5 Branding courses in Glasgow

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: * Understand the evolution of the customer buying journey * Map a customer buying journey for your brand or solutions * Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline * Apply the psychology of branding to build marketing communications with impact * Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 THE EVOLUTION OF THE CUSTOMER JOURNEY * Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear * Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 THE SEE-THINK-DO-CARE FRAMEWORK * Explore the many different frameworks used to track the customer journey * Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 CUSTOMER MICRO-MOMENTS AND SIGNALS IN THEIR BUYING JOURNEY * Understand the online and offline moments when customers seek information to research and make buying decisions * Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 THE ROLE OF BRANDING IN THE CUSTOMER JOURNEY * Explore the psychology of branding * Learn how to ensure your branding is relevant to your target customer needs * Bring together your brand value and story to achieve brand loyalty 5 THE WHY-HOW-WHAT FRAMEWORK * Apply a systematic approach to build a successful and compelling brand * Understand how starting with 'why' will help build your brand purpose * Apply the content marketing matrix to communicate your brand's value * Apply the hero-help-hub model to build engaging content marketing ACTIONABLE OUTCOMES We will use your brand examples to provide opportunities for practice: * You will learn and reflect on best practice examples of customer engagement * You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers * You will create a customer engagement plan that can be implemented immediately within your business * You will receive immediate feedback on your customer engagement plan * You will have the opportunity to share common issues and solutions with your colleagues in the group

OVERVIEW -------------------------------------------------------------------------------- Objectives * Define brands and understand the opportunities and challenges facing them in highly competitive business landscapes * Plan and craft a powerful brand positioning statement that reflects the brand's promise and the expectations of their most valued customers * Build a strategic brand and track its growth and sustainability using researched processes * Explore the elements of brand equity and the constituents of brand identity to build consistent and * sustainable brands * Identify various brand strategies to come up with sound actions aligned with the status of existing and * new markets and products * Master the process for conducting a full brand audit to evaluate brand performance and take * remedial actions

OVERVIEW -------------------------------------------------------------------------------- In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations. 

JENNIFER HOLLOWAY DELIVERS KEYNOTES, WORKSHOPS AND WEBINARS FOR CLIENTS, BOTH ONLINE AND IN PERSON (NO PUBLIC COURSES ARE RUN). Here’s a selection of existing sessions to give you a flavour of what’s available (though new ones are being designed all the time, so if you don’t see what you need, just ask): * Personal Brand – What? How? Why? An introduction to the subject of personal branding, this session explains what a personal brand is, why you already have one and how to define it so you can remain authentic at all times. Delivered as a 45-minute or 60-minute session x * People Buy People – So Who Are You Selling? You want people to buy your personal brand…but what exactly is it? This session challenges people to think in a new way about what they bring to the table and what makes them tick, kicking off the process of defining their personal brand. Delivered as a 90-minute or 120-minute session x * Discover Your Personal Brand When you really dig into the detail of not just what you offer but who you are, that’s when you discover your unique selling point. This session provides a step-by-step process to highlight your individuality and put it clearly into words. Delivered as a half-day or full-day session xx * Deliver Your Personal Brand With Impact Every time you come into contact with people – whether online, on the phone or in person – they’re picking up clues about you. This session shares practical tips and techniques to ensure those clues create a positive impression. Delivered as a 120-minute or half-day session x * Articulate Your Achievements To get the most from your personal brand you have to shine a light on the value you bring, but if you can’t communicate what that value is, you could be missing out. This session provides an easy-to-follow formula to set out your credentials in a subtle, yet very effective way. Delivered as a 60-minute or 90-minute session x * How To Create A LinkedIn Profile To Be Proud Of Many of us have a LinkedIn profile, but how many of us are 100% certain it’s creating a positive impression? This session focuses on how to polish up your photo, headline and summary to get you noticed for the right reasons. Delivered as a 45-minute or 60-minute session x * Networking For People Who Need Help Networking Some people are natural networkers – meeting people and building relationships with ease – but many feel less confident, unsure how to kick-start the process. This session offers easy-to-implement tips for connecting both in-person and online. Delivered as a 45-minute or 60-minute session And for those wanting an in-depth approach to developing their personal brand: * Making The Most Of Your Personal Brand This programme delivers the full-monty: from learning what a personal brand is, to defining what your own brand is, to getting feedback on how others view your brand, to learning how to share your brand both in person and online. x It’s restricted to smaller groups, so every delegate gets individualised support, advice and feedback, plus it fosters an open and collaborative environment for each cohort. Delivered as blend of in-person and online learning, or entirely online

This one-day workshop is designed to help users work with advanced features within Word. It includes hands-on exercises to help make complex documents more manageable. Participants will learn how to share and collaborate on documents and track document changes. This course will help participants: * Add document links to files, websites, bookmarks and headings * Create and revise footnotes and endnotes * Use cross-referencing * Insert and mark a document index * Use comments within a document * Create and edit document templates * Set up picture and table captioning * Work with tracked changes, including viewing, accepting and rejecting changes * Use tables of contents * Transfer styles across files using styles organiser * Protect and restrict the opening and editing of documents * Work with document themes * Work with subdocuments * Use ribbon buttons and groups 1 ADDING DOCUMENT LINKS * Adding links to a document * Linking to files, websites and email * Adding and linking to bookmarks * Linking to document headings 2 CAPTIONING AND CROSS-REFERENCING * Inserting picture and table captions * Creating and updating a table of figures * Adding and revising endnotes and footnotes * Understanding cross-reference types * Creating a cross-reference * Marking and inserting a document index 3 COLLABORATING ON DOCUMENTS * Inserting and viewing documents * Navigating through comments * Replying to a comment * Printing comments 4 TRACKING CHANGES * Using tracking changes within a document * Choosing how to view document revisions * Accepting and rejecting changes 5 COMPARING DOCUMENTS * Comparing two documents * Combining changes into a single document * Accepting and rejecting changes 6 PROTECTING A DOCUMENT * Restricting opening or editing of documents * Defining regions for editing * Restricting document formatting 7 OUTLINE VIEW * Collapsing paragraphs with heading styles * Managing files with subdocuments * Editing and locking subdocuments * Sharing subdocuments 8 DOCUMENT THEMES * Standardise document formatting with themes * Using a theme to match corporate branding * Transferring themes across files 9 CREATING TEMPLATES * Creating and editing document templates * Adding font and heading styles to templates * Defining file locations for shared templates * Copying styles across templates and files 10 CUSTOMISING THE RIBBON * Customising ribbon buttons * Adding new ribbons * Adding buttons to ribbon groups