Name: LNG Value Chain & Economics - Optimise Your LNG Projects and Supply Strategies
Price: 2751 GBP
Availability: InStock

Harpenden

<p>'Selling' doesn't work. You've got to help customers buy. And that means engaging with the customer in a positive way, showing that you understand their requirement and giving them confidence that your product or service is the best possible way of meeting that requirement.</p>
<p>This may sound painless but there's more to it than meets the eye and it's all too easy to get it wrong. You need to follow a process.</p><p>This programme will help participants:</p>
<ul>
<li>Understand 'how buyers buy' and align their selling activities accordingly</li>
<li>Recognise the difference between 'latent pain' and 'active vision' opportunities</li>
<li>Conduct effective pre-call planning and research</li>
<li>Stimulate interest and establish credibility with your prospects</li>
<li>Get prospects to share / admit high priority pain</li>
<li>Engage in consultative dialogue that promotes the differentiating strengths of your offerings</li>
<li>Gain access to 'power' people within an opportunity</li>
<li>Effectively qualify and disqualify opportunities based on objective decision criteria</li>
<li>Better control and manage sell cycles</li>
<li>Improve their chances of winning competitive opportunities</li>
<li>Shorten sales cycles and avoid 'no decision'</li>
<li>Negotiate the steps leading to a successful sale</li>
</ul><section>
                    <h3>1 An introduction to selling</h3><ul><li>Understanding the key points that encourage a customer to purchase from us</li><li>The difference between consultative selling and a transactional sale</li><li>Understanding the roles that trust and empathy play in a sale</li><li>Understanding how tricks and manipulation can sink a sale</li><li>Vital pre-meeting research that must take place before a conversation</li><li>Understanding how the customer sees us and why positioning is important</li></ul><h3>2 Structuring the sales conversation process</h3><ul><li>Defining a set process for structuring a sales call with a chance to demonstrate understanding</li><li>How the first minute of a conversation can destroy a sale</li><li>Understanding BPO objectives for a sale</li><li>How a step-by-step sales conversation process helps win more sales</li><li>Understanding the mis-match between the customers buying process</li><li>How our sales processes can lead to mistakes</li></ul><h3>3 How and why people buy</h3><ul><li>An insight into the emotional factors behind how people arrive at purchasing decisions</li><li>Using research from neuroscience that shows how sales people can really make mistakes</li><li>Understanding how people make decisions about larger purchases</li><li>Understanding the stakeholders in companies and their buying motives</li><li>How to analyse the stakeholders and determine a win-plan</li></ul><h3>4 Understanding the funnel</h3><ul><li>Studying the sales and buying process to understand the ratios of sales to prospects and better forecasting</li><li>Understanding the role of forecasting in sales analysis</li><li>Why many forecasts are nearly always wrong</li><li>Understanding the stages of a sales process</li><li>How 'verifiable outcomes' can really change forecasting</li></ul><h3>5 Questioning techniques</h3><ul><li>Understanding the different questioning techniques and when they should be used</li><li>Using the 'knowledge tree' as a framework for questioning</li><li>Understanding the use of real empathy to help customers uncover their needs</li><li>How effective research can really empower your questions</li><li>How to ask 'high gain' questions</li><li>How to ask difficult questions without feeling intrusive</li></ul><h3>6 Features and benefits</h3><ul><li>How to practically apply them in a sales scenario</li><li>How to align the benefits to customers' business goals</li><li>Really understanding the difference and how to demonstrate true economic benefits to a customer</li><li>How to discover business goals, and align value propositions to these</li><li>How to craft an effective value proposition for a customer</li><li>Using the SAR storytelling method to really engage customers to align their thinking patterns</li><li>Using the latest neuroscience research that explains what customers are really thinking</li></ul><h3>7 Overcoming objections</h3><ul><li>How 'confirmation bias' can hinder any sales conversation</li><li>How the CLARA method of responding to customer concerns can dramatically improve the chances of customers responding to us in a positive way</li><li>Practising the method to become comfortable and congruent with it</li></ul><h3>8 Closing the sale</h3><ul><li>A deep dive into what closing is</li><li>How different sales have different closes</li><li>How too many closing methods can destroy a sale</li><li>How to lead up to a close with a logical sequence of questions</li><li>Using the ACSAT trust method of closing</li><li>A clear methodology with a chance to practise the skills in a fun way</li></ul>


                </section>

The In House Training Company

Negotiation Skills

Coaching & Consulting Business

Coaching Skills

Professional Selling Skills (PSS)

Counselling Skills

Sales Management

Consultative selling (In-House)

<p>In today's fast-moving competitive environment, sales are often made or lost on the strength of a telephone conversation or a brief email. This means that not only is customer service everyone's responsibility - so is sales. Customer service staff are failing the customer if they don't think about sales. And sales staff are failing customers if they don't think about service. And anyone failing a customer is failing both themselves and their employer.</p><p>Too often, customer service staff feel neither capable nor empowered to recognise or capitalise upon a sales opportunity. Too often, sales people pursue the short-term opportunity at the expense of the bigger picture.</p><p>The good news is - it doesn't have to be this way! Sales and customer service skills can be acquired, developed and polished just like any other skill. This tried-and-tested programme shows you how to do it.</p>As a result of this course, participants will be able to:<ul><li>Take control of a customer conversation, with confidence</li><li>Refresh and polish their customer service and sales performance</li><li>Recognise and develop a sales opportunity</li><li>Engage the customer and build rapport</li><li>Identify a customer's needs</li><li>Match the customer's needs to the organisation's products or services</li><li>Handle objections confidently</li><li>Ask for the order</li></ul><p>At the end of the workshop each participant will have developed their own action plan for developing and using their skills in the workplace.</p><section>
                    <h3>1 Introduction</h3><ul><li>Course overview, objectives and introductions</li></ul> <h3>2 Serving or selling?</h3><ul><li>Feelings and attitudes - How we can affect the outcome by our feelings and behaviour</li><li>What is selling? - Selling is helping people to buy, identifying the opportunities that exist within the conversation to develop the customer's   interest in our products or services</li></ul> <h3>3 Developing the right skills</h3><ul><li>Communication- The impact of body language, voice tone and words- How to make the best impression on the customer and create a 'buying environment'</li><li>Rapport-building- What makes a good working relationship?- What do customers look for when they call us?- How can we match their expectations in terms of our own interpersonal skills?</li><li>Relating to different types of people by identifying and matching their communication style on the telephone</li></ul> <h3>4 Making it easy for the customer</h3><ul><li>Starting it right- Opening the conversation positively- Building rapport- How to develop interest in our products or services</li><li>Gaining and clarifying information- Questioning skills and questioning style- What do we need to know from the customer?- How can we use that information in the conversation?</li><li>Active listening- The most under-rated skill of all- Picking up on the 'Golden Moments' when a customer shows they may be interested</li><li>Presenting information confidently- Knowing the benefits of our products or services- How to tell the customer what they need to know in order to enable them to buy</li><li>Closing on a positive note- When and how to ask for commitment</li><li>Dealing with the customer's objections and concerns in a positive manner</li><li></li></ul> <h3>5 Course summary and action plans</h3><ul><li>Review of main learning points</li><li>Presentation of personal action plans</li></ul> 


                </section>

Meeting Skills

Business Communication Skills

Presentation Skills

Selling through service (In-House)

