Cold Calling (online)

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Cold Calling (online)


One of the most difficult things any sales person has to do is to make a first contact with a potential customer. This inevitably requires some form of cold calling, either over the phone or by email. Without a framework, most efforts will fall flat and not make the connection that you want.  

This course is designed for anyone who needs to contact customers that they have never contacted before. This is never easy nor enjoyable. However, it is by far and away the most successful way of contacting new customers, quickly qualifying them and then arranging a first meeting.

By taking this course, you will learn:

  • How to structure your call for maximum effect;
  • What to say to a customer to get them to pay attention;
  • How to construct an email that warms your customer to take your call in the future.


  • On-Demand Course

  • Beginner level

Frequently Asked Questions

  • How long will the course take to complete?

    The course should take about one day to complete. However, each lesson takes about 40-50 minutes depending on the time that it takes to do the exercise. You can take your time completing all of the lessons. They do not all have to be done in one day.

  • Can I review the materials more than once?

    You have a lifetime access to the course so can always go back and watch the videos and review the exercises again and again.

  • Is everything online?

    All of the materials are accessed online but you can download all of the exercises so that you can do these any where and at any time.

Course Content

Section 1
  1. Introduction
  2. 30 Second Introduction
  3. Change their mind
  4. Call Framework
  5. Voicemail
  6. Email
  7. Conclusion

About Hoolock Consulting

Hoolock Consulting
Hoolock Consulting

Hoolock Consulting helps sales professionals to improve their performance through training and coaching so that they can win more deals and generate more revenue.

It is our experience that many people in a sales role have never been taught how to sell effectively.  They are given the job and are expected to get on with it without much support or direction.  Quite often they do not understand the sales process or stop to think about why a customer would buy a product.  Training, when provided, is often generic and fails to focus on the specific products and customers that the sales person is dealing with.  

At Hoolock Consulting, we believe that it does not need to be like this.  With some basic training and coaching, focussed on their products and customers, sales people can become more effective at what they do, have happy, contented customers and can generate lots of revenue for their company.  

Read more about Hoolock Consulting