6 Programmatic Advertising courses

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will help you understand the methods of automated ad buying and placement, allowing you to reach your target audience at the right time and on the right platforms. You can elevate your advertising strategy and expand your digital skill set with this comprehensive course. THIS COURSE AT A GLANCE * Accredited by CPD UK * Endorsed by Quality Licence Scheme * Obtain an understanding of the fundamental aspects of programmatic advertising * Recognise what is programmatic advertising * Learn the benefits of what is programmatic advertising * Understand various what is programmatic advertising strategies * Learn about the qualifying media and ad standards * Know the walkthrough of the programmatic process * Learn about the impact of digital marketing in today's world * Know how to set prices in a programmatic environment * Realise how the auction works specifically in apps WHY PROGRAMMATIC ADVERTISING COURSE RIGHT FOR YOU? This programmatic advertising online course is perfect for those who are willing to understand what is programmatic advertising and become confident digital marketers. This online course will also teach you about the impact of digital marketing in today's world and the benefits of using programmatic advertising. This programmatic advertising online course will also help you acquire knowledge about the qualifying media and ad standards. You will also learn about the walkthrough of the programmatic process and much more after taking this popular online course. By the end of the course, you will acquire a better understanding of what is programmatic advertising and what are its essential elements. After finishing this popular online course, you will also develop the skills required to become a confident digital marketer. PROGRAMMATIC ADVERTISING COURSE DETAILS ACCREDITED BY CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. COURSE CURRICULUM INTRODUCTION TO PROGRAMMATIC ADVERTISING * Welcome to Programmatic Advertising - Digital Marketing in Today's World * High Level, What is Programmatic Advertising and What Are the Advantages DIGITAL MARKETING INTRODUCTION - PROGRAMMATIC ADVERTISING * Digital Marketing Introduction - Qualifying Media and Ad Standards * How It Works - a Walkthrough of the Programmatic Process * The Programmatic Process in Action - Walking Through the Process * Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions PROGRAMMATIC VS. RTB - DEFINING RTB AND PROGRAMMATIC * Programmatic Vs. RTB - They Are Not One in The Same, So What Are They * Reporting - Go Beyond Impressions and Clicks and Discover Response, Win, & Fill * Setting Pricing in a Programmatic Environment AUCTIONS -WATERFALL,HEADER BIDDING, AND ALL ABOUT PROGRAMMATIC AUCTIONS * Auctions - an Introduction to First & Second Price Auctions in Digital Marketing * Traditional Waterfall - Digital Marketing Process of Serving an Ad * Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King * Mobile Header Bidding - How This Auction Works Specifically in-app RECAP & THANK YOU * Recap - Thank You - and Bonus Lecture WHO SHOULD TAKE THIS COURSE? This comprehensive programmatic advertising course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. ENTRY REQUIREMENTS * There are no academic entry requirements for this programmatic advertising course, and it is open to students of all academic backgrounds. * However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. ASSESSMENT METHOD This programmatic advertising online course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. CERTIFICATION ENDORSED CERTIFICATE FROM QUALITY LICENCE SCHEME After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. CERTIFICATE OF ACHIEVEMENT FROM LEAD ACADEMY After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQS IS CPD A RECOGNISED QUALIFICATION IN THE UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. ARE QLS COURSES RECOGNISED? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. WHEN WILL I RECEIVE MY CERTIFICATE? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. CAN I PAY BY INVOICE? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. CAN I PAY VIA INSTALMENT? Yes, you can pay via instalments at checkout. HOW TO TAKE ONLINE CLASSES FROM HOME? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. DOES AGE MATTER IN ONLINE LEARNING? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. WHEN I WILL GET THE LOGIN DETAILS FOR MY COURSE? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

