Key account management (In-House)
By The In House Training Company
This programme has a simple objective: to help a sales team create and implementa comprehensive account development plan. If you want to earn strategic partner or preferred supplier status with your clients and customers then you need to add value to their business, consistently, and you can only do this if you have a plan - a key account management plan. This programme will help participants: * Discover opportunities - through a deeper understanding of the customer's business * Develop partnership - through a better 'value proposition' for the customer * Increase repeat business - based on higher customer satisfaction * Improve synergy - by getting everyone to 'sing from the same hymn sheet' * Develop a collaborative account plan - validated by the customer and their own management * Secure resources - management will align resources to execute soundly based account plans * Win an increased share of 'customer wallet' - through systematic account development 1 THE SIX PRINCIPLES OF STRATEGIC ACCOUNT DEVELOPMENT * Introduction to the PROFIT account development model: * - Performance * - Relationships * - Objectives and goals * - Feedback * - Integration * - Teamwork * Practical account development strategies: overview and case studies 2 PERFORMANCE * Use practical tools to help you manage and measure account performance and success * Design and build a monthly account dashboard for all sizes of account * Prioritise and manage accounts and customers pro-actively and successfully, using proven planning tools * Develop a cross-selling strategy to integrate products or solutions into the customer's business as closely as possible 3 RELATIONSHIPS * How to build and manage key relationships within an account * Qualifying and managing key influencers accurately * Producing a 'relationship matrix' for each account quickly and easily * Approaching and developing new contacts strategically * Tools and techniques for successful tracking of contacts and call-backs * Developing a coach or advocate in every customer organisation pro-actively 4 OBJECTIVES AND GOALS * Where are you now? - how to establish your competitive position within an account * Know how to set, monitor and track key objectives for accounts over the short, medium and long term * Selling against the competition - developing both long- and short-term sales strategies 5 FEEDBACK - BUILDING LOYAL AND SATISFIED CUSTOMERS * The correct way to manage customer expectations and create listening loops within an account * How to monitor and track your customer's perception and satisfaction with your organisation * Building a personalised satisfaction matrix for each account * Customer review meetings - best practice in building loyalty by regular joint planning events * Understanding the concept of long-term customer value and the importance of adapting a customer-focused attitude 6 INTEGRATION * How to integrate your products or solutions with the customer's business needs and processes * Spot and react to early warning signals that may cause an account's loyalty to fade, reduce revenue or switch to a competitor * Developing a loyalty strategy for key accounts or groups of smaller accounts * Getting your message and strategy across to C-level contacts 7 TEAMWORK * Working with others to achieve your account goals * Gaining internal commitment from your organisation * Managing and working with a virtual team * Creating cross-departmental communication loops 8 PUTTING IT ALL TOGETHER * Personal account reviews * Personal learning summary and action plans
The Sales Accelerator (In-House)
By The In House Training Company
The Sales Accelerator programme is a fresh approach to improving business development productivity. It focuses on identifying and using a series of business productivity metrics in order to build a clear action plan for improving sales results - typically within 90 days. The metrics are grouped under three headings: The basic principle is that a small improvement in each area can lead to a significant increase in sales results and productivity. And the object of the programme is to show how best to achieve that. The programme therefore looks at each of these three areas in turn, spending a day on each. Suitable for any and all businesses and all levels of experience and expertise, this is a remarkably practical and hands-on programme. During the workshop, participants discuss, review and apply many proven sales and marketing techniques and personal selling ideas. The goal is to generate and commit to changes and actions that can lead to a 10-30% increase in the next three to six months. There's also a consultancy option, rather than the workshop-based programme. See below for details. DAY ONE - ACTIVITY Key objective This first module introduces the Sales Accelerator model. The goal here is to show participants how to increase their pro-active activity levels by around 10%. It covers all aspects of creating new business opportunities, from existing customers and non-customers alike, and is linked to personal activity improvement goals. Main elements * Improve the productivity, accuracy and effectiveness of your business approach by using new and unique models and techniques. * Different methods of creating and generating new business opportunities in the short, medium and long term. This includes sourcing new business, up-selling, cross-selling, warm calling and gaining referrals. * Using organised persistence to track and build new customer revenue. * Managing your sales time effectively. Key learning points * Sales productivity - understand the dynamics of increasing the combination of activity levels, deal value and conversion rate of proposals/quotations to orders and implement an improvement plan. * Sales goal setting: setting business development objectives for quantity and quality - plus tips and tricks of top performers. * Maintain a peak activity level, on a consistent basis using 'organised persistence' and structured business development tracking methodology. * How to prioritise opportunities and manage your time when sourcing new business. * Identify potential new customers - and particularly the decision-makers and influencers - with greater accuracy. * Make outbound business or appointment calls with improved confidence, control and results. DAY TWO - VALUE Key objective To be able to better anticipate, identify, create, and develop business opportunities using a customer / client-focused communication-based business model and consultative skills. Main elements * How to develop sales more effectively from new and existing customers; and managing the first appointment with a new customer. * Use structured and assertive drawing-out skills to identify, develop and formalise business opportunities and to gain commitment. * How to better position your company and your products and services against your main competitors. * Create and deliver persuasive business messages based on specific need areas, criteria and value. Key learning points * Advanced consultative selling - use a variety of structured and advanced questioning techniques to confidently and efficiently uncover opportunities, need areas and business criteria - confidently and efficiently. * Involve the customer/client at all times, and to a far greater degree, and keep better control of business development process. * Value message - differentiate your solutions clearly and accurately with customer/client-matched value statements. * Presenting the right USPs, features and benefits and making them relevant and real to the customer. Qualification and reading buying signals. DAY THREE (HELD AROUND FOUR WEEKS AFTER THE FIRST MODULE) - CONVERSION Key objective This module looks at how to improve the final qualification, progression and conversion of opportunities in your sales pipeline. Also includes price negotiation, overcoming objections and obstacles to gaining agreement. The module begins with a learning review, sharing participants' experiences over the last four weeks in applying the new techniques and skills acquired during the first two modules. This is an opportunity to revisit particularly challenging areas as well as to share and celebrate successes. Main elements * Structuring and preparing for negotiating a deal and knowing when and how to move into the 'end-game' mode. * Anticipate and answer customer objections and questions more confidently. * Build more credibility and proof into your business process to reduce 'buyer's remorse' and speed-up decision-making. * Being more assertive and developing better instincts and strategic thinking in progressing quotations and proposals. Key learning points * Smart ways to position price, emphasise value and be a strong player without being the cheapest. * Becoming more assertive in closing deals, and the importance of organised follow-up on the telephone. * Qualify pipeline opportunities with more accuracy, using a proven check-list. * Use an 'option generator' to simplify complex proposals, increase business value and close business faster. * Writing more effective sales proposal documents and quotations. * How best to draw-out, understand, isolate and answer customer objections, negotiate points and concerns. * Practical methods of asking for agreement and closing a sale
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Show all 3236MHFA England Refresher
By Mindmaps Wellbeing
Empower Mental Health First Aiders and Champions to maintain their skills with regular Refresher training. Just like physical first aid, we recommend that you refresh your skills every two to three years. (Certificate expires after 3 years). If it's time to update your skills, book onto an MHFA Refresher course now and feel confident that you are performing your vital role safely.
Designing for Usability and Human Perception
By Bunnyfoot
This one-day course introduces the field of user experience and provides an excellent entry point to our other specialised training courses. UX processes and practices have become a central component of product design, service design and web design.
ONLINE - WSET Level 2 Award in Wines - Evenings
By Manchester Wine School
The WSET Level 2 Award in Wines has full accreditation from OfQual as a Level 2 Vocational Qualification. Through a combination of tasting and theory you will explore the factors that impact the style and quality of wine and learn how to describe wines with confidence. Course Schedule: The 8 x 2-hour online sessions on - What the course covers * Wine tasting: You will learn how to taste and describe wines using the WSET Systematic Approach to Tasting (SAT) * Food and wine pairing: You will learn the principles of food and wine pairing * Wine service and storage: You will learn the correct way to store and serve wine and how to recognise common faults found in wine * Labelling: You will learn how to decode and understand wine labels * Factors influencing the style of wine: You will explore how environmental factors, grape-growing, vineyard and maturation options influence the style and quality of the wines made all over the world * Grape varieties: You'll learn about the styles of wines produced by the key international red and white grape varieties (Chardonnay, Pinot Grigio, Sauvignon Blanc, Riesling, Cabernet Sauvignon, Pinot Noir, Merlot and Syrah/Shiraz) as well as the styles of wines made with 22 regionally important grape varieties grown in 70 wine regions (GI's) around the world * Sparkling and Fortified wines: You will be taught how grape varieties and winemaking processes influence the style of wines in these two key wine categories. No prior wine knowledge is required however the course builds upon the WSET Level 1 Award in Wines [https://www.localwineschool.com/manchester/events/professional-courses/wset-courses/wset-course-level-1-online/] course. It is not essential to complete Level 1 to join the Level 2 course but if you are a complete begineer you may wish to consider this option. We recommend you read the course specification document HERE [https://www.wsetglobal.com/media/11718/wset_l2wines_specification_en_jun2022_issue11.pdf] for full details of the content, structure and assesment criteria. Any questions please get in touch [https://www.localwineschool.com/manchester/contact/]. Course delivery * The Level 2 Award in Wines online course covers the same syllabus as the classroom course and is delivered in LIVE interactive online lessons by one of our certified wine educators * This course includes 16 hours online tuition in 8 x 2hr sessions and we recommend a minimum of 12 hours additional study * Your tutor will give you a guided tasting of 12 wines on this course (for details of how to order the wines see below) * You will receive access to practice multiple-choice revision questions specific to this course - FREE OF CHARGE Please note a reliable broadband connection is essential for the completion of this online course as are basic computer skills. Examination To obtain the WSET Level 2 Award in Wines Qualification, you will need to successfully pass the exam. The exam is made up of 50 multiple-choice questions to be completed in 1 hour. A mark of 55% is required to pass the exam. The exam is taken online via a Remote Invigilation [https://www.youtube.com/watch?v=DarWJz6dUbU] service giving you the flexibility to take the exam at a time and date of your choice. More details will be sent upon registration. Please ensure you read the information HERE [https://www.wsetglobal.com/wset-remote-invigilation-essential-guidance/?dm_i=5G5C,KRHB,4A50QU,2G285,1] if you wish to take the exam online. Whats included * All WSET course materials posted to you at no extra charge including: Looking Behind the Label course manual, Study Guide, specification and SAT Tasting Card * LIVE virtual interactive sessions taught by a Local Wine School WSET Certified Tutor * Exclusive access to practice multiple choice questions provided FREE OF CHARGE * WSET exam fee * Remote Invigilation service * Internationally recognised WSET qualification, certificate and pin for those who pass the exam * VAT at 20% (VAT receipt can be provided on request) Course Wines It is recommended that at least 12 wines are tasted as part of this course, although this is optional and the cost of wines is not included in the course fee above. Our wine experts have specially selected wines for this course designed to demonstrate specific learning outcomes. We have negotiated a discounted price only available to our online students. Details of how to order your case of wines will be provided when you book your place. The cost is approx £150 including VAT and delivery. Wine preservation advice is give so that after each tasting exercise you can reseal and return to the wines over the coming days. Special Educational Needs Please make the school aware if you have a condition which may mean that you will qualify for additional help during the exam such as dyslexia. Important dates Registration deadline: please book at least 5 days before the start of the course, to allow time to send materials and order the tasting wines.
How do you use the six influence techniques? Understand how to use persuasion, asserting, visioning, involving, disengaging and the 'Z' model. Be in control and master the skill to spot the required influence technique to achieve the desired result. LEARNING OBJECTIVES Describe how to use six influence techniques, Apply guidelines for each methods, Utilize a "Z" model to increase influence when you have no authority TARGET AUDIENCE Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
The 4 Colour Energies - Building Influence & Selling Skills
By colour-energies.com
The four colour energies will transform your teams ability to influence customers and tailor their approach to different customers preferences. By building deep rapport and creating trust your customers will strengthen their bond with your organisation. Watch as your sales and profits exceed your expectations.
