8 Branding courses in London

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: * Understand the evolution of the customer buying journey * Map a customer buying journey for your brand or solutions * Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline * Apply the psychology of branding to build marketing communications with impact * Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 THE EVOLUTION OF THE CUSTOMER JOURNEY * Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear * Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 THE SEE-THINK-DO-CARE FRAMEWORK * Explore the many different frameworks used to track the customer journey * Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 CUSTOMER MICRO-MOMENTS AND SIGNALS IN THEIR BUYING JOURNEY * Understand the online and offline moments when customers seek information to research and make buying decisions * Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 THE ROLE OF BRANDING IN THE CUSTOMER JOURNEY * Explore the psychology of branding * Learn how to ensure your branding is relevant to your target customer needs * Bring together your brand value and story to achieve brand loyalty 5 THE WHY-HOW-WHAT FRAMEWORK * Apply a systematic approach to build a successful and compelling brand * Understand how starting with 'why' will help build your brand purpose * Apply the content marketing matrix to communicate your brand's value * Apply the hero-help-hub model to build engaging content marketing ACTIONABLE OUTCOMES We will use your brand examples to provide opportunities for practice: * You will learn and reflect on best practice examples of customer engagement * You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers * You will create a customer engagement plan that can be implemented immediately within your business * You will receive immediate feedback on your customer engagement plan * You will have the opportunity to share common issues and solutions with your colleagues in the group

OVERVIEW -------------------------------------------------------------------------------- Objectives * Define brands and understand the opportunities and challenges facing them in highly competitive business landscapes * Plan and craft a powerful brand positioning statement that reflects the brand's promise and the expectations of their most valued customers * Build a strategic brand and track its growth and sustainability using researched processes * Explore the elements of brand equity and the constituents of brand identity to build consistent and * sustainable brands * Identify various brand strategies to come up with sound actions aligned with the status of existing and * new markets and products * Master the process for conducting a full brand audit to evaluate brand performance and take * remedial actions

OVERVIEW -------------------------------------------------------------------------------- In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations. 

JENNIFER HOLLOWAY DELIVERS KEYNOTES, WORKSHOPS AND WEBINARS FOR CLIENTS, BOTH ONLINE AND IN PERSON (NO PUBLIC COURSES ARE RUN). Here’s a selection of existing sessions to give you a flavour of what’s available (though new ones are being designed all the time, so if you don’t see what you need, just ask): * Personal Brand – What? How? Why? An introduction to the subject of personal branding, this session explains what a personal brand is, why you already have one and how to define it so you can remain authentic at all times. Delivered as a 45-minute or 60-minute session x * People Buy People – So Who Are You Selling? You want people to buy your personal brand…but what exactly is it? This session challenges people to think in a new way about what they bring to the table and what makes them tick, kicking off the process of defining their personal brand. Delivered as a 90-minute or 120-minute session x * Discover Your Personal Brand When you really dig into the detail of not just what you offer but who you are, that’s when you discover your unique selling point. This session provides a step-by-step process to highlight your individuality and put it clearly into words. Delivered as a half-day or full-day session xx * Deliver Your Personal Brand With Impact Every time you come into contact with people – whether online, on the phone or in person – they’re picking up clues about you. This session shares practical tips and techniques to ensure those clues create a positive impression. Delivered as a 120-minute or half-day session x * Articulate Your Achievements To get the most from your personal brand you have to shine a light on the value you bring, but if you can’t communicate what that value is, you could be missing out. This session provides an easy-to-follow formula to set out your credentials in a subtle, yet very effective way. Delivered as a 60-minute or 90-minute session x * How To Create A LinkedIn Profile To Be Proud Of Many of us have a LinkedIn profile, but how many of us are 100% certain it’s creating a positive impression? This session focuses on how to polish up your photo, headline and summary to get you noticed for the right reasons. Delivered as a 45-minute or 60-minute session x * Networking For People Who Need Help Networking Some people are natural networkers – meeting people and building relationships with ease – but many feel less confident, unsure how to kick-start the process. This session offers easy-to-implement tips for connecting both in-person and online. Delivered as a 45-minute or 60-minute session And for those wanting an in-depth approach to developing their personal brand: * Making The Most Of Your Personal Brand This programme delivers the full-monty: from learning what a personal brand is, to defining what your own brand is, to getting feedback on how others view your brand, to learning how to share your brand both in person and online. x It’s restricted to smaller groups, so every delegate gets individualised support, advice and feedback, plus it fosters an open and collaborative environment for each cohort. Delivered as blend of in-person and online learning, or entirely online

