772 Advertising courses

Tired of searching and accumulating all the relevant courses for this specific field? It takes a substantial amount of your time and, more importantly, costs you a fortune! Well, we have just come up with the ultimate solution for you by giving this all-inclusive Advertising and Marketing Strategies mega bundle. This 40 courses mega bundle keeps you up-to-date in this field and takes you one step ahead of others. Keeping in mind the latest advancements in this ever-emerging sector, the Advertising and Marketing Strategies bundle covers all the state-of-the-art tools and techniques required to become a competent worker in this area. You will encounter specific courses relevant to the sector. We take you from the most introductory fundamentals to advance knowledge in a step-by-step manner. In addition, the Advertising and Marketing Strategies bundle also consists of courses related to some soft skills that you will need to succeed in any industry or job sector. This Advertising and Marketing Strategies Bundle consists of the following premium courses: * Course 01: Marketing * Course 02: Marketing Communication * Course 03: Strategic Planning and Analysis for Marketing * Course 04: How to Produce a Creative Marketing Strategy * Course 05: Marketing Strategies for Business * Course 06: Marketing Principles * Course 07: Marketing Secrets for High Sales * Course 08: Commercial Law * Course 09: Digital Marketing * Course 10: Social Media Marketing Strategy * Course 11: Lead Generation with Attraction Marketing for Business * Course 12: Content Creation and Content Marketing Certificate * Course 13: Advanced Diploma in Social Media Marketing * Course 14: Affiliate Marketing * Course 15: Complete Online Marketing & Advertising Course * Course 16: Email Marketing Masterclass * Course 17: Facebook Marketing Strategy for Business * Course 18: Youtube Marketing Strategy * Course 19: Linkedin Marketing for Business * Course 20: Video Marketing Strategy * Course 21: Advanced Diploma in Digital Marketing * Course 22: Advanced Diploma in Social Media Marketing * Course 23: PR : Public Relation * Course 24: Marketing Strategies for Small Business * Course 25: Business Studies * Course 26: Business Law * Course 27: Start Your Own Business - Level 2 Certificate * Course 28: Basic Business Finance * Course 29: Business Performance Management * Course 30: Business Development Moreover, this bundles include 10 career-focused courses: * Course 01: Career Development Plan Fundamentals * Course 02: CV Writing and Job Searching * Course 03: Interview Skills: Ace the Interview * Course 04: Video Job Interview for Job Seekers * Course 05: Create a Professional LinkedIn Profile * Course 06: Business English Perfection Course * Course 07: Networking Skills for Personal Success * Course 08: Boost Your Confidence and Self-Esteem * Course 09: Public Speaking Training * Course 10: Learn to Fight Procrastination Our cutting-edge learning package offers top-notch digital aid and first-rate tutor support. You will acquire the crucial hard and soft skills needed for career advancement because this bundle has been thoroughly examined and is career-friendly. So don't overthink! Enrol today. Learning Outcomes This unique Advertising and Marketing Strategies mega bundle will help you to- * Quench your thirst for knowledge * Be up-to-date about the latest advancements * Achieve your dream career goal in this sector * Know the applicable rules and regulations needed for a professional in this area * Acquire some valuable knowledge related to Advertising and Marketing Strategies to uplift your morale The bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your expertise and essential knowledge, which will assist you in reaching your goal. Moreover, you can learn from any place in your own time without travelling for classes. Certificate: * PDF Certificate: Free for all 40 courses * Hard Copy Certificate: Free (For The Title Course: Previously it was £10) CPD 400 CPD hours / points Accredited by CPD Quality Standards WHO IS THIS COURSE FOR? The Advertising and Marketing Strategies bundle is designed to assist anyone with a curious mind, anyone looking to boost their CVs or individuals looking to upgrade their career to the next level can also benefit from the learning materials. REQUIREMENTS The courses in this bundle has been designed to be fully compatible with tablets and smartphones. CAREER PATH This Advertising and Marketing Strategies bundle will give you an edge over other competitors and will open the doors for you to a plethora of career opportunities. CERTIFICATES CERTIFICATE OF COMPLETION Digital certificate - Included CERTIFICATE OF COMPLETION Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Marketing) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will help you understand the methods of automated ad buying and placement, allowing