Diploma in Marketing (Level 1)

Explain the fundamental concepts of marketing.

Analyse the marketing environment and its impact.

Evaluate consumer behavior and its influence.

Develop branding and product strategies effectively.

Implement pricing strategies in marketing campaigns.

Identify and adapt to current marketing trends.

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Marketing Overview: Gain a foundational understanding of marketing principles, concepts, and its significance in the business world.

Marketing Environment: Explore the external factors that influence marketing strategies and decision-making, including economic, social, and technological aspects.

Consumer Behaviour: Learn to analyse and interpret consumer behavior, enabling the development of effective marketing campaigns tailored to target audiences.

Branding and Product Strategy: Acquire insights into branding strategies and product development, focusing on creating a strong brand identity and value proposition.

Pricing Strategies for Marketing: Understand various pricing strategies employed in marketing, such as cost-based pricing, value-based pricing, and competitive pricing.

Current Trends and Future of Marketing: Stay updated on the latest marketing trends, tools, and technologies, and gain foresight into the evolving landscape of marketing practices and innovations.