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Whio is this Course for? Essential to Intermediate Adobe Illustrator Training Ideal for beginners, this course covers vector graphics, logos, icons, and illustrations. Learn typography, color theory, and compositions. Our certified tutors offer personalized guidance, and flexible scheduling options are available to accommodate your needs. Click here for more info: Website  [https://www.autocadtraininglondon.co.uk/product-page/Essential-Intermediate-Adobe-Illustrator-Training] Duration: 6 hours Approach: 1-on-1 sessions and custom-tailored content. Schedule: Available Mon to Sat from 9 am to 7 pm, designed to fit your convenience. Course Title: Essential Adobe Illustrator Training Duration: 6 Hours Session 1: Introduction to Adobe Illustrator (1 hour) * Overview of Illustrator interface and tools * Understanding vector graphics and their advantages * Creating and managing artboards * Basic shape creation and editing techniques Session 2: Mastering Shapes and Paths (1 hour) * Advanced shape manipulation: Pathfinder and Shape Builder tools * Working with the Pen tool: curves, anchor points, and handles * Creating complex shapes and compound paths * Understanding the Appearance panel for object styling Session 3: Typography and Text Effects (1 hour) * Text formatting: fonts, styles, and spacing * Working with text on paths and shapes * Applying text effects and blending modes * Creating stylized typography and lettering Session 4: Image Tracing and Live Paint (1 hour) * Image tracing techniques: converting raster to vector * Live Paint feature for intuitive coloring of objects * Creating detailed illustrations using traced images * Incorporating images into your vector artwork Session 5: Advanced Illustration Techniques (1 hour) * Gradient and pattern fills: customization and application * Advanced brush techniques for artistic effects * Using the Appearance panel for intricate object styling * Incorporating 3D effects and perspective tools Session 6: Project-Based Learning and Q&A (1 hour) * Guided hands-on project incorporating learned techniques * Instructor-led review and feedback on projects * Open Q&A session to address participant queries and challenges Upon completing this course, participants will have gained proficiency in essential and advanced Illustrator techniques, empowering them to create intricate vector graphics, logos, icons, and illustrations efficiently and creatively. Learning Outcomes: Upon completing the course, participants will: * Master Illustrator Tools: Proficiency in essential Illustrator tools for vector graphic creation. * Creative Expertise: Advanced skills in typography, image tracing, coloring, and intricate illustration techniques. * Problem-Solving: Develop problem-solving abilities for complex design challenges. Job Opportunities: * Graphic Designer: Create branding materials, logos, and marketing collateral. * Illustrator Artist: Produce detailed digital artwork and illustrations for various media. * UI/UX Designer: Design user interfaces for websites and mobile applications. * Freelance Illustrator: Offer custom vector illustrations for clients and projects. * Logo Design Specialist: Craft unique and memorable logos for businesses and brands. Skills Acquired: Participants in the Essential to Intermediate Adobe Illustrator Training will acquire fundamental to intermediate skills in vector graphic design, drawing, and illustration using Adobe Illustrator. Key skills include: * Basic to Intermediate Vector Graphic Design * Drawing and Illustration Techniques * Precision Path Editing and Typography Skills Job Opportunities: Upon completion, individuals can pursue roles such as: * Junior Graphic Designer * Illustrator Assistant * Layout Designer * Marketing Material Creator This training lays the foundation for a career in graphic design, enabling participants to contribute effectively to design teams, advertising agencies, and creative projects. Featuring certified instructors with extensive professional expertise in the application. Attend in-person sessions at our center or join live online classes. The training is interactive and practical, blending theory with step-by-step demonstrations on Illustrator software. Delegates practice techniques on both Windows and Mac computers, ensuring universal compatibility. Upon completion, receive a comprehensive Illustrator training guide in your preferred format: printed or PDF. Earn an e-certificate as proof of completing the accredited course. Enjoy lifelong email support for any post-training queries. No prior Illustrator knowledge is needed. Our commitment includes delivering exceptional value, ensuring comprehensive learning, and accommodating both the 2023 version and recent releases of Illustrator.