you to reach your target audience at the right time and on the right platforms. You can elevate your advertising strategy and expand your digital skill set with this comprehensive course. THIS COURSE AT A GLANCE * Accredited by CPD UK * Endorsed by Quality Licence Scheme * Obtain an understanding of the fundamental aspects of programmatic advertising * Recognise what is programmatic advertising * Learn the benefits of what is programmatic advertising * Understand various what is programmatic advertising strategies * Learn about the qualifying media and ad standards * Know the walkthrough of the programmatic process * Learn about the impact of digital marketing in today's world * Know how to set prices in a programmatic environment * Realise how the auction works specifically in apps WHY PROGRAMMATIC ADVERTISING COURSE RIGHT FOR YOU? This programmatic advertising online course is perfect for those who are willing to understand what is programmatic advertising and become confident digital marketers. This online course will also teach you about the impact of digital marketing in today's world and the benefits of using programmatic advertising. This programmatic advertising online course will also help you acquire knowledge about the qualifying media and ad standards. You will also learn about the walkthrough of the programmatic process and much more after taking this popular online course. By the end of the course, you will acquire a better understanding of what is programmatic advertising and what are its essential elements. After finishing this popular online course, you will also develop the skills required to become a confident digital marketer. PROGRAMMATIC ADVERTISING COURSE DETAILS ACCREDITED BY CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. COURSE CURRICULUM INTRODUCTION TO PROGRAMMATIC ADVERTISING * Welcome to Programmatic Advertising - Digital Marketing in Today's World * High Level, What is Programmatic Advertising and What Are the Advantages DIGITAL MARKETING INTRODUCTION - PROGRAMMATIC ADVERTISING * Digital Marketing Introduction - Qualifying Media and Ad Standards * How It Works - a Walkthrough of the Programmatic Process * The Programmatic Process in Action - Walking Through the Process * Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions PROGRAMMATIC VS. RTB - DEFINING RTB AND PROGRAMMATIC * Programmatic Vs. RTB - They Are Not One in The Same, So What Are They * Reporting - Go Beyond Impressions and Clicks and Discover Response, Win, & Fill * Setting Pricing in a Programmatic Environment AUCTIONS -WATERFALL,HEADER BIDDING, AND ALL ABOUT PROGRAMMATIC AUCTIONS * Auctions - an Introduction to First & Second Price Auctions in Digital Marketing * Traditional Waterfall - Digital Marketing Process of Serving an Ad * Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King * Mobile Header Bidding - How This Auction Works Specifically in-app RECAP & THANK YOU * Recap - Thank You - and Bonus Lecture WHO SHOULD TAKE THIS COURSE? This comprehensive programmatic advertising course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. ENTRY REQUIREMENTS * There are no academic entry requirements for this programmatic advertising course, and it is open to students of all academic backgrounds. * However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. ASSESSMENT METHOD This programmatic advertising online course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. CERTIFICATION ENDORSED CERTIFICATE FROM QUALITY LICENCE SCHEME After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. CERTIFICATE OF ACHIEVEMENT FROM LEAD ACADEMY After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQS IS CPD A RECOGNISED QUALIFICATION IN THE UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. ARE QLS COURSES RECOGNISED? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. WHEN WILL I RECEIVE MY CERTIFICATE? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. CAN I PAY BY INVOICE? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. CAN I PAY VIA INSTALMENT? Yes, you can pay via instalments at checkout. HOW TO TAKE ONLINE CLASSES FROM HOME? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. DOES AGE MATTER IN ONLINE LEARNING? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. WHEN I WILL GET THE LOGIN DETAILS FOR MY COURSE? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Elevate your brand with compelling copywriting and advertising strategies. Unlock the power of persuasive language and strategic messaging to captivate your audience and drive engagement. From crafting irresistible headlines to creating impactful ad campaigns, discover the art and science of effective communication for business success. Explore proven techniques and expert insights to master the dynamic world of copywriting and advertising. Transform your brand's narrative and leave a lasting impression with our comprehensive guide.

