84 Brand Management courses

OVERVIEW -------------------------------------------------------------------------------- Objectives * Define brands and understand the opportunities and challenges facing them in highly competitive business landscapes * Plan and craft a powerful brand positioning statement that reflects the brand's promise and the expectations of their most valued customers * Build a strategic brand and track its growth and sustainability using researched processes * Explore the elements of brand equity and the constituents of brand identity to build consistent and * sustainable brands * Identify various brand strategies to come up with sound actions aligned with the status of existing and * new markets and products * Master the process for conducting a full brand audit to evaluate brand performance and take * remedial actions

OVERVIEW -------------------------------------------------------------------------------- In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations. 

DESCRIPTION Corporate Brand Management Diploma In today's dynamic business landscape, corporate branding isn't merely about a logo or a catchy slogan; it's about crafting a company's very identity, ensuring it resonates with both internal stakeholders and the wider public. The Corporate Brand Management Diploma offers an immersive online learning experience for those who wish to gain profound insights into the multifaceted realm of corporate branding. When we think of corporate brands, we often picture globally renowned entities. But even these giants started with foundational strategies, and their journey towards global recognition is one of meticulous planning, strategy, and relentless execution. This diploma provides aspirants with the essential tools to start on this journey, whether for a budding start-up or an established conglomerate. Beginning with an introduction to corporate branding, students will grasp the nuances that distinguish it from product branding, appreciating the broader implications for a company's long-term strategy. From understanding the basic building blocks of Corporate Brand Management, learners will move onto the intricacies of brand strategy and planning. This section anchors the theoretical knowledge required for structuring a formidable corporate brand. Effective communication stands at the crux of brand success. Hence, the module on communicating the corporate brand offers a step-by-step guide to ensuring a company's message is clear, compelling, and consistent. As the digital realm reshapes our world, digital brand management has become an indispensable component of any brand strategy. Students will be equipped with the tools and techniques to navigate this digital era, ensuring their brands remain contemporary and engaging. Yet, in this ever-evolving business environment, even established brands need to reinvent themselves. The Corporate Brand Management Diploma touches upon the sensitive topic of corporate rebranding, imparting the necessary skills to transition seamlessly, keeping core values intact while ensuring relevance in new markets or changing conditions. Brands don't operate in isolation. Their performance and resonance with their audience are pivotal. Therefore, the course covers the intricacies of brand performance and measurement, ensuring students understand how to gauge brand health and, if necessary, make adjustments. However, branding isn't restricted to localised strategies. As we transition to a global village, the significance of global corporate brand management intensifies. This diploma will unravel the complexities of managing a brand on a global scale, ensuring cultural sensitivities, regional nuances, and international standards are all in harmony. In recent times, consumers have become increasingly conscious of the brands they align with, not just in terms of quality or appeal but in terms of ethics and values. The course recognises this paradigm shift and introduces learners to the world of corporate social responsibility and brand management. How can a brand be a force for good? How can it ensure ethical considerations without compromising on profitability? Lastly, in a forward-looking approach, the course explores the future of corporate brand management. What lies ahead in this domain? What are the emerging trends that aspirants should be wary of, and how can they be best prepared to tackle new challenges? To conclude, the Corporate Brand Management Diploma is not just another course. It is an online journey, meticulously designed for those who truly believe in the power of branding, offering a comprehensive understanding, from basic tenets to futuristic insights. Enrol today and embark on a journey to master the art and science of corporate brand management. What you will learn 1:Introduction to Corporate Branding 2:The Building Blocks of Corporate Brand Management 3:Brand Strategy and Planning 4:Communicating the Corporate Brand 5:Digital Brand Management 6:Corporate Rebranding 7:Brand Performance and Measurement 8:Global Corporate Brand Management 9:Corporate Social Responsibility and Brand Management 10:The Future of Corporate Brand Management COURSE OUTCOMES After completing the course, you will receive a diploma certificate and an academic transcript from Elearn college. ASSESSMENT Each unit concludes with a multiple-choice examination. This exercise will help you recall the major aspects covered in the unit and help you ensure that you have not missed anything important in the unit. The results are readily available, which will help you see your mistakes and look at the topic once again. If the result is satisfactory, it is a green light for you to proceed to the next chapter. ACCREDITATION Elearn College is a registered Ed-tech company under the UK Register of Learning( Ref No:10062668). After completing a course, you will be able to download the certificate and the transcript of the course from the website. For the learners who require a hard copy of the certificate and transcript, we will post it for them for an additional charge.

DESCRIPTION: Creating a brand requires time and trust from the consumers. This is a difficult endeavor given that you have to make the customers trust you first. Well with the help of this Business Brand Management Diploma course this can become much easier. This course will help you understand what is meant by branding, create mission and vision for you brand and develop your own personal style. You will further learn about creating brand name, slogan, visual identity and so much more. So if you want to start off your journey in creating the perfect brand, then you definitely need this course. LEARNING OUTCOMES: * Provide a definition of what a brand is and branding refers to in general * Give a definition of different kinds of brand architecture as well as brand extension * Recognise the brand's products, its traits, and their worth * Note down a mission, vision, and style statement for a brand * Narrate the fundamentals  of positioning a brand * Interpret the fundamentals  of producing a visual identity, involving a brand name, slogan, asc well as logo * Assist your employees live the brand through strengthening them to become representatives and generating strong brand touchpoints * Practically devise planning an internal and external brand launch * Observe and assess your brand, and realize how to react to the outcomes ASSESSMENT: * At the end of the course, you will be required to sit for an online MCQ test. Your test will be assessed automatically and immediately. You will instantly know whether you have been successful or not. * Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. CERTIFICATION: * After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. * Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. WHO IS THIS COURSE FOR? Business Brand Management Diploma is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. REQUIREMENTS Our Business Brand Management Diploma course is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. CAREER PATH After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Modules Course Overview 00:15:00 Defining Branding 00:15:00 What Are You All About? 00:30:00 Creating a Mission 00:15:00 Creating a Vision of the Future 00:15:00 Positioning Your Brand 00:15:00 Developing Your Style 00:15:00 Developing a Brand Name and Slogan 00:15:00 Creating a Visual Identity 00:30:00 Living Your Brand 00:15:00 Connecting with Customers 00:15:00 Launching Your Brand 00:15:00 Taking Your Brand's Pulse 00:15:00 Performing a SWOT Analysis 00:15:00 Measuring Brand Health with a Balanced Scorecard 00:15:00 Middleton's Brand Matrix 00:15:00 Interpreting Evaluation Results 00:15:00 Keeping the Brand Alive 00:15:00 Going Beyond the Brand 00:15:00 Mock Exam Mock Exam- Business Brand Management Diploma 00:20:00 Final Exam Final Exam- Business Brand Management Diploma 00:20:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

The way you position your brand identity directly affects your business' development and growth. This Branding management course will enable you to learn from the brightest personalities and greatest brands in the world, and give you the brand promoting toolbox you need, to arrange a future growth brand strategy and ensure sustained success. The course involves a variety of case studies and exercises to develop the right skills required to become a successful branding professional. COURSE HIGHLIGHTS Extended Diploma in Brand Management is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Extended Diploma in Brand Management into 22 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 13 hours, 10 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. WHY YOU SHOULD CHOOSE EXTENDED DIPLOMA IN BRAND MANAGEMENT * Lifetime access to the course * No hidden fees or exam charges * CPD Accredited certification on successful completion * Full Tutor support on weekdays (Monday - Friday) * Efficient exam system, assessment and instant results * Download Printable PDF certificate immediately after completion * Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. * Improve your chance of gaining professional skills and better earning potential. WHO IS THIS COURSE FOR? Extended Diploma in Brand Management is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. REQUIREMENTS Our Extended Diploma in Brand Management is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. CAREER PATH You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Brand Management Introduction FREE 00:15:00 Expand the Brand FREE 00:30:00 Contract the Brand 00:15:00 Is Publicity a Good Thing 01:00:00 Way to Advertise the Brand 01:00:00 Be Authentic 01:00:00 Its not all about Quality 00:15:00 Category over Brand 01:00:00 The Importance of a Brand Name 00:30:00 Keep it Simple 00:30:00 Don't be a Stuck Up Brand 00:30:00 A Second Thought on Naming 00:15:00 Should Product Name and Company Name be the Same? 00:30:00 Beware of Subbranding 00:15:00 Can You Ever Extend the Brand? 00:30:00 The Importance of the Logo 00:30:00 The Importance of Color 01:00:00 Think Globally 00:30:00 Branding and the Internet 01:00:00 Naming and the Internet 00:30:00 Globalization and the Internet 00:30:00 Conclusion 00:15:00 Mock Exam Mock Exam-Extended Diploma in Brand Management 00:20:00 Final Exam Final Exam-Extended Diploma in Brand Management 00:20:00

