Strategic Brand Management

Description

Overview

Objectives

• Define brands and understand the opportunities and challenges facing them in highly competitive business landscapes
• Plan and craft a powerful brand positioning statement that reflects the brand's promise and the expectations of their most valued customers
• Build a strategic brand and track its growth and sustainability using researched processes
• Explore the elements of brand equity and the constituents of brand identity to build consistent and
• sustainable brands
• Identify various brand strategies to come up with sound actions aligned with the status of existing and
• new markets and products
• Master the process for conducting a full brand audit to evaluate brand performance and take
• remedial actions