Professional Certificate Course in Marketing Planning and Strategy in London 2024

The aim of this course is to provide learners with a thorough understanding of the marketing planning process, including the key components and strategies involved. The course will cover topics such as defining a marketing plan, strategic marketing planning process, marketing planning and marketing strategy, components of marketing planning, and distribution strategies for products and services.

After the successful completion of the course, you will be able to learn about the following,

• Defining Marketing plan.
• Understanding strategic marketing planning process.
• Understanding marketing planning and marketing strategy.
• Learning the Components of marketing planning.
• Understanding the distribution strategies for products and services.

Marketing planning is a critical process for any organization that wants to succeed in today's competitive business environment. This course will provide learners with a comprehensive understanding of the marketing planning process, including the key components and strategies involved.

The course will begin by defining what a marketing plan is and why it is essential for businesses to have one. Learners will then gain an understanding of the strategic marketing planning process, which involves analyzing the market, defining target customers, developing marketing objectives, and creating a marketing mix to achieve those objectives.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.

The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

• Marketing Managers and Executives
• Business Development Managers
• Product Managers and Brand Managers
• Sales Managers and Representatives
• Market Researchers and Analysts
• Business Owners and Entrepreneurs
• Advertising and PR Professionals
• Management Consultants
• Strategy Planners