67050 Courses

The Job Seekers Toolkit is an all-encompassing program designed to provide job seekers with extensive tools, strategies, and resources to excel in their job search. This course covers every aspect of the job search process, from assessing your skills to negotiating employment contracts. Whether you’re seeking to advance your career or navigate a career change, this course offers in-depth insights and personalised guidance to help you achieve your goals.

How do your customers see you? Market positioning is at the intersection of your offering and your customers – in the form of both the promise you make in the form of messaging, and customer perceptions of how well you deliver on that promise. Your goal is to uniquely claim a niche in the marketplace that encapsulates the value you deliver to your audience. To help define your claim, this learning stream provides a six-step framework for honing your positioning. You’ll examine the facets of your business to find the elements you deliver that resonate most with customers, use starter wording templates as a jumping-off point, and validate your work with seven key criteria. Multiple examples from product, technology, and service companies are discussed throughout – including how poor repositioning of one of American’s best-known brands damaged the company. Workshop exercises will guide you through creation of positioning statements that will form the basis of your marketing and messaging strategy at launch and beyond.