53 Customer Journey courses

This one-day course introduces the field of user experience and provides an excellent entry point to our other specialised training courses. UX processes and practices have become a central component of product design, service design and web design.

Duration 3 Days 18 CPD hours This course is intended for The target audience include, but is not limited to:   Relationship managers Customer experience (CX) managers Account managers Service delivery managers Service desk managers Service Level Managers Enterprise Architects Service and Solution Architects Business Analysts Product Owners Marketing Managers Project Managers Portfolio Managers Supplier relationship Managers Vendor Managers Contract Managers Customer experience/User experience Designers Consultants Overview The purpose of this course is to give the delegate the understanding to optimize the value of the journey for all stakeholders, for example, to convert opportunity and demand into value and to drive stakeholder value. Engagement is important in the optimization of service value because, as ITIL Foundation explained, service value is co-created through the involvement of users, customers, sponsors, service providers, or any other stakeholder. This course introduces ways and methods to drive stakeholder value and encourage stakeholders contribute to the creation of service value by exploring the following:   Value propositions Fostering relationships Keeping engagement channels open Shaping demand Designing service offerings Aligning and agreeing expectations Co-creating service experiences Realizing value This course covers key topics such as SLA design, multi-supplier management, communication, relationship management, CX and UX design, customer journey mapping, and more. It will provide candidates with the tools to increase stakeholder satisfaction which is integral to business success in the current competitive landscape. The associated certification exam voucher is included with this course. As an ITIL© Accredited Training Organization of PeopleCert, all students attending this training will be provided with the exam voucher as a part of delivery. HOW CUSTOMER JOURNEYS ARE DESIGNED * Understand the concept of the customer journey * Understand the ways of designing and improving customer journeys * HOW TO TARGET MARKETS AND STAKEHOLDERS * Understand the characteristics of markets * Understand marketing activities and techniques * Know how to describe customer needs and internal and external factors that affect these * Know how to identify service providers and explain their value propositions * HOW TO FOSTER STAKEHOLDER RELATIONSHIPS * Understand the concepts mutual readiness and maturity * Understand the different supplier and partner relationship types, and how these are managed * Know how to develop customer relationships * Know how to analyze customer needs * Know how to use communication and collaboration activities and techniques * Know how the ?Relationship management? practice can be applied to enable and contribute to fostering relationships * Know how the ?Supplier management? practice can be applied to enable and contribute to supplier and partner relationships management * HOW TO SHAPE DEMAND AND DEFINE SERVICE OFFERINGS * Understand methods for designing digital service experiences based on value driven, data driven and user centered service design * Understand approaches for selling and obtaining service offerings * Know how to capture, influence and manage demand and opportunities * Know how to collect, specify and prioritize requirements from a diverse range of stakeholders * Know how the ?Business analysis? practice can be applied to enable and contribute to requirement management and service design * HOW TO ALIGN EXPECTATIONS AND AGREE DETAILS OF SERVICES * Know how to plan for value co-creation * Know how to negotiate and agree service utility, warranty and experience * Know how the ?Service level management? practice can be applied to enable and contribute to service expectation management HOW TO ONBOARD AND OFFBOARD CUSTOMERS AND USERS * Understand key transition, onboarding and offboarding activities * Understand the ways of relating with users and fostering user relationships * Understand how users are authorized and entitled to services * Understand different approaches to mutual elevation of customer, user and service provider capabilities * Know how to prepare onboarding and offboarding plans * Know how to develop user engagement and delivery channels * Know how the ?Service Catalogue management? practice can be applied to enable and contribute to offering user services * Know how the ?Service Desk? practice can be applied to enable and contribute to user engagement HOW TO ACT TOGETHER TO ENSURE CONTINUAL VALUE CO-CREATION * Understand how users can request services * Understand methods for triaging of user requests * Understand the concept of user communities * Understand methods for encouraging and managing customer and user feedback * Know how to foster a service mindset (attitude, behavior and culture) * Know how to use different approaches to provision of user services * Know how to seize and deal with customer and user ?moments of truth? * Know how the ?Service request management? practice can be applied to enable and contribute to service usage HOW TO REALIZE AND VALIDATE SERVICE VALUE * Understand methods for measuring service usage and customer and user experience and satisfaction * Understand charging mechanisms * Know how to assess service value realization * Know how to prepare to evaluate and improve the customer journey * Know how the ?Portfolio management? practice can be applied to enable and contribute to service value realization * ITIL© is a registered trade mark of AXELOS Limited, used under permission of AXELOS