The course aims to empower participants with the ability to identify and classify various types of programmatic transactions. Participants will explore methods for monitoring, controlling, and tracking programmatic advertising campaigns, ensuring optimal performance and return on investment. Additionally, the course will guide participants in differentiating programmatic advertising from traditional ad-buying methods, laying the groundwork for a paradigm shift in advertising strategies. After the successful completion of the course, you will be able to learn about the following, * Define programmatic advertising and explain its role in digital marketing. * Compare programmatic advertising with real-time bidding and evaluate the advantages and limitations of each approach. * Identify and classify the different types of programmatic transactions. * Analyze and apply methods for monitoring, controlling, and tracking programmatic advertising campaigns. * Differentiate programmatic advertising from traditional ad-buying methods. * Categorize the different types of programmatic advertising. * Evaluate the key metrics used in programmatic advertising. * Select appropriate tools and platforms for creating and managing programmatic advertising campaigns. * Assess the legal and ethical considerations that apply to programmatic advertising. * Develop effective programmatic ads. * Collaborate effectively with other stakeholders in programmatic advertising campaigns. * Explore the current trends and future directions of programmatic advertising. This course aims to establish a solid foundation by defining programmatic advertising and elucidating its pivotal role in the digital marketing ecosystem. Participants will delve into the intricacies of programmatic advertising, gaining a deep understanding of how it shapes and influences modern marketing strategies. Embark on a comprehensive journey into the realm of programmatic advertising, designed to equip professionals with the skills and knowledge necessary for success in the dynamic digital marketing landscape. * COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * PROGRAMMATIC ADVERTISING Self-paced pre-recorded learning content on this topic. * PROGRAMMATIC ADVERTISING Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. * Programmatic Advertising Specialist * Real-Time Bidding Analyst * Programmatic Campaign Manager * Transaction Types Analyst * Metrics Evaluation Expert * AdTech Tools and Platforms Specialist * Ethics and Compliance Officer - Programmatic Advertising * Programmatic Advertising Creative Developer * Collaboration Coordinator - Programmatic Campaigns * Programmatic Trends Analyst AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 3 CPD Hours LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

RECOGNISED ACCREDITATION This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. WHAT IS CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. BENEFITS OF CPD * Improve your employment prospects * Boost your job satisfaction * Promotes career advancement * Enhances your CV * Provides you with a competitive edge in the job market * Demonstrate your dedication * Showcases your professional capabilities WHAT IS IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. BENEFITS OF IPHM * It will help you establish a positive reputation in your chosen field * You can join a network and community of successful therapists that are dedicated to providing excellent care to their client * You can flaunt this accreditation in your CV * It is a worldwide recognised accreditation WHAT IS QUALITY LICENCE SCHEME? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. BENEFITS OF QUALITY LICENSE SCHEME * Certificate is valuable * Provides a competitive edge in your career * It will make your CV stand out COURSE CURRICULUM Introduction to Programmatic Advertising Welcome to Programmatic Advertising - Digital Marketing in Today's World 00:01:00 High level, what is programmatic advertising and what is the advantages 00:04:00 Digital Marketing Introduction - Programmatic Advertising Digital Marketing Introduction - Qualifying Media and Ad Standards 00:04:00 How it Works - A walkthrough of the programmatic process 00:05:00 The Programmatic Process In Action - Walking Through the Process 00:04:00 Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions 00:03:00 Programmatic vs. RTB - Defining RTB and Programmatic Programmatic vs. RTB - They are not one in the same, so what are they 00:04:00 Reporting - Go beyond Impressions and Clicks and Discover Response, Win, & Fill 00:04:00 Setting Pricing in a Programmatic Environment 00:06:00 Auctions - Waterfalls, Header Bidding, and All About Programmatic Auctions Auctions - An Introduction to First & Second Price Auctions in Digital Marketing 00:03:00 Traditional Waterfall - Digital Marketing Process of Serving an Ad 00:08:00 Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King 00:04:00 Mobile Header Bidding - How This Auction Works Specifically In-App 00:05:00 Recap & Thank You Recap - Thank You - and Bonus Lecture! 