HIGHLIGHTS OF THE COURSE * Course Type: Online Learning * Duration: 2 hours 41 minutes * Tutor Support: Tutor support is included * Customer Support: 24/7 customer support is available * Quality Training: The course is designed by an industry expert * Recognised Credential: Recognised and Valuable Certification * Completion Certificate: Free Course Completion Certificate Included * Instalment: 3 Installment Plan on checkout -------------------------------------------------------------------------------- WHAT YOU WILL LEARN FROM THIS COURSE? * Gain comprehensive knowledge about brand management * Understand the core competencies and principles of brand management * Explore the various areas of brand management * Know how to apply the skills you acquired from this course in a real-life context * Become a confident and expert entrepreneur or marketer -------------------------------------------------------------------------------- BRAND BUILDING FOR STARTUPS: HOW TO WIN CONSUMER MIND COURSE Master the skills you need to propel your career forward in brand management. This course will equip you with the essential knowledge and skillset that will make you a confident entrepreneur or marketer and take your career to the next level. This comprehensive brand building for startups course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this brand building for startups course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective brand management practice and equip you with the essential skills, confidence and competence to assist you in the brand management industry. You'll gain a solid understanding of the core competencies required to drive a successful career in brand management. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for entrepreneur or marketer or for people who are aspiring to specialise in brand management. Enrol in this brand building for startups course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. WHO IS THIS COURSE FOR? This comprehensive brand building for startups course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this brand management can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. ENTRY REQUIREMENTS This brand building for startups course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. ASSESSMENT This brand building for startups course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. RECOGNISED ACCREDITATION This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. WHAT IS CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. BENEFITS OF CPD * Improve your employment prospects * Boost your job satisfaction * Promotes career advancement * Enhances your CV * Provides you with a competitive edge in the job market * Demonstrate your dedication * Showcases your professional capabilities WHAT IS IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. BENEFITS OF IPHM * It will help you establish a positive reputation in your chosen field * You can join a network and community of successful therapists that are dedicated to providing excellent care to their client * You can flaunt this accreditation in your CV * It is a worldwide recognised accreditation WHAT IS QUALITY LICENCE SCHEME? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. BENEFITS OF QUALITY LICENSE SCHEME * Certificate is valuable * Provides a competitive edge in your career * It will make your CV stand out COURSE CURRICULUM Introduction Introduction 00:01:00 Why is Brand So Important Today 00:03:00 Course Differentiation & Course Outline 00:04:00 What You should Know - Key Concepts What is a Brand Brand Management Brand Development Brand Building 00:04:00 Brand Equity Index Model 00:06:00 Types of Researches Related to Brand Building 00:18:00 Key attributes - Unmet needs - Motivators - Key Drivers 00:10:00 Brand Experience 00:05:00 How to Win. How To Get a Big Picture To Win 00:05:00 How to Define Thought Process - Part 1: Model 00:02:00 How to Define Thought Process - Part 2: Shopping Behavior 00:04:00 How To Define Thought Process - Part 3: Examples 00:17:00 How To Understand And Analyze The Key Drivers 00:16:00 How To Conduct Surveys By Yourself 00:04:00 How To Discover Unmet Needs and Prioritize Attributes 00:01:00 How To Define Unique Value Proposition 00:02:00 How to Materials Before lunch With Limited Budget How To Name Your Brand Effectively 00:07:00 How To Use Color To Win Consumers' Attention 00:09:00 Supplementary Resources Supplementary Resources - Brand Building for Startups: How to Win Consumer Mind 00:00:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Do you daydream of building your start-up into a global phenomenon but struggle to make it a reality because you lack expertise in international traction building? Our team, made up of an award-winning marketing strategist and an AI & automation expert for business growth, created a mastermind just for you.