<p>Are your sales people too stressed, running on adrenalin, perhaps driving towards burnout, struggling to reach targets? Wouldn't you rather they delivered consistently good performance, sustainable over longer periods of time, with less stress (for both them and you)? This uniquely empowering workshop will help your team develop naturally high levels of focus, energy and motivation. They will attain a sense of grounded euphoria, giving them a very distinct and ethical edge in selling.</p><p>A one-day programme, it gives salespeople an introduction to the 'Natural Superheroes' concepts and resources, tools and techniques, to help them improve their sales performance - realising greater sales potential, developing deeper and more profitable client relationships, winning more business.</p>Through this experience, sales teams gain:<ul><li>Information about profiling clients to instantly understand more about their deepest drives and true needs so they can be genuinely met and, where possible, exceeded</li><li>Insights into deep, honest and very 'real' reasons for sales procrastination - participants are given specific workable strategies they can easily apply to overcome sales resistance, by tapping their natural motivational styles</li><li>An understanding of communicating at the very highest levels with different people so they truly understand your sales message and have a significantly more positive sales experience</li><li>A realisation of their very specific natural sales talents as individuals and as a team</li><li>A deeper level of experience and understanding of what specifically drives their own behaviour and the behaviour of their clients - these unique insights explain not only how but exactly why people behave the way they do</li><li>An experience of what it takes to be unshakeable under pressure and manage the sales processes and relationships to a positive outcome for all</li><li>Brand-new insights into working with and handling difficult people across all levels of authority</li><li>An understanding of the pitfalls and the psychological traps we set ourselves which cause unnecessary stress, anxiety and frustration on a daily basis and, in turn, limit our sales performance</li><li>Access to very simple and practical tools that massively increase self-awareness, engender accountability and responsibility and develop emotional sales mastery</li></ul><section>
                    <h3>1 Introducing 'Natural Superheroes' for sales</h3><ul><li>What is a 'Natural Superhero'?</li><li>Defining emotional intelligence in the context of sales and why it is so important</li><li>Knowing yourself - why most people don't know themselves at all and how we can understand exactly what drives our behaviour for the purpose of improving sales performance specifically</li><li>Knowing exactly why others, and specifically clients and team members, behave the way they do - understanding the real motives behind people's good and bad behaviour in a sales meeting</li><li>Simple steps to freeing yourself of any anxiety, pressure and false sense of limitation when selling</li><li>Being yourself in sales - why this is not as easy as it sounds but how you can make it effortless</li><li>How to take control of achieving the sales performance you really need and want for yourself and others</li><li>Strategies that raise your self-awareness, increase an authentic and sustainable sense of self-confidence, in difficult situations and in moments of crisis</li></ul> <h3>2 Understanding yourself, your team members and your customers - using the Enneagram</h3><ul><li>Introducing the Enneagram and why it is so valuable to sales people and their clients</li><li>Exploring the 9 types of motivational drives and why people have different reasons for buying from you</li><li>Core types and wings - understanding the influence of other motivations either side of the core Enneagram type</li><li>How to confirm the profile of your client - using celebrities from the world of politics, cinema, sports - we explore how to identify each type - what are their core drives, why have they arisen and how can we use these insights to help you in improving your sales performance</li><li>The 3 levels of behaviour within your personal profile and that of your clients</li><li>Lookalike Enneagram types - mistaken identities - how to avoid these traps when profiling your clients and your team</li><li>How to communicate effectively in a sales environment with each of the different Enneagram types - communication strategies for positive impact on morale, performance and, ultimately, sales results</li><li>How to interpret and make use of the results of your online personal profile - participants complete an online profile before the event and have the opportunity to analyse their results with a view to improving their sales performance</li><li>How sales teams sabotage their own performance and that of other people within the team - and how to stop it</li><li>Uncovering your particular edge in a sales role - what unconsciously trips you up as a sales person?</li><li>How the Enneagram helps us in sustaining a truly great sales performance over time</li></ul> <h3>3 Why positive thinking alone doesn't work in sales</h3><ul><li>Why 'PMA' does not stand for positive mental attitude when selling - learn its alternative meaning that can serve you even more effectively in a sales role</li><li>3 steps and exercises that naturally increase PMA</li><li>The value of making unconscious thinking conscious and how to do this without any pain or discomfort in a sales meeting</li><li>Why each Enneagram type has a different experience of PMA in terms of their outward behaviour and how to know when you are maximising your sales performance</li></ul> <h3>4 Measuring success</h3><ul><li>How to measure the development of your individual profile as a sales person</li><li>Development planning and review</li><li>Into the future - how to continue your Natural Superhero development</li></ul> 


                </section>

Master Your Emotions

Life Coaching

Life Coach Training

Sales superheros (In-House)

<p>The Sales Accelerator programme is a fresh approach to improving business development productivity. It focuses on identifying and using a series of business productivity metrics in order to build a clear action plan for improving sales results - typically within 90 days. The metrics are grouped under three headings:</p><p>The basic principle is that a small improvement in each area can lead to a significant increase in sales results and productivity. And the object of the programme is to show how best to achieve that.</p><p>The programme therefore looks at each of these three areas in turn, spending a day on each.</p><p>Suitable for any and all businesses and all levels of experience and expertise, this is a remarkably practical and hands-on programme. During the workshop, participants discuss, review and apply many proven sales and marketing techniques and personal selling ideas. The goal is to generate and commit to changes and actions that can lead to a 10-30% increase in the next three to six months.</p><p>There's also a consultancy option, rather than the workshop-based programme. See below for details.</p><section>
                    <h3>Day one - Activity</h3>Key objective<p>This first module introduces the Sales Accelerator model. The goal here is to show participants how to increase their pro-active activity levels by around 10%. It covers all aspects of creating new business opportunities, from existing customers and non-customers alike, and is linked to personal activity improvement goals.</p><p>Main elements</p><ul><li>Improve the productivity, accuracy and effectiveness of your business approach by using new and unique models and techniques.</li><li>Different methods of creating and generating new business opportunities in the short, medium and long term. This includes sourcing new business, up-selling, cross-selling, warm calling and gaining referrals.</li><li>Using organised persistence to track and build new customer revenue.</li><li>Managing your sales time effectively.</li></ul><p>Key learning points</p><ul><li>Sales productivity - understand the dynamics of increasing the combination of activity levels, deal value and conversion rate of proposals/quotations to orders and implement an improvement plan.</li><li>Sales goal setting: setting business development objectives for quantity and quality - plus tips and tricks of top performers.</li><li>Maintain a peak activity level, on a consistent basis using 'organised persistence' and structured business development tracking methodology.</li><li>How to prioritise opportunities and manage your time when sourcing new business.</li><li>Identify potential new customers - and particularly the decision-makers and influencers - with greater accuracy.</li><li>Make outbound business or appointment calls with improved confidence, control and results.</li></ul> <h3>Day two - Value</h3>Key objective<p>To be able to better anticipate, identify, create, and develop business opportunities using a customer / client-focused communication-based business model and consultative skills.</p><p>Main elements</p><ul><li>How to develop sales more effectively from new and existing customers; and managing the first appointment with a new customer.</li><li>Use structured and assertive drawing-out skills to identify, develop and formalise business opportunities and to gain commitment.</li><li>How to better position your company and your products and services against your main competitors.</li><li>Create and deliver persuasive business messages based on specific need areas, criteria and value.</li></ul><p>Key learning points</p><ul><li>Advanced consultative selling - use a variety of structured and advanced questioning techniques to confidently and efficiently uncover opportunities, need areas and business criteria - confidently and efficiently.</li><li>Involve the customer/client at all times, and to a far greater degree, and keep better control of business development process.</li><li>Value message - differentiate your solutions clearly and accurately with customer/client-matched value statements.</li><li>Presenting the <em>right </em>USPs, features and benefits and making them relevant and real to the customer.</li></ul><p>Qualification and reading buying signals.</p> <h3>Day three (held around four weeks after the first module) - Conversion</h3>Key objective<p>This module looks at how to improve the final qualification, progression and conversion of opportunities in your sales pipeline. Also includes price negotiation, overcoming objections and obstacles to gaining agreement. The module begins with a learning review, sharing participants' experiences over the last four weeks in applying the new techniques and skills acquired during the first two modules. This is an opportunity to revisit particularly challenging areas as well as to share and celebrate successes.</p><p>Main elements</p><ul><li>Structuring and preparing for negotiating a deal and knowing when and how to move into the 'end-game' mode.</li><li>Anticipate and answer customer objections and questions more confidently.</li><li>Build more credibility and proof into your business process to reduce 'buyer's remorse' and speed-up decision-making.</li><li>Being more assertive and developing better instincts and strategic thinking in progressing quotations and proposals.</li></ul><p>Key learning points</p><ul><li>Smart ways to position price, emphasise value and be a strong player without being the cheapest.</li><li>Becoming more assertive in closing deals, and the importance of organised follow-up on the telephone.</li><li>Qualify pipeline opportunities with more accuracy, using a proven check-list.</li><li>Use an 'option generator' to simplify complex proposals, increase business value and close business faster.</li><li>Writing more effective sales proposal documents and quotations.</li><li>How best to draw-out, understand, isolate and answer customer objections, negotiate points and concerns.</li><li>Practical methods of asking for agreement and closing a sale</li></ul> 