Limited. All rights reserved. The Swirl logo? is a trade mark AXELOS Limited used, under permission of AXELOS Limited. All rights reserved. IT Infrastructure Library© is a registered trade mark of the AXELOS Limited used, under permission of AXELOS Limited. All rights reserved. ADDITIONAL COURSE DETAILS: Notes New Horizons is an Authorised Training Organisation (ATO) for Peoplecert for ITIL4 Nexus Humans ITIL 4 Specialist Drive Stakeholder Value (DSV) with Exam training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the ITIL 4 Specialist Drive Stakeholder Value (DSV) with Exam course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 3 Days 18 CPD hours This course is intended for This course is aimed at people in senior roles including CIOs, chief digital officers and other aspiring CxOs, as well as consultants and others involved in digital transformations, service delivery and strategic delivery. Overview By the end of this course, you will understand: The internal and external factors to consider while crafting digital strategy How IT strategy differs from digital strategy and how they can be integrated Creating a digital strategy that achieves the most value from digital Implementing and sustaining digital strategy Developing and nurturing digital capabilities for continual business innovation and value co-creation This course takes you on a digital strategy journey. Its iterative, eight-step model moves from ?vision? through to ?actions? and is about creating sustainable, digital momentum. You experience the four key capabilities to develop a holistic, digital capability framework: digital leadership, managing innovation and emerging technologies, risk management and structuring a digital enterprise. This class includes an exam voucher. Prerequisites Delegates attending this course must have successfully achieved the ITIL 4 Foundation Qualification; your certificate must be presented as documentary evidence to gain admission to this course. Although there is no mandatory requirement, ideally candidates should have at least two years professional experience working in IT Service Management. 1 - ITIL GUIDING PRINCIPLES TO ALL ASPECTS OF DIGITAL AND IT STRATEGY * Focus on Value * Start Where You Are * Progress Iteratively with Feedback * Collaborate and Promote Visibility * Think and Work Holistically * Keep It Simple and Practical * Optimise and Automate 2 - LEVERAGE DIGITAL STRATEGY TO REACT TO DIGITAL DISRUPTION * Digital Technology * Digital Business * Digital Organisation * Digitisation * Digital Transformation * Business Strategy and Business Models * Digital and IT Strategy * Products * Services * Relationship Between Digital, IT Strategy and Components of ITIL SVS. 3 - RELATIONSHIP BETWEEN CONCEPTS OF DIGITAL AND IT STRATEGY, SERVICE VALUE SYSTEM AND SERVICE VALUE CHAIN * Environmental Analysis * External Analysis: PESTLE * Internal Analysis: Four Dimensions of Service Management 4 - HOW AN ORGANISATION USES DIGITAL AND IT STRATEGY TO REMAIN VIABLE IN ENVIRONMENTS * How an Organisation?s Viability is Related to Agile, Resilient, Lean, Continuous and Co-Creational it is * How to Analyse the VUCA Factors and Address them in a Digital and IT Strategy * Organisation?s Position in a Particular Market or Industry * Digital Positioning Tool to Determine Appropriate Position for a Digital Organization 5 - EXPLAIN AND COMPARE THREE LEVELS OF DIGITAL DISRUPTION * Ecosystem * Industry/Market * Organisational * Influenced factors * Achieving Customer/Market Relevance * Achieving Operational Excellence * Internal and External Focus * Balanced Approach 6 - STRATEGIC APPROACHES BY DIGITAL AND IT TO ACHIEVE CUSTOMER/MARKET RELEVANCE AND OPERATIONAL EXCELLENCE * How to Apply Approaches to Achieve Customer/Market Relevance * Customer Journeys * Omnichannel Delivery and Support * Context-Sensitive Delivery and Support * Customer Analytics * Customer Feedback and 360ø Approaches * How to Achieve Operational Excellence in the Four Dimensions of Service Management * Understand the Financial Aspects of Digital and IT Strategy in Terms of the Following * Financial Policies * Portfolio Optimization * Funding Projects, Products and Services * Balancing Cost of Innovation and Operation * Charging Models * Assess Strategic Approaches for Digital Organizations 7 - RISKS AND OPPORTUNITIES OF DIGITAL AND IT STRATEGY * Concept of Risk Management in the Context of a Digital Organisation * Context of Digital and IT Strategy * Identify Risk * Assess Risk * Concept of Risk Posture and Show How to Determine an Acceptable Balance Between Opportunity and Risk * Explain the Concept of Innovation, Including its Key Elements and Techniques * Apply Techniques to Develop and Maintain a Culture of Innovation 8 - STEPS AND TECHNIQUES INVOLVED IN DEFINING AND ADVOCATING FOR DIGITAL AND IT STRATEGY * How to Use Digital Readiness Assessment to Perform Gap Analysis Between an Organisation?s Current and Desired Positions Approaches for Scraping Data from Dynamic Websites * How to Define and Communicate a Vision and a Strategy * How to Use Business Cases to Advocate for a Digital and IT Strategy 9 - IMPLEMENTATION OF A DIGITAL AND IT STRATEGY * How to Define Operating Models for Digital Organisations * Major Skills Required of Leaders in Digital Organisation * Apply Approaches to Strategy Coordination and Implementation: * Large-Scale Transformation * Incremental Transformation * Mergers and Acquisitions * Individual Changes * Approaches to POMs (Parallel Operating Models) * How to Assess Success of a Digital and IT Strategy * Typical Activities of a Digital Transformation Programme

If you want your employees to improve their customer service skills and deliver an amazing experience to your customers, feel free to check out my Training course focusing on managing expectations successfully.