Give a compliment to your career and take it to the next level. This Advertising bundle will provide you with the essential knowledge to shine in your professional career. Whether you want to develop skills for your next job or elevate your skills for your next promotion, this Advertising bundle will help you stay ahead of the pack. Throughout the Advertising programme, it stresses how to improve your competency as a person in your chosen field while also outlining essential career insights in the relevant job sector. Along with this Advertising course, you will get 10 premium courses, an original hardcopy, 11 PDF certificates (Main Course + Additional Courses) Student ID card as gifts. This Advertising Bundle Consists of the following Premium courses: * Course 01: Digital Marketing * Course 02: Strategic Planning and Analysis for Marketing * Course 03: Marketing Fundamentals * Course 04: Business Branding * Course 05: Sales and Marketing Skills Level 3 * Course 06: Disruptive Innovation for Business * Course 07: Digital Marketing Business Tips * Course 08: Social Media Strategist Training * Course 09: TikTok Marketing for Business * Course 10: Customer Relationship Management * Course 11: Influencing and Negotiating As one of the top course providers in the UK, we're committed to providing you with the best educational experience possible. Our industry experts have designed the Advertising to empower you to learn all at once with accuracy. You can take the Advertising course at your own pace - anytime, from anywhere. So, enrol now to advance your career! Benefits you'll get choosing Apex Learning: * Pay once and get lifetime access to 11 CPD courses * Free e-Learning App for engaging reading materials & helpful assistance * Certificates, student ID for the title course included in a one-time fee * Free up your time - don't waste time and money travelling for classes * Accessible, informative modules designed by expert instructors * Learn at your ease - anytime, from anywhere * Study the course from your computer, tablet or mobile device * CPD accredited course - improve the chance of gaining professional skills * Gain valuable knowledge without leaving your home How will I get my Certificate? After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. * PDF Certificate: Free (Previously it was £10 * 11 = £110) * Hard Copy Certificate: Free (For The Title Course) If you want to get hardcopy certificates for other courses, generally you have to pay £20 for each. But with this special offer, Apex Learning is offering a Flat 50% discount on hard copy certificates, and you can get each for just £10! PS The delivery charge inside the UK is £3.99, and the international students have to pay £9.99. The bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your Advertising expertise and essential knowledge, which will assist you in reaching your goal. Moreover, you can learn from any place in your own time without travelling for classes. Curriculum of Bundle Course 01: Digital Marketing * Section 1: Introduction * Section 2: How to Apply the Internet Marketing Process * Section 3: The Internet Marketing Strategies That Will Increase Your Sales * Section 4: Creating an Internet Marketing Strategy for Your Business * Section 5: Structuring and Auditing of Website Course 02: Strategic Planning and Analysis for Marketing * Module 1: An Introduction to Strategic Planning * Module 2: Development of a Strategic Plan * Module 3: Strategic Planning for Marketing * Module 4: Strategic and Marketing Analysis * Module 5: Internal Analysis * Module 6: External Analysis * Module 7: Market Segmentation, Targeting and Positioning * Module 8: Approaches to Customer Analysis * Module 9: Approaches to Competitor Analysis Course 03: Marketing Fundamentals * Module 01: Introduction to Marketing Fundamentals * Module 02: Definitions of Marketing * Module 03: Traditional vs Contemporary Marketing * Module 04: Marketing Management Orientations * Module 05: Understand your Customers * Module 06: Segmentation Course 04: Business Branding * Business Course Promo Video * Chapter1 * Chapter2 * Chapter3 * Chapter4 * Chapter5 * Chapter6 * Chapter7 * Chapter8 * Chapter9 * Chapter10 * Chapter11 Course 05: Sales and Marketing Skills Level 3 * Module One - Getting Started * Module Two - Understanding the Talk * Module Three - Getting Prepared to Make the Call * Module Four - Creative Openings * Module Five - Making Your Pitch * Module Six - Handling Objections * Module Seven - Sealing the Deal And more... Course 06: Disruptive Innovation for Business * Module 01: Introduction Disruptive Innovations for Business * Module 02: The Three Key Difficulties * Module 03: Six Insight on How to grow Disruptive Innovations next to core Course 07: Digital Marketing Business Tips * Unit 1: You are Responsible for the Failure or Success of Your Business * Unit 2: Why Internet Marketing and Social Media are important for Businesses * Unit 3: How Google Search and Display Network Can Increase Your Sales * Unit 4: The More You Learn the More You Earn * Unit 5: Commitment * Unit 6: Telling is not Selling * Unit 7: Your Network is your Net-worth * Unit 8: How to become Digital Marketing and Sales Expert Course 08: Social Media Strategist Training * The Rise of Social Media * Conducting Market Analysis * Auditing Social Media * Setting Goals and Selecting Platforms * Creating the Social Media Policy * Integrating Marketing Strategies * Developing Effective Content * Understanding the Popular Platforms * Launching Successful Campaigns * Managing the Community * Providing Customer Service * Measuring, Analyzing and Reporting * The Social Media Strategist Career Course 09: TikTok Marketing for Business * Section 1: Getting Started on TikTok * Section 2: TikTok Foundations * Section 3: Special Features of TikTok * Section 4: How to Monetise Your Audience * Section 5: Build Your Credibility * Section 6: Build Your Community * Section 7: How to Go Viral Course 10: Customer Relationship Management * Module 01: Introduction to Customer Relationship Management (CRM) * Module 02: CRM Fundamentals * Module 03: CRM Strategies CRM Strategies * Module 04: Data Analysis in CRM * Module 05: CRM Databases * Module 06: Deepening Customer Relationship * Module 07: Handling Customer Complaints * Module 08: Future of CRM Course 11: Influencing and Negotiating * Unit 01: Influencing * Unit 02: Negotiating CPD 120 CPD hours / points Accredited by CPD Quality Standards WHO IS THIS COURSE FOR? Anyone from any background can enrol in this Advertising bundle. REQUIREMENTS This Advertising course has been designed to be fully compatible with tablets and smartphones. CAREER PATH Having this expertise will increase the value of your CV and open you up to multiple job sectors. CERTIFICATES CERTIFICATE OF COMPLETION Digital certificate - Included CERTIFICATE OF COMPLETION Hard copy certificate - Included P.S. The delivery charge inside the UK is £3.99, and the international students have to pay £9.99.

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting edge trends of digital advertising. You will understand advanced ad targeting and the use of various digital platforms from this course. THIS COURSE AT A GLANCE * Accredited by CPD UK * Endorsed by Quality Licence Scheme * Recognise the key elements of digital advertising * Learn the fundamentals of advertising * Learn the benefits of digital advertising and marketing * Understand digital advertising and marketing strategies * Learn about programmatic advertising, real time bidding and the automated buying process. * Recognise the importance of mobile marketing and understand its operation * Understand what are the waterfalls and header bidding and how they are changing advertising * Know how to collect data and use it * Learn about verification and viewability * Know about the future of digital advertising and marketing WHY DIGITAL ADVERTISING AND MARKETING COURSE 201 RIGHT FOR YOU? This popular digital advertising and marketing 201 course will help you recognise the key elements of digital marketing and advertising by helping you understand what is digital marketing and advertising. You will also recognise the advantages of marketing and digital advertising by taking this comprehensive online course. This flexible digital advertising and marketing 201 course will also provide you with an understanding of programmatic advertising, real time bidding and the automated buying process. You will also acquire knowledge about what are waterfalls and header bidding and how they are changing advertising and much more with this extensive online course. By the end of the course, you will obtain the skills required to gain an understanding of what is digital advertising and marketing and will also gain the expertise required to become a confident marketer. DIGITAL ADVERTISING AND MARKETING COURSE 201 DETAILS ACCREDITED