                </section>

ACCA Strategic Business Leader (SBL)

Business Development

Business Development Manager

Business Accelerator

The Sales Accelerator (In-House)

<p>Do you hear yourself saying the same thing over and over again? Do you want to bring some new skills to your role? If you have been in a sales role for some time it is easy to fall into a comfortable pattern. This workshop will help you incorporate advanced techniques drawn from NLP, behavioural science and social psychology into your existing skills.</p>This course will help you:<p> </p><ul><li>Use the consultative sales process to achieve more cross-sales</li><li>Employ advanced rapport-building skills</li><li>Assess the buying preferences of a customer</li><li>Articulate the link between customer goals and needs</li><li>Identify your customer's needs and wants</li><li>Use advanced questioning techniques to gather information</li><li>Resist the temptation to tell when it would be better to ask</li><li>Identify communication preferences</li><li>Given various scenarios, present a product to the explicit need of a customer</li><li>Appreciate the impact of the language used during this stage of the sale and decide what language is appropriate with a variety of customers</li><li>Handle objections positively</li><li>Close the sale or gain commitment to further action</li></ul><section>
                    <h3>1 Introduction</h3><ul><li>Aims and objectives of the training</li><li>Personal introductions and objectives</li><li>Self-assessment of existing sales skills</li><li>Overview of content</li></ul> <h3>2 Understanding yourself and your customers</h3><ul><li>Personal communication style and what this means in a sales situation</li><li>Wants versus needs</li><li>What motivates people to buy</li><li>Using social media tools such as LinkedIn</li><li>Managing your portfolio to maximise sales</li><li>Preparing to sell</li></ul> <h3>3 The sales process</h3><ul><li>Overview of the consultative sales process</li><li>Review personal strengths and weaknesses as a salesperson</li><li>Habits of top-performing sales people</li><li>Common pitfalls</li><li>Articulate sales goals</li></ul> <h3>4 Building rapport</h3><ul><li>11 decisions that customers make in the first 9 seconds</li><li>Spotting buyer communication preferences</li><li>Building rapport with a wide variety of customers</li><li>Dealing with emotions</li><li>Keeping control</li></ul> <h3>5 Questioning and listening</h3><ul><li>Assumptions and how they trip us up</li><li>Structured questioning</li><li>Looking for cross-sales</li><li>Honing your listening skills</li><li>Identifying buyers' motivation</li><li>Using summaries to move the customer forward</li></ul> <h3>6 Presenting products and services to customers</h3><ul><li>Choosing the right time to present</li><li>Using features, advantages and benefits</li><li>Tailoring your presentation of products and services to match buyer preferences and motivations</li></ul> <h3>7 Gaining commitment</h3><ul><li>When to close</li><li>Dealing with difficult customers</li><li>5 things to avoid when handling a customer objection</li></ul> <h3>8 Managing your business</h3><ul><li>The link between service and sales</li><li>Using customer surveys</li><li>Winning back lost business</li></ul> <h3>9 Putting it all together</h3><ul><li>Skills practice</li><li>Personal learning summary and action plans</li></ul> 


                </section>

Advanced sales skills (In-House)

<h4>Overview</h4>
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							<p>
							</p><p>Internet is the main source of marketing today and Digital Marketing along with Social Media Marketing helps the business to stay alive in the digital world. Earlier companies use to spend a lot of money on traditional ways of marketing and still, they were not able to reach global clients. With the existence of Digital marketing, they are able to break the barriers to reaching global clients. With the use of Social Media Marketing and Digital Marketing organisations are able to reach every corner of the world and also it is very cost-effective. Digital Marketing encompasses various channels like Search Engine Optimisation, Social Media Marketing like usage of Facebook, Facebook marketing, Ad Words, and Email Campaigns and is list is longer. All these tools are used to cover global marketing. No matter where you are located in the world, your product can reach clients anywhere in the world. This course will help develop innovative social media strategies, and to boost brand awareness with rich content. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.</p>
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GBA Corporate

Social Media

Modern Approach - Digital Marketing and Social Media

Online

On Site

<p>Maximising the team's sales capability is the key aim for any sales manager. When sales people struggle to hit their targets, it falls to the sales manager to provide support and help colleagues to find their way again.</p><p>One of the most effective techniques for sales managers to improve and maintain sales performance is by providing live sales coaching.</p><p>Sales coaching encourages sales people to find their own solutions and take responsibility for their own development.</p>This course will help participants:<ul><li>Develop people to fulfil their sales potential</li><li>Provide motivational feedback</li><li>Identify strengths and weaknesses of their team members</li><li>Understand personal learning styles</li><li>Identify and adapt for different personality styles</li><li>Prepare and conduct on-the-job observations</li><li>Motivate sales people to greater performance</li></ul><section>
                    <h3>1 How is sales coaching different from sales training?</h3><ul><li>What is coaching?</li><li>Discover how coaching empowers sales people</li><li>Learn the best time to use sales coaching</li><li>Decide which people should be coached first</li><li>Creating a development plan</li></ul> <h3>2 Understanding learning, behavioural and communication styles</h3><ul><li>Use practical tools to help you assess individual styles</li><li>Tap into the essence and energy of the person you are developing</li><li>Understand your own learning, behavioural and communication preferences</li><li>Develop a strategy to adopt for each member of your team</li><li>Discover what motivates you and your salespeople to perform</li><li>Appreciate how this knowledge will improve your sales conversion</li></ul> <h3>3 Using the GROW coaching model</h3><ul><li>Learn the secrets of a successful coaching session</li><li>Discover the importance of SMART objectives and instructions</li><li>Understand and capture what coachees are currently doing right</li><li>Develop their problem-solving and decision-making skills</li><li>Help your colleagues crystalise their plans and actions</li><li>Provide follow-up opportunities to embed the learning</li></ul> <h3>4 Giving motivational feedback</h3><ul><li>Understand why effective feedback is so powerful in sales</li><li>Learn key models for motivational feedback</li><li>Discover how to manage and structure more difficult conversations</li><li>Understand the power of positive reinforcement</li><li>Encourage sales people to coach and support colleagues</li></ul> <h3>5 Putting it into practice</h3><ul><li>Use realistic scenarios to provide opportunities for practice</li><li>Discover what it feels like to be coached</li><li>Receive immediate feedback on your coaching style</li><li>Share common performance issues with fellow sales managers</li><li>Create a personal development plan</li></ul> <h3>6 Preparing on-the-job observations and joint visits</h3><ul><li>Build a strategy for coaching and team development</li><li>Prepare an observation template for effective coaching</li><li>Learn the key elements of preparation for your next coaching session</li><li>Agree common areas to focus on with coachees</li></ul> <h3>7 Action planning</h3><ul><li>Personal action plans</li></ul> 


                </section>

Coaching

Coaching skills for sales (In-House)

