Description

The course aims to empower participants with the ability to identify and classify various types of programmatic transactions. Participants will explore methods for monitoring, controlling, and tracking programmatic advertising campaigns, ensuring optimal performance and return on investment. Additionally, the course will guide participants in differentiating programmatic advertising from traditional ad-buying methods, laying the groundwork for a paradigm shift in advertising strategies.

After the successful completion of the course, you will be able to learn about the following,

Define programmatic advertising and explain its role in digital marketing.

Compare programmatic advertising with real-time bidding and evaluate the advantages and limitations of each approach.

Identify and classify the different types of programmatic transactions.

Analyze and apply methods for monitoring, controlling, and tracking programmatic advertising campaigns.

Differentiate programmatic advertising from traditional ad-buying methods.

Categorize the different types of programmatic advertising.

Evaluate the key metrics used in programmatic advertising.

Select appropriate tools and platforms for creating and managing programmatic advertising campaigns.

Assess the legal and ethical considerations that apply to programmatic advertising.

Develop effective programmatic ads.

Collaborate effectively with other stakeholders in programmatic advertising campaigns.

Explore the current trends and future directions of programmatic advertising.

This course aims to establish a solid foundation by defining programmatic advertising and elucidating its pivotal role in the digital marketing ecosystem. Participants will delve into the intricacies of programmatic advertising, gaining a deep understanding of how it shapes and influences modern marketing strategies.

Embark on a comprehensive journey into the realm of programmatic advertising, designed to equip professionals with the skills and knowledge necessary for success in the dynamic digital marketing landscape.

Course Structure and Assessment Guidelines Watch this video to gain further insight.

Navigating the MSBM Study Portal Watch this video to gain further insight.

Interacting with Lectures/Learning Components Watch this video to gain further insight.

Programmatic advertising Self-paced pre-recorded learning content on this topic.

Programmatic Advertising Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Programmatic Advertising Specialist

Real-Time Bidding Analyst

Programmatic Campaign Manager

Transaction Types Analyst

Metrics Evaluation Expert

AdTech Tools and Platforms Specialist

Ethics and Compliance Officer - Programmatic Advertising

Programmatic Advertising Creative Developer

Collaboration Coordinator - Programmatic Campaigns

Programmatic Trends Analyst

Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

100% Online

Study online with ease.

Unlimited Access

24/7 unlimited access with pre-recorded lectures.

Low Fees

Our fees are low and easy to pay online.

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Professional Certificate Course in Programmatic Advertising in London 2024

By Metropolitan School of Business & Management UK

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