secure BGP template. Hands on RPKI prefix validation.

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. -------------------------------------------------------------------------------- COURSE OVERVIEW The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance -------------------------------------------------------------------------------- DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Photoshop pay per hr training flexible time weekend evening

Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. -------------------------------------------------------------------------------- COURSE OVERVIEW Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. -------------------------------------------------------------------------------- DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Hard gel nail extension course is the most comprehensive UV gel extension course available in London. Our unique course structure and great teaching skills will help you to learn everything quickly and efficiently, all techniques are learnt in "hands-on" practical way. This course is a perfect balance of theory, demonstrations, and practice. Generation X - Sculpting Gels are specially formulated gels that complement a uniquely developed training Gel is one of the basic techniques in the world of professional nail enhancements, it is easier to apply than Acrylic and odour free. The product hardens in LED lamp and for that reason it gives you more time for creating a beautiful design, making it the ideal system for beginners.  THE REQUIREMENTS Salon attire must be worn during the course. Student must have clean nail without enhancements and long hair tied back. To ensure maximum practice, students will be required to work on each other throughout the day or on own hands. To attend this course must you have diploma for manicure or Gel polish course. Model for the day 3 THE CONTENT     Safety & hygiene                                                                                     * Client consultation * Record keeping * Importance of sanitising and sterilising * Aftercare advice * How to organise a workspace * Technical structure of a nail’s enhancement * Troubleshooting gel * Correct shape of extended nail * Correct White & Pink application * Troubleshooting gel * Rules on nail design * In-fills and removal * Advice on products & suppliers * Portfolio building process * Getting models for practice * Charges and loyalty schemes for clients * Marketing advice, website, and brand building * Organising advertising events * Tool and Product introduction * Clear overlay – practice on tip & hand * Pink & White – practice on tip & hand Application of UV gel set of nails using sculpting technique Form& tips on real hands. Day 3 The 3rd day is a practice and exam day which you will book at the end of day 2.  Price Include N2- David Collection Generation X - Sculpting Gels . Upon successful completion an course certificate will be awarded

Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. -------------------------------------------------------------------------------- COURSE OVERVIEW Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance -------------------------------------------------------------------------------- DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

Adobe Photoshop has long been the go-to application for image editing of all kinds. It’s used for everything from enhancing or manipulating photographs for print to formatting images for social media and website use. During this beginners course at our central London studios you will learn how to utilise Photoshop's powerful image editing capabilities. You will receive expert training in using tools for resizing, retouching and enhancing images with selections and layers.

Our beginners Adobe Illustrator course provides effective training in the use of Illustrator's tools to create stunning illustrations and type effects. From our London studios you will learn to design logos and printable documents, work with colours, gradients, layers, fonts, and photos to create eye-catching illustrations and text effects.