Wakefield

<section data-element_type="section" data-id="141278d" fr-original-style=" color: rgb(102, 102, 102);" id="isPasted" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="e6dbe55" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="2d2bccd" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><h3 fr-original-style=" color: var( --e-global-color-primary );" style="color: var( --e-global-color-primary ); box-sizing: border-box;">Overview</h3></div></div></section><section data-element_type="section" data-id="39ea9a9" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="b1085b2" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="4f5f5fd" data-widget_type="text-editor.default" fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">Account Management is an important role within any organisation. Account Managers are responsible for nurturing customer relationships and increasing sales with their organisation&rsquo;s key customers.</p><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">The Account Manager will usually act as a first point of contact for clients; responding to complaints, purchases, project requests and any general queries. Their approach should help maintain client relationships in order to ensure that they continue to use the company for business. &nbsp;This one day course can help them learn the key skills they need.</p></div></div></section><section data-element_type="section" data-id="d4343f2" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="ffd5bef" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="9513b54" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><h3 fr-original-style=" color: var( --e-global-color-primary );" style="color: var( --e-global-color-primary ); box-sizing: border-box;">Description</h3></div></div></section><section data-element_type="section" data-id="1fc27e6" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="cab9459" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="78b0f5c" data-widget_type="text-editor.default" fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Build a strong account management team that are able to effectively manage customer relationships and drive sales</em></p><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">The role of account manager is both important and demanding. The account manager acts as the &lsquo;face&rsquo; of the business and should professionally represent the business by creating a strategy for success and delivering a high level of customer service. Account managers need to be effective communicators, needing to both engage with the client and also develop internal relationships to ensure promises are delivered upon. Another key responsibility of the account manager is to identify business opportunities and help drive business results for their company.</p><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">Account Management can be a very challenging role depending on the number of clients, the range of industries the clients represent, and the nature and attitude of the client. The main focus of the role is to provide continual client service to clients, this may include quarterly or annual business reviews, additions to the account in terms of extra services supplied plus face-to-face and online meetings, on a regular basis.</p><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">The Account Manager will also be responsible for delivering high levels of client service to ensure that clients do not leave and will need to create a strategy around this. This strategy will depend on the type of client in terms of size of the business commitment, Key Performance Indicators plus contractual agreements which may dictate the framework for the relationship.</p><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">Building a personal relationship as well as a business one is key to becoming an effective Account Manager. After all, &ldquo;It is easier to fire a business associate or employee than it is to fire a friend&rdquo;.</p><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Why should people attend this training course?</strong></p><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">Well, just imagine if your employees were better able to:</p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Build effective business relationships with clients and help drive sales performance.</li><li fr-original-style="" style="box-sizing: border-box;">Add value to clients and help ensure their requirements are met or exceeded.</li><li fr-original-style="" style="box-sizing: border-box;">Measure the performance of their key accounts and adapt their approach accordingly.</li><li fr-original-style="" style="box-sizing: border-box;">Understand the key attributes required for success and work on developing them.</li><li fr-original-style="" style="box-sizing: border-box;">Set a strategy for sales success and create action plans for pre-defined goals.</li><li fr-original-style="" style="box-sizing: border-box;">Monitor and measure their own performance and set their own targets.</li></ul><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">Ultimately, this training course will help employees to focus on what is required to succeed in the role of account manager, building a strategy with clear actions and helping the organisation to business success.</p></div></div></section><section data-element_type="section" data-id="9e5a8eb" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="3aecc93" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="3c41aa7" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><h3 fr-original-style=" color: var( --e-global-color-primary );" style="color: var( --e-global-color-primary ); box-sizing: border-box;">Who is this course for?</h3></div></div></section><section data-element_type="section" data-id="e50691e" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="add1ea5" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="b6ba221" data-widget_type="text-editor.default" fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">This Account Management training course is for anyone that works in an account management role or relevant sales function and will assist the participants in improving their working practices, developing customer relationships and in turn increasing business performance and sales success.</p></div></div></section><section data-element_type="section" data-id="c2927f7" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="9286bd5" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="0ddaee0" data-widget_type="heading.default" fr-original-style="" style="box-sizing: border-box;"><h3 fr-original-style=" color: var( --e-global-color-primary );" style="color: var( --e-global-color-primary ); box-sizing: border-box;">Requirements for Attendance</h3></div></div></section><section data-element_type="section" data-id="f9cb5f1" fr-original-style=" color: rgb(102, 102, 102);" style="color: rgb(102, 102, 102); box-sizing: border-box;"><div data-element_type="column" data-id="bda27b8" fr-original-style="" style="box-sizing: border-box;"><div data-element_type="widget" data-id="3bbe8b9" data-widget_type="text-editor.default" fr-original-style="" style="box-sizing: border-box;"><p fr-original-style="" style="font-size: 16px; color: var(--text); box-sizing: border-box;">Prior sales experience is recommended, but an awareness of the sales process as a minimum will suffice.</p></div></div></section>

Inovra Group

Professional Development

Account Management

Session for up to ten delegates in a single session

Group Session

<h4>Overview</h4>
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							</p><p>In this competitive era no matter how much hard work and solid efforts are contributed still, too many projects end up creating unneeded and unsellable products. There is a significant risk that the outcome of the project may not be relevant to the client/user requirements or become outdated when needs change. Here is where Design Thinking and Agile Management play their role. The combination of Agile and Design Thinking should be used in order to achieve impactful outcomes.</p>

<p>Agile and design thinking together works well and gives an effective approach to product development, one that results in efficient resolutions to significant problems.</p>

<p>In this course, you'll learn how to define and determine what's important to a user primary in the process, to frontload value, by directing your team on testable narratives about the user and generating an effectively shared perspective.</p>

<p>For more dates and Venue, Please email <strong>sales@gbacorporate.co.uk</strong></p>
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Design Thinking and Agile Management

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<h2><strong>About this Training Course</strong></h2>
<p>Liquefied Natural Gas (LNG) has provided intercontinental mobility to natural gas, which now provides about 25% of the global primary energy. Being the cleanest fossil fuel, natural gas/LNG consumption is forecasted to grow in all future scenarios. With the entry of various players, including Trading companies, the LNG value chain is becoming increasingly complex, and a solid understanding of its economics and management of its interfaces have become crucial to identify and assess investment opportunities and risks.</p>
<p>Recent market disturbances caused by COVID-19, Oil &amp; Gas price instabilities - coupled with the political (Ukraine/Russia) challenges - make a deep understanding of LNG Value Chain Logistics and Economics even more essential to ensure the security of energy supplies sustainably and profitably.</p>
<p>This intermediate level 3 full-day course starts with a concise introduction to the LNG business. Thereafter, the elements of the LNG value chain are described, and their individual economics analysed. A Business Activity Model along the value chain will be developed and discussed in depth, covering the following key processes:</p>
<p><strong><em>'Buy Gas - Transport Gas - Liquefy Gas - Sell LNG/Products - Ship LNG - Regasify LNG'</em></strong></p>
<p>The integrated chain economics will then be developed and quantified. A hands-on group workshop/exercise developing the economic case of a full-sized Liquefaction project will be carried out, considering the forecasted cash flows throughout the project life, the location of the plant, its markets, project sensitivities and profitability assessment.</p>
<p>Participants will be provided with Excel based tools/models (LNG Liquefaction project development Net Present Value (NPV) analyses, Shipping Freight Calculations and Economics) to work through the exercises and also for their future personal use.</p>
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Training Objectives 

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<p>After the completion of this course, participants will be able to:</p>
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<li><strong>Understand</strong> how the LNG Value Chain operates, bound by the relevant Contracts and Agreements.</li>
<li><strong>Learn</strong> the basic economic parameters (operating, capital costs, financing, profitability) of each major element of the value chain.</li>
<li><strong>Appreciate </strong>the complexity of the value chain, and the associated opportunities and risks.</li>
<li><strong>Develop</strong> quantitative project evaluation skills.</li>
<li><strong>Explore</strong> options to maximise profitability in a given LNG value chain.</li>
<li><strong>Discuss</strong> best practices on how to manage, steer and govern these activities.</li>
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Target Audience 

