6 Marketing Plan courses delivered Live Online

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: * Understand the key questions that a strategic marketing plan should answer * Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan * Conduct a market analysis and identify the barriers and drivers to success * Learn how to build a customer buying journey and how to identify the most valuable customers * Develop a customer-focused strategy and customer engagement plans * Develop core messages and winning tactics to engage with your key customers * Identify the key metrics to review and measure to keep your plans on track 1 SITUATIONAL ANALYSIS * Introduction to marketing strategy * Market and competitor analysis and insight generation * Understanding the customer buying journey * How to segment customers to identify your most valuable customer opportunities * Identifying the barriers and drivers to your success 2 STRATEGY * Introduction to strategy * How to build strategic imperatives and SMART objectives * How brand vision and positioning drive customer focus * A guide to building key message themes 3 TACTICS, MESSAGING AND MEASUREMENT * Introduction to building customer-focused tactics * How to build a customer-engagement plan * How to build key messages and a customer-focused tactical plan * A practical guide to developing key metrics to review success and keep your plans on track ACTIONABLE OUTCOMES Throughout the programme we will use your own product examples to build your plan, participants will: * Learn best practice examples of strategic planning * Discover market and customer opportunities to strengthen your competitive edge * Create a strategic plan that can be implemented immediately within your business * Start planning compelling marketing messages to reach the right customer at the right time * Receive immediate feedback on your strategic marketing plan * Have the opportunity to share common issues and solutions with colleagues in the group

The SEO & PPC Masterclass Workshop is for business owners and marketing managers who want to improve their search engine rankings, increase traffic and drive long term growth in sales.

Learn how to take your business vision, values and offering and put that into an actionable marketing plan geared for success (online event) -------------------------------------------------------------------------------- CREATE YOUR COMMERCIAL MARKETING STRATEGY MODULE 1: HOW TO IGNITE YOUR VISION, VALUES & OFFERING This exciting module introduces a revolutionary way to take your business vision and use that to begin to build a reliable and purpose driven marketing plan that will help you share your story, develop sales and stay up to date on market trends. We’ll take a deep dive into your WHY, exploring things like your offering, brand identity and core values. We then show you how to connect that knowledge and expertise to shape a plan that keeps you on track, offers ideas, and saves time. BIG BUTTON BENEFITS * See what the marketing process looks like so it can power your business performance * Start to create a marketing plan that enables your business vision to breathe * Learn how to harness your knowledge & expertise in order to reach your goals * Save time and money by staying connected to a plan built with shape and structure * Get 6 months access to award winning technology that gives you an online way to manage tasks & stay aligned to purpose (worth £240) * Add 2 CPD points to your portfolio * Begin your journey with The Marketing Performance Framework(TM) * Access further modules for just £49 per person per module Book your place today on this exciting and impactful course 😀 WHAT OUR CUSTOMERS SAY

In this course, you will learn how to set up your business and start earning money from it in less than 6 months from your date of enrolment. You will leverage the know-how of a Management Consultant, educator, coach, mentor and business owner without breaking your budget. This is a funded course.

An area that many small and new businesses struggle with is developing and defining their approach to marketing. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market, your focus for messaging and your strengths as a business, it can become your ultimate marketing reference guide, keeping all your promotional material consistent, concise and clear. In this 3-hour intensive webinar, we dive into the key areas of a marketing strategy document, breaking down its key sections, and equipping you with the knowledge and tools needed to go and craft your own!

In this half-day virtual 1-2-1 session with Dan – you will have your coaching business analysed and dissected by Dan.  After a comprehensive Q&A, which will be completed before the day, Dan will honestly discuss the strengths, weaknesses and opportunities for each of the key ‘business’ aspects of your coaching business.  This includes looking at all your systems (or where there should be systems), operational management, Finances (including cash flow, accounts and budgeting) KPIs, Marketing plans, referral systems and any Sales funnels.  His advice will align with your ambitions and will give you the practical insights, unpleasant truth bombs and encouragement you need to have a healthy, thriving business.