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Digital Advertising and Marketing 101: The Complete Guide

Digital Advertising and Marketing 101: The Complete Guide

  • 30 Day Money Back Guarantee
  • Completion Certificate
  • 24/7 Technical Support

Highlights

  • On-Demand course

  • All levels

Description

Highlights of the Course
  • Course Type: Online Learning

  • Duration: 1 to 2 hours

  • Tutor Support: Tutor support is included

  • Customer Support: 24/7 customer support is available

  • Quality Training: The course is designed by an industry expert

  • Recognised Credential: Recognised and Valuable Certification

  • Completion Certificate: Free Course Completion Certificate Included

  • Instalment: 3 Installment Plan on checkout


What you will learn from this course?
  • Gain comprehensive knowledge about digital advertising and marketing

  • Understand the core competencies and principles of digital advertising and marketing

  • Explore the various areas of digital advertising and marketing

  • Know how to apply the skills you acquired from this course in a real-life context

  • Become a confident and expert digital marketer


Digital Advertising and Marketing 101: The Complete Guide Course

Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career.

This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing.

Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates.

Who is this Course for?

This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course.

Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector.

Entry Requirements

This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection.

Assessment

This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

Why you should train with Study Plex?

At Study Plex, you will have the chance to build social, technical and personal skills through a combination of extensive subjects tailored according to your interest. Along with receiving comprehensive knowledge and transferable skills, there are even more reasons o be involved with us, which include:

  • Incredible Customer Support: We offer active customer service in the form of live chat, which you can access 24/7

  • Expert Tutor Support: You'll have access to our devoted and dedicated tutor support with all of our courses whenever you need it.

  • Price Justified by Quality: We ensure that you will have the best experience possible for the price you are paying for the course.

  • Money-back Guarantee: We provide a money-back guarantee if you are not satisfied with the course's quality. There is a 14-day time limit on this option (according to the terms and conditions).

  • Instalment Facility: If your course costs more than £50, you can pay in three instalments using the instalment option.

  • Satisfaction Guarantee: Our courses are designed to meet your demands and expectations by all means.

Recognised Accreditation

This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement.

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

What is CPD?

Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements.

Benefits of CPD

  • Improve your employment prospects

  • Boost your job satisfaction

  • Promotes career advancement

  • Enhances your CV

  • Provides you with a competitive edge in the job market

  • Demonstrate your dedication

  • Showcases your professional capabilities

What is IPHM?

The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill.

Benefits of IPHM

  • It will help you establish a positive reputation in your chosen field

  • You can join a network and community of successful therapists that are dedicated to providing excellent care to their client

  • You can flaunt this accreditation in your CV

  • It is a worldwide recognised accreditation

What is Quality Licence Scheme?

This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries.

Benefits of Quality License Scheme

  • Certificate is valuable

  • Provides a competitive edge in your career

  • It will make your CV stand out

Course Curriculum

Introduction

Welcome to the Course

00:03:00

Introduction to Digital Ads

Introduction Part 1 - The IAB, Banner Ads, Video Ads and Rich Media

00:11:00

Introduction Part 2 - Custom, Skins, Social Media, Audio Ads, And Search

00:09:00

The Digital Advertising Ecosystem

Digital Ecosystem Part 1 - Publisher direct, exchanges, networks, DSPs & ATDs

00:11:00

How DSPs, SSPs, Exchanges, Networks, and publishers all work together

00:07:00

Buying The Ads

Buying Digital Ads - How to buy digital ads, price ranges, process and more

00:12:00

Ad Targeting

Ad Targeting - Contextual, behavioral, demographic, geographic & more

00:08:00

Ad Serving

What is an ad server. DoubleClick, DFP, DFA, third party ad servers, etc.

00:03:00

Illustration of how ad serves work

00:03:00

Reporting

Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, & more

00:03:00

Course Review

Final course review and Thank You.

00:04:00

Obtain Your Certificate

Order Your Certificate of Achievement

00:00:00

Get Your Insurance Now

Get Your Insurance Now

00:00:00

Feedback

Feedback

00:00:00

About The Provider

Study Plex
Study Plex
Birmingham
Study Plex is a company focused on providing a range of learning and development opportunities, to entertain and educate our learner base through the use of modern learning technology.
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