Harpenden

<p>Bad news - people don't buy your product.</p><p>Better news - they don't buy anyone else's product either.</p><p>Best news - they do buy what a product gives them, whether it be removing 'pain' or giving 'pleasure'.</p><p>So what a challenge it is that every single person buys your product for a slightly different reason! What's the secret to selling in that sort of sales environment? This programme provides a great roadmap.</p>This course will help participants:<ul><li>Build rapport with authenticity</li><li>Use open questions, listening and summary to properly understand the prospect</li><li>Use 'impact' questions to 'stack the pain' of remaining with the status quo</li><li>Convert features into personalised benefits that reflect stated needs</li><li>Handle objections with calm confidence</li><li>Identify buying signals</li><li>Close effectively</li><li>Convey credible urgency centred on the prospect's - not the salesperson's - interests</li></ul><section>
                    <h3>1 What makes a customer buy any product?</h3><ul><li>Moving towards 'pleasure'</li><li>Moving away from 'pain'</li><li>Robert Cialdini's Psychology of Influence - buying motives</li><li>Understanding what your product does for customers</li><li>Why there is never a 'one size fits all' approach</li><li>What are the real 'unique selling points' and why the salesperson is the real 'USP'</li><li>At what point does the customer emotionally buy your product?</li></ul> <h3>2 Getting past gatekeepers</h3><ul><li>What gatekeepers' motivations are</li><li>How to make them your friend rather than your enemy</li><li>How to make your call harder to block than to put through</li><li>How to control the gatekeeper with questions, not answers</li><li>Using Cialdini's 'reciprocity' law to get put through more often</li><li>Practical exercise in which the trainer poses as gatekeeper</li></ul> <h3>3 Questioning and listening skills</h3><ul><li>How to use open questions to get the customer talking</li><li>What questions to avoid and why</li><li>How to 'stack the pain' of the status quo with 'impact questions'</li><li>Practical 'pain stacking' exercise in pairs</li><li>What listening is and what it isn't</li><li>Question funnelling - how to earn deeper disclosure through probing</li><li>Practical funnelling exercise in pairs</li><li>The power of summary</li></ul> <h3>4 How to create tailored benefits and not 'dive into solution'</h3><ul><li>What is 'diving into solution'? Examples and analogies</li><li>Why it is to be avoided</li><li>Practical exercise in pairs - how it feels to have solutions offered up too early</li><li>How to avoid 'feature-dumping'</li><li>What is 'value selling'?</li><li>How to create tailored benefits</li><li>How to convert product features into benefits</li><li>How to deal with the prospect's competitor allegiance</li></ul> <h3>5 Handling objections and testing the water</h3><ul><li>How to overcome the price objection by selling value</li><li>Common objections the participants encounter and answers that work</li><li>The objections salespeople carry in their own heads</li><li>The 'A-C-E' objection-handling model</li><li>How to uncover objections</li><li>When - and when not - to trial close</li></ul> <h3>6 Closing skills</h3><ul><li>Why salespeople often close too early</li><li>How to identify buying signals</li><li>How to use urgency with skill and effectiveness</li><li>Four killer closing techniques that work</li><li>How to avoid buying the product back by careless post-sale talk</li><li>How to ask for referrals for your product</li><li>How to 'farm' the account for future opportunities</li></ul> <h3>7 Wrap-up</h3><ul><li>Key learnings from each participant</li><li>Individual action planning - steps that can and will be implemented in the workplace</li></ul> 


                </section>

The In House Training Company

Online Course Marketing

Coaching Skills

Professional Selling Skills (PSS)

Meeting Skills

Counselling Skills

Presentation Skills

Sales skills for selling products (In-House)

Edinburgh

<p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">This two-day course will help you develop and enhance your EI and communication competencies. It will focus on practical skills development that will greatly benefit you individually and in your home and work life</p><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">An exciting and practical 2-day training course from one of the UK&rsquo;s leading providers of communication, leadership and management training. Designed for people wishing to develop and enhance their skills in communication and Emotional Intelligence (EI)</p><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Introduction</strong></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">In his popular book Emotional Intelligence: Why It Can Matter More Than IQ, Psychologist Daniel Goleman brought the idea of EI to the masses. Goleman based his ideas on emerging work in neuroscience that shows that the emotional centres of the brain are involved in everything we think and do and are enormously important in our daily life.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Emotional Intelligence (EI) is the ability to observe, distinguish, control and appraise our emotions. The aim is to use our awareness of EI to manage our behaviour and relationships. This two‐day course will help you develop and enhance your EI and communication skills. It will focus on practical skills development that will greatly benefit all who atiend.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Trainer</strong></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Tony Buon is a psychologist, educator and author. Tony holds graduate and postgraduate degrees in psychology, behavioural sciences and workplace education. He is also an accredited mediator.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">He specializes in workplace psychology, leadership and communication. Tony has lectured at leading universities in the UK and Australia. Among the subjects he has taught are psychology, leadership, HRM, education and criminology. He also taught on an accredited MBA programme for Robert Gordon University..</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Tony was born in Scotland and spent many years living in Australia. Today he lives in London, England. He has worked in more than 35 countries and with many of the world&rsquo;s leading organizations. His work has been featured in publications as diverse as Rolling Stone and the Reader&rsquo;s Digest. He has appeared on CNN, the BBC, Trans‐World Sport and many international television and radio stations.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">The Course &amp; EI</strong></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Emotional Intelligence (EI) has been widely promoted in the press, trade journals and scientific literature. Most people have heard the claims by writers such as Daniel Goleman, who stated &lsquo;it matters twice as much as IQ&rsquo; (Goleman, 1998) or that EI and good communication skills are &lsquo;positively related&rsquo; (Erig&uuml;&ccedil; &amp; K&ouml;se, 2013). A meta‐analysis, also published in 2010, found a positive and significant correlation with job performance (O&rsquo;Boyle et al, 2010).</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">It has also been strongly argued that EI can improve sales, communication and improve leadership and work‐performance (Pratt et al, 2003).</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">EI is about being aware of emotions in yourself and others, and being able to manage those emotions.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">This course will cover topics such as; Understanding your personality style, giving feedback to others, dealng with &lsquo;difficult&rsquo; people, removing the barriers to communication, cross‐cultural communication and the science of body‐language.</p><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Comments from previous participants:</strong></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">&ldquo; ...one of the best courses I have ever attended!&rdquo;</p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">&ldquo;I can&rsquo;t believe how much I learnt. As an experienced manager, I thought I knew it all, this course truly expanded my people management skills&ldquo;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">&ldquo;...the trainer was excellent and the individual feedback and advice fantastic&rdquo;</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">&ldquo;This course will make me a better salesman, I have new skills I can use every day in dealing with all my customers&rdquo;</p><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;"><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Course Objectives</strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Develop and identify EI competencies</li><li fr-original-style="" style="box-sizing: border-box;">List barriers to effective communication</li><li fr-original-style="" style="box-sizing: border-box;">Understand how to motivate self and others</li><li fr-original-style="" style="box-sizing: border-box;">Improved competency in EI at multiple levels</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">The Benefits of attending the course</strong></p><ol fr-original-style="" style="box-sizing: border-box;"><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Develop practical skills with application in your work and home life</li><li fr-original-style="" style="box-sizing: border-box;">Appreciate the importance and meaning of Emotional Intelligence (EI)</li><li fr-original-style="" style="box-sizing: border-box;">Learn about human psychology</li><li fr-original-style="" style="box-sizing: border-box;">Improve your communication skills</li><li fr-original-style="" style="box-sizing: border-box;">Learn how to give effective feedback to others</li><li fr-original-style="" style="box-sizing: border-box;">Motivate yourself and others in an ap‐ propriate way</li><li fr-original-style="" style="box-sizing: border-box;">Understand your own &lsquo;personality style&rsquo;</li><li fr-original-style="" style="box-sizing: border-box;">Develop your cross‐cultural communica‐ tion skills</li><li fr-original-style="" style="box-sizing: border-box;">Appreciate current issues in managing others effectively</li><li fr-original-style="" style="box-sizing: border-box;">Learn what is true and false about &lsquo;body language&rsquo;</li></ol><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">The Course</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Day 1: Understanding EI and Communication</strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">An EI Framework</li><li fr-original-style="" style="box-sizing: border-box;">EI Competencies</li><li fr-original-style="" style="box-sizing: border-box;">Understanding your personality</li><li fr-original-style="" style="box-sizing: border-box;">Understanding your Emotions</li><li fr-original-style="" style="box-sizing: border-box;">Improving your EI Competency</li><li fr-original-style="" style="box-sizing: border-box;">Giving feedback the EI way</li><li fr-original-style="" style="box-sizing: border-box;">Dealing with &lsquo;difficult&rsquo; people</li><li fr-original-style="" style="box-sizing: border-box;">Education &amp; Credentials &mdash; do they matter?</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Day 2: Applying and Developing your EI</strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Barriers to communication</li><li fr-original-style="" style="box-sizing: border-box;">Improving your communication skills</li><li fr-original-style="" style="box-sizing: border-box;">Cross‐cultural communication</li><li fr-original-style="" style="box-sizing: border-box;">The science of Body‐Language</li><li fr-original-style="" style="box-sizing: border-box;">Motivating yourself and others</li><li fr-original-style="" style="box-sizing: border-box;">Being EI on‐line (email/social media use)</li><li fr-original-style="" style="box-sizing: border-box;">Ways to improve your EI</li><li fr-original-style="" style="box-sizing: border-box;">Working on Your EI</li></ul>

Buon Consultancy

Business Communication Skills

Business Communication

Developing Your Emotional Intelligence (EI) (£1450 total for the 2-day course for up to 15 participants)

