Digital Advertising and Marketing Course Online 101

CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

 

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Introduction

• Welcome to the Course

Introduction to Digital Ads

• Introduction Part 1 - the IAB, Banner Ads, Video Ads and Rich Media
• Introduction Part 2 - Custom, Skins, Social Media, Audio Ads, and Search

The Digital Advertising Ecosystem

• Digital Ecosystem Part 1 - Publisher Direct, Exchanges, Networks, DSPs & ATDs
• How DSPs, SSPs, Exchanges, Networks, and Publishers All Work Together

Buying the Ads

• Buying Digital Ads - How to Buy Digital Ads, Price Ranges, Process and More

Ad Targeting

• Ad Targeting - Contextual, Behavioral, Demographic, Geographic & More

Ad Serving

• What Is An Ad Server. DoubleClick, DFP, DFA, Third Party Ad Servers, Etc
• Illustration of How Ad Servers Work

This comprehensive digital advertising and marketing 101 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing.

• There are no academic entry requirements for this digital advertising and marketing 101: the complete course, and it is open to students of all academic backgrounds.
• However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.

This online digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65.

Certificate of Achievement from Lead Academy

After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.

CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.

Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.

For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.

Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.

Yes, you can pay via instalments at checkout.

Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.

No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons.

After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org