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<p>Technical, Operational, Shipping, Commercial, Project and Governance professionals who are already active in a specific section of the LNG Value Chain will directly benefit in developing a wider and deeper perspective on how the LNG Value Chain operations and can be optimised. Managers (Technical, Financial, Legal and Governance) less familiar with the specifics of the LNG Industry will also benefit from attending this VILT course, as they will obtain the required background to be able to set sharper targets, suitable performance indicators, and governance and performance assessment guidelines for units engaged in the chain. The course is most relevant for professionals engaged in the LNG industry at:</p>
<ul>
<li>National and International Oil &amp; Gas/Energy Companies</li>
<li>LNG Importers/Exporters/Traders/Shippers</li>
<li>Government &amp; Regulatory Agencies</li>
<li>Finance Institutions</li>
</ul>
<p>It will also apply to the following audience:</p>
<ul>
<li>Business Development Managers</li>
<li>Corporate Planning Professionals</li>
<li>Project Developers</li>
<li>Supply Planners &amp; Scheduling Professionals</li>
<li>Regulators</li>
<li>Tax &amp; Finance Advisors</li>
<li>Compliance Officers</li>
<li>Equity Analyst and Bankers</li>
<li>Joint Venture Representatives, Board Directors</li>
<li>Negotiators and Contracting Staff</li>
<li>Trading Professionals</li>
</ul>
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Course Level 

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<li>Intermediate</li>
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Trainer

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<p>Your expert course leader is an Oil &amp; Gas/LNG professional with more than 35 years of international experience, majority of which was gained at Shell International Joint Ventures engaged in Oil Refining, Supply / Trading, Gas Supply and LNG Businesses in the Netherlands, France, Thailand, Dominican Republic and Nigeria.</p>
<p>Since 2004, he has had several roles in the management of the LNG Value Chain including the Commercial Operational Management of Nigeria LNG (NLNG). He played an active role in the start-up and integration of LNG trains 4, 5 and 6 with NLNG becoming the 3rd largest LNG producer in the world in 2007. Commercial operations spanned 4 Gas Supply, 11 LNG Sales &amp; Purchase Agreements, ad-hoc LPG and Condensate Sales and LNG Ship Chartering contracts. Under his supervision, more than 2,000 LNG cargoes were exported. He was part of the organizational transformation of the company from a Project-based set-up to a Production / Commercial based structure and implemented an 'Integrated Planning and Scheduling Department' in which he optimized the value chain (Buy-Gas - Liquify Gas to LNG - Sell - Ship LNG). Staff competence management was one of his focus areas during this period. He was also the NLNG representative on JV Technical, Commercial, Shipping Committees where he interfaced with Government &amp; Regulatory authorities.</p>
<p>In 2014, he was appointed as Shell Shareholder representative to NLNG and became a Non-Executive Board member to NLNG companies, including Bonny Gas Transport (BGT) managing 24 LNG Ships. During this period, he was involved in the Economic and Technical steering of the Shipping Fleet and Liquefaction Plant Rejuvenation projects and a further capacity expansion of liquefaction plant which resulted in the achievement of NLNG train 7 project FID in 2019.</p>
<p>Since 2016, he has been active as an independent consultant. He co-authored 2 patents and more than 30 published papers/presentations. He holds a PhD from Delft University of Technology in the Netherlands and a MSc and BSc in Chemical Engineering from the University of Birmingham, UK.</p>
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POST TRAINING COACHING SUPPORT (OPTIONAL)

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<p>To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster.<br />
Request for further information post training support and fees applicable</p>
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Accreditions And Affliations

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EnergyEdge - Training for a Sustainable Energy Future

Renewable Energy

Oil & Gas

LNG Value Chain & Economics - Optimise Your LNG Projects and Supply Strategies

Team of 10, pp

Normal Fee, pp

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">The colour energies are the essential building blocks of team and personal effectiveness, they develop the vital self awareness that makes flexibility possible.</p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Being flexible is the key to building effective and productive relationships.&nbsp; Adapting your style to connect with the style of your customer will lead to greater rapport.&nbsp; With rapport you can begin to influence your customer.</p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">This virtual workshop has been designed for any group of people who want to learn how to build rapport quickly with lots of customers and other key stakeholders.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Our Building Influence &amp; Selling Skills Workshop is an interactive, informative and fun way to begin this journey. We focus on behaviours rather than personality and provide a common language that helps individuals identify how to flex their style and create stronger connections.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">How will your team benefit from this workshop? They will:</p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">✔ &nbsp; &nbsp;Understand individual strengths and potential development needs in this area</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">✔ &nbsp; &nbsp;Explore effective sales and influencing techniques for different audiences</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">✔ &nbsp; &nbsp;Optimise communication with stakeholders</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">✔ &nbsp; &nbsp;Consider how body language as well as written and verbal communication styles can influence this area</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">✔ &nbsp; &nbsp;Understand different clients&#39; drivers and blockers</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">✔ &nbsp; &nbsp;Learn ways to practically apply these concepts to current situations and clients</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">We have worked with thousands of teams and individuals, which statement best describes your team:</p><ul style="list-style-type: disc; box-sizing: border-box;" fr-original-style="list-style-type: disc;"><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Inexperienced</li><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Want to develop pitching &amp; presenting skills</li><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Not hitting targets</li><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Looking to improve results</li><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Would benefit from sales skills development</li><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Influencing others regularly</li></ul><p id="isPasted" style="text-align: left; color: var(--text); font-size: var(--font-size); box-sizing: border-box;" fr-original-style="text-align: left;">Take advantage of our add-on offers at the checkout and enhance your experience on this workshop.&nbsp; Buy a set of <a href="https://colour-energies.com/colour-energies-building-blocks/" target="_blank" rel="noopener noreferrer" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">Colour Energies Building Blocks</a> and/or a <a href="https://colour-energies.com/colour-energies-card-game/" target="_blank" rel="noopener noreferrer" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">Colour Energies Card Game</a> and see how easily you can embed the colour energies in your team.</p><p id="isPasted" style="text-align: center; color: var(--text); font-size: var(--font-size); box-sizing: border-box;" fr-original-style="text-align: center;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Act Now! Contact us to bring the world of the colour energies to your team and experience the benefit of a common language that will drive your performance to a higher level.</strong></p><p style="text-align: center; color: var(--text); font-size: var(--font-size); box-sizing: border-box;" fr-original-style="text-align: center;"><a href="https://colour-energies.com/" target="_blank" style="font-size: 14px; font-family: Helvetica, Arial, sans-serif; color: rgb(255, 255, 255); font-weight: bold; text-decoration: none; border-radius: 5px; background-color: rgb(61, 86, 224); border-width: 12px 18px; border-style: solid; border-color: rgb(61, 86, 224); display: inline-block; user-select: auto; box-sizing: border-box; cursor: pointer;" rel="noopener noreferrer" fr-original-style="font-size: 14px; font-family: Helvetica, Arial, sans-serif; color: #ffffff; font-weight: bold; text-decoration: none; border-radius: 5px; background-color: #3D56E0; border-top: 12px solid #3D56E0; border-bottom: 12px solid #3D56E0; border-right: 18px solid #3D56E0; border-left: 18px solid #3D56E0; display: inline-block;">Get in touch</a></p>

colour-energies.com

Disc

Team Building

Business Leadership

Relationship Building

Insights

Influence Skills

Insights Discovery

The four colour energies will transform your teams ability to influence customers and tailor their approach to different customers preferences.  By building deep rapport and creating trust your customers will strengthen their bond with your organisation.  Watch as your sales and profits exceed your expectations.

