Description

Learning Outcomes

Understand the importance of customer relationship management in modern business and its impact on customer satisfaction and loyalty

Learn about different types of CRM software and how to select and implement a suitable solution for a particular business

Develop skills in managing customer interactions and communication across various channels, including email, phone, and social media

Gain knowledge in data analytics and reporting to better track customer behaviour and identify trends and patterns

Explore strategies for using CRM to improve sales and marketing efforts, such as targeting and segmentation

Develop skills in managing customer complaints and resolving conflicts to maintain positive relationships with customers

Understand the legal and ethical considerations surrounding customer data and privacy in the context of CRM

Learn how to measure and evaluate the success of a CRM program and make improvements over time

Description

For those looking to develop their abilities in managing client interactions, strengthen their relationships with customers, and expand their businesses, our Customer Relationship Management (CRM) course is ideal for them. In this course, students will obtain a thorough understanding of the function of CRM in contemporary business and how it may affect client loyalty and satisfaction through the course.

Participants will get knowledge about several CRM tool types and how to pick and use the best option for their particular business needs. Also, they will learn how to manage customer contacts and communication through a variety of platforms, including email, phone, and social media. Their ability to better monitor customer behaviour, spot trends and patterns, and use data analytics and reporting to make defensible judgements will all be elevated by this training.

The course will also address how to manage customer complaints and settle disputes to preserve strong relationships, as well as ways for using CRM to improve sales and marketing efforts, including targeting and segmentation. Also, students will learn about the moral and legal issues that arise when dealing with customer privacy and data in the context of CRM.

Certificate of Achievement

After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post.

Method of Assessment

In order to successfully complete the Customer Relationship Management course, students will be required to sit for a final assessment. After they submit their assignment, our expert team will evaluate and provide instant feedback.

Career Path

Here are some potential career paths for individuals who take a Customer Relationship Management (CRM) course in the UK, along with the annual salary range for each:

CRM Manager: £46,000 to £66,000 per year

Customer Success Manager: £35,000 to £50,000 per year

Sales Manager: £36,000 to £71,000 per year

Marketing Manager: £35,000 to £65,000 per year

Course Content

Module 01: Customer Relationship Management

Module 02: What CRM Is and Who It Serves

Module 03: Checklist for Success

Module 04: Requirement Driven Product Selection

Module 05: Considerations in Tool Selection

Module 06: Strategies for Customer Retention

Module 07: Building the Future

Module 08: Homegrown vs. Application Service Provider

Module 09: The Development Team

Module 10: Evaluating and Reviewing Your Program

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Customer Relationship Management

By Janets

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