BY CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. COURSE CURRICULUM INTRODUCTION * Introduction PROGRAMMATIC ADVERTISING -REAL TIME BIDDING AND THE AUTOMATED BUYING PROCESS * Programmatic Advertising Explained - Intermediate Digital Marketing Skillset * RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset WATERFALLS & HEADER BIDDING - WHAT THEY ARE & HOW THEY ARE CHANGING ADVERTISING * Traditional Waterfalls - Advance Level Digital Marketing Skillset * Header Bidding - How Publishers Increase Revenue From Their Ad Inventory * Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers MOBILE - SDKS & TRENDS: MOBILE MARKETING IS BIG BUSINESS. LEARN HOW IT WORKS * SDKs (Standard Development Kit) - Mobile Marketing Must-Haves * Mobile Trends - Understand The Grow of Mobile in Digital Marketing Efforts VERIFICATION & VIEWABILITY * Ad Verification - MOAT/IAS/Double Verify and Other Ad-Tech Platforms * Bots & Fraud - Identify and Prevent Fraud in Digital Marketing and Advertising * Ad Viewability - How to Identify When a Real Human Sees Your Ad * Ads.Txt - A New Way to Identify and Prevent Fraud DATA COLLECTION & USE * Types of Data Advertisers Collect - Google/Amazon/Facebook & Others * Laws & Privacy Concerns Around Data * Data Management Platforms & How Advertisers Use Them THE FUTURE * Google's EBDA & Amazon's TAM - The Future of Digital Advertising & Marketing THANK YOU * Thank You for Taking The Course WHO SHOULD TAKE THIS COURSE? This comprehensive digital advertising and marketing 201 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. ENTRY REQUIREMENTS * There are no academic entry requirements for this 'digital advertising and marketing 201: top topic & trends ' course, and it is open to students of all academic backgrounds. * However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. ASSESSMENT METHOD This digital advertising and marketing 201 course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. CERTIFICATION ENDORSED CERTIFICATE FROM QUALITY LICENCE SCHEME After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. CERTIFICATE OF ACHIEVEMENT FROM LEAD ACADEMY After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQS IS CPD A RECOGNISED QUALIFICATION IN THE UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. ARE QLS COURSES RECOGNISED? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. WHEN WILL I RECEIVE MY CERTIFICATE? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. CAN I PAY BY INVOICE? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. CAN I PAY VIA INSTALMENT? Yes, you can pay via instalments at checkout. HOW TO TAKE ONLINE CLASSES FROM HOME? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. DOES AGE MATTER IN ONLINE LEARNING? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. WHEN I WILL GET THE LOGIN DETAILS FOR MY COURSE? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want In this course, you will understand the strategies behind effective online campaigns and learn to harness the power of digital platforms to reach your target audience. From social media marketing to Search Engine Optimisation, this course provides a deep understanding of key concepts, tools and techniques of digital advertising and marketing. THIS COURSE AT A GLANCE * Accredited by CPD UK * Endorsed by Quality Licence Scheme * Understand the fundamentals of digital advertising * Learn the key aspects of marketing * Recognise various digital advertising and marketing strategies * Know the benefits of digital advertising and marketing * Learn about the digital advertisements * Understand the digital advertising ecosystem * Know how to purchase advertisements * Recognise the Contextual, Behavioral, Demographic, Geographic aspects of ads * Understand what is an ad server and how it works WHY DIGITAL ADVERTISING AND MARKETING COURSE 101 RIGHT FOR YOU? This Applied Behavioural Analysis Course is ideal for those who want to kickstart their career as ABA therapists. This course will give you an overview of the fundamental concepts, rules and techniques of Applied Behaviour Analysis. You will understand how ABA is used to replace troublesome behaviours with alternative, acceptable ones so the person can perform better in their surroundings. This course will also help you understand various rules of ABA and the steps to treat the same. You will understand the generalization in ABA theory and visuospatial skills and language skills to enhance your knowledge