Adobe Illustrator and Photoshop Masterclass Training, your gateway to Photoshop and Illustrator. Learn with the best software for publishing and marketing materials. This comprehensive training covers Photoshop, Illustrator, and InDesign, offering step-by-step tutorials tailored for creative professionals. Click here for more info: Website [https://www.autocadtraininglondon.co.uk/product-page/Adobe-Illustrator-Photoshop-Masterclass-Training] Duration: 10 hours Approach: Individualized, Tailored Content, Flexible Pace, Personal Support Scheduling Flexibility: 1-on-1 sessions from Mon to Sat, 9 am to 7 pm, based on your availability. Course Title: Adobe Photoshop and Illustrator Mastery Workshop Duration: 10 Hours (Divided into 10 Modules) Module 1: Introduction to Adobe Photoshop (1 hour) * Familiarization with Photoshop interface and tools * Understanding bitmap graphics and resolution * Basic image editing techniques (cropping, resizing, color adjustments) * Significance of layers in design Module 2: Essential Photoshop Tools (1 hour) * Mastery of selection tools (Marquee, Lasso, Magic Wand) * Understanding brushes and their settings * Introduction to the Pen tool for precise selections * Working adeptly with layers and layer styles Module 3: Advanced Image Editing (1 hour) * Proficiency in advanced color adjustments (Curves, Levels, Hue/Saturation) * Techniques for photo retouching and manipulation * Creating composite images using blending modes * Application of filters and special effects for creative designs Module 4: Introduction to Adobe Illustrator (1 hour) * Exploration of Illustrator interface and tools * Working with vector graphics and paths * Basic shapes and drawing tools * Understanding anchor points and handles Module 5: Creating Vector Artwork (1 hour) * Expert use of the Pen tool for precise vector illustration * Creating and editing shapes and objects * Mastery in handling gradients and patterns * Understanding the Appearance panel Module 6: Illustrator Typography (1 hour) * Text tools and advanced formatting options * Crafting text effects and artistic typography * Integration of text with shapes and images * Working adeptly with text on a path Module 7: Combining Photoshop and Illustrator (1 hour) * Importing Illustrator files into Photoshop and vice versa * Efficient use of smart objects and vector shapes in Photoshop * Creation of custom brushes and patterns in Illustrator for seamless use in Photoshop * Designing posters and flyers by combining elements from both software Module 8: Integration with InDesign (1 hour) * Exporting assets from Photoshop and Illustrator for InDesign * Crafting layouts in InDesign using assets from both programs * Understanding print and digital design nuances * Preparing files for printing and online use Module 9: Advanced Techniques and Tips (1 hour) * Creating custom actions and automation in Photoshop * Mastery in advanced selection techniques * Utilizing Illustrator's advanced tools (Pathfinder, Shape Builder, etc.) * Exploration of creative design styles and trends Module 10: Final Projects and Portfolio (1 hour) * Individual or group projects incorporating Photoshop and Illustrator skills * Detailed review and feedback on the projects * Preparation of a portfolio showcasing the work   Upon completion of the Adobe Photoshop and Illustrator Mastery Workshop, participants will: * Master Advanced Design Techniques: Acquire expert skills in both Adobe Photoshop and Illustrator, delving into advanced tools, filters, and effects for intricate design work. * Seamlessly Integrate Software: Learn to seamlessly integrate Photoshop and Illustrator, enabling the creation of dynamic and visually appealing designs by leveraging the unique strengths of both programs. * Develop Creative Problem-Solving: Cultivate creative problem-solving abilities by exploring diverse design styles and industry-relevant trends, empowering the creation of innovative and captivating visuals. * Construct Professional Portfolios: Gain the expertise to construct professional portfolios, showcasing a diverse range of projects incorporating advanced Photoshop and Illustrator techniques. * Collaborate on Real-World Projects: Collaborate effectively on real-world design projects, combining Photoshop and Illustrator skills to produce high-quality marketing materials, promotional content, and digital artwork. Career Opportunities: Upon mastering Photoshop and Illustrator, participants can pursue a range of creative careers, including: * Graphic Designer: Craft visually appealing designs for print and digital media, ranging from marketing materials to social media graphics. * Digital Illustrator: Create intricate digital illustrations and artworks for various applications, including book covers, digital publications, and games. * Web Designer: Develop engaging and user-friendly website layouts and elements, optimizing user experience through appealing visuals. * Advertising Artist: Design compelling advertisements for print and online platforms, captivating audiences and promoting brands effectively. * Freelance Designer: Work as a freelance designer, taking on diverse projects from clients and agencies, showcasing versatility in both Photoshop and Illustrator skills. By mastering these Adobe tools, participants open doors to a multitude of creative opportunities in the ever-expanding digital design industry. Skills Acquired: Participants in the Adobe Illustrator and Photoshop Masterclass Training will develop advanced skills in vector graphics, digital illustration, and photo manipulation using Adobe Illustrator and Photoshop. Key skills include: * Precision Vector Graphic Design in Illustrator * Creative Digital Illustration Techniques * Advanced Photo Editing and Manipulation in Photoshop Job Opportunities: Upon completion, individuals can pursue roles such as: * Graphic Designer * Digital Illustrator * Advertising Creative * Branding Specialist Elevate Your Design Skills: Master Adobe Illustrator and Photoshop, crafting stunning graphics, logos, and digital illustrations. Understand design principles, tools, and workflows. Receive a recognized Certificate of Completion and access recorded lessons for future reference. Expert Guidance, Your Schedule: Learn from certified experts, tailored to your timetable-flexible online or in-person sessions, Monday to Sunday, 9 am to 8 pm. Enjoy lifetime email support for seamless learning. Unleash Your Creativity Today: Enroll now to ignite your creative potential in Adobe Illustrator and Photoshop. Elevate your designs effortlessly.