General admission

London

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget &amp; strategy formulation from Industry Skills Experts.</p><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;"><section data-id="3684913" data-element_type="section" style="color: rgb(75, 81, 88); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(75, 81, 88);"><div data-id="10758cab" data-element_type="column" fr-original-style="" style="box-sizing: border-box;"><div data-id="6fdf6725" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><section data-id="66924022" data-element_type="section" style="color: rgb(75, 81, 88); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(75, 81, 88);"><div data-id="6a132845" data-element_type="column" fr-original-style="" style="box-sizing: border-box;"><div data-id="a35f357" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><section data-id="7b5d558f" data-element_type="section" style="color: rgb(75, 81, 88); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(75, 81, 88);"><div data-id="2c95b70f" data-element_type="column" fr-original-style="" style="box-sizing: border-box;"><div data-id="3b043717" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><section data-id="7d3a5a8" data-element_type="section" style="color: rgb(75, 81, 88); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(75, 81, 88);"><div data-id="5ec09d69" data-element_type="column" fr-original-style="" style="box-sizing: border-box;"><div data-id="225bdb82" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><section data-id="3913735c" data-element_type="section" style="color: rgb(75, 81, 88); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(75, 81, 88);"><div data-id="7d3aff49" data-element_type="column" fr-original-style="" style="box-sizing: border-box;"><div data-id="7a60ed0d" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><section data-id="7e82724e" data-element_type="section" style="color: rgb(75, 81, 88); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(75, 81, 88);"><div data-id="1a536b3e" data-element_type="column" fr-original-style="" style="box-sizing: border-box;"><div data-id="35a3dbd6" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><section data-id="291559c3" data-element_type="section" style="color: rgb(75, 81, 88); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(75, 81, 88);"><div data-id="73df0309" data-element_type="column" fr-original-style="" style="box-sizing: border-box;"><div data-id="34fcae0f" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><section data-id="603323b" data-element_type="section" style="color: rgb(75, 81, 88); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(75, 81, 88);"><div data-id="2361d996" data-element_type="column" fr-original-style="" style="box-sizing: border-box;"><div data-id="152708fc" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><h2 style="color: rgb(3, 19, 45); box-sizing: border-box;" fr-original-style=" color: rgb(3, 19, 45);">Course Overview</h2></div><div data-id="359e40f" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">This dynamic online Diploma in Digital Strategy &amp; Planning course covering topics in digital communications, analytics, marketing automation and budget &amp; strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people.</p></div><div data-id="7bce654e" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Specialization is for when you don&rsquo;t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer.</p></div><div data-id="47589043" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people.</p></div><div data-id="3b5c0f4a" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><p style="color: rgb(3, 19, 45); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(3, 19, 45);">What&rsquo;s New?</p></div><div data-id="431b5c24" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget &amp; strategy formulation from Industry Skills Experts.</p></div><div data-id="0d91585" data-element_type="widget" data-widget_type="menu-anchor.default" fr-original-style="" style="box-sizing: border-box;"></div><div data-id="5432ecf0" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world&rsquo;s most recognized digital marketing certification on completion.</p></div><div data-id="5c39f53f" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><p style="color: rgb(3, 19, 45); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(3, 19, 45);">Program learning outcomes and content: WHAT WILL I LEARN?</p></div><div data-id="6601df0" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks &ndash; of knowledge, of your vision, of the leading Certified Digital Marketing Specialist &ndash; Digital Strategy &amp; Planning that is you. Here is what you need to know.</p></div><div data-id="5c5455e" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><p style="color: rgb(3, 19, 45); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(3, 19, 45);">Course Content:</p></div></div></section><div data-id="49a999a5" data-element_type="widget" data-widget_type="heading.default" style="color: rgb(75, 81, 88); box-sizing: border-box;" fr-original-style=" color: rgb(75, 81, 88);"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><b fr-original-style="" style="box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Introduction:</u></b><br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It&rsquo;s transformative. And you shall be impressed.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">This module introduces this nifty piece of brainwork. Later modules expand on it.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">&bull; The fundamental concepts underpinning the DMI 3i Methodology.<br fr-original-style="" style="box-sizing: border-box;">&bull; The how-to&rsquo;s of business strategy development.<br fr-original-style="" style="box-sizing: border-box;">&bull; Key components in an effective digital strategy.<br fr-original-style="" style="box-sizing: border-box;">&bull; Strategic management, a long-sighted look at lasting, growing success<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"><b fr-original-style="" style="box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Traditional Communications:</u></b><br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">In this model, we explore how the marketing classics still anchor any campaign &ndash; yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"><b fr-original-style="" style="box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Digital Communications:<br fr-original-style="" style="box-sizing: border-box;"></u></b><br fr-original-style="" style="box-sizing: border-box;">We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels).<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"><b fr-original-style="" style="box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Digital Channels:<br fr-original-style="" style="box-sizing: border-box;"></u></b><br fr-original-style="" style="box-sizing: border-box;">Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"><b fr-original-style="" style="box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Marketing Automation:</u></b><br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">Automation doesn&rsquo;t beat inspiration but it sure makes a marketeer&rsquo;s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"><b fr-original-style="" style="box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Budget &amp; Resourcing:</u></b><br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">Money makes marketing go round. But value is where it&rsquo;s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"><i fr-original-style="" style="box-sizing: border-box;">Explore:</i><br fr-original-style="" style="box-sizing: border-box;">&bull; Key factors to consider when planning a marketing budget.<br fr-original-style="" style="box-sizing: border-box;">&bull; Setting that marketing budget.<br fr-original-style="" style="box-sizing: border-box;">&bull; How to monitor and optimize a budget during campaign, execution.<br fr-original-style="" style="box-sizing: border-box;">&bull; The human element.<br fr-original-style="" style="box-sizing: border-box;">&bull; Recruit, train and keep top people.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;"><b fr-original-style="" style="box-sizing: border-box;">B</b></u><b fr-original-style="" style="box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">ig Data &amp; Analytics:</u></b><br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">The Big Data &amp; Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership:<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"><b fr-original-style="" style="box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Strategy Formulation &amp; Plan</u></b>:<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">By now, you&rsquo;ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy.</p></div></div></div></section></div></div></section></div></div></section></div></div></section></div></div></section></div></div></section><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;"><div data-id="2ffa46ae" data-element_type="widget" data-widget_type="heading.default" style="color: rgb(75, 81, 88); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(75, 81, 88);"><h2 style="color: rgb(255, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(255, 0, 0);">DURATION</h2></div><div data-id="2de4e522" data-element_type="widget" data-widget_type="heading.default" style="color: rgb(75, 81, 88); box-sizing: border-box;" fr-original-style=" color: rgb(75, 81, 88);"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">8-10 Weeks</p></div><div data-id="62b12db" data-element_type="widget" data-widget_type="divider.default" style="color: rgb(75, 81, 88); box-sizing: border-box;" fr-original-style=" color: rgb(75, 81, 88);"></div><div data-id="34b922b" data-element_type="widget" data-widget_type="heading.default" style="color: rgb(75, 81, 88); box-sizing: border-box;" fr-original-style=" color: rgb(75, 81, 88);"><h2 style="color: rgb(255, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(255, 0, 0);">WHATS INCLUDED</h2></div><div data-id="65107e10" data-element_type="widget" data-widget_type="heading.default" style="color: rgb(75, 81, 88); box-sizing: border-box;" fr-original-style=" color: rgb(75, 81, 88);"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Course Material<br fr-original-style="" style="box-sizing: border-box;">Case Study<br fr-original-style="" style="box-sizing: border-box;">Experienced Lecturer<br fr-original-style="" style="box-sizing: border-box;">Refreshments<br fr-original-style="" style="box-sizing: border-box;">Certificate</p></div></div></div></section>

London School of Science and Technology

DMI Specialist Strategy

General Admission

DMI Specialist Search

Wakefield

<section data-element_type="section" data-id="141278d" fr-original-style=" color: rgb(102, 102, 102);" id="isPasted" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="e6dbe55" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="2d2bccd" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><section data-element_type="section" data-id="2aa0345" fr-original-style=" color: rgb(102, 102, 102);" id="isPasted" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="1938d5f" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="f368761" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><section data-element_type="section" data-id="35d0b2b" fr-original-style=" color: rgb(102, 102, 102);" id="isPasted" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="9cc877c" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="c726670" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><h2 fr-original-style=" color: var( --e-global-color-primary );" style="color: var( --e-global-color-primary ); box-sizing: border-box;">Overview</h2></div></div></section><section data-element_type="section" data-id="863c873" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="05741b2" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="e5f5b78" data-widget_type="text-editor.default" fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">This course sets out to develop attendee&rsquo;s skills in understanding their own body language as well as being able to read the body language of others.</p><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">If we can learn to identify and appreciate non-verbal clues, we can begin to improve our communication as a whole. This use&nbsp;of body language skills could impact situations such as; sales visits, interviews, presentations and normal day-to-day interactions where body language plays a part.</p></div></div></section><section data-element_type="section" data-id="f5afe11" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="18e1a34" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="d5b35fe" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><h2 fr-original-style=" color: var( --e-global-color-primary );" style="color: var( --e-global-color-primary ); box-sizing: border-box;">Description</h2></div></div></section><section data-element_type="section" data-id="56407e5" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="07f9c31" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="82e074e" data-widget_type="text-editor.default" fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">Effective communication skills are critical in the development of relationships between people and although verbal communication plays a large part in this, studies have shown that a proportionate amount of our message comes from not what we say, but very often the non-verbal communication behind the message. Therefore, it is clear that body language is an important, influential aspect of communication and understanding how it works is essential in the development of your personal communication skills.</p><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">Topics covered:</p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Core Principles and the</strong> <strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Five C&rsquo;s</strong> &ndash; Exploring the subconscious effects of body language and setting the scene by ensuring participants appreciate the rules to interpreting body language.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Reading Body Language &ndash; Gestures</strong>&nbsp;&ndash; An activity that helps participants realise the power of body language and how important it is to communication.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Arm Barriers&nbsp;</strong>&ndash; Understanding the different arm barrier gestures and crossed arm positions and what each means.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Palm and Handshake Gestures&nbsp;</strong>&ndash; Discussing the different handshakes and palm actions, what they mean and how they are applied in real life. Includes activities that test the theory.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Hand and Thumb Gestures&nbsp;</strong>&ndash; A review of these different gestures and what they mean.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Hand to Face Gestures&hellip;or&hellip; How to Spot a Liar!</strong> &ndash; An exploration of different gestures that involve the hand moving to the face. Identifying how to spot body language that signifies lying and what to watch out for.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Chin and Cheek&nbsp;Gestures</strong> &ndash; An activity that helps participants understand the different chin and cheek gestures and how to interpret this body language.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Eye Signals&nbsp;</strong>&ndash; A review of pupil dilation, directed gazes and eye accessing cues in order to fully understand how eyes&nbsp;provide body language clues.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Matching &amp; Mirroring&nbsp;</strong>&ndash; Looking at the technique of building rapport and developing&nbsp;relationships through careful observation of body language.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Bringing it all Together&nbsp;</strong>&ndash; An activity that allows participants to embed their learning and realise how much they now understand and appreciate body language and its effect on communication.</li></ul></div></div></section><section data-element_type="section" data-id="19d8b69" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="82136c7" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="f094626" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><h2 fr-original-style=" color: var( --e-global-color-primary );" style="color: var( --e-global-color-primary ); box-sizing: border-box;">Who should attend</h2></div></div></section><section data-element_type="section" data-id="a6e1a70" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="84a243d" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="5c921f0" data-widget_type="text-editor.default" fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">Anyone who wants to gain a better understanding of their own body language, and that of others.</p></div></div></section><section data-element_type="section" data-id="9a3aba3" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="366bcbe" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="7e23534" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><h2 fr-original-style=" color: var( --e-global-color-primary );" style="color: var( --e-global-color-primary ); box-sizing: border-box;">Requirements for Attendees</h2></div></div></section><section data-element_type="section" data-id="a8678da" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="47811e7" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="4d1e71f" data-widget_type="text-editor.default" fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">None.</p></div></div></section></div></div></section></div></div></section>

Inovra Group

Business Development

Professional Development

Body Language Training

Session for up to ten delegates in a single session

Group Session

<section data-element_type="section" data-id="141278d" fr-original-style=" color: rgb(102, 102, 102);" id="isPasted" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="e6dbe55" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="2d2bccd" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><section data-element_type="section" data-id="2aa0345" fr-original-style=" color: rgb(102, 102, 102);" id="isPasted" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="1938d5f" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="f368761" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><section data-element_type="section" data-id="aed4621" fr-original-style=" color: rgb(102, 102, 102);" id="isPasted" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="4274c87" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="a140922" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><h2 fr-original-style=" color: var( --e-global-color-primary );" style="color: var( --e-global-color-primary ); box-sizing: border-box;">Overview</h2></div><div data-element_type="widget" data-id="b3d5b5d" data-widget_type="text-editor.default" fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">Networking has become a crucial factor in the modern workplace. It is the most effective method of developing your business or career and is a key component of your personal brand. This one day course will teach you how to be able to build strong business relationships, develop a level of personal credibility and increase your network of contacts in order to enhance your visibility and create opportunities for yourself and your organisation.</p></div></div></section><section data-element_type="section" data-id="aaa56f4" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="28da5cf" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="281f78c" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><h2 fr-original-style=" color: var( --e-global-color-primary );" style="color: var( --e-global-color-primary ); box-sizing: border-box;">Description</h2></div><div data-element_type="widget" data-id="40b3b79" data-widget_type="text-editor.default" fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">This training course will help your participants&nbsp;build a professional reputation and develop a network of connections through the two key methods available to them; face-to-face and online.</p><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">Attendees will discover how to effectively combine these two approaches and create a strategy for networking success that will generate their own community and actively grow their personal network. This will result in an improved performance in their approach to networking and consequently provide opportunities and prospects that will increase their business success.</p><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">The training provides them with the tools and techniques to both plan a successful, strategic approach to networking and develop their personal communication skills, which will ensure they build effective business relationships.</p>Topics covered:<ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Why Network?&nbsp;</strong>&ndash; Establishing the importance of networking with some shocking statistics and an activity that defines the importance of networking to the individual. This is followed by some insight into the key aims of a networking strategy, what puts people off, as well as some personal revelations about networking.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Increase Your Business Presence</strong> &ndash; Looking at the components of a strong business presence, including; credibility, personal brand, visibility and social capital.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Developing a Networkers Attitude&nbsp;</strong>&ndash; An exercise that clarifies the perfect attitudes and behaviours of great networkers and comparing the participants against this. Thus identifying areas for development.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Face to Face Networking</strong> &ndash; An overview and insight into the main types of face to face networking opportunities available with the benefits and pitfalls of each.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Online Networking</strong> &ndash; An overview of the different social media and online networking tools and how to get the best out of them. Includes; LinkedIn, Twitter, Facebook and online forums.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Communication Skills for Networking Success</strong> &ndash; Ensuring a good first impression, creating an opening sound bite and writing an online profile that promotes and engages.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Developing a Conversation&nbsp;</strong>&ndash; Building on the opening sound bite and developing a conversation through good questioning techniques and following a selection of key networking rules. Including an activity to test and practice the skills.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Working a Room&nbsp;</strong>&ndash; A fun activity that embeds and develops learning while encouraging practice and communication. This activity covers 10 of the main skills required to work a room.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Breaking into a Group&nbsp;</strong>&ndash; Identifying body language to spot when a group or pair is open to new people entering the conversation or would rather not encourage participation. Knowing how to break into a group, what to say and how to remain professional.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Exiting a Conversation&nbsp;</strong>&ndash; Developing some techniques to extricate oneself from a conversation without causing embarrassment or rudeness.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">The Follow-Up&nbsp;</strong>&ndash; Using a structure to identify the most important contacts created and establishing when and how to follow up with each group. Includes example follow-up email and a chance to develop their own.</li><li fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Creating a Network Plan&nbsp;</strong>&ndash; Participants are provided with a networking action plan to review and complete. This sets them on the journey of developing their networking skills and ensures they have a strategy and goals to target.</li></ul>&nbsp;</div></div></section><section data-element_type="section" data-id="f0de497" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="003eb9c" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="65f9f60" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><h2 fr-original-style=" color: var( --e-global-color-primary );" style="color: var( --e-global-color-primary ); box-sizing: border-box;">Who should attend</h2></div><div data-element_type="widget" data-id="92d4939" data-widget_type="text-editor.default" fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">Anyone who is looking to improve their networking performance, or the networking performance of a management or sales team.</p></div></div></section><section data-element_type="section" data-id="6c3072c" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="1144ab4" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="1b2acce" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><h2 fr-original-style=" color: var( --e-global-color-primary );" style="color: var( --e-global-color-primary ); box-sizing: border-box;">Requirements for Attendees</h2></div><div data-element_type="widget" data-id="9ee2589" data-widget_type="text-editor.default" fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">No pre-requisites required.</p></div></div></section></div></div></section></div></div></section><section data-element_type="section" data-id="f9cb5f1" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="bda27b8" fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></div></section>