about ABA. Upon successful completion of this Applied Behavioural Analysis Course, you will have in-depth knowledge about applied behavioural analysis ABA and will also develop the skills required to become a professional ABA therapist. DIGITAL ADVERTISING AND MARKETING COURSE 101 DETAILS ACCREDITED BY CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. COURSE CURRICULUM INTRODUCTION * Welcome to the Course INTRODUCTION TO DIGITAL ADS * Introduction Part 1 - the IAB, Banner Ads, Video Ads and Rich Media * Introduction Part 2 - Custom, Skins, Social Media, Audio Ads, and Search THE DIGITAL ADVERTISING ECOSYSTEM * Digital Ecosystem Part 1 - Publisher Direct, Exchanges, Networks, DSPs & ATDs * How DSPs, SSPs, Exchanges, Networks, and Publishers All Work Together BUYING THE ADS * Buying Digital Ads - How to Buy Digital Ads, Price Ranges, Process and More AD TARGETING * Ad Targeting - Contextual, Behavioral, Demographic, Geographic & More AD SERVING * What Is An Ad Server. DoubleClick, DFP, DFA, Third Party Ad Servers, Etc * Illustration of How Ad Servers Work REPORTING * Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, & More COURSE REVIEW * Final Course Review and Thank You WHO SHOULD TAKE THIS COURSE? This comprehensive digital advertising and marketing 101 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. ENTRY REQUIREMENTS * There are no academic entry requirements for this digital advertising and marketing 101: the complete course, and it is open to students of all academic backgrounds. * However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. ASSESSMENT METHOD This online digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. CERTIFICATION ENDORSED CERTIFICATE FROM QUALITY LICENCE SCHEME After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. CERTIFICATE OF ACHIEVEMENT FROM LEAD ACADEMY After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQS IS CPD A RECOGNISED QUALIFICATION IN THE UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. ARE QLS COURSES RECOGNISED? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. WHEN WILL I RECEIVE MY CERTIFICATE? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. CAN I PAY BY INVOICE? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. CAN I PAY VIA INSTALMENT? Yes, you can pay via instalments at checkout. HOW TO TAKE ONLINE CLASSES FROM HOME? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. DOES AGE MATTER IN ONLINE LEARNING? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. WHEN I WILL GET THE LOGIN DETAILS FOR MY COURSE? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting edge trends of digital advertising. You will understand advanced ad targeting and the use of various digital platforms from this course. THIS COURSE AT A GLANCE * Accredited by CPD UK * Endorsed by Quality Licence Scheme * Boost your career in digital advertising and marketing * Deepen your knowledge and skills in your chosen field just in hours not years! * Study a course that is easy to follow. * Save money and time by studying at your convenient time * Have access to a tutor whenever you are in need WHY DIGITAL ADVERTISING AND MARKETING COURSE 301 RIGHT FOR YOU? Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this digital advertising and marketing 301 course will set you up with a solid foundation to become a confident digital marketer and develop more advanced skills. This comprehensive digital advertising and marketing 301 course is the perfect way to kickstart your career in the field of digital advertising and marketing. This course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. DIGITAL ADVERTISING AND MARKETING COURSE 301 DETAILS ACCREDITED BY CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. COURSE CURRICULUM INTRODUCTION * Introduction to Digital Advertising and Marketing 301 - I Am Your Host LOCATION TARGETING - IP, WIFI, CELL TOWER, GPS AND HOW TO DETECT FRAUDULENT DATA * Location Targeting Part 1: How It Works, IP, Wifi, and Cell Tower Targeting * Location Targeting Part 2 - GPS Targeting, + How to Find Lat/longs on Google * Location Targeting Part 2 - GPS Targeting, + How to Find Lat/longs on Google BEACONS - BEACON TARGET IN DIGITAL MARKETING. SUPER TARGETED LOCATION DATA * Beacons - Beacon Target in Digital Marketing. Super Targeted Location Data RETARGETING - RETARGETING IN DIGITAL MARKETING & LIVE EXAMPLES * Retargeting - How Advertisers Run Digital Retargeting Advertising Campaign BID REQUESTS & CPM BREAKDOWN * Bid Request/Bid Response - The RTB buying process explained * Cost Break Down - How is a Final CPM Calculated RESEARCH - PUBLISHER, COMPETITOR SPEND, TRENDS, AND SOCIAL MEDIA LISTENING * Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & More * Research: Competitor & Spend Information, Find Where Competitors Are Spending * Research: Trends, Emarketer, Google Keywords, Adweek/adage/digiday PLATFORM DEMOS : RUNNING FACEBOOK ADS, DSP USE. SSP USE & MORE * Setting a Facebook Brand Page to use for Facebook Ad Campaign * Social Media Marketing: Creating a paid Facebook Advertising Campaign * DSP Demo Part 1 - Setting up a campaign in a Demand Side Platform * DSP Demo Part 2 - Uploading Creative & Custom Audiences * SSP Demo Part 1 - How to work with an SSP and Getting Setup * SSP Demo Part 2 - Setting up a Mediation Group in Google's AdMob * Mobile Banner Ad Best Practices - A Quick Guide from AdMob CONTRACT NEGOTIATIONS - WHO'S INVOLVED IN THE PROCESS AND T&CS * Contract Negotiations - How to Review and Execute a Digital Media IO ADBLOCKING - THIS HISTORY OF ADBLOCKING ,TRENDS, AND INDUSTRY RESPONSE * Adblocking - This History of Adblocking ,trends, and Industry Response SOCIAL LISTENING * Social Listening Part 1 - How to Find Out What People Say About Your Brand * Social Listening Part 2 - Post-campaign Results & Social Media War Rooms INTERVIEWS WITH INDUSTRY EXPERTS * Interview Setup - What to expect from our industry experts * Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF FINAL COURSE RECAP * Final 301 Course Recap & Thank You WHO SHOULD TAKE THIS COURSE? This comprehensive digital advertising and marketing 301 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. ENTRY REQUIREMENTS * There are no academic entry requirements for this digital advertising and marketing 301 course, and it is open to students of all academic backgrounds. * As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol. ASSESSMENT METHOD On successful completion of the course, you will be required to sit an online multiple-choice assessment. The assessment will be evaluated automatically and the results will be given to you immediately. CERTIFICATION ENDORSED CERTIFICATE FROM QUALITY LICENCE SCHEME After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. CERTIFICATE OF ACHIEVEMENT FROM LEAD ACADEMY After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQS IS CPD A RECOGNISED QUALIFICATION IN THE UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. ARE QLS COURSES RECOGNISED? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. WHEN WILL I RECEIVE MY CERTIFICATE? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. CAN I PAY BY INVOICE? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. CAN I PAY VIA INSTALMENT? Yes, you can pay via instalments at checkout. HOW TO TAKE ONLINE CLASSES FROM HOME? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. DOES AGE MATTER IN ONLINE LEARNING? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. WHEN I WILL GET THE LOGIN DETAILS FOR MY COURSE? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

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After successfully completing the Advertising course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. * PDF Certificate: Free (For The Title Course) * Hard Copy Certificate: Free (For The Title Course) The bundle incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can strengthen your Advertising expertise and essential knowledge, which will assist you in reaching your goal. Curriculum of Bundle Course 01: Digital Marketing * Section 1: Introduction * Section 2: How to Apply the Internet Marketing Process * Section 3: The Internet Marketing Strategies That Will Increase Your Sales * Section 4: Creating an Internet Marketing Strategy for Your Business * Section 5: Structuring and Auditing of Website Course 02: Strategic Planning and Analysis for Marketing * Module 1: An Introduction to Strategic Planning * Module 2: Development of a Strategic Plan * Module 3: Strategic Planning for Marketing * Module 4: Strategic and Marketing Analysis * Module 5: Internal Analysis * Module 6: External Analysis * Module 7: Market Segmentation, Targeting and Positioning * Module 8: Approaches to Customer Analysis * Module 9: Approaches to Competitor Analysis Course 03: Marketing Fundamentals * Module 01: Introduction to Marketing Fundamentals * Module 02: Definitions of Marketing * Module 