Extending Your Sphere of Influence
By Nexus Human
Duration 2 Days 12 CPD hours This course is intended for Any professionals who need to work effectively with others without direct authority, as well as mid- and upper-level executives and managers who would benefit from understanding the motivations of others to achieve successful results for the business. Overview Build workplace relationships based on mutual trust and respect Collaborate effectively through influence and persuasion Recognize and enhance your sources of personal power Choose and apply appropriate influence strategies Work with resistance to gain commitment and buy-in In this course, you will learn to become proficient in the art of persuasion, selecting and utilizing appropriate styles and strategies to have the most influential effect, as well as understanding how to protect yourself from being manipulated by others. Private classes on this topic are available. We can address your organization?s issues, time constraints, and save you money, too. Contact us to find out how. 1. AN INFLUENCE BASELINE * Enabling Collaboration * Facilitating Constructive Dialogue 2. ELEMENTS OF INFLUENCE * Focusing on the Outcome * Seeing Influence as a Mental Equation * Differentiating Influence from Manipulation 3. POWER AND PERSUASION * Developing and Using Power Sources * Developing the Art of Persuasion * Appealing to Integrity, Emotions, and Intellect * Building Five Types of Trust * Applying Five Principles of Influence 4. A NETWORK OF INFLUENCE * Building a Purposeful Network * Strategic Reputation Management * Protecting Your Credibility 5. APPLYING INFLUENCE STRATEGIES * Adapting the Approach * Identifying Thinking Differences * Applying Strategies to Styles 6. WORKING WITH RESISTANCE * Encountering and Addressing Resistance * Building Collaboration through Quality Dialogue * Getting Results through Persistence and Persuasion ADDITIONAL COURSE DETAILS: Nexus Humans Extending Your Sphere of Influence training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Extending Your Sphere of Influence course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
SOCIAL SKILLS: How To Influence People & Gain Influence
By iStudy UK
Learning to influence & persuade people will give you personal power over other people. This course will cover 9 powerful techniques you can use in your personal and professional life to get what you want in social situations. How To Influence People & Get What You Want In Social Situations * Get more favors from people * Gain more power socially * Influence your customers to buy your products * Influence people in your personal life * Influence & persuade people in any social situation Learn To Influence & Persuade People In Any Social Interaction Why do you say yes to some people & no to others? How can you talk with more influence so you can get what you want? How can you persuade people to do something? We will answer these questions in this course. Every one around you uses the power of influence to communicate. But at different levels. Some people know how to use it and they become socially successful & get what they want while other people struggle socially. But don't worry, with this course, you will become to the category of people who are socially successful. Content & overview You will learn the 9 most powerful techniques in persuasion & influence when dealing with people. You will learn how to increase your success rate when asking a question to someone (it will really make your life easier), you will learn how to get more favors from people (don't overuse it ;-), how to get people to be drawn towards you, how to be categorized as friendly even before you open your mouth (this technique is incredible), how to influence people so they will be super nice when you approach them, how to be great at social skills influence, how to get people to value you socially & how to connect faster with people! WHAT YOU'LL LEARN : * Learn the most effective techniques to influence & persuade people * Gain more power socially & become socially successful! * Learn psychological hacks to increase your influence over people * Social Influence * Social Persuasion REQUIREMENTS : A willingness to apply the techniques discussed in the course WHO IS THE TARGET AUDIENCE ? * People who would like to increase their social influence * People who would like to boost their social skills SECTION 1: Introduction Welcome FREE 00:03:00 SECTION 2: SOCIAL INFLUENCE: The SOCIAL PROOF Effect What is it? 00:03:00 How to use the power of SOCIAL PROOF to INFLUENCE people 00:01:00 SECTION 3: SOCIAL INFLUENCE: The ZEIGARNIK Effect What is it? 00:00:00 How to use the power of ZEIGERNIK EFFECT to INFLUENCE people 00:04:00 SECTION 4: SOCIAL INFLUENCE: The REASON Effect What is it? 00:02:00 How to use the power of REASON EFFECT to INFLUENCE people 00:03:00 SECTION 5: SOCIAL INFLUENCE: The CONSISTENCY Effect What is it? 00:02:00 How to use the power of CONSISTENCY EFFECT to INFLUENCE people 00:04:00 SECTION 6: SOCIAL INFLUENCE: The TALK ABOUT THEM Effect What is it? 00:03:00 How to use the power of TALK ABOUT THEM EFFECT to INFLUENCE people 00:03:00 SECTION 7: SOCIAL INFLUENCE: The HARD TO GET Effect What is it? 00:02:00 How to use the power of HARD TO GET EFFECT to INFLUENCE people 00:04:00 SECTION 8: SOCIAL INFLUENCE: The SIMILARITY Effect What is it? 00:01:00 How to use the power of SIMILARITY EFFECT to INFLUENCE people 00:04:00 SECTION 9: SOCIAL INFLUENCE: The LARGE REQUEST Effect What is it? 00:02:00 How to use the power of LARGE REQUEST EFFECT to INFLUENCE people 00:03:00 SECTION 10: SOCIAL INFLUENCE: The RECIPROCITY Effect What is it? 00:03:00 How to use the power of RECIPROCITY EFFECT to INFLUENCE people 00:04:00
Understand how to use trustworthiness and expertise to inspire belief with those people around you. Discover ways to build credibility and playing devil's advocate against your case. Understand how to restore lost credibility using tools such as apologizing, explaining and recovering with a plan. LEARNING OBJECTIVES Explain why credibility is the core of influence and its two dimensions, Apply seven ways to build credibility to increase your influence, Implement three steps to restore damaged credibility TARGET AUDIENCE Managers, Team Leaders, Young Professionals, Sales Professionals, Customer Service Teams