Coaching at Work

Business Networking

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Gain the skills and essential knowledge needed for completing the manual bookkeeping activities that underpin all accountancy and finance roles.</p><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;"><section data-id="3684913" data-element_type="section" style="color: rgb(75, 81, 88); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(75, 81, 88);"><div data-id="10758cab" data-element_type="column" fr-original-style="" style="box-sizing: border-box;"><div data-id="6fdf6725" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><section data-id="66924022" data-element_type="section" style="color: rgb(75, 81, 88); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(75, 81, 88);"><div data-id="6a132845" data-element_type="column" fr-original-style="" style="box-sizing: border-box;"><div data-id="a35f357" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><section data-id="7b5d558f" data-element_type="section" style="color: rgb(75, 81, 88); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(75, 81, 88);"><div data-id="2c95b70f" data-element_type="column" fr-original-style="" style="box-sizing: border-box;"><div data-id="3b043717" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><section data-id="7d3a5a8" data-element_type="section" style="color: rgb(75, 81, 88); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(75, 81, 88);"><div data-id="5ec09d69" data-element_type="column" fr-original-style="" style="box-sizing: border-box;"><div data-id="225bdb82" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><section data-id="5a3ea4e7" data-element_type="section" style="color: rgb(75, 81, 88); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(75, 81, 88);"><div data-id="1319000e" data-element_type="column" fr-original-style="" style="box-sizing: border-box;"><div data-id="42c2524c" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><h2 style="color: rgb(3, 19, 45); box-sizing: border-box;" fr-original-style=" color: rgb(3, 19, 45);">Course Overview</h2></div><div data-id="5a956ff" data-element_type="widget" data-widget_type="menu-anchor.default" fr-original-style="" style="box-sizing: border-box;"></div><div data-id="3076a824" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Students studying this qualification will develop practical accountancy skills in the double-entry bookkeeping system and in using associated documents and processes. They will cover transactions for accuracy, make entries in appropriate books and ledgers and calculate sales invoices and credit notes.</p></div><div data-id="580a6de6" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Gain the skills and essential knowledge needed for completing the manual bookkeeping activities that underpin all accountancy and finance roles.</p></div><div data-id="9630e00" data-element_type="widget" data-widget_type="menu-anchor.default" fr-original-style="" style="box-sizing: border-box;"></div><div data-id="14250ec2" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><p style="color: rgb(3, 19, 45); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(3, 19, 45);">The jobs it can lead to:</p></div><div data-id="5df8811f" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">&bull; Trainee bookkeeper<br fr-original-style="" style="box-sizing: border-box;">&bull; Finance assistant<br fr-original-style="" style="box-sizing: border-box;">&bull; Accounts administrator<br fr-original-style="" style="box-sizing: border-box;">&bull; Clerical assistant</p></div><div data-id="3ecb5e43" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><p style="color: rgb(3, 19, 45); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(3, 19, 45);">Entry Requirements:</p></div><div data-id="aa1d9d5" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Students can start with any qualification depending on existing skills and experience. For the best chance of success, we recommend that students begin their studies with a good standard of English and maths.</p></div><div data-id="2305110" data-element_type="widget" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><p style="color: rgb(3, 19, 45); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(3, 19, 45);">Course Content:</p></div></div></section><div data-id="8d1c759" data-element_type="widget" data-widget_type="heading.default" style="color: rgb(75, 81, 88); box-sizing: border-box;" fr-original-style=" color: rgb(75, 81, 88);"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><b fr-original-style="" style="box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Introduction to Bookkeeping:</u></b><br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">This unit provides students with an understanding of manual and digital bookkeeping systems, including the associated documents and processes. Students will learn the basic principles that underpin the double-entry bookkeeping systems.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"><i fr-original-style="" style="box-sizing: border-box;">Learning outcomes:</i><b fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></b>&bull; Understand how to set up bookkeeping systems.<br fr-original-style="" style="box-sizing: border-box;">&bull; Process customer transactions.<br fr-original-style="" style="box-sizing: border-box;">&bull; Process supplier transactions.<br fr-original-style="" style="box-sizing: border-box;">&bull; Process receipts and payments.<br fr-original-style="" style="box-sizing: border-box;">&bull; Process transactions into the ledger accounts.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"><b fr-original-style="" style="box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Principles of Bookkeeping Controls:</u></b><br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;">This unit builds on the knowledge and skills acquired from studying Introduction to Bookkeeping and explores control accounts, journals and reconciliations. Students will develop the ability to prepare the value added tax (VAT) control accounts as well as the receivables and payables ledger accounts. They will use the journal to record a variety of transactions, including the correction errors. Students will be able to redraft the initial trial balance, following adjustments.<br fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"><i fr-original-style="" style="box-sizing: border-box;">L</i><i fr-original-style="" style="box-sizing: border-box;">earning outcomes:</i><b fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></b>&bull; Use control accounts.<br fr-original-style="" style="box-sizing: border-box;">&bull; Reconcile a bank statement with the cash book.<br fr-original-style="" style="box-sizing: border-box;">&bull; Use the journal.<br fr-original-style="" style="box-sizing: border-box;">&bull; Produce trial balances.</p></div></div></div></section></div></div></section></div></div></section><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;"><div data-id="74f6a906" data-element_type="widget" data-widget_type="heading.default" style="color: rgb(75, 81, 88); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(75, 81, 88);"><h2 style="color: rgb(255, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(255, 0, 0);">DURATION</h2></div><div data-id="3b6f7f5a" data-element_type="widget" data-widget_type="heading.default" style="color: rgb(75, 81, 88); box-sizing: border-box;" fr-original-style=" color: rgb(75, 81, 88);"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">3 Months</p></div><div data-id="198c873a" data-element_type="widget" data-widget_type="divider.default" style="color: rgb(75, 81, 88); box-sizing: border-box;" fr-original-style=" color: rgb(75, 81, 88);"></div><div data-id="1b649fea" data-element_type="widget" data-widget_type="heading.default" style="color: rgb(75, 81, 88); box-sizing: border-box;" fr-original-style=" color: rgb(75, 81, 88);"><h2 style="color: rgb(255, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(255, 0, 0);">WHATS INCLUDED</h2></div><div data-id="39437526" data-element_type="widget" data-widget_type="heading.default" style="color: rgb(75, 81, 88); box-sizing: border-box;" fr-original-style=" color: rgb(75, 81, 88);"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Course Material<br fr-original-style="" style="box-sizing: border-box;">Case Study<br fr-original-style="" style="box-sizing: border-box;">Experienced Lecturer<br fr-original-style="" style="box-sizing: border-box;">Refreshments<br fr-original-style="" style="box-sizing: border-box;">Certificate</p></div></div></div></section>

AAT Level 2 Certificate in Bookkeeping

Loughborough

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			<p>Data Ethics for Business Professionals is designed for individuals who are seeking to demonstrate an understanding of the ethical uses of data in business settings.</p>
			<div><i></i> 6 hours or 3 x 90 min sessions</div>
			<div><i></i>  £45.00 incl. VAT</div>
			
			
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			<p>Want to run this event in-house?  Enquire about running this event in-house </p>
			
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		<h3>Description</h3>
		<p></p><p><span>This course empowers professionals to identify sources of ethical risk and move beyond transparency to understand all ethical principles while balancing business considerations of ethically driven technology.</span></p>
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		<h3>Modules/Lessons</h3>
		<p></p><h4>Overview</h4>
<p>The power of extracting value from data utilizing Artificial Intelligence, Data Science and Machine Learning exposes the learning differences between humans and machines. Humans can apply ethical principles throughout the decision-making process to avoid discrimination, societal harm, and marginalization to maintain and even enhance acceptable norms. Machines make decisions autonomously. So how do we apply ethical principles to data driven technology? This course provides business professionals and consumers of technology core concepts of ethical principles, how they can be applied to emerging data driven technologies and the impact to an organization which ignores ethical use of technology.</p>
<h4>Course Length:</h4>
<p>6 hours instructional time Content is designed to be presented as a full day class, or in three 90-minute sessions by lesson.</p>
<h4>Course Content:</h4>
<p>Each lesson includes activities, indicated in orange and may include resources for learners to integrate ethical practices into their own organization, indicated in blue.</p>
<h4>Introduction to Data Ethics</h4>
<p>Define Ethics <br />Define Data <br />Define Data Ethics <br />Principles of Data Ethics <br />The Case for Data Ethics<br />Identifying Ethical Issues</p>
<h4>Ethical Principles</h4>
<p>Ethical Frameworks <br />Applying Ethical Frameworks <br />Privacy, Fairness, and Safety <br />Applying Privacy, Fairness, and Safety Principles <br />Algorithms and Human-Centered Values <br />Discussing True and False Positives and Negatives <br />Discussing Accuracy and Precision <br />Discussing Correlation and Causation <br />Transparency and Explainability: The Black Box Problem <br />Discussing Black Box Parallels <br />Inclusive Growth, Sustainable Development, and Well-Being <br />Examining a Tech for Good Organization <br />Improving Ethical Data Practices</p>
<h4>Sources of Ethical Risk</h4>
<p>Bias and Discrimination <br />Case Study: Allegheny Family Screening Tool <br />Data Surveillance <br />Safety and Security <br />Case Study: PredPol</p>
<h4>Business Considerations</h4>
<p>Data Legislation <br />Manage the Effects of Data <br />Case Study <br />Embed Organizational Values in the Data Value Chain <br />Building a Data Ethics Culture/Code of Ethics</p>
<h4>Exam</h4>
<p><span>A Data Ethics Business Professional is an individual who has demonstrated foundational knowledge of the ethical use of data in emerging technologies in a business. A credential holder is able to identify, explain, and document how organizations identify ethical principles and considerations, understand sources of risk, and explain how businesses can create sustainable, ethical decision-making processes.</span></p>
<p><span>Exam Details: 40 Mins, Multiple Choice Online Assessment. </span></p>
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		<h3>Target Student</h3>
		<p></p><p>This course is designed for business leaders and decision makers, including C-level executives, project and product managers, HR leaders, Marketing and Sales leaders, and technical sales consultants, who have a vested interest in the representation of ethical values in technology solutions. Other individuals who want to know more about data ethics are also candidates for this course.</p>
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		<h3>Prerequisites</h3>
		<p></p><p>To ensure your success in this course, you should have a working knowledge of general business concepts and practices. You should also have a basic understanding of Artificial Intelligence and or Data Science.</p>
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Mpi Learning - Professional Learning And Development Provider

Data Ethics for Business Professionals is designed for individuals who are seeking to demonstrate an understanding of the ethical uses of data in business settings.