03: Traditional vs Contemporary Marketing * Module 04: Marketing Management Orientations * Module 05: Understand your Customers * Module 06: Segmentation Course 04: Business Branding * Business Course Promo Video * Chapter1 * Chapter2 * Chapter3 * Chapter4 * Chapter5 * Chapter6 * Chapter7 * Chapter8 * Chapter9 * Chapter10 * Chapter11 Course 05: Sales and Marketing Skills Level 3 * Module One - Getting Started * Module Two - Understanding the Talk * Module Three - Getting Prepared to Make the Call * Module Four - Creative Openings * Module Five - Making Your Pitch * Module Six - Handling Objections And more... Course 06: Disruptive Innovation for Business * Module 01: Introduction Disruptive Innovations for Business * Module 02: The Three Key Difficulties * Module 03: Six Insight on How to grow Disruptive Innovations next to core Course 07: Digital Marketing Business Tips * Unit 1: You are Responsible for the Failure or Success of Your Business * Unit 2: Why Internet Marketing and Social Media are important for Businesses * Unit 3: How Google Search and Display Network Can Increase Your Sales * Unit 4: The More You Learn the More You Earn * Unit 5: Commitment * Unit 6: Telling is not Selling * Unit 7: Your Network is your Net-worth * Unit 8: How to become Digital Marketing and Sales Expert Course 08: Social Media Strategist Training * The Rise of Social Media * Conducting Market Analysis * Auditing Social Media * Setting Goals and Selecting Platforms * Creating the Social Media Policy * Integrating Marketing Strategies * Developing Effective Content * Understanding the Popular Platforms * Launching Successful Campaigns * Managing the Community * Providing Customer Service * Measuring, Analyzing and Reporting * The Social Media Strategist Career Course 09: TikTok Marketing for Business * Section 1: Getting Started on TikTok * Section 2: TikTok Foundations * Section 3: Special Features of TikTok * Section 4: How to Monetise Your Audience * Section 5: Build Your Credibility * Section 6: Build Your Community * Section 7: How to Go Viral Course 10: Retail Strategy * Module 01: Introduction to Retail Management * Module 02: Retail Strategy * Module 03: Retail Buying and Merchandising * Module 04: Retail Pricing * Module 05: Supply Chain Management in Retailing * Module 06: The Sales Process and Dealing with Customers at the Checkout * Module 07:Importance of Consumer Behaviour * Module 08: Taking Trends and Targeting Customers Effectively * Module 09: The Importance of Communicating with Customers * Module 10: Choosing a Retail Location * Module 11: Retail Psychology * Module 12: Negotiate the Right Deal with Suppliers * Module 13: Develop Store Security Procedures * Module 14: Management Skills for Leading Your Team * Module 15: Selling in Multiple Channels * Module 16: Retail Brand Management * Module 17: Health & Safety for Retail Stores * Module 18: Consumer Rights Act Course 11: Influencing and Negotiating * Unit 01: Influencing * Unit 02: Negotiating Course 12: Customer Relationship Management * Module 01: Introduction to Customer Relationship Management (CRM) * Module 02: CRM Fundamentals * Module 03: CRM Strategies CRM Strategies * Module 04: Data Analysis in CRM * Module 05: CRM Databases * Module 06: Deepening Customer Relationship * Module 07: Handling Customer Complaints * Module 08: Future of CRM Course 13: The Formula to Talk with Strangers * Section 01: Course Overview * Section 02: The Formula * Section 03: Summary * Section 04: End Course 14: Cross-Cultural Awareness Training * Module 1: Introduction to Cross-Cultural Awareness * Module 2: Cross-Cultural Communication * Module 3: Corporate Cross-Cultural Awareness * Module 4: Cross-Cultural Design * Module 5: Cross-Cultural Competency * Module 6: Cultural Values * Module 7: Working with and Managing a Culturally Diverse Team CPD 150 CPD hours / points Accredited by CPD Quality Standards WHO IS THIS COURSE FOR? Anyone from any background can enrol in this Advertising bundle. REQUIREMENTS Our Advertising course is fully compatible with PCs, Macs, laptops, tablets and Smartphone devices. CAREER PATH Having this Advertising expertise will increase the value of your CV and open you up to multiple job sectors. CERTIFICATES CERTIFICATE OF COMPLETION Digital certificate - Included CERTIFICATE OF COMPLETION Hard copy certificate - Included P.S. The delivery charge inside the UK is £3.99, and the international students have to pay £9.99.