The aim of this course is to provide learners with a thorough understanding of
the marketing planning process, including the key components and strategies
involved. The course will cover topics such as defining a marketing plan,
strategic marketing planning process, marketing planning and marketing strategy,
components of marketing planning, and distribution strategies for products and
services.
After the successful completion of the course, you will be able to learn about
the following,
* Defining Marketing plan.
* Understanding strategic marketing planning process.
* Understanding marketing planning and marketing strategy.
* Learning the Components of marketing planning.
* Understanding the distribution strategies for products and services.
Marketing planning is a critical process for any organization that wants to
succeed in today's competitive business environment. This course will provide
learners with a comprehensive understanding of the marketing planning process,
including the key components and strategies involved.
The course will begin by defining what a marketing plan is and why it is
essential for businesses to have one. Learners will then gain an understanding
of the strategic marketing planning process, which involves analyzing the
market, defining target customers, developing marketing objectives, and creating
a marketing mix to achieve those objectives.
Marketing planning is a critical process for any organization that wants to
succeed in today's competitive business environment. This course will provide
learners with a comprehensive understanding of the marketing planning process,
including the key components and strategies involved. The course will begin by
defining what a marketing plan is and why it is essential for businesses to have
one. Learners will then gain an understanding of the strategic marketing
planning process, which involves analyzing the market, defining target
customers, developing marketing objectives, and creating a marketing mix to
achieve those objectives.
* VIDEO - COURSE STRUCTURE AND ASSESSMENT GUIDELINES
Watch this video to gain further insight.
* NAVIGATING THE MSBM STUDY PORTAL
Watch this video to gain further insight.
* INTERACTING WITH LECTURES/LEARNING COMPONENTS
Watch this video to gain further insight.
* MARKETING PLANNING AND STRATEGY
Self-paced pre-recorded learning content on this topic.
* MARKETING PLANNING AND STRATEGY
Put your knowledge to the test with this quiz. Read each question carefully
and choose the response that you feel is correct.
All MSBM courses are accredited by the relevant partners and awarding bodies.
Please refer to MSBM accreditation in about us for more details.
There are no strict entry requirements for this course. Work experience will be
added advantage to understanding the content of the course.
The certificate is designed to enhance the learner's knowledge in the field.
This certificate is for everyone eager to know more and get updated on current
ideas in their respective field. We recommend this certificate for the following
audience.
* Marketing Managers and Executives
* Business Development Managers
* Product Managers and Brand Managers
* Sales Managers and Representatives
* Market Researchers and Analysts
* Business Owners and Entrepreneurs
* Advertising and PR Professionals
* Management Consultants
* Strategy Planners
AVERAGE COMPLETION TIME
2 Weeks
ACCREDITATION
3 CPD Hours
LEVEL
Advanced
START TIME
Anytime
100% ONLINE
Study online with ease.
UNLIMITED ACCESS
24/7 unlimited access with pre-recorded lectures.
LOW FEES
Our fees are low and easy to pay online.