These sessions are for everyone who signs up to our Digital Course 'Build a Brand for Your Online Business: 90-Day Jumpstart' These short interactive sessions are help once per-month and give you the chance to ask our team any questions you may have regarding implementing strategy or anything regarding your experience on the course so far!

This course will help you to understand the methods behind building a strong brand identity that captivates your audience. In this course you will gain the tools to create, launch, and market your brand that leaves a lasting impression and drive business success. This Course At A Glance * Accredited by CPD UK * Endorsed by Quality Licence Scheme * Learn the key elements of branding * Recognise how to build a brand by implementing various strategies. * Understand the benefits of building a brand * Learn how to build a brand, develop and manage the same * Realise the steps for brand building * Know the brand equity index model * Gain the required brand experience * Understand how to get a big picture to win * Recognise how to understand and analyse the key drivers * Learn how to define a unique value proposition * Understand how to conduct surveys by yourself * Know how to name your brand effectively * Learn how to use colour to win consumers' attention BRAND BUILDING, DEVELOPMENT AND MANAGEMENT COURSE OVERVIEW This online brand building, development and management course will explain to you the perfect way of starting your own brand and help you understand how to build a brand. You will acquire an understanding of the importance of branding and what are the strategies you should implement to build your brand. This online building a brand course will help you learn the techniques for developing and managing a brand. You will also learn about the brand equity index model, its key attributes, brand experience and much more using this comprehensive online course. By the end of the course, you will acquire a theoretical and practical understanding of the complete process of building and managing a brand. After finishing this extensive online course, you will also develop the skills required for becoming a confident marketer or entrepreneur. WHO SHOULD TAKE THIS COURSE? This comprehensive brand building, development and management course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of brand management. ENTRY REQUIREMENT * There are no academic entry requirements for this brand building, development and management course, and it is open to students of all academic backgrounds. * However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. ASSESSMENT METHOD This brand building, development and management course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. COURSE CURRICULUM Introduction Introduction Why is Brand So Important Today Course Differentiation & Course Outline What You Should Know - Key Concepts What is a Brand. Brand Management. Brand Development. Brand Building. Brand Equity Index Model Key Attributes - Unmet Needs - Motivators - Key Drivers Brand Experience How to Win. How to Get a Big Picture to Win How to Define Thought Process - Part 1: Model How to Define Thought Process - Part 2: Shopping Behavior How to Define Thought Process - Part 3: Examples How to Understand and Analyze The Key Drivers How to Conduct Surveys by Yourself How to Discover Unmet Needs and Prioritize Attributes How to Define Unique Value Proposition How to Materials Before lunch With Limited Budget How to Name Your Brand Effectively How to Use Color to Win Consumers' Attention Order Your Certificate Now Order Your Certificate of Achievement Get Your Insurance Now Get Your Insurance Now Feedback Feedback RECOGNISED ACCREDITATION CPD CERTIFICATION SERVICE This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. QUALITY LICENCE SCHEME ENDORSED The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.     CERTIFICATE OF ACHIEVEMENT ENDORSED CERTIFICATE FROM QUALITY LICENCE SCHEME After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. CERTIFICATE OF ACHIEVEMENT FROM LEAD ACADEMY After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.   FAQS IS CPD A RECOGNISED QUALIFICATION IN THE UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. ARE QLS COURSES RECOGNISED? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. WHEN WILL I RECEIVE MY CERTIFICATE? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. CAN I PAY BY INVOICE? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. CAN I PAY VIA INSTALMENT? Yes, you can pay via instalments at checkout. HOW TO TAKE ONLINE CLASSES FROM HOME? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. DOES AGE MATTER IN ONLINE LEARNING? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. WHEN I WILL GET THE LOGIN DETAILS FOR MY COURSE? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Earn a respected and highly recognized diploma as you sharpen your skills in english/spanish multicultural frameworks for social, official and business arenas