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Social Media Strategy and Content workshop for professional hypnotherapists. Presented by Elle Cloke of We Do Social Media and The Social Media Gym.

​Learn how to make your very own candles with essential oils, fragrances & colour dyes, using 100% pure eco-soywax. You will learn about the different types of wax, oils, wicks and the methods to making beautiful candles.

To communicate value to customers, you need more than a list of features; you must communicate both the practical and emotional benefits customers will derive and create a story that calls out the most unique and compelling attributes you offer. This learning stream will guide you through the process of identifying which business elements to highlight in your unique value proposition. You’ll access tools for brainstorming how your offering satisfies emotional desires, alleviates fears or stresses, and addresses immediate practical needs, including prompts specifically for B2B companies. You’ll learn why your unique value proposition is different than your unique competitive advantage, while also surveying your competitors’ unique value propositions to better understand what sets them apart from each other – and what distinct elements your own business should highlight. Workshop exercises will apply the tactics in real life, so that you can better articulate your businesses most compelling and unique benefits and set the stage for success.