The 4 Colour Energies - Building Influence & Selling Skills

General Admission

Early Bird Offer

Buy a place and get a second place for 50% discount

Buy One place get a second half price

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></strong></strong></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Real Estate Analyst</strong></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">The Real Estate Analyst course has been taught non-stop to global real estate firms over the last 25 years, and is without doubt the core financial modelling training in your career portfolio. Whether you have an upcoming financial modelling test for a new job or an APC exam, the Real Estate Analyst course is the choice for you.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Create flexible real estate investment focused financial models in Excel. Case studies focus on core, core plus and value add property investments. This course shows you how to model income producing property with both annual and quarterly discounted cash flows, build rent functions, model costs and calculate returns. It also shows you how to interpret and analyse the results.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">On this course, you will&hellip;</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Learn how to structure an investment cash flow from first principles and how to value and appraise property investments</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Build annual and quarterly discounted cash flows</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Look in depth at modelling tenancy schedules: rent reviews, upward-only, break options, lease expiry</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Build OPEX and CAPEX into your cash flow</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Analyse risk using sensitivity tables and charts</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Employ best practice and find solutions to common modelling problems</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who will benefit from this course?</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Real Estate Investors</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Surveyors</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Portfolio Analysts</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Investment Managers</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Asset Managers</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Real Estate professionals at any level with exposure to real estate financial models on a frequent basis</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Mid-level to senior Real Estate Analysts who would like to start building their own real estate models quickly, rather than relying solely on coaching from existing team members</li><li value="8" fr-original-style="" style="box-sizing: border-box;">Junior or new Real Estate Analysts who would like to start building their own real estate models quickly, rather than relying solely on coaching from existing team members</li><li value="9" fr-original-style="" style="box-sizing: border-box;">APC candidates who would like the opportunity to consolidate their competencies by understanding how theory and variables interact within the precision context of a financial model.</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Day One</strong></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Know how to build a property asset cash flow, analyse geared, and un-geared IRRs.</p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Term &amp; Reversion and Layer Method Valuation (Intro to Excel)</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Equivalent Yield (Solver, Scenario and Goal Seek functions)</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Single-Let Discounted Cash Flow</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Cash Flow inputs (Rents, Yields, Growth Rates, Target Returns)</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Analysis and use of date series</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Internal Rate of Return (IRR) and Net Present Value (NPV)</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Comparing Value, Price and Worth</li><li value="8" fr-original-style="" style="box-sizing: border-box;">Adding borrowing and analysing geared returns</li><li value="9" fr-original-style="" style="box-sizing: border-box;">Introducing Rent Reviews and other &lsquo;events&rsquo; into cash flows</li><li value="10" fr-original-style="" style="box-sizing: border-box;">The &lsquo;Rent Function&rsquo; concept and Logic functions (IF,OR,AND)</li><li value="11" fr-original-style="" style="box-sizing: border-box;">Sensitivity analysis</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Day Two</strong></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Know how to build a multi-let property cash flow and apply the concepts on a hypothetical case study.</p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">The &lsquo;Rent Function&rsquo; and Multi-let cash flows</li><li value="2" fr-original-style="" style="box-sizing: border-box;">The &lsquo;date problem&rsquo; and assumptions in property asset cash flows</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Reducing the rent function, intermediate calculations and modelling theory</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Modelling lease expiries, break clauses, voids, and upward only covenants</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Incorporating time-varying rental growth rates</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Analysing multi-let cash flows to see if the leases are sufficiently diversified</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Further IRR analysis (XIRR, MIRR)</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Included in the Course</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">CPD Accredited Certificate &amp; LinkedIn Proficiency Badge</li><li value="2" id="isPasted" fr-original-style="" style="box-sizing: border-box;">Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Course Files</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Post Course Support - Two Months of Questions &amp; Answers, and One year of support is available for an additional fee</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">For more information about the Real Estate Analyst such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:</p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">E - s.musgrave@bayfieldtraining.com</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">T - 01223 517851</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">W - <a href="https://www.bayfieldtraining.com/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.bayfieldtraining.com/" data-airgap-id="125" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">www.bayfieldtraining.com</a></p>



Real Estate Analyst
The Real Estate Analyst course has been taught non-stop to global real estate firms over the last 25 years, and is without doubt the core financial modelling training in your career portfolio. Whether you have an upcoming financial modelling test for a new job or an APC exam, the Real Estate Analyst course is the choice for you.
Create flexible real estate investment focused financial models in Excel. Case studies focus on core, core plus and value add property investments. This course shows you how to model income producing property with both annual and quarterly discounted cash flows, build rent functions, model costs and calculate returns. It also shows you how to interpret and analyse the results.


On this course, you will…
Learn how to structure an investment cash flow from first principles and how to value and appraise property investments
Build annual and quarterly discounted cash flows
Look in depth at modelling tenancy schedules: rent reviews, upward-only, break options, lease expiry
Build OPEX and CAPEX into your cash flow
Analyse risk using sensitivity tables and charts
Employ best practice and find solutions to common modelling problems


Who will benefit from this course?
Real Estate Investors
Surveyors
Portfolio Analysts
Investment Managers
Asset Managers
Real Estate professionals at any level with exposure to real estate financial models on a frequent basis
Mid-level to senior Real Estate Analysts who would like to start building their own real estate models quickly, rather than relying solely on coaching from existing team members
Junior or new Real Estate Analysts who would like to start building their own real estate models quickly, rather than relying solely on coaching from existing team members
APC candidates who would like the opportunity to consolidate their competencies by understanding how theory and variables interact within the precision context of a financial model.


Day One
Know how to build a property asset cash flow, analyse geared, and un-geared IRRs.
Term & Reversion and Layer Method Valuation (Intro to Excel)
Equivalent Yield (Solver, Scenario and Goal Seek functions)
Single-Let Discounted Cash Flow
Cash Flow inputs (Rents, Yields, Growth Rates, Target Returns)
Analysis and use of date series
Internal Rate of Return (IRR) and Net Present Value (NPV)
Comparing Value, Price and Worth
Adding borrowing and analysing geared returns
Introducing Rent Reviews and other ‘events’ into cash flows
The ‘Rent Function’ concept and Logic functions (IF,OR,AND)
Sensitivity analysis


Day Two
Know how to build a multi-let property cash flow and apply the concepts on a hypothetical case study.
The ‘Rent Function’ and Multi-let cash flows
The ‘date problem’ and assumptions in property asset cash flows
Reducing the rent function, intermediate calculations and modelling theory
Modelling lease expiries, break clauses, voids, and upward only covenants
Incorporating time-varying rental growth rates
Analysing multi-let cash flows to see if the leases are sufficiently diversified
Further IRR analysis (XIRR, MIRR)


Included in the Course
CPD Accredited Certificate & LinkedIn Proficiency Badge
Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee
Course Files
Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers, and One year of support is available for an additional fee


For more information about the Real Estate Analyst such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

Bayfield Training

Financial Modelling & Analysis

Financial Modelling

Property & Real Estate Photography

Continuous Professional Development (CPD)

The Real Estate Analyst course has been taught non-stop to global real estate firms over the last 25 years, and is without doubt the core financial modelling training in your career portfolio. Whether you have an upcoming financial modelling test for a new job or an APC exam, the Real Estate Analyst course is the choice for you.

Real Estate Analyst (Investment Cash Flow Modelling in Excel)

In-Person 

Virtual



The Real Estate Investment School is a four day course, that unravels the complexity of Investment Cash Flows through Advanced Modelling, Interpretation and Theory.
With a strong emphasis on practical application, you will gain a profound understanding of the complexities involved in analysing investment cash flows and interpreting their implications for effective decision-making.
Upon completion of the course, you will have the expertise to confidently model investment cash flows to a proficient level, empowering you to make informed financial decisions and drive positive outcomes for your investments.


The Investment focused school combines three of our courses:
Real Estate Analyst
Real Estate Modelling Masterclass
Understanding Key Principles of Real Estate Financial Modelling


On this course you will…
Construct Investment Financial Models starting from foundational principles
Learn how to value an appraise property investments.
Gain a comprehensive understanding of modelling tenancy schedules, including lease structures, rental income projections, lease expiry analysis, and lease renewal
Develop proficiency in creating robust models.
Understand how the application and use structure finance products in Real Estate
Learn advanced modelling techniques to analyse underlying asset risk
Appreciate the importance of data in investment cash flow modelling.
Gain a deep comprehension of the interrelationship between the metrics used in investment cash flow modelling


Who will benefit from this School?
Real Estate professionals at any level with exposure to real estate financial models on a frequent basis
Junior or new Real Estate Analysts who would like to start building their own real estate models quickly, rather than relying solely on coaching from existing team members
Mid-level to senior Real Estate Analysts
Real Estate Managers who would like to gain an understanding of the dynamics of debt and financial return fluctuations in more detail
Property industry modellers who would like to be fully proficient in building complex financial models