This one-day course introduces the field of user experience and provides an excellent entry point to our other specialised training courses. UX processes and practices have become a central component of product design, service design and web design.

ILM Level 2 Award in Customer Care – 4 day Accredited training course delivered in Nottingham A nationally recognised qualification taught across 4 x 1 day deliveries approximately 3 weeks apart. The course is specifically tailored for individuals whose job role requires direct customer interface, and where influencing and meeting the needs of customers is particularly important. The course brings tangible benefits to the participants and to their organisation through applying concepts taught at each stage of the course directly to the work environment, and providing opportunities to compare best practice methods and techniques with current practices.

If you want your employees to improve their customer service skills and deliver an amazing experience to your customers, feel free to check out my Training course focusing on the core values of customer service.

If you want your employees to improve their customer service skills and deliver an amazing experience to your customers, feel free to check out my Training course focusing on generating long-standing customer loyalty.

This Professional Certificate Course in Advanced Analytics and Emerging Trends offers a comprehensive overview of advanced analytics tools, future-ready digital analytics, data mining, customer journey mapping, and the creation of customer-centric marketing campaigns. Participants will also learn how to stay current with emerging trends and adapt to evolving technologies in the dynamic field of digital marketing. After the successful completion of the course, you will be able to learn about the following: * Advanced analytics techniques and tools * Preparing for the future of digital analytics and marketing * Concept of data mining and customer journey mapping and be able to create customer-centric marketing campaigns. * How to stay up-to-date with emerging trends and technologies in digital marketing and be able to adapt to changes in the industry.   This Professional Certificate Course in Advanced Analytics and Emerging Trends provides a thorough grasp of advanced analytics tools. Participants will explore the future of digital analytics, understand data mining, and master customer journey mapping for creating customer-centric marketing campaigns. The course also focuses on staying current with emerging trends and technologies in digital marketing, fostering adaptability to industry changes. This Professional Certificate Course in Advanced Analytics and Emerging Trends provides expertise in advanced analytics tools. Participants will explore data mining, customer journey mapping, and create customer-centric marketing campaigns. The course ensures readiness for the future of digital analytics, emphasizing staying current with emerging trends and adapting to industry changes. * COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * ADVANCED ANALYTICS AND EMERGING TRENDS Self-paced pre-recorded learning content on this topic. * ADVANCED ANALYTICS AND EMERGING TRENDS Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, * Professionals Navigating Emerging Trends * Individuals in Customer Relationship Management * Those Adapting to Industry Changes * Data Analysts and Scientists * Marketing Professionals Seeking Advanced Analytics Skills * Digital Marketing Strategists * Business Intelligence Professionals * Marketing Managers * Marketing Enthusiasts Seeking Future-Ready Knowledge AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 3 CPD Hours LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. -------------------------------------------------------------------------------- COURSE OVERVIEW The customer journey is changing faster than ever before. Can you keep up? Our brand-new Search Marketing course is here to get you ready – with the chance to learn directly from top SEO expert Neil Patel and his team. Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going Program learning outcomes and content: What Will I Learn? Develop the skills to work in search right now. Learn about search engine optimization, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4. Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels. You’ll be awarded with a DMI search marketing certification that’s recognized globally, along with a completion badge from Neil Patel. Course Content: Introduction to Search Marketing: Being found in the right place at the right time may look effortless but it’s an art. You’re going to need lots of key concepts, tools and tricks. Explore how the core search elements work together to drive targeted traffic that converts into sales. • Search Marketing • SEO & Paid Search principles • Demand generation • Analytics & reporting • Data visualization SEO Setup & Content: The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver’s seat. But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works. • Setting SEO objectives • Keyword research • Creating content • On-page optimization • Content scheduling Optimizing SEO: Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment. • SEO for eCommerce • Backlinking for authority • Local & international optimization • Off-page optimization Paid Search Fundamentals: So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business. • Paid search concepts • Ads & landing pages • Keywords • Creating a paid search campaign Paid Search Campaigns: Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click. • Managing the campaign budget • Optimizing campaigns • Reporting on paid search Demand Generation: Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long-term engagement. Sure, it takes time but it’s worth the payoff. • Demand generation campaigns • Outbound channels & ad formats • Campaign targeting & bidding • Optimizing your campaign • Involving display & video advertising Search Analytics: Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in. Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. • Analytics fundamentals • Monitoring campaigns • Introduction to GA4 • Configuring Google Analytics • Conversion rate optimization Data& Data Visualization: Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey. • Turning data into actions • Ways of visualizing data • Forecasting search performance Search Strategy - Research & Planning: So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives. • Planning a search strategy • Research for search campaigns • Setting objectives for search Search Strategy 2 - Execution & Optimization It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it? • Omnichannel search approach • Adapting to change • Evaluating search strategies • Long term performance -------------------------------------------------------------------------------- DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate