Marketing and Business Growth for FitPros Workshop

Description

You have all the coaching qualifications you need to make an incredibly positive impact on your clients’ lives!

The question now is, how do you get more clients that are a perfect fit for your services?

This intensive 1-day workshop equips both newly qualified and experienced fit-pros with the business knowledge and marketing tools to effectively market their services, attract more clients and build a successful & sustainable business.

Offering a unique blend of real-world experience, practical knowledge, and actionable insights, this workshop will help you grow your client base and increase your income, providing the security and freedom to focus on what you do best—making a positive impact on your clients’ lives.

In This Hands On Workshop You'll Learn

Part 1: Clearly Identify and Understand Your Target Market

– Define your target market based on your qualifications, personal + business goals, passions, and
preferences while identifying gaps in the market where you can offer unique value.
– Develop detailed profiles of your ideal clients, including their demographics, behaviours, and pain
points, to tailor your offer and marketing effectively.
– Build a clear roadmap to connect with potential clients in-person and online, ensuring consistent
client base growth.

Part 2: Unplugged Strategies for Client Growth – Real-World In-Person Techniques

– W.T.F (Walking the Floor): Learn how and when to approach potential clients in person.
– Create and implement a simple referral system to grow your business through your existing client base.
– Re-engage old clients with our unique “I think I just drove past you” technique.
– Understand the dos and don’ts of FREE Consultations.
– Learn networking techniques to collaborate with local businesses and communities, establishing
yourself as a trusted local health & fitness professional.

Part 3: Social Media Marketing for Fitness Professionals

– Understand why all fitness professionals should market themselves on social media.

– Identify the best social media platforms for your target market and the types of content that resonate
most with your audience.
– Learn how to authentically share your energy, knowledge, and vibe on social media to make a great impression on potential clients.
– Discover proven strategies for turning social media inquiries into paying clients.

This Workshop is Designed For:

PTs, Coaches, Nutritionists, and any Health & Fitness Professionals seeking to better understand their target market and implement proven in-person and social media strategies to attract more clients.

Whether you’re just starting out, aiming to secure your first 5-10 paying clients, or an experienced coach looking to boost client numbers and income, this workshop offers immediately actionable insights and strategies tailored to your needs.

Those who have put time, effort, and passion into gaining valuable fitness qualifications and now want to achieve the client numbers, impact, income and freedom they envisioned.

By the End of this Program You'll be able to:

Confidently identify and attract the clients that best fit your services.

Implement proven marketing strategies both online and offline, enabling you to increase your
visibility, authority and client numbers.

Effectively engage with potential clients and turn initial inquiries into long-term, profitable
relationships, boosting your income and business stability.

What sets this Workshop apart:

Proven Systems and Resources: You’ll receive immediately actionable marketing strategies, email templates, social media posts, DM scripts, and a FREE consultation roadmap, all designed to help you start meaningful conversations and convert potential clients.

Focused on Tangible Business Growth: This workshop is laser-focused on strategies that drive real, measurable growth, providing actionable insights and techniques to help you bring in a steady flow of new clients and achieve your business goals.

Industry-Specific Examples and Strategies: We include specific examples and strategies for various niches, including Nutritionists, Coaches, PTs, Group Exercise Instructors, and beyond, ensuring you leave with tactics tailored to your unique business.

Hands-On Learning and Immediate Action: The workshop emphasises hands-on learning, ensuring you walk away with a clear roadmap and the resources needed to take immediate action.

About Your Trainer - Paul Cooney:

Paul brings over two decades of experience in the fitness industry, making him an invaluable resource for aspiring and established fitness professionals alike.

Having worked as a self-employed Personal Trainer & Sports Therapist for over 10 years, Paul opened two successful group training studios and created an online coaching program.

For the past six years, he has specialised in helping fitness professionals and coaches build and scale their businesses through effective marketing strategies.

His extensive background provides him with a unique understanding of what strategies work in attracting and retaining clients and what pitfalls to avoid.

Paul’s insights into the latest trends and best practices are grounded in real-world experience, making this workshop not only informative but also immediately applicable to your business.