Course Outline
Day One
Real Estate Analyst I
Know how to build a property asset cash flow, analyse geared, and un-geared IRRs.
Term & Reversion and Layer Method Valuation (Intro to Excel)
Equivalent Yield (Solver, Scenario and Goal Seek functions)
Single-Let Discounted Cash Flow
Cash Flow inputs (Rents, Yields, Growth Rates, Target Returns)
Analysis and use of date series
Internal Rate of Return (IRR) and Net Present Value (NPV)
Comparing Value, Price and Worth
Adding borrowing and analysing geared returns
Introducing Rent Reviews and other ‘events’ into cash flows
The ‘Rent Function’ concept and Logic functions (IF,OR,AND)
Sensitivity analysis


Day Two
Real Estate Analyst II
Know how to build a multi-let property cash flow and apply the concepts on a hypothetical case study.
The ‘Rent Function’ and Multi-let cash flows
The ‘date problem’ and assumptions in property asset cash flows
Reducing the rent function, intermediate calculations and modelling theory
Modelling lease expiries, break clauses, voids, and upward only covenants
Incorporating time-varying rental growth rates
Analysing multi-let cash flows to see if the leases are sufficiently diversified
Further IRR analysis (XIRR, MIRR)


Day Three
Real Estate Modelling Masterclass
Mezzanine debt modelling
Joint Venture structures between developers and lender/equity partners
Promote and profit share structure calculations
Advance project cash flows with mezzanine debts
Key Real Estate and investment risks, risk adjustment of exit yields
Sensitivity and Scenario Analysis
Monte Carlo Analysis


Day Four
Understanding Key Principles of Real Estate Financial Modelling
Real Estate Financial Modelling Mathematics
Time Value of Money
Net Present Value (NPV)
Internal Rare of Return (IRR)
Growth
What Discount Rate?
Certainty of a cash flow
Liquidity


Price, Value & Worth
Comparing Price, Value and Worth
Conventional Valuation Methods
Term and Reversion, Layer Method
Property Yields and Capitalisation Method
Exit calculations across Europe


Discounting Cash Flow Models
Investment Appraisal Models
Cash flow inputs: Rents, Yields, Growth Rates, Target Returns
Cash-on-Cash and Equity Multiple
Discount Rates & Exit Cap Rate
Operating Assumptions
Adding borrowing and analysing geared returns


Model Interpretation and Analysis
Sensitivity analysis and scenario analysis
Growth and inflation
Performance measures
Contemporary issues for analysis (such as the rise in interest rates


Included in the Course
CPD Accredited Certificate & LinkedIn Proficiency Badge
Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee
Course Files
Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers, and One year of support is available for an additional fee


For more information about the Real Estate Investment School such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

Property Investment

Financial Analysis

Microsoft Excel

The Real Estate Investment School is a four day course, that unravels the complexity of Investment Cash Flows through Advanced Modelling, Interpretation and Theory.

Real Estate Investment School (Investment Cash Flow Modelling)

<h2 id="isPasted" fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></h2><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">This advanced financial modelling course will benefit Real Estate Professionals looking to develop their financial modelling skills to the next level. This course is intended to the most ambitious modellers in the property industry who would like to be fully proficient in building complex real estate models.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">On this course you will...</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Understand how the application and use of Structured Finance products in Real Estate</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Learn how to introduce several tranches of debt in a development project</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Understand how to model different parties to a project</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Create Joint Venture structures between Developers, Lenders and Equity Partners</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Learn advanced modelling techniques to analyse underlying asset risk</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Understand how underlying asset risk impacts return to all parties to a project</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who will benefit from this course?</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Real Estate professionals from a mid to senior level with exposure to Real Estate financial models</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Mid-level to senior Real Estate Analysts who would like to advance their financial modelling skills in areas such as development, portfolio analysis, and risk analysis</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Real Estate Investors who would like to expand their knowledge and understanding of Real Estate cash flow models to an advanced level</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Course Outline</strong></strong>:</p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Mezzanine debt modelling</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Joint Venture structures between developers and lender/equity partners</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Promote and profit share structure calculations</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Advanced project cash flows with mezzanine debts</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Key Real Estate and investment risks, risk adjustment of exit yields</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Sensitivity and Scenario Analysis</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Monte Carlo Analysis</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Included in the Course</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">CPD Accredited Certificate &amp; LinkedIn Proficiency Badge</li><li value="2" id="isPasted" fr-original-style="" style="box-sizing: border-box;">Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Course Files</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Post Course Support - Two Months of Questions &amp; Answers, and One year of support is available for an additional fee</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">For more information about the Real Estate Modelling Masterclass such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">E - s.musgrave@bayfieldtraining.com</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">T - 01223 517851</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">W - <a href="https://www.bayfieldtraining.com/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.bayfieldtraining.com/" data-airgap-id="125" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">www.bayfieldtraining.com</a></p>



This advanced financial modelling course will benefit Real Estate Professionals looking to develop their financial modelling skills to the next level. This course is intended to the most ambitious modellers in the property industry who would like to be fully proficient in building complex real estate models.


On this course you will...
Understand how the application and use of Structured Finance products in Real Estate
Learn how to introduce several tranches of debt in a development project
Understand how to model different parties to a project
Create Joint Venture structures between Developers, Lenders and Equity Partners
Learn advanced modelling techniques to analyse underlying asset risk
Understand how underlying asset risk impacts return to all parties to a project


Who will benefit from this course?
Real Estate professionals from a mid to senior level with exposure to Real Estate financial models
Mid-level to senior Real Estate Analysts who would like to advance their financial modelling skills in areas such as development, portfolio analysis, and risk analysis
Real Estate Investors who would like to expand their knowledge and understanding of Real Estate cash flow models to an advanced level


Course Outline:
Mezzanine debt modelling
Joint Venture structures between developers and lender/equity partners
Promote and profit share structure calculations
Advanced project cash flows with mezzanine debts
Key Real Estate and investment risks, risk adjustment of exit yields
Sensitivity and Scenario Analysis
Monte Carlo Analysis


Included in the Course
CPD Accredited Certificate & LinkedIn Proficiency Badge
Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee
Course Files
Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers, and One year of support is available for an additional fee


For more information about the Real Estate Modelling Masterclass such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

Real Estate Finance

Investment Management

This course is intended to the most ambitious modellers in the property industry who would like to be fully proficient in building complex real estate models.

Real Estate Modelling Masterclass (Advanced Cash Flow Modelling)