00:02:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support: Unlimited support via email, till you complete the course Recognised Certification Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This course will elevate your digital marketing skills. Designed for advanced learners, this course dives deeper into strategic techniques and cutting edge trends of digital advertising. You will understand advanced ad targeting and the use of various digital platforms from this course. THIS COURSE AT A GLANCE * Accredited by CPD UK * Endorsed by Quality Licence Scheme * Recognise the key elements of digital advertising * Learn the fundamentals of advertising * Learn the benefits of digital advertising and marketing * Understand digital advertising and marketing strategies * Learn about programmatic advertising, real time bidding and the automated buying process. * Recognise the importance of mobile marketing and understand its operation * Understand what are the waterfalls and header bidding and how they are changing advertising * Know how to collect data and use it * Learn about verification and viewability * Know about the future of digital advertising and marketing WHY DIGITAL ADVERTISING AND MARKETING COURSE 201 RIGHT FOR YOU? This popular digital advertising and marketing 201 course will help you recognise the key elements of digital marketing and advertising by helping you understand what is digital marketing and advertising. You will also recognise the advantages of marketing and digital advertising by taking this comprehensive online course. This flexible digital advertising and marketing 201 course will also provide you with an understanding of programmatic advertising, real time bidding and the automated buying process. You will also acquire knowledge about what are waterfalls and header bidding and how they are changing advertising and much more with this extensive online course. By the end of the course, you will obtain the skills required to gain an understanding of what is digital advertising and marketing and will also gain the expertise required to become a confident marketer. DIGITAL ADVERTISING AND MARKETING COURSE 201 DETAILS ACCREDITED BY CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. COURSE CURRICULUM INTRODUCTION * Introduction PROGRAMMATIC ADVERTISING -REAL TIME BIDDING AND THE AUTOMATED BUYING PROCESS * Programmatic Advertising Explained - Intermediate Digital Marketing Skillset * RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset WATERFALLS & HEADER BIDDING - WHAT THEY ARE & HOW THEY ARE CHANGING ADVERTISING * Traditional Waterfalls - Advance Level Digital Marketing Skillset * Header Bidding - How Publishers Increase Revenue From Their Ad Inventory * Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers MOBILE - SDKS & TRENDS: MOBILE MARKETING IS BIG BUSINESS. LEARN HOW IT WORKS * SDKs (Standard Development Kit) - Mobile Marketing Must-Haves * Mobile Trends - Understand The Grow of Mobile in Digital Marketing Efforts VERIFICATION & VIEWABILITY * Ad Verification - MOAT/IAS/Double Verify and Other Ad-Tech Platforms * Bots & Fraud - Identify and Prevent Fraud in Digital Marketing and Advertising * Ad Viewability - How to Identify When a Real Human Sees Your Ad * Ads.Txt - A New Way to Identify and Prevent Fraud DATA COLLECTION & USE * Types of Data Advertisers Collect - Google/Amazon/Facebook & Others * Laws & Privacy Concerns Around Data * Data Management Platforms & How Advertisers Use Them THE FUTURE * Google's EBDA & Amazon's TAM - The Future of Digital Advertising & Marketing THANK YOU * Thank You for Taking The Course WHO SHOULD TAKE THIS COURSE? This comprehensive digital advertising and marketing 201 course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital advertising and marketing. ENTRY REQUIREMENTS * There are no academic entry requirements for this 'digital advertising and marketing 201: top topic & trends ' course, and it is open to students of all academic backgrounds. * However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. ASSESSMENT METHOD This digital advertising and marketing 201 course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. CERTIFICATION ENDORSED CERTIFICATE FROM QUALITY LICENCE SCHEME After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. CERTIFICATE OF ACHIEVEMENT FROM LEAD ACADEMY After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQS IS CPD A RECOGNISED QUALIFICATION IN THE UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. ARE QLS COURSES RECOGNISED? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. WHEN WILL I RECEIVE MY CERTIFICATE? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. CAN I PAY BY INVOICE? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. CAN I PAY VIA INSTALMENT? Yes, you can pay via instalments at checkout. HOW TO TAKE ONLINE CLASSES FROM HOME? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. DOES AGE MATTER IN ONLINE LEARNING? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. WHEN I WILL GET THE LOGIN DETAILS FOR MY COURSE? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Accelerate your career in advertising with this comprehensive course that equips you with essential skills in SEO, social media marketing, content strategy, and more. Stay ahead of the curve by learning advanced advertising techniques and anticipating future trends.

HIGHLIGHTS OF THE COURSE * Course Type: Online Learning * Duration: 1 to 2 hours * Tutor Support: Tutor support is included * Customer Support: 24/7 customer support is available * Quality Training: The course is designed by an industry expert * Recognised Credential: Recognised and Valuable Certification * Completion Certificate: Free Course Completion Certificate Included * Instalment: 3 Installment Plan on checkout -------------------------------------------------------------------------------- WHAT YOU WILL LEARN FROM THIS COURSE? * Gain comprehensive knowledge about digital advertising and marketing * Understand the core competencies and principles of digital advertising and marketing * Explore the various areas of digital advertising and marketing * Know how to apply the skills you acquired from this course in a real-life context * Become a confident and expert digital marketer -------------------------------------------------------------------------------- DIGITAL ADVERTISING AND MARKETING 201: TOP TOPIC & TRENDS COURSE Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing. Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. WHO IS THIS COURSE FOR? This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. ENTRY REQUIREMENTS This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. ASSESSMENT This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. RECOGNISED ACCREDITATION This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. WHAT IS CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. BENEFITS OF CPD * Improve your employment prospects * Boost your job satisfaction * Promotes career advancement * Enhances your CV * Provides you with a competitive edge in the job market * Demonstrate your dedication * Showcases your professional capabilities WHAT IS IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. BENEFITS OF IPHM * It will help you establish a positive reputation in your chosen field * You can join a network and community of successful therapists that are dedicated to providing excellent care to their client * You can flaunt this accreditation in your CV * It is a worldwide recognised accreditation WHAT IS QUALITY LICENCE SCHEME? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. BENEFITS OF QUALITY LICENSE SCHEME * Certificate is valuable * Provides a competitive edge in your career * It will make your CV stand out COURSE CURRICULUM Introduction Introduction 00:03:00 Programmatic Advertising - Real Time Bidding and The Automated Buying Process Programmatic Advertising Explained - Intermediate Digital Marketing Skillset 00:08:00 RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset 00:03:00 Waterfalls & Header Bidding - What They Are & How They are & They Are Changing Advertising Traditional Waterfalls - Advance Level Digital Marketing Skillset 00:09:00 Header Bidding - How publishers increase revenue from their ad inventory 00:04:00 Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers 00:05:00 Mobile - SDKs & Trends: Mobile Marketing is Big Business. Learn How it Works SDKs (Standard Development Kit) - Mobile marketing must-haves 00:06:00 Mobile Trends - Understand the grow of mobile in digital marketing efforts 00:10:00 Verification & Viewability Ad Verification - MOAT/IAS/Double Verify and other ad-tech platforms 00:07:00 Bots & Fraud - Identify and prevent fraud in digital marketing and advertising 00:11:00 Ad Viewability - How to identify when a real human sees your ad 00:05:00 Ads.txt - A new way to Identify and Prevent Fraud 00:04:00 Data Collection & Use Types of Data Advertisers Collect - Google/Amazon/Facebook & others 00:05:00 Laws & Privacy Concerns Around Data 00:06:00 Data Management Platforms & How Advertisers Use Them 00:05:00 The Future Google's EBDA & Amazon's TAM - The future of digital advertising & marketing 00:09:00 Thank You Thank You for Taking the Course! 00:01:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00