QUALIFI Level 7 Diploma in Strategic Marketing

Description

Getting Started

The primary objective of the QUALIFI Level 7 Diploma in Strategic Marketing program is to equip learners with the knowledge and competencies required in the fields of marketing and branding. This training aims to foster a deep understanding of strategic decision-making processes, enabling individuals to effectively contribute to an organization's ability to sustain its competitive edge.

The learning outcomes for the QUALIFI Level 7 Diploma in Strategic Marketing qualification are as follows:

• Develop a solid foundation in strategic marketing to effectively plan and implement practical strategic marketing initiatives commonly found in professional settings.

• Apply analytical and problem-solving skills within the realm of marketing management. Critically assess and synthesize theoretical frameworks related to strategic marketing, consumer behaviour, brand management, digital marketing, market research, and design and innovation as they apply to marketing.

• Understand the practical significance of these frameworks in a variety of strategic business scenarios.

• Create frameworks for analysing and comprehending strategic marketing processes in diverse types of organizations operating in evolving marketing environments.

• Cultivate research and analytical capabilities, especially in developing value propositions within provider/customer relationships in market-driven strategies.

• Adapt, enhance, integrate, and apply transferable concepts and skills in strategic marketing, branding, consumer behaviour, and digital marketing, especially from a strategic standpoint, in the management of product and market development

Key Benefits

Comprehend the processes of conducting external and internal environmental assessments for the purpose of crafting marketing plans.

• Gain knowledge about the essential psychological, sociological, structural, and cultural factors that exert influence on purchasing behaviors.

• Comprehend the significance of information technology and social media in the realm of digital marketing.

• Analyze the fundamentals of strategic marketing management.

• Comprehend the steps and elements associated with the creation and improvement of a brand's image over an extended period.

• Acquire the competence to develop suitable methodologies for conducting business research.

Key Highlights

• Are you a practicing Strategic Marketer seeking greater knowledge and understanding of the industry, aiming to support your development into senior positions? If so, the Qualifi Level 7 Diploma in Strategic Marketing is the ideal starting point for your career journey.

• The course will help forge a career and prepare individuals for professional roles and future managers in the health and social care sector.

• Remember, the assessment for the qualification is based on assignments only, so there's no need to worry about taking any exams.

• With the School of Business and Technology London, you can complete the qualification at your own pace, choosing between online or blended learning from the comfort of your home.

• Learning and pathway materials, as well as study guides developed by our Qualifi-approved tutors, will be available around the clock on our cutting-edge learning management system.

• Most importantly, at the School of Business and Technology London, we will provide you with comprehensive tutor support through our dedicated support desk.

• If you choose the blended learning option, you will also enjoy live sessions with an assigned tutor, which you can book at your convenience.

Career Pathways

Upon completion of the Level 7 Diploma in Strategic Management, graduates may pursue various career paths in education and training, such as:

• Marketing Manager, with an estimated average salary of £40,000 per annum

• Market Research Analyst, with an estimated average salary of £41,809 per annum

• Public Relations (PR) Manager, with an estimated average salary ranging between £35,000 and £70,000 per annum

• Advertising Manager, with an estimated average salary of £42,125 per annum

• Consultant, with an estimated average salary of £52,250 per annum

About Awarding Body

QUALIFI, recognised by Ofqual awarding organisation has assembled a reputation for maintaining significant skills in a wide range of job roles and industries which comprises Leadership, Hospitality & Catering, Health and Social Care, Enterprise and Management, Process Outsourcing and Public Services. They are liable for awarding organisations and thereby ensuring quality assurance in Wales and Northern Ireland.

What is included?

Assessment

Entry Requirements

The qualification has been intentionally crafted to ensure accessibility without imposing unnecessary barriers. To be eligible for this qualification, applicants should meet the following criteria:

• Be at least 21 years of age, and

• Possess one of the following:

Progression

Upon successful completion of the QUALIFI Level 7 Diploma in Strategic Management, learners will have various pathways for progression, including:

• Pursuing the QUALIFI Level 8 Diploma.

• Enrolling in a university program to earn a master's degree.

• Entering the workforce in a related professional field.

Why gain a QUALIFI Qualification?

This suite of qualifications provides enormous opportunities to learners seeking career and professional development.

The highlighting factor of this qualification is that:

The qualification provides a real combination of disciplines and skills development opportunities. The Learners attain in-depth awareness concerning the organisation's functioning, aims and processes. They can also explore ways to respond positively to this challenging and complex health and social care environment. The learners will be introduced to managing the wide range of health and social care functions using theory, practice sessions and models that provide valuable knowledge. As a part of this suite of qualifications, the learners will be able to explore and attain hands-on training and experience in this field. Learners also acquire the ability to face and solve issues then and there by exposure to all the Units. The qualification will also help to

Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable.

Learners are not allowed to make any request to interchange unit(s) once enrolment is complete.

UNIT1- Contemporary Issues and Principles of Marketing.

Reference No : H/650/7075

Credit : 20 || TQT : 200

The objective of this unit is to enhance learners' comprehension of assessing the potential ramifications posed by emerging contemporary marketing challenges. It also aims to cultivate strategic thinking abilities to formulate future marketing strategies based on marketing principles, adaptable to diverse contexts.

UNIT2- Consumer Behaviour and Market Communications.

Reference No : J/650/7076

Credit : 20 || TQT : 200

This unit's goal is to foster learners' grasp of both the theoretical and practical aspects of the processes and elements that impact the consumer behaviour of both individuals and organizations.

UNIT3- Digital and Social Media Marketing.

Reference No : K/650/7077

Credit : 20 || TQT : 200

In this unit, learners will acquire knowledge of cutting-edge tools and theories for leveraging social media to effectively attain branding and communication objectives. Participants will explore the scientific and strategic aspects of marketing, with practical, hands-on experience in implementing online marketing and social media strategies.

UNIT4- Contemporary Challenges and Strategic Marketing.

Reference No : L/650/7078

Credit : 20 || TQT : 200

The objective of this unit is to cultivate learners' comprehension of current insights into the business environment, competitive dynamics, and the skill of incorporating marketing strategy seamlessly into a comprehensive business strategy.

UNIT5- Strategic Brand Management.

Reference No : Strategic Brand Management.

Credit : 20 || TQT : 200

This unit empowers learners to formulate a strategic branding approach at the product/service level that aligns with the corporate brand. Participants will cultivate an understanding of how to approach marketing from a branding standpoint.

UNIT6- Marketing Research Project.

Reference No : Y/650/7080

Credit : 20 || TQT : 200

The objective of this unit is to enhance learners' research capabilities, encompassing the creation of research proposals, conducting literature reviews, mastering referencing, gathering data through interviews and surveys, designing questionnaires, performing statistical analysis using SPSS, and employing qualitative data and methodologies to derive conclusions from the analysed data.

Delivery Methods

School of Business & Technology London provides various flexible delivery methods to its learners, including online learning and blended learning. Thus, learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the SBTL Support Desk Portal System to discuss the course materials, get guidance and assistance and request assessment feedbacks on assignments.

We at SBTL offer outstanding support and infrastructure for both online and blended learning. We indeed pursue an innovative learning approach where traditional regular classroom-based learning is replaced by web-based learning and incredibly high support level. Learners enrolled at SBTL are allocated a dedicated tutor, whether online or blended learning, who provide learners with comprehensive guidance and support from start to finish.

The significant difference between blended learning and online learning methods at SBTL is the Block Delivery of Online Live Sessions. Learners enrolled at SBTL on blended learning are offered a block delivery of online live sessions, which can be booked in advance on their convenience at additional cost. These live sessions are relevant to the learners' program of study and aim to enhance the student's comprehension of research, methodology and other essential study skills. We try to make these live sessions as communicating as possible by providing interactive activities and presentations.

Resources and Support

School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently.

Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal.

How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.