Data Ethics for Business Professionals

<p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(40, 38, 38); box-sizing: border-box;" fr-original-style="color: rgb(40, 38, 38);">In order to really do something with care, you have to put some passion to it. This cannot be more true when it comes to customer service. The more it is genuine, the more it is powerful and this is what I love to transmit.</span><br fr-original-style="" style="box-sizing: border-box;"></span></p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(40, 38, 38); box-sizing: border-box;" fr-original-style="color: rgb(40, 38, 38);"><span style="color: rgb(40, 38, 38); box-sizing: border-box;" fr-original-style="color: rgb(40, 38, 38);">With more than 13 years of experience in customer service and all the required accreditations/qualifications, I am using my expertise and vision I have for customer service to make make the best long-term impact on your customer experience and clientele satisfaction.</span><br fr-original-style="" style="box-sizing: border-box;"></span></span></p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(40, 38, 38); box-sizing: border-box;" fr-original-style="color: rgb(40, 38, 38);"><br fr-original-style="" style="box-sizing: border-box;"></span></span></p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">If you want to improve your or your employees&#39; customer service skills and deliver an amazing experience to your customers, feel free to check out my Training course focusing on the basics and core values of customer service.</span></p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Delivered both on-site and online, this course has been specifically tailored to cover key topics&nbsp;crucial to customer success and to improve customer service abilities.</span></p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p fr-original-style="" style="font-size: var(--font-size); box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Topics covered:</u></p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Understanding your customer journey better</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Customer care &ndash;what vision to have?</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">The keys to success to remain consistent when handling customers</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Managing your customer expectations successfully</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Knowing and setting your limits with your customers</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Understand and acknowledge your customers&rsquo; needs</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Attention to ,details</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Bring meaningful changes to make the experience better</span></li><li fr-original-style="" style="box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Getting the best out of your customers&rsquo; feedback</span></li></ul><p fr-original-style="" style="font-size: var(--font-size); box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Length:</u>&nbsp;1 day</p><p fr-original-style="" style="font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="font-size: var(--font-size); box-sizing: border-box;">Feel free to reach out if you want to know more or enquire my course!</p>

Beyond Satisfaction - Customer service Training

Customer Experience

Customer Care

Customer Service

Know Your Customer (KYC)

Customer Relations

Hospitality & Catering

Customer Success (CS)

Customer Journey

Customer Relationship Management

Hospitality Management

Hospitality & Tourism

Hospitality

Dealing With Difficult Customers

Customer Experience Management

If you want your employees to improve their customer service skills and deliver an amazing experience to your customers, feel free to check out my Training course focusing on the core values of customer service.

Customer service – get all the basics right and enhance your customer experience


<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">The colour energies are the essential building blocks of team and personal effectiveness, they develop the vital self awareness that makes flexibility possible.</p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Being flexible is the key to building effective and productive relationships.&nbsp; Adapting your style to connect with the style of your customer will lead to greater rapport.&nbsp; With rapport you can begin to influence your customer.</p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">This virtual workshop has been designed for any group of people who want to learn how to build rapport quickly with lots of customers and other key stakeholders.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Our Building Influence &amp; Selling Skills Workshop is an interactive, informative and fun way to begin this journey. We focus on behaviours rather than personality and provide a common language that helps individuals identify how to flex their style and create stronger connections.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">How will your team benefit from this workshop? They will:</p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">✔ &nbsp; &nbsp;Understand individual strengths and potential development needs in this area</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">✔ &nbsp; &nbsp;Explore effective sales and influencing techniques for different audiences</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">✔ &nbsp; &nbsp;Optimise communication with stakeholders</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">✔ &nbsp; &nbsp;Consider how body language as well as written and verbal communication styles can influence this area</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">✔ &nbsp; &nbsp;Understand different clients&#39; drivers and blockers</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">✔ &nbsp; &nbsp;Learn ways to practically apply these concepts to current situations and clients</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">We have worked with thousands of teams and individuals, which statement best describes your team:</p><ul style="list-style-type: disc; box-sizing: border-box;" fr-original-style="list-style-type: disc;"><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Inexperienced</li><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Want to develop pitching &amp; presenting skills</li><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Not hitting targets</li><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Looking to improve results</li><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Would benefit from sales skills development</li><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Influencing others regularly</li></ul><p id="isPasted" style="text-align: left; color: var(--text); font-size: var(--font-size); box-sizing: border-box;" fr-original-style="text-align: left;">Take advantage of our add-on offers at the checkout and enhance your experience on this workshop.&nbsp; Buy a set of <a href="https://colour-energies.com/colour-energies-building-blocks/" target="_blank" rel="noopener noreferrer" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">Colour Energies Building Blocks</a> and/or a <a href="https://colour-energies.com/colour-energies-card-game/" target="_blank" rel="noopener noreferrer" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">Colour Energies Card Game</a> and see how easily you can embed the colour energies in your team.</p><p id="isPasted" style="text-align: center; color: var(--text); font-size: var(--font-size); box-sizing: border-box;" fr-original-style="text-align: center;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Act Now! Contact us to bring the world of the colour energies to your team and experience the benefit of a common language that will drive your performance to a higher level.</strong></p><p style="text-align: center; color: var(--text); font-size: var(--font-size); box-sizing: border-box;" fr-original-style="text-align: center;"><a href="https://colour-energies.com/" target="_blank" style="font-size: 14px; font-family: Helvetica, Arial, sans-serif; color: rgb(255, 255, 255); font-weight: bold; text-decoration: none; border-radius: 5px; background-color: rgb(61, 86, 224); border-width: 12px 18px; border-style: solid; border-color: rgb(61, 86, 224); display: inline-block; user-select: auto; box-sizing: border-box; cursor: pointer;" rel="noopener noreferrer" fr-original-style="font-size: 14px; font-family: Helvetica, Arial, sans-serif; color: #ffffff; font-weight: bold; text-decoration: none; border-radius: 5px; background-color: #3D56E0; border-top: 12px solid #3D56E0; border-bottom: 12px solid #3D56E0; border-right: 18px solid #3D56E0; border-left: 18px solid #3D56E0; display: inline-block;">Get in touch</a></p>

colour-energies.com

Disc

Team Building

Business Leadership

Relationship Building

Insights

Influence Skills

Insights Discovery

The four colour energies will transform your teams ability to influence customers and tailor their approach to different customers preferences.  By building deep rapport and creating trust your customers will strengthen their bond with your organisation.  Watch as your sales and profits exceed your expectations.

The 4 Colour Energies - Building Influence & Selling Skills

Early Bird Offer

Buy a place and get a second place for 50% discount

Buy One place get a second half price

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></strong></strong></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Real Estate Analyst</strong></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">The Real Estate Analyst course has been taught non-stop to global real estate firms over the last 25 years, and is without doubt the core financial modelling training in your career portfolio. Whether you have an upcoming financial modelling test for a new job or an APC exam, the Real Estate Analyst course is the choice for you.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Create flexible real estate investment focused financial models in Excel. Case studies focus on core, core plus and value add property investments. This course shows you how to model income producing property with both annual and quarterly discounted cash flows, build rent functions, model costs and calculate returns. It also shows you how to interpret and analyse the results.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">On this course, you will&hellip;</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Learn how to structure an investment cash flow from first principles and how to value and appraise property investments</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Build annual and quarterly discounted cash flows</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Look in depth at modelling tenancy schedules: rent reviews, upward-only, break options, lease expiry</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Build OPEX and CAPEX into your cash flow</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Analyse risk using sensitivity tables and charts</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Employ best practice and find solutions to common modelling problems</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who will benefit from this course?</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Real Estate Investors</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Surveyors</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Portfolio Analysts</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Investment Managers</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Asset Managers</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Real Estate professionals at any level with exposure to real estate financial models on a frequent basis</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Mid-level to senior Real Estate Analysts who would like to start building their own real estate models quickly, rather than relying solely on coaching from existing team members</li><li value="8" fr-original-style="" style="box-sizing: border-box;">Junior or new Real Estate Analysts who would like to start building their own real estate models quickly, rather than relying solely on coaching from existing team members</li><li value="9" fr-original-style="" style="box-sizing: border-box;">APC candidates who would like the opportunity to consolidate their competencies by understanding how theory and variables interact within the precision context of a financial model.</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Day One</strong></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Know how to build a property asset cash flow, analyse geared, and un-geared IRRs.</p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Term &amp; Reversion and Layer Method Valuation (Intro to Excel)</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Equivalent Yield (Solver, Scenario and Goal Seek functions)</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Single-Let Discounted Cash Flow</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Cash Flow inputs (Rents, Yields, Growth Rates, Target Returns)</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Analysis and use of date series</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Internal Rate of Return (IRR) and Net Present Value (NPV)</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Comparing Value, Price and Worth</li><li value="8" fr-original-style="" style="box-sizing: border-box;">Adding borrowing and analysing geared returns</li><li value="9" fr-original-style="" style="box-sizing: border-box;">Introducing Rent Reviews and other &lsquo;events&rsquo; into cash flows</li><li value="10" fr-original-style="" style="box-sizing: border-box;">The &lsquo;Rent Function&rsquo; concept and Logic functions (IF,OR,AND)</li><li value="11" fr-original-style="" style="box-sizing: border-box;">Sensitivity analysis</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Day Two</strong></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Know how to build a multi-let property cash flow and apply the concepts on a hypothetical case study.</p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">The &lsquo;Rent Function&rsquo; and Multi-let cash flows</li><li value="2" fr-original-style="" style="box-sizing: border-box;">The &lsquo;date problem&rsquo; and assumptions in property asset cash flows</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Reducing the rent function, intermediate calculations and modelling theory</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Modelling lease expiries, break clauses, voids, and upward only covenants</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Incorporating time-varying rental growth rates</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Analysing multi-let cash flows to see if the leases are sufficiently diversified</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Further IRR analysis (XIRR, MIRR)</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Included in the Course</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">CPD Accredited Certificate &amp; LinkedIn Proficiency Badge</li><li value="2" id="isPasted" fr-original-style="" style="box-sizing: border-box;">Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Course Files</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Post Course Support - Two Months of Questions &amp; Answers, and One year of support is available for an additional fee</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">For more information about the Real Estate Analyst such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:</p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">E - s.musgrave@bayfieldtraining.com</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">T - 01223 517851</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">W - <a href="https://www.bayfieldtraining.com/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.bayfieldtraining.com/" data-airgap-id="125" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">www.bayfieldtraining.com</a></p>



Real Estate Analyst
The Real Estate Analyst course has been taught non-stop to global real estate firms over the last 25 years, and is without doubt the core financial modelling training in your career portfolio. Whether you have an upcoming financial modelling test for a new job or an APC exam, the Real Estate Analyst course is the choice for you.
Create flexible real estate investment focused financial models in Excel. Case studies focus on core, core plus and value add property investments. This course shows you how to model income producing property with both annual and quarterly discounted cash flows, build rent functions, model costs and calculate returns. It also shows you how to interpret and analyse the results.


On this course, you will…
Learn how to structure an investment cash flow from first principles and how to value and appraise property investments
Build annual and quarterly discounted cash flows
Look in depth at modelling tenancy schedules: rent reviews, upward-only, break options, lease expiry
Build OPEX and CAPEX into your cash flow
Analyse risk using sensitivity tables and charts
Employ best practice and find solutions to common modelling problems


Who will benefit from this course?
Real Estate Investors
Surveyors
Portfolio Analysts
Investment Managers
Asset Managers
Real Estate professionals at any level with exposure to real estate financial models on a frequent basis
Mid-level to senior Real Estate Analysts who would like to start building their own real estate models quickly, rather than relying solely on coaching from existing team members
Junior or new Real Estate Analysts who would like to start building their own real estate models quickly, rather than relying solely on coaching from existing team members
APC candidates who would like the opportunity to consolidate their competencies by understanding how theory and variables interact within the precision context of a financial model.