<p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">In this course, you&rsquo;ll gain a basic understanding of finance and accounting concepts to drive the success of your business.</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">This course aims to demystify the accounting language over three hours so that you are in control of the financial performance of your business, helping you forecast for the future, evaluate your current efforts, and establish strategies to meet your goals.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Date</strong>: Wednesday 25th September 2024</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Time</strong>: 9:30am - 12:30pm</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Location</strong>: Online</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">For</strong>: Businesses based in North Essex (Braintree, Chelmsford, Colchester, Maldon, and Tendring)</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Cost</strong>: Free</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">More about the course</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Even if you plan to hire an accountant, you still need to understand accounting information to make better, more informed decisions about your business. This webinar will give you the tools necessary to have a better understanding of what the professionals are saying down the line, so you can run your business better.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">What it covers</strong>:</p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Part 1</em></p><ul fr-original-style="" style="box-sizing: border-box;"><li id="isPasted" fr-original-style="" style="box-sizing: border-box;">Historical business finance measurement</li><li fr-original-style="" style="box-sizing: border-box;">The main performance measure - Profit &amp; Loss</li><li fr-original-style="" style="box-sizing: border-box;">The main valuation measure - Balance Sheet</li><li fr-original-style="" style="box-sizing: border-box;"> The importance of cash management and working capital</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Part 2</em></p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">How to apply this knowledge to business planning and targeting</li><li fr-original-style="" style="box-sizing: border-box;">Using the above measurement tools to help plan and forecast business performance, particularly Profit &amp; Loss and Cashflow and the key differences between them</li><li fr-original-style="" style="box-sizing: border-box;">Break even</li><li fr-original-style="" style="box-sizing: border-box;">Pricing methods</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who it is for</strong>:</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">The course is aimed at a whole range of businesses from start-up founders to local business owners to corporates, and is geared to anyone without a finance or accounting background. Your business must be based in or shortly relocating to North Essex (either Braintree, Chelmsford, Colchester, Maldon, or Tendring).</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who should attend</strong>:</p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Entrepreneurs</li><li fr-original-style="" style="box-sizing: border-box;">Micro business owners</li><li fr-original-style="" style="box-sizing: border-box;">Small business owners</li><li fr-original-style="" style="box-sizing: border-box;">Middle managers</li><li fr-original-style="" style="box-sizing: border-box;">Consultants</li><li fr-original-style="" style="box-sizing: border-box;">Coaches</li><li fr-original-style="" style="box-sizing: border-box;">E-commerce businesses</li><li fr-original-style="" style="box-sizing: border-box;">Digital marketers</li><li fr-original-style="" style="box-sizing: border-box;">Service based business owners</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Skills gained</strong>:</p><ul fr-original-style="" style="box-sizing: border-box;"><li fr-original-style="" style="box-sizing: border-box;">Understand basic financial documents used in business</li><li fr-original-style="" style="box-sizing: border-box;">Interpret the information in these documents, and use it to manage day-to-day business activity</li><li fr-original-style="" style="box-sizing: border-box;">Be more effective in their role</li></ul><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">About the host</strong>:</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><u fr-original-style="" style="box-sizing: border-box;">Jim Fletcher ACMA GCMA</u></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Jim is a business manager with Let&#39;s Do Business Group and a dedicated business coach with 40 years&rsquo; commercial leadership experience. Drawing on his long career in the manufacturing and engineering sector, Jim provides tailored coaching, consultancy, non-executive directorship and project management services, across a full range of management, finance, sales &amp; marketing and operations functions.</p><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;"><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">This programme is delivered by the North Essex Economic Board (NEEB) in partnership with Let&#39;s Do Business Group.</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Let&#39;s Do Business Group is undertaking this project jointly with the&nbsp;</strong></em><a href="https://neeb.org.uk/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://neeb.org.uk/" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">North Essex Economic Board (NEEB)</strong></em></a><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">. The Board is a partnership of local authorities in the area: Braintree, Maldon, and Tendring district councils, Colchester Borough Council, Chelmsford City Council and Essex County Council.</strong></em></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">This project is funded by the UK Government through the UK Shared Prosperity Fund.</strong></em></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">The UK Shared Prosperity Fund is a central pillar of the UK government&#39;s Levelling Up agenda and provides &pound;2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit&nbsp;</strong></em><a href="https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"><em fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus</strong></em></a></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Please click here to see our&nbsp;</strong><a href="https://backingessexbusiness.co.uk/privacy-policy" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://backingessexbusiness.co.uk/privacy-policy" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Privacy Policy</strong></a><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">. Please note that your details may be shared with the North Essex Economic Board who are funding this project.</strong></p>

In this course, you’ll gain a basic understanding of finance and accounting concepts to drive the success of your business.
This course aims to demystify the accounting language over three hours so that you are in control of the financial performance of your business, helping you forecast for the future, evaluate your current efforts, and establish strategies to meet your goals.
Date: Wednesday 25th September 2024
Time: 9:30am - 12:30pm
Location: Online
For: Businesses based in North Essex (Braintree, Chelmsford, Colchester, Maldon, and Tendring)
Cost: Free
More about the course
Even if you plan to hire an accountant, you still need to understand accounting information to make better, more informed decisions about your business. This webinar will give you the tools necessary to have a better understanding of what the professionals are saying down the line, so you can run your business better.
What it covers:
Part 1
Historical business finance measurement
The main performance measure - Profit & Loss
The main valuation measure - Balance Sheet
The importance of cash management and working capital
Part 2
How to apply this knowledge to business planning and targeting
Using the above measurement tools to help plan and forecast business performance, particularly Profit & Loss and Cashflow and the key differences between them
Break even
Pricing methods
Who it is for:
The course is aimed at a whole range of businesses from start-up founders to local business owners to corporates, and is geared to anyone without a finance or accounting background. Your business must be based in or shortly relocating to North Essex (either Braintree, Chelmsford, Colchester, Maldon, or Tendring).
Who should attend:
Entrepreneurs
Micro business owners
Small business owners
Middle managers
Consultants
Coaches
E-commerce businesses
Digital marketers
Service based business owners
Skills gained:
Understand basic financial documents used in business
Interpret the information in these documents, and use it to manage day-to-day business activity
Be more effective in their role
About the host:
Jim Fletcher ACMA GCMA
Jim is a business manager with Let's Do Business Group and a dedicated business coach with 40 years’ commercial leadership experience. Drawing on his long career in the manufacturing and engineering sector, Jim provides tailored coaching, consultancy, non-executive directorship and project management services, across a full range of management, finance, sales & marketing and operations functions.



This programme is delivered by the North Essex Economic Board (NEEB) in partnership with Let's Do Business Group.
Let's Do Business Group is undertaking this project jointly with the North Essex Economic Board (NEEB). The Board is a partnership of local authorities in the area: Braintree, Maldon, and Tendring district councils, Colchester Borough Council, Chelmsford City Council and Essex County Council.
This project is funded by the UK Government through the UK Shared Prosperity Fund.
The UK Shared Prosperity Fund is a central pillar of the UK government's Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
Please click here to see our Privacy Policy. Please note that your details may be shared with the North Essex Economic Board who are funding this project.

Let’s Do Business Group

This course aims to demystify the accounting language so that you are in control of the financial performance of your business, helping you forecast for the future, evaluate your current efforts, and establish strategies to meet your goals.

Finance for Non-Financial Entrepreneurs - North Essex

<div dir="ltr" style="color: rgb(31, 31, 31); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(31, 31, 31);">
<div dir="ltr" style="color: rgb(31, 31, 31); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(31, 31, 31);">
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<p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" id="isPasted" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Empower Your Business with YouTube: Practical Workshop</strong></p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>&nbsp;</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>Harness YouTube to expand your reach, build brand awareness, and boost sales. Our interactive YouTube for Business workshop provides essential skills to set up and optimise your channel for success.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>&nbsp;</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">What You&#39;ll Learn:</strong></p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>&nbsp;</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Create a Professional Channel:</strong> Build a captivating YouTube channel that represents your brand.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Optimise for Search:</strong> Learn key techniques to ensure your videos are easily found.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Effective Marketing:</strong> Discover strategies to promote your videos, generate leads, and increase conversions.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Analyse Performance:</strong> Use analytics to refine your strategies and improve content.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>&nbsp;</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Enrol Today and Transform Your Business</strong></p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>&nbsp;</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'>Seize this chance to harness YouTube&#39;s potential. Enrol now in our YouTube for Business workshop and start creating videos that engage and elevate your business.</p><p style="margin: 0cm; font-size: 15px; font-family: Calibri, sans-serif; color: var(--text); box-sizing: border-box;" fr-original-style='margin:0cm;font-size:15px;font-family:"Calibri",sans-serif;'><br fr-original-style="" style="box-sizing: border-box;"></p>

<p style='margin: 0cm 0cm 0.0001pt; font-size: 15px; font-family: Calibri, "sans-serif"; color: var(--text); box-sizing: border-box;' id="isPasted" fr-original-style='margin:0cm;margin-bottom:.0001pt;font-size:15px;font-family:"Calibri","sans-serif";'><span style='font-family: "Segoe UI", "sans-serif"; box-sizing: border-box;' fr-original-style='font-family:"Segoe UI","sans-serif";'><u fr-original-style="" style="box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Explainer Video:</strong></u></span></p>

<iframe width="560" height="315" src="https://www.youtube.com/embed/lND5ACrCVos?si=1wlFLPU_5PfiL4Ri" title="YouTube video player" frameborder="0" allowfullscreen="" fr-original-style="" style="box-sizing: border-box;"><span class="fr-mk" style="display: none;">&nbsp;</span><span class="fr-mk" style="display: none;">&nbsp;</span><span class="fr-mk" style="display: none;">&nbsp;</span></iframe>


</div></div></div>

Empower Your Business with YouTube: Practical Workshop
 
Harness YouTube to expand your reach, build brand awareness, and boost sales. Our interactