Description

This course will help you to understand the methods behind building a strong brand identity that captivates your audience. In this course you will gain the tools to create, launch, and market your brand that leaves a lasting impression and drive business success.

This Course At A Glance

Accredited by CPD UK
Endorsed by Quality Licence Scheme
Learn the key elements of branding
Recognise how to build a brand by implementing various strategies.
Understand the benefits of building a brand
Learn how to build a brand, develop and manage the same
Realise the steps for brand building
Know the brand equity index model
Gain the required brand experience
Understand how to get a big picture to win
Recognise how to understand and analyse the key drivers
Learn how to define a unique value proposition
Understand how to conduct surveys by yourself
Know how to name your brand effectively
Learn how to use colour to win consumers' attention

Brand Building, Development and Management Course Overview

This online brand building, development and management course will explain to you the perfect way of starting your own brand and help you understand how to build a brand. You will acquire an understanding of the importance of branding and what are the strategies you should implement to build your brand.

This online building a brand course will help you learn the techniques for developing and managing a brand. You will also learn about the brand equity index model, its key attributes, brand experience and much more using this comprehensive online course.

By the end of the course, you will acquire a theoretical and practical understanding of the complete process of building and managing a brand. After finishing this extensive online course, you will also develop the skills required for becoming a confident marketer or entrepreneur.

Who should take this course?

This comprehensive brand building, development and management course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of brand management.

Entry Requirement

There are no academic entry requirements for this brand building, development and management course, and it is open to students of all academic backgrounds.
However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection.

Assessment Method

This brand building, development and management course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%.

Course Curriculum

Introduction

Why is Brand So Important Today

Course Differentiation & Course Outline

What You Should Know - Key Concepts

What is a Brand. Brand Management. Brand Development. Brand Building.

Brand Equity Index Model

Key Attributes - Unmet Needs - Motivators - Key Drivers

Brand Experience

How to Win.

How to Get a Big Picture to Win

How to Define Thought Process - Part 1: Model

How to Define Thought Process - Part 2: Shopping Behavior

How to Define Thought Process - Part 3: Examples

How to Understand and Analyze The Key Drivers

How to Conduct Surveys by Yourself

How to Discover Unmet Needs and Prioritize Attributes

How to Define Unique Value Proposition

How to Materials Before lunch With Limited Budget

How to Name Your Brand Effectively

How to Use Color to Win Consumers' Attention

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Recognised Accreditation

CPD Certification Service

This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.

Quality Licence Scheme Endorsed

The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.

Certificate of Achievement

Endorsed Certificate from Quality Licence Scheme

After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is Â£65.

Certificate of Achievement from Lead Academy

After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of Â£12, and there is an additional fee to obtain a printed copy certificate which is Â£35.

FAQs

Is CPD a recognised qualification in the UK?

CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world.

Are QLS courses recognised?

Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards.

When will I receive my certificate?

For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days.

Can I pay by invoice?

Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment.

Can I pay via instalment?

Yes, you can pay via instalments at checkout.

How to take online classes from home?

Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace.

Does age matter in online learning?

No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons.

When I will get the login details for my course?

After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

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Brand Building, Development and Management Course Online

By Lead Academy

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