Day One
Know how to build a property asset cash flow, analyse geared, and un-geared IRRs.
Term & Reversion and Layer Method Valuation (Intro to Excel)
Equivalent Yield (Solver, Scenario and Goal Seek functions)
Single-Let Discounted Cash Flow
Cash Flow inputs (Rents, Yields, Growth Rates, Target Returns)
Analysis and use of date series
Internal Rate of Return (IRR) and Net Present Value (NPV)
Comparing Value, Price and Worth
Adding borrowing and analysing geared returns
Introducing Rent Reviews and other ‘events’ into cash flows
The ‘Rent Function’ concept and Logic functions (IF,OR,AND)
Sensitivity analysis


Day Two
Know how to build a multi-let property cash flow and apply the concepts on a hypothetical case study.
The ‘Rent Function’ and Multi-let cash flows
The ‘date problem’ and assumptions in property asset cash flows
Reducing the rent function, intermediate calculations and modelling theory
Modelling lease expiries, break clauses, voids, and upward only covenants
Incorporating time-varying rental growth rates
Analysing multi-let cash flows to see if the leases are sufficiently diversified
Further IRR analysis (XIRR, MIRR)


Included in the Course
CPD Accredited Certificate & LinkedIn Proficiency Badge
Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee
Course Files
Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers, and One year of support is available for an additional fee


For more information about the Real Estate Analyst such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

Bayfield Training

Financial Modelling & Analysis

Financial Modelling

Property & Real Estate Photography

Continuous Professional Development (CPD)

The Real Estate Analyst course has been taught non-stop to global real estate firms over the last 25 years, and is without doubt the core financial modelling training in your career portfolio. Whether you have an upcoming financial modelling test for a new job or an APC exam, the Real Estate Analyst course is the choice for you.

Real Estate Analyst (Investment Cash Flow Modelling in Excel)

In-Person 

Virtual



The Real Estate Investment School is a four day course, that unravels the complexity of Investment Cash Flows through Advanced Modelling, Interpretation and Theory.
With a strong emphasis on practical application, you will gain a profound understanding of the complexities involved in analysing investment cash flows and interpreting their implications for effective decision-making.
Upon completion of the course, you will have the expertise to confidently model investment cash flows to a proficient level, empowering you to make informed financial decisions and drive positive outcomes for your investments.


The Investment focused school combines three of our courses:
Real Estate Analyst
Real Estate Modelling Masterclass
Understanding Key Principles of Real Estate Financial Modelling


On this course you will…
Construct Investment Financial Models starting from foundational principles
Learn how to value an appraise property investments.
Gain a comprehensive understanding of modelling tenancy schedules, including lease structures, rental income projections, lease expiry analysis, and lease renewal
Develop proficiency in creating robust models.
Understand how the application and use structure finance products in Real Estate
Learn advanced modelling techniques to analyse underlying asset risk
Appreciate the importance of data in investment cash flow modelling.
Gain a deep comprehension of the interrelationship between the metrics used in investment cash flow modelling


Who will benefit from this School?
Real Estate professionals at any level with exposure to real estate financial models on a frequent basis
Junior or new Real Estate Analysts who would like to start building their own real estate models quickly, rather than relying solely on coaching from existing team members
Mid-level to senior Real Estate Analysts
Real Estate Managers who would like to gain an understanding of the dynamics of debt and financial return fluctuations in more detail
Property industry modellers who would like to be fully proficient in building complex financial models


Course Outline
Day One
Real Estate Analyst I
Know how to build a property asset cash flow, analyse geared, and un-geared IRRs.
Term & Reversion and Layer Method Valuation (Intro to Excel)
Equivalent Yield (Solver, Scenario and Goal Seek functions)
Single-Let Discounted Cash Flow
Cash Flow inputs (Rents, Yields, Growth Rates, Target Returns)
Analysis and use of date series
Internal Rate of Return (IRR) and Net Present Value (NPV)
Comparing Value, Price and Worth
Adding borrowing and analysing geared returns
Introducing Rent Reviews and other ‘events’ into cash flows
The ‘Rent Function’ concept and Logic functions (IF,OR,AND)
Sensitivity analysis


Day Two
Real Estate Analyst II
Know how to build a multi-let property cash flow and apply the concepts on a hypothetical case study.
The ‘Rent Function’ and Multi-let cash flows
The ‘date problem’ and assumptions in property asset cash flows
Reducing the rent function, intermediate calculations and modelling theory
Modelling lease expiries, break clauses, voids, and upward only covenants
Incorporating time-varying rental growth rates
Analysing multi-let cash flows to see if the leases are sufficiently diversified
Further IRR analysis (XIRR, MIRR)


Day Three
Real Estate Modelling Masterclass
Mezzanine debt modelling
Joint Venture structures between developers and lender/equity partners
Promote and profit share structure calculations
Advance project cash flows with mezzanine debts
Key Real Estate and investment risks, risk adjustment of exit yields
Sensitivity and Scenario Analysis
Monte Carlo Analysis


Day Four
Understanding Key Principles of Real Estate Financial Modelling
Real Estate Financial Modelling Mathematics
Time Value of Money
Net Present Value (NPV)
Internal Rare of Return (IRR)
Growth
What Discount Rate?
Certainty of a cash flow
Liquidity


Price, Value & Worth
Comparing Price, Value and Worth
Conventional Valuation Methods
Term and Reversion, Layer Method
Property Yields and Capitalisation Method
Exit calculations across Europe


Discounting Cash Flow Models
Investment Appraisal Models
Cash flow inputs: Rents, Yields, Growth Rates, Target Returns
Cash-on-Cash and Equity Multiple
Discount Rates & Exit Cap Rate
Operating Assumptions
Adding borrowing and analysing geared returns


Model Interpretation and Analysis
Sensitivity analysis and scenario analysis
Growth and inflation
Performance measures
Contemporary issues for analysis (such as the rise in interest rates


Included in the Course
CPD Accredited Certificate & LinkedIn Proficiency Badge
Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee
Course Files
Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers, and One year of support is available for an additional fee


For more information about the Real Estate Investment School such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

Property Investment

Financial Analysis

Microsoft Excel

The Real Estate Investment School is a four day course, that unravels the complexity of Investment Cash Flows through Advanced Modelling, Interpretation and Theory.

Real Estate Investment School (Investment Cash Flow Modelling)

<h2 id="isPasted" fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></h2><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">This advanced financial modelling course will benefit Real Estate Professionals looking to develop their financial modelling skills to the next level. This course is intended to the most ambitious modellers in the property industry who would like to be fully proficient in building complex real estate models.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">On this course you will...</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Understand how the application and use of Structured Finance products in Real Estate</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Learn how to introduce several tranches of debt in a development project</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Understand how to model different parties to a project</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Create Joint Venture structures between Developers, Lenders and Equity Partners</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Learn advanced modelling techniques to analyse underlying asset risk</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Understand how underlying asset risk impacts return to all parties to a project</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who will benefit from this course?</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Real Estate professionals from a mid to senior level with exposure to Real Estate financial models</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Mid-level to senior Real Estate Analysts who would like to advance their financial modelling skills in areas such as development, portfolio analysis, and risk analysis</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Real Estate Investors who would like to expand their knowledge and understanding of Real Estate cash flow models to an advanced level</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Course Outline</strong></strong>:</p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Mezzanine debt modelling</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Joint Venture structures between developers and lender/equity partners</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Promote and profit share structure calculations</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Advanced project cash flows with mezzanine debts</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Key Real Estate and investment risks, risk adjustment of exit yields</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Sensitivity and Scenario Analysis</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Monte Carlo Analysis</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Included in the Course</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">CPD Accredited Certificate &amp; LinkedIn Proficiency Badge</li><li value="2" id="isPasted" fr-original-style="" style="box-sizing: border-box;">Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Course Files</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Post Course Support - Two Months of Questions &amp; Answers, and One year of support is available for an additional fee</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">For more information about the Real Estate Modelling Masterclass such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">E - s.musgrave@bayfieldtraining.com</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">T - 01223 517851</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">W - <a href="https://www.bayfieldtraining.com/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.bayfieldtraining.com/" data-airgap-id="125" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">www.bayfieldtraining.com</a></p>



This advanced financial modelling course will benefit Real Estate Professionals looking to develop their financial modelling skills to the next level. This course is intended to the most ambitious modellers in the property industry who would like to be fully proficient in building complex real estate models.


On this course you will...
Understand how the application and use of Structured Finance products in Real Estate
Learn how to introduce several tranches of debt in a development project
Understand how to model different parties to a project
Create Joint Venture structures between Developers, Lenders and Equity Partners
Learn advanced modelling techniques to analyse underlying asset risk
Understand how underlying asset risk impacts return to all parties to a project


Who will benefit from this course?
Real Estate professionals from a mid to senior level with exposure to Real Estate financial models
Mid-level to senior Real Estate Analysts who would like to advance their financial modelling skills in areas such as development, portfolio analysis, and risk analysis
Real Estate Investors who would like to expand their knowledge and understanding of Real Estate cash flow models to an advanced level


Course Outline:
Mezzanine debt modelling
Joint Venture structures between developers and lender/equity partners
Promote and profit share structure calculations
Advanced project cash flows with mezzanine debts
Key Real Estate and investment risks, risk adjustment of exit yields
Sensitivity and Scenario Analysis
Monte Carlo Analysis


Included in the Course
CPD Accredited Certificate & LinkedIn Proficiency Badge
Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee
Course Files
Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers, and One year of support is available for an additional fee


For more information about the Real Estate Modelling Masterclass such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

Real Estate Finance

Investment Management

This course is intended to the most ambitious modellers in the property industry who would like to be fully proficient in building complex real estate models.

Real Estate Modelling Masterclass (Advanced Cash Flow Modelling)

<p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">In this course, you&rsquo;ll gain a basic understanding of finance and accounting concepts to drive the success of your business.</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">This course aims to demystify the accounting language over three hours so that you are in control of the financial performance of your business, helping you forecast for the future, evaluate your current efforts, and establish strategies to meet your goals.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Date</strong>: Wednesday 25th September 2024</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Time</strong>: 9:30am - 12:30pm</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Location</strong>: Online</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">For</strong>: Businesses based in North Essex (Braintree, Chelmsford, Colchester, Maldon, and Tendring)</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Cost</strong>: Free</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">More about the course</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Even if you plan to hire an accountant, you still need to understand accounting information to make better, more informed decisions about your business. This webinar will give you the tools necessary to have a better understanding of what the professionals are saying down the line, so you can run your business better.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">What it covers</strong>:</p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Part 1</em></p><ul fr-original-style="" style="box-sizing: border-box;"><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Historical business finance measurement</li><li fr-original-style="" style="box-sizing: border-box;">The main performance measure - Profit &amp; Loss</li><li fr-original-style="" style="box-sizing: border-box;">The main valuation measure - Balance Sheet</li><li fr-original-style="" style="box-sizing: border-box;"> The importance of cash management and working capital</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Part 2</em></p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">How to apply this knowledge to business planning and targeting</li><li fr-original-style="" style="box-sizing: border-box;">Using the above measurement tools to help plan and forecast business performance, particularly Profit &amp; Loss and Cashflow and the key differences between them</li><li fr-original-style="" style="box-sizing: border-box;">Break even</li><li fr-original-style="" style="box-sizing: border-box;">Pricing methods</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who it is for</strong>:</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">The course is aimed at a whole range of businesses from start-up founders to local business owners to corporates, and is geared to anyone without a finance or accounting background. Your business must be based in or shortly relocating to North Essex (either Braintree, Chelmsford, Colchester, Maldon, or Tendring).</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who should attend</strong>:</p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Entrepreneurs</li><li fr-original-style="" style="box-sizing: border-box;">Micro business owners</li><li fr-original-style="" style="box-sizing: border-box;">Small business owners</li><li fr-original-style="" style="box-sizing: border-box;">Middle managers</li><li fr-original-style="" style="box-sizing: border-box;">Consultants</li><li fr-original-style="" style="box-sizing: border-box;">Coaches</li><li fr-original-style="" style="box-sizing: border-box;">E-commerce businesses</li><li fr-original-style="" style="box-sizing: border-box;">Digital marketers</li><li fr-original-style="" style="box-sizing: border-box;">Service based business owners</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Skills gained</strong>:</p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Understand basic financial documents used in business</li><li fr-original-style="" style="box-sizing: border-box;">Interpret the information in these documents, and use it to manage day-to-day business activity</li><li fr-original-style="" style="box-sizing: border-box;">Be more effective in their role</li></ul><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">About the host</strong>:</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Jim Fletcher ACMA GCMA</u></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Jim is a business manager with Let&#39;s Do Business Group and a dedicated business coach with 40 years&rsquo; commercial leadership experience. Drawing on his long career in the manufacturing and engineering sector, Jim provides tailored coaching, consultancy, non-executive directorship and project management services, across a full range of management, finance, sales &amp; marketing and operations functions.</p><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;"><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">This programme is delivered by the North Essex Economic Board (NEEB) in partnership with Let&#39;s Do Business Group.</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Let&#39;s Do Business Group is undertaking this project jointly with the&nbsp;</strong></em><a href="https://neeb.org.uk/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://neeb.org.uk/" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">North Essex Economic Board (NEEB)</strong></em></a><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">. The Board is a partnership of local authorities in the area: Braintree, Maldon, and Tendring district councils, Colchester Borough Council, Chelmsford City Council and Essex County Council.</strong></em></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">This project is funded by the UK Government through the UK Shared Prosperity Fund.</strong></em></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">The UK Shared Prosperity Fund is a central pillar of the UK government&#39;s Levelling Up agenda and provides &pound;2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit&nbsp;</strong></em><a href="https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus</strong></em></a></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Please click here to see our&nbsp;</strong><a href="https://backingessexbusiness.co.uk/privacy-policy" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://backingessexbusiness.co.uk/privacy-policy" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Privacy Policy</strong></a><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">. Please note that your details may be shared with the North Essex Economic Board who are funding this project.</strong></p>

In this course, you’ll gain a basic understanding of finance and accounting concepts to drive the success of your business.
This course aims to demystify the accounting language over three hours so that you are in control of the financial performance of your business, helping you forecast for the future, evaluate your current efforts, and establish strategies to meet your goals.
Date: Wednesday 25th September 2024
Time: 9:30am - 12:30pm
Location: Online
For: Businesses based in North Essex (Braintree, Chelmsford, Colchester, Maldon, and Tendring)
Cost: Free
More about the course
Even if you plan to hire an accountant, you still need to understand accounting information to make better, more informed decisions about your business. This webinar will give you the tools necessary to have a better understanding of what the professionals are saying down the line, so you can run your business better.
What it covers:
Part 1
Historical business finance measurement
The main performance measure - Profit & Loss
The main valuation measure - Balance Sheet
The importance of cash management and working capital
Part 2
How to apply this knowledge to business planning and targeting
Using the above measurement tools to help plan and forecast business performance, particularly Profit & Loss and Cashflow and the key differences between them
Break even
Pricing methods
Who it is for:
The course is aimed at a whole range of businesses from start-up founders to local business owners to corporates, and is geared to anyone without a finance or accounting background. Your business must be based in or shortly relocating to North Essex (either Braintree, Chelmsford, Colchester, Maldon, or Tendring).
Who should attend:
Entrepreneurs
Micro business owners
Small business owners
Middle managers
Consultants
Coaches
E-commerce businesses
Digital marketers
Service based business owners
Skills gained:
Understand basic financial documents used in business
Interpret the information in these documents, and use it to manage day-to-day business activity
Be more effective in their role
About the host:
Jim Fletcher ACMA GCMA
Jim is a business manager with Let's Do Business Group and a dedicated business coach with 40 years’ commercial leadership experience. Drawing on his long career in the manufacturing and engineering sector, Jim provides tailored coaching, consultancy, non-executive directorship and project management services, across a full range of management, finance, sales & marketing and operations functions.



This programme is delivered by the North Essex Economic Board (NEEB) in partnership with Let's Do Business Group.
Let's Do Business Group is undertaking this project jointly with the North Essex Economic Board (NEEB). The Board is a partnership of local authorities in the area: Braintree, Maldon, and Tendring district councils, Colchester Borough Council, Chelmsford City Council and Essex County Council.
This project is funded by the UK Government through the UK Shared Prosperity Fund.
The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
Please click here to see our Privacy Policy. Please note that your details may be shared with the North Essex Economic Board who are funding this project.

Let’s Do Business Group

This course aims to demystify the accounting language so that you are in control of the financial performance of your business, helping you forecast for the future, evaluate your current efforts, and establish strategies to meet your goals.

Finance for Non-Financial Entrepreneurs - North Essex

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<p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" id="isPasted" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Empower Your Business with YouTube: Practical Workshop</strong></p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>&nbsp;</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>Harness YouTube to expand your reach, build brand awareness, and boost sales. Our interactive YouTube for Business workshop provides essential skills to set up and optimise your channel for success.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>&nbsp;</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">What You&#39;ll Learn:</strong></p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>&nbsp;</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Create a Professional Channel:</strong> Build a captivating YouTube channel that represents your brand.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Optimise for Search:</strong> Learn key techniques to ensure your videos are easily found.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Effective Marketing:</strong> Discover strategies to promote your videos, generate leads, and increase conversions.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Analyse Performance:</strong> Use analytics to refine your strategies and improve content.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>&nbsp;</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Enrol Today and Transform Your Business</strong></p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>&nbsp;</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>Seize this chance to harness YouTube&#39;s potential. Enrol now in our YouTube for Business workshop and start creating videos that engage and elevate your business.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><br fr-original-style="" style="box-sizing: border-box;"></p>

<p style='margin: 0cm 0cm 0.0001pt; font-size: 15px; font-family: Calibri, "sans-serif"; color: var(--text); box-sizing: border-box;' id="isPasted" fr-original-style='margin:0cm;margin-bottom:.0001pt;font-size:15px;font-family:"Calibri","sans-serif";'><span style='font-family: "Segoe UI", "sans-serif"; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI","sans-serif";'><u fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Explainer Video:</strong></u></span></p>

<iframe width="560" height="315" src="https://www.youtube.com/embed/lND5ACrCVos?si=1wlFLPU_5PfiL4Ri" title="YouTube video player" frameborder="0" allowfullscreen="" fr-original-style="" style="box-sizing: border-box;"><span class="fr-mk" style="display: none;">&nbsp;</span><span class="fr-mk" style="display: none;">&nbsp;</span><span class="fr-mk" style="display: none;">&nbsp;</span></iframe>


</div></div></div>

Empower Your Business with YouTube: Practical Workshop
 
Harness YouTube to expand your reach, build brand awareness, and boost sales. Our interactive YouTube for Business workshop provides essential skills to set up and optimise your channel for success.
 
What You'll Learn:
 
Create a Professional Channel: Build a captivating YouTube channel that represents your brand.
Optimise for Search: Learn key techniques to ensure your videos are easily found.
Effective Marketing: Discover strategies to promote your videos, generate leads, and increase conversions.
Analyse Performance: Use analytics to refine your strategies and improve content.
 
Enrol Today and Transform Your Business
 
Seize this chance to harness YouTube's potential. Enrol now in our YouTube for Business workshop and start creating videos that engage and elevate your business.


Explainer Video:


Clockwork Eye Video Training

Video

Video Marketing

Video Creation

Mobile Video Production

Video Design

Video Production

Video Editing

Video & Mobile Marketing

Learn how to create and manage a successful YouTube channel for your business. This workshop will cover everything you need to know when setting up and using YouTube in your business. You will also learn how to use YouTube analytics to track your channel's performance to help you make improvements.

YouTube For Business (Interactive Workshop)

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Real Estate Investments are unique in that they generate both rental income and capital appreciation, making cash flow modelling an essential tool for Real Estate Investors, Lenders, and Analysts.</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">On this course, we will use case studies to enhance the delegates understanding of Real Estate financial appraisals, and help them fully appreciate the theory behind the numbers. We will cover topics such as discounting, compounding, forecasting rental income and expenses, calculating net operating income (NOI), factoring in capital expenditures, modelling debt service, and determining the internal rate of return (IRR).</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">This course will provide you with a solid foundation for understanding and analysing real estate cash flows.</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">On this course you will...</strong></span></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Study the financial concepts of compounding, discounting and in-perpetuity</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Consider the importance of the timing and uncertainty of both fixed and growing income streams</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Contrast different property yield metrics</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Build-up risk premiums for discount rates, discuss the importance of liquidity, transparency and volatility</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Compare and contrast time and money-weighted measures of return</li><li value="6" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Learn about valuation principles</li><li value="7" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Contrast value and worth</li><li value="8" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Discuss the importance and sourcing of inputs and outputs</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who will benefit from this course?</strong></span></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Professional Real Estate Transaction Managers</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Asset Managers</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Portfolio Managers</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Recent graduates with exposure to real estate financial modelling</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">New employees with exposure to real estate financial modelling</li><li value="6" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">People working in Argus, Anaplan or any commercial real estate software and would like to understand financial modelling key principles.</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Course Outline</strong>:</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Morning</strong></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Real Estate Financial Mathematics</span></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Time Value of Money</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Net Present Value (NPV)</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Internal Rate of Return (IRR)</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Growth</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">What Discount Rate?</li><li value="6" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Certainty of a cash flow</li><li value="7" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Liquidity</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Price, Value and Worth</span></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Comparing Price, Value and Worth</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Conventional Valuation Methods</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Term and Reversion, Layer Method</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Property Yields and Capitalisation Method</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Exit calculations across Europe</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Afternoon</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Discounted Cash Flow Models</span></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Investment Appraisal Models</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Cash flow inputs: Rents, Yields, Growth Rates, Target Returns</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Cash-on-Cash and Equity Multiple</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Discount Rates &amp; Exit Cap Rate</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Operating Assumptions</li><li value="6" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Adding borrowing and analysing geared returns</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Model Interpretation and Analysis</span></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Sensitivity analysis and scenario analysis</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Growth and inflation</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Performance measures</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Contemporary issues for analysis (such as the rise in interest rates)</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Quizzes | Q&amp;A</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Included in the Course</strong></span></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">A Bayfield Training Certificate &amp; 7.5 CPD Hours</li><li value="2" style="font-size: 16px; box-sizing: border-box;" id="isPasted" fr-original-style="font-size: 16px;">Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Course Files</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Post Course Support - Two Months of Questions &amp; Answers, and One year of support is available for an additional fee</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">For more information about the Understanding Key Principles of Real Estate Financial Modelling such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">E - s.musgrave@bayfieldtraining.com</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">T - 01223 517851</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">W - <a href="https://www.bayfieldtraining.com/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.bayfieldtraining.com/" data-airgap-id="125" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">www.bayfieldtraining.com</a></p>



Real Estate Investments are unique in that they generate both rental income and capital appreciation, making cash flow modelling an essential tool for Real Estate Investors, Lenders, and Analysts.
On this course, we will use case studies to enhance the delegates understanding of Real Estate financial appraisals, and help them fully appreciate the theory behind the numbers. We will cover topics such as discounting, compounding, forecasting rental income and expenses, calculating net operating income (NOI), factoring in capital expenditures, modelling debt service, and determining the internal rate of return (IRR).
This course will provide you with a solid foundation for understanding and analysing real estate cash flows.


On this course you will...
Study the financial concepts of compounding, discounting and in-perpetuity
Consider the importance of the timing and uncertainty of both fixed and growing income streams
Contrast different property yield metrics
Build-up risk premiums for discount rates, discuss the importance of liquidity, transparency and volatility
Compare and contrast time and money-weighted measures of return
Learn about valuation principles
Contrast value and worth
Discuss the importance and sourcing of inputs and outputs


Who will benefit from this course?
Professional Real Estate Transaction Managers
Asset Managers
Portfolio Managers
Recent graduates with exposure to real estate financial modelling
New employees with exposure to real estate financial modelling
People working in Argus, Anaplan or any commercial real estate software and would like to understand financial modelling key principles.


Course Outline:
Morning
Real Estate Financial Mathematics
Time Value of Money
Net Present Value (NPV)
Internal Rate of Return (IRR)
Growth
What Discount Rate?
Certainty of a cash flow
Liquidity
Price, Value and Worth
Comparing Price, Value and Worth
Conventional Valuation Methods
Term and Reversion, Layer Method
Property Yields and Capitalisation Method
Exit calculations across Europe


Afternoon
Discounted Cash Flow Models
Investment Appraisal Models
Cash flow inputs: Rents, Yields, Growth Rates, Target Returns
Cash-on-Cash and Equity Multiple
Discount Rates & Exit Cap Rate
Operating Assumptions
Adding borrowing and analysing geared returns
Model Interpretation and Analysis
Sensitivity analysis and scenario analysis
Growth and inflation
Performance measures
Contemporary issues for analysis (such as the rise in interest rates)


Quizzes | Q&A


Included in the Course
A Bayfield Training Certificate & 7.5 CPD Hours
Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee
Course Files
Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers, and One year of support is available for an additional fee


For more information about the Understanding Key Principles of Real Estate Financial Modelling such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

Risk Management

Investment

Financial Risk Management

On this course, we will use case studies to enhance the delegates understanding of Real Estate financial appraisals, and help them fully appreciate the theory behind the numbers. 

Understanding Key Principles of Real Estate Modelling (Advanced Theoretical Course)



Bayfield Training and the University of Cambridge Department of Land Economy
This prestigious eight-week online Real Estate course is suitable for modellers new to Real Estate and experienced Real Estate Analysts looking to formalise their skill set. This course will equip you with skills to start building your own financial models and the certificate will give your employers and colleagues reassurance of your expertise.
If you want to enhance your financial modelling skills over an extended period, the Real Estate Financial Modelling Certificate is the course for you.
This online real estate course has been put together exclusively for the Real Estate Financial Modelling certificate, using state of the art digital resources such as animations, video-steps, digital whiteboard and video-interactions as well as the spreadsheets, text based resources and tutor contact you would expect from any of Bayfield Training’s classroom based courses.
 Assessment is in the form of a guided model build exercise and written model appraisal. Participants benefit from an additional months access to the course platform after submission of the assessment.


On this course you will:
Become a competent model builder, building Real Estate Financial Models from scratch
Learn tricks and concepts from financial modelling experts with decades of experience in practice and academia
Learn how to use Real Estate Financial Models to make informed investment decisions
Learn at a consistent pace over 8 weeks allowing you to take the time to fully grasp this important skill
This course is suitable for:
Chartered Surveyors
Asset Managers
Financial Controllers
Financial Analysts
Investment Managers
Property Managers
Real Estate Students/Recent Graduates
Course Outline:
Module 1 - Economic Context
Introduction to Real Estate Asset Modelling and how it relates to and is distinct from Econometric Models.
Introduction to Real Estate Asset Modelling and how it relates to and is distinct from Econometric Models.
Why Real Estate Asset Modelling is important
Understanding the occupier, asset and development markets and the relevant modelling approaches for each
Real Estate Sub-Sector Key Performance Indicators
Introduction to conventional valuations and financial mathematics
Understanding and minimising errors in Financial Models


Module 2 - Cash Flow Fundamentals
Constructing a financial model from first principles.
Understanding all the components of a basic cash flow model
Understand why Corporate Finance Models and Real Estate Models are different
Financial Model Design
Making the link between valuations, income mathematics and discounted cash flows
Internal Rate of Return, Net Present Value,Worth and other metrics
Features and techniques to aid fast model building


Module 3 - Developing the Cash Flow
Adapting financial models for different periodicities and building rent functions for different rent behaviour.
Understanding how leases vary with respect to rent over time: Rent Reviews, Break Clauses, Rent Free Periods, Lease Expiries etc.
Developing the concept of a Rent Function in Excel
Logic mathematics and Logic functions
Projecting rent to adapt to different lease contracts and growth patterns
Alternative solutions to Logic functions
Comparative analysis of lease structures in different jurisdictions and adapting financial models


Module 4 - Real Estate Data
Understanding the different sources of data, constructing basic time series models and recognising basic patterns.
Key Property market indicators
Characteristics and application of key input metrics for Real Estate Appraisals
Understanding the eight components of Real Estate Price Dynamics
Awareness of the different sources of data
Reading and using general property market reports
Constructing basic time series models and recognising basic patterns


Module 5 - Development Appraisals
Constructing a development appraisal from first principles and understanding development return metrics.
Understanding the key components of a development project
Understanding the difference between development and investment appraisals
Residual Appraisals and Profit Calculations
Cost orientated cash flows and phased sales
Cumulative construction cost patterns: incidental, fixed, loaded and S-curve
Development return metrics and Modified IRRs


Module 6 - Multi-let Cash Flows
Constructing an advanced multi-let cash flow model and learn different techniques to build flexible rent functions.
Multi-let and portfolio model design principles
Building complex date functions and date series
The three multi-let rent projection techniques
Perpendicular Rent Functions
Incorporate advanced rent adjustments into the Rent Function
Incorporate sector and period varying rental growth rates
Simplifying OPEX and CAPEX projections
Discounting techniques on complex and volatile cash flows


Module 7 - Project Finance
Constructing a flexible Real Estate Debt Finance model.
Revision of the Mathematics of amortisation and debt finance
Basic senior debt models and geared net cash flow
LTV, IRR and Interest Rate Dynamics
Flexible term, repayment options and deferred interest
Loan covenant tests
Understanding different tranches of debt
Understanding how complex debt structures impact the returns to different parties


Module 8 - Model Interpretation and Risk Analysis
Learn how to read, analyse and report on real estate financial models.
Understand how to read models and develop an investment narrative
Visualise model outputs using graph functions, conditional formatting, dynamic symbols and dashboards
Learn how to use built-in Sensitivity, Scenario Analysis tools and third-party add-ins
Learn how to construct varied project scenarios in a systematic way
Introduction to Monte Carlo Analysis and VBA
Optimising sale dates and other parameters
Create well written, attractive and persuasive reports


Included in the Course
Bayfield Training and University of Cambridge Accredited Certificate & LinkedIn Proficiency Badge
64 CPD Hours
1 Month Post-Course Access to the Digital Platform - 12 Months Post-Course Access to the Platform can be purchased for an additional fee
Course Files
Q&A Webinars and Guest Speaker Webinars
Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers


2024 Cohort Dates Include:
3rd June to 29th July
5th August to 25th September 2024
30th September to 25th November


For more information, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

University of Cambridge & Bayfield Training - Real Estate Financial Modelling Certificate (Online Self-Study)

<p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(0, 0, 0);">Sales and trade exist because people need and are looking for that which is better than what they have. Sometimes, they don&rsquo;t even know that they have a need.</p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">The critical piece of this process is &ldquo;connecting the dots.&rdquo; We must demonstrate that we have listened respectfully, and, as experts, show how the needs are tied directly to our answer. Just because they have a need and we have a solution doesn&rsquo;t mean that it&rsquo;s a guaranteed sale.</p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Connecting their needs to our solution is precisely what the Sales Presentation Skills class is all about.</p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Outcomes</strong> &ndash; Participants will be able to:</p><ul style="color: rgb(33, 37, 41); box-sizing: border-box;" fr-original-style=" color: rgb(33, 37, 41);"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Research and understand each unique customer to demonstrate expertise;</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Conduct productive meetings to discover useful information to formulate the most effective solution(s);</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Propose plans that are fully aligned with the target&rsquo;s situation and needs;</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Increase abilities to engage and motivate the prospect/client through compelling presentations;</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Convey emotional intelligence enthusiasm and sincerity to get client buy-in;</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Strengthen professionalism through dynamic story-telling, elevating the level of rapport; and</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Create positive messages even from negative, modeling a problem-solving, can-do attitude for the audience.</li></ul><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">&nbsp;</p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><i style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Online Format&mdash;<strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Sales Presentation Skills</strong>&nbsp;is a 4-hour interactive virtual class.</i></p><h6 style="color: rgb(33, 37, 41); box-sizing: border-box;" fr-original-style=" color: rgb(33, 37, 41);">Register for this class and you will be sent ONLINE login instructions prior to the class date.</h6><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(0, 0, 0);">Overall, your professionalism, your teaching style, and the content of the course kept it interesting and easy to follow. We believe in what you have taught us, having tried it first hand, I can honestly say, your course works; your methods and ideas have proven themselves. I look forward to working with you again and again in the future.</p><span style="color: rgb(33, 37, 41); box-sizing: border-box;" fr-original-style="color: rgb(33, 37, 41);">Alan M. Kriegstein, President</span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">ALA Scientific Instruments, Inc.</span>

Sales and trade exist because people need and are looking for that which is better than what they have. Sometimes, they don’t even know that they have a need.
The critical piece of this process is “connecting the dots.” We must demonstrate that we have listened respectfully, and, as experts, show how the needs are tied directly to our answer. Just because they have a need and we have a solution doesn’t mean that it’s a guaranteed sale.
Connecting their needs to our solution is precisely what the Sales Presentation Skills class is all about.
Outcomes – Participants will be able to:
Research and understand each unique customer to demonstrate expertise;
Conduct productive meetings to discover useful information to formulate the most effective solution(s);
Propose plans that are fully aligned with the target’s situation and needs;
Increase abilities to engage and motivate the prospect/client through compelling presentations;
Convey emotional intelligence enthusiasm and sincerity to get client buy-in;
Strengthen professionalism through dynamic story-telling, elevating the level of rapport; and
Create positive messages even from negative, modeling a problem-solving, can-do attitude for the audience.
 
Online Format—Sales Presentation Skills is a 4-hour interactive virtual class.
Register for this class and you will be sent ONLINE login instructions prior to the class date.



Overall, your professionalism, your teaching style, and the content of the course kept it interesting and easy to follow. We believe in what you have taught us, having tried it first hand, I can honestly say, your course works; your methods and ideas have proven themselves. I look forward to working with you again and again in the future.
Alan M. Kriegstein, PresidentALA Scientific Instruments, Inc.