This one-day workshop is designed to help users work with advanced features within Word. It includes hands-on exercises to help make complex documents more manageable. Participants will learn how to share and collaborate on documents and track document changes. This course will help participants: * Add document links to files, websites, bookmarks and headings * Create and revise footnotes and endnotes * Use cross-referencing * Insert and mark a document index * Use comments within a document * Create and edit document templates * Set up picture and table captioning * Work with tracked changes, including viewing, accepting and rejecting changes * Use tables of contents * Transfer styles across files using styles organiser * Protect and restrict the opening and editing of documents * Work with document themes * Work with subdocuments * Use ribbon buttons and groups 1 ADDING DOCUMENT LINKS * Adding links to a document * Linking to files, websites and email * Adding and linking to bookmarks * Linking to document headings 2 CAPTIONING AND CROSS-REFERENCING * Inserting picture and table captions * Creating and updating a table of figures * Adding and revising endnotes and footnotes * Understanding cross-reference types * Creating a cross-reference * Marking and inserting a document index 3 COLLABORATING ON DOCUMENTS * Inserting and viewing documents * Navigating through comments * Replying to a comment * Printing comments 4 TRACKING CHANGES * Using tracking changes within a document * Choosing how to view document revisions * Accepting and rejecting changes 5 COMPARING DOCUMENTS * Comparing two documents * Combining changes into a single document * Accepting and rejecting changes 6 PROTECTING A DOCUMENT * Restricting opening or editing of documents * Defining regions for editing * Restricting document formatting 7 OUTLINE VIEW * Collapsing paragraphs with heading styles * Managing files with subdocuments * Editing and locking subdocuments * Sharing subdocuments 8 DOCUMENT THEMES * Standardise document formatting with themes * Using a theme to match corporate branding * Transferring themes across files 9 CREATING TEMPLATES * Creating and editing document templates * Adding font and heading styles to templates * Defining file locations for shared templates * Copying styles across templates and files 10 CUSTOMISING THE RIBBON * Customising ribbon buttons * Adding new ribbons * Adding buttons to ribbon groups