Improving Communications Uk

SALES PRESENTATION SKILLS

<p><strong>*** Don't Spend More; Spend Smart***</strong></p><p><strong>Life Just Got Better This Summer! Get Hard Copy + PDF Certificates + Transcript + Student ID Card + e-Learning App as a Gift - Enrol Now</strong></p><p>Give a compliment to your career and take it to the next level. This<strong> Sales and Marketing </strong>bundle will provide you with the essential knowledge to shine in your professional career. Whether you want to develop skills for your next job or elevate your skills for your next promotion, this Sales and Marketing bundle will help you stay ahead of the pack.</p><p>Throughout the Sales and Marketing programme, it stresses how to improve your competency as a person in your chosen field while also outlining essential career insights in the relevant job sector.</p><p>Along with this Sales and Marketing course, you will get <strong>10 premium courses, an original </strong><strong>hardcopy</strong>, <strong>11 PDF certificates (Main Course + Additional Courses) </strong>Student ID card as gifts.</p><p><strong>This Bundle Consists of the following Premium courses: </strong></p><ul><li><strong> </strong><strong>Course 01: </strong>Sales &amp; Selling Management Course<strong><br /></strong></li><li><strong> </strong><strong>Course 02: </strong>Sales Negotiation Training</li><li><strong> </strong><strong>Course 03: </strong>Telesales Executive Training</li><li><strong> </strong><strong>Course 04: </strong>Marketing Fundamentals</li><li><strong> </strong><strong>Course 05: </strong>Strategic Planning and Analysis for Marketing</li><li><strong> </strong><strong>Course 06: </strong>Digital Marketing</li><li><strong> </strong><strong>Course 07: </strong>SEO - Search Engine Optimisation Level 5</li><li><strong> </strong><strong>Course 08: </strong>Retail Management - Level 5<strong><br /></strong></li><li><strong> </strong><strong>Course 09: </strong>Customer Relationship Management</li><li><strong> </strong><strong>Course 10: </strong>Sales: Psychology of Customers<strong><br /></strong></li><li><strong> </strong><strong>Course 11: </strong>Basic Product Management</li><li><strong> </strong><strong>Course 12: </strong>Product Photography</li><li><strong> </strong><strong>Course 13: </strong>Commercial Law 2021</li><li><strong> </strong><strong>Course 14: </strong>Public Speaking and Presentation Skill Course</li></ul><p><strong>How will I get my Certificate?</strong></p><p>After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement.</p><ul><li><strong> </strong><strong>PDF Certificate: Free</strong></li><li><strong> </strong><strong>Hard Copy Certificate: Free</strong></li></ul><p><strong>Curriculum:</strong></p><p><strong> Course 01: Sales &amp; Selling Management Course</strong></p><ul><li>Module 01: Understanding the Talk</li><li>Module 02: Getting Prepared to Make the Call</li><li>Module 03: Creative Openings</li><li>Module 04: Making Your Pitch</li><li>Module 05: Handling Objections</li><li>Module 06: Sealing the Deal</li><li>Module 07: Following Up</li><li>Module 08: Setting Goals</li><li>Module 09: Managing Your Data</li><li>Module 10: Using a Prospect Board</li></ul><p><strong> Course 02: Sales Negotiation Training</strong></p><ul><li>Sales Negotiation Training</li><li>Negotiation Station - How To Negotiate Successfully</li></ul><p><strong> Course 03: Telesales Executive Training</strong></p><ul><li>Module 1: Introduction to Tele Sales Executive Training</li><li>Module 2: All About Telemarketing</li><li>Module 3: Elevate Sales on Telephone</li><li>Module 4: Prospective Telephone-Sales Expert</li><li>Module 5: The Right Words and Phrases to Use on a Sales Call</li><li>Module 6: Preparing The Call</li><li>Module 7: Opening The Call</li><li>Module 8: Structuring The Call</li><li>Module 9: Verbal Communication Skills</li><li>Module 10: Dealing with Objections</li></ul><p><strong> Course 04: Marketing Fundamentals</strong></p><ul><li>Module 01: Introduction to Marketing Fundamentals</li><li>Module 02: Definitions of Marketing</li><li>Module 03: Traditional vs Contemporary Marketing</li><li>Module 04: Marketing Management Orientations</li><li>Module 05: Understand your Customers</li><li>Module 06: Segmentation</li></ul><p><strong> Course 05: Strategic Planning and Analysis for Marketing</strong></p><ul><li>Module 1: An Introduction to Strategic Planning</li><li>Module 2: Development of a Strategic Plan</li><li>Module 3: Strategic Planning for Marketing</li><li>Module 4: Strategic and Marketing Analysis</li><li>Module 5: Internal Analysis</li><li>Module 6: External Analysis</li><li>Module 7: Market Segmentation, Targeting and Positioning</li><li>Module 8: Approaches to Customer Analysis</li><li>Module 9: Approaches to Competitor Analysis</li></ul><p><strong> Course 06: Digital Marketing</strong></p><ul><li>Section 1: Introduction</li><li>Section 2: How to Apply the Internet Marketing Process</li><li>Section 3: The Internet Marketing Strategies That Will Increase Your Sales</li><li>Section 4: Creating an Internet Marketing Strategy for Your Business</li><li>Section 5: Structuring and Auditing of Website</li></ul><p><strong> Course 07: SEO - Search Engine Optimisation Level 5</strong></p><ul><li>Section 1: Introduction</li><li>Section 2: SEO: Core Concepts</li><li>Section 3: On - Page Optimisation</li><li>Section 4: Keyword Research &amp; Optimisation</li><li>Section 5: SEO Content Writing</li><li>Section 6: Off Page SEO</li><li>Section 7: Conclusion</li></ul><p><strong> Course 08: </strong><strong>Retail Management - Level 5</strong></p><ul><li>Module 01: Introduction to Retail Management</li><li>Module 02: Retail Strategy</li><li>Module 03: Retail Buying and Merchandising</li><li>Module 04: Retail Pricing</li><li>Module 05: Supply Chain Management in Retailing</li><li>Module 06: The Sales Process and Dealing with Customers at the Checkout</li><li>Module 07:Importance of Consumer Behaviour</li><li>Module 08: Taking Trends and Targeting Customers Effectively</li><li>Module 09: The Importance of Communicating with Customers</li><li>Module 10: Choosing a Retail Location</li><li>Module 11: Retail Psychology</li><li>Module 12: Negotiate the Right Deal with Suppliers</li><li>Module 13: Develop Store Security Procedures</li><li>Module 14: Management Skills for Leading Your Team</li><li>Module 15: Selling in Multiple Channels</li><li>Module 16: Retail Brand Management</li><li>Module 17: Health &amp; Safety for Retail Stores</li><li>Module 18: Consumer Rights Act</li></ul><p><strong> Course 09: Customer Relationship Management</strong></p><ul><li>Module 01: Introduction to Customer Relationship Management (CRM)</li><li>Module 02: CRM Fundamentals</li><li>Module 03: CRM Strategies CRM Strategies</li><li>Module 04: Data Analysis in CRM</li><li>Module 05: CRM Databases</li><li>Module 06: Deepening Customer Relationship</li><li>Module 07: Handling Customer Complaints</li><li>Module 08: Future of CRM</li></ul><p><strong> Course 10: Sales: Psychology of Customers<br /></strong></p><ul><li>Introduction</li><li>Introducing A.S.K - concentrating on 'A' for ATTRACT.</li><li>Section 3 The 'S' of A.S.K. - SERVING</li><li>Section 4 The K of A.S.K</li><li>Section 5 ...And lastly...</li></ul><p><strong> Course 11: Basic Product Management</strong></p><ul><li>Module 01: Course Introduction - Product</li><li>Module 02: Definition of Product</li><li>Module 03: Classification of Product</li><li>Module 04: Consumer Goods</li><li>Module 05: Business Goods</li><li>Module 06: Levels of a Product</li><li>Module 07: Product Quality</li><li>Module 08: Product Mix</li><li>Module 09: Product Life Cycle</li><li>Module 10: Branding</li><li>Module 11: Branding Strategies</li><li>Module 12: Brand Equity</li></ul><p><strong> Course 12: Product Photography</strong></p><ul><li>Section 01: Photography 101 -Your Simple Outline!</li><li>Section 02: Learning to shoot in Manual Mode</li><li>Section 03: The 'Pre-Production' Phase</li><li>Section 04: The Background</li><li>Section 05: Lighting &amp; Love</li><li>Section 06: The Actual Photoshoot!</li><li>Section 07: Post-Production Phase</li><li>Section 08: The Final Word</li></ul><p><strong> Course 13: Commercial Law 2021</strong></p><ul><li>Module 01: Introduction of Commercial law</li><li>Module 02: Business Organisations</li><li>Module 03: International Trade: the Theory, the Institutions, and the Law</li><li>Module 04: Sales of Goods Law</li><li>Module 05: Consumer Law and Protection</li><li>Module 06: E-Commerce Law</li><li>Module 07: Competition Law</li></ul><p><strong></strong><strong>Course 14: Public Speaking and Presentation Skill Course</strong></p><ul><li>Introduction</li><li>QUICK UNLEARNING Before Starting this "SKILL"</li><li>IS THIS HAPPENED WITH YOU????</li><li>Impressive Methods of Hooking Audience, even before your Speech or Presentation</li><li>6 Highly Impressive Methods of Starting any Speech or Presentation!!</li><li>Body Language: 6 Methods for Impressive Body Language for Speech or Presentation</li><li>Vocal Variety: 3 Methods (VST) for POWERFUL Vocal Variety</li><li>Effective Methods of Ending Any Speech or Presentation</li><li>Bonus</li></ul><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        140 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                            <p>There is no time limit for completing thiscourse; it can be studied in your own time at your own pace.</p>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Certificate of completion</h4>
        <p>
            Digital certificate -
            Included
        </p>

                        </div>

*** Don't Spend More; Spend Smart***
Life Just Got Better This Summer! Get Hard Copy + PDF Certificates + Transcript + Student ID Card + e-Learning App as a Gift - Enrol Now
In the ever-evolving world of marketing, staying ahead of the competition is crucial for career success. The Sales and Marketing Training course is designed to provide you with cutting-edge marketing strategies and essential skills needed to thrive in today's competitive market. Whether you want to boost your digital marketing knowledge, improve social media marketing techniques, or master content marketing, this course will help you achieve your goals.
Throughout the programme, you'll gain hands-on knowledge of SEO, email marketing, and consumer psychology to enhance your ability to connect with customers and increase sales. Learn how to create targeted marketing campaigns, optimize brand visibility, and analyze market trends to make data-driven decisions that improve performance.
This course is ideal for professionals looking to expand their marketing expertise or pursue a career in sales and marketing management. Gain a competitive edge, develop advanced marketing skills, and take your career to new heights.
Along with this Sales and Marketing course, you will get 10 premium courses, an original hardcopy, 11 PDF certificates (Main Course + Additional Courses) Student ID card as gifts.
This Bundle Consists of the following Premium courses: 
Course 01: Sales & Selling Management Course
Course 02: Sales Negotiation Training
Course 03: Telesales Executive Training
Course 04: Marketing Fundamentals
Course 05: Strategic Planning and Analysis for Marketing
Course 06: Digital Marketing
Course 07: SEO - Search Engine Optimisation Level 5
Course 08: Retail Management - Level 5
Course 09: Customer Relationship Management
Course 10: Sales: Psychology of Customers
Course 11: Basic Product Management
Course 12: Product Photography
Course 13: Commercial Law 2021
Course 14: Public Speaking and Presentation Skill Course



Learning Outcomes:
Upon completing the Sales and Marketing Training course, you will be able to:
Develop and implement effective marketing strategies and sales techniques to drive business growth.
Understand and apply the principles of consumer psychology and marketing analytics to influence purchasing decisions and improve sales.
Utilise digital marketing tools and techniques, including social media marketing, email marketing, and SEO, to enhance brand visibility and reach.
Create and execute compelling content marketing campaigns that engage target audiences and boost conversions.
Analyze sales data, marketing performance, and market trends to optimize marketing efforts and improve decision-making processes.
Manage customer relationships and improve communication through relationship marketing to increase sales and customer retention.



Key Features of the Course:
FREE Sales and Marketing Training CPD-accredited certificate
Get a free student ID card with Sales and Marketing Training training (£10 applicable for international delivery)
Lifetime access to the Sales and Marketing Training course materials
The Sales and Marketing Training program comes with 24/7 tutor support
Get instant access to this Sales and Marketing Training course
Learn Sales and Marketing Training training from anywhere in the world
The Sales and Marketing Training training is affordable and simple to understand
The Sales and Marketing Training training is an entirely online



Description:
The Sales and Marketing Training course equips you with the essential skills and knowledge to excel in the dynamic world of marketing. From mastering digital marketing and social media marketing to understanding consumer psychology and content marketing, this comprehensive course covers all aspects of marketing strategies that drive sales and business growth. You will learn how to create impactful marketing campaigns, optimize brand visibility, and analyze market data to make informed decisions. Whether you're looking to advance in your current role or pursue a new career in marketing management, this course will give you the tools to succeed in today’s competitive landscape.
Enrol in this Sales and Marketing Training course today and start your journey to becoming a successful marketing professional or sales expert!
★★★ Course Curriculum of Sales and Marketing Training Bundle ★★★
 Course 01: Sales & Selling Management Course
Module 01: Understanding the Talk
Module 02: Getting Prepared to Make the Call
Module 03: Creative Openings
Module 04: Making Your Pitch
Module 05: Handling Objections
Module 06: Sealing the Deal
Module 07: Following Up
Module 08: Setting Goals
Module 09: Managing Your Data
Module 10: Using a Prospect Board
 Course 02: Sales Negotiation Training
 Course 03: Telesales Executive Training
 Course 04: Marketing Fundamentals
 Course 05: Strategic Planning and Analysis for Marketing
 Course 06: Digital Marketing
 Course 07: SEO - Search Engine Optimisation Level 5
 Course 08: Retail Management - Level 5
 Course 09: Customer Relationship Management
 Course 10: Sales: Psychology of Customers
 Course 11: Basic Product Management
 Course 12: Product Photography
 Course 13: Commercial Law 2021
Course 14: Public Speaking and Presentation Skill Course
How will I get my Certificate?
After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement.
PDF Certificate: Free
Hard Copy Certificate: Free
 CPD 
140 CPD hours / points  Accredited by CPD Quality Standards



Requirements 
There is no time limit for completing thiscourse; it can be studied in your own time at your own pace.



Career path
Elevate your professional journey with Sales and Marketing Training. This comprehensive course opens doors to a wide range of career opportunities in the dynamic world of marketing. Explore these exciting roles:
Marketing Manager: £30,000 - £55,000
Digital Marketing Specialist: £25,000 - £45,000
Social Media Marketing Manager: £22,000 - £40,000
SEO Specialist: £24,000 - £42,000
Content Marketing Manager: £28,000 - £50,000
Email Marketing Specialist: £23,000 - £38,000
PPC Marketing Specialist: £26,000 - £42,000



Certificates 
Digital certificate - Included
Hard copy certificate - Included
You will get the Hard Copy certificate for the title course (Sales & Selling Management Course) absolutely Free! Other hard-copy certificates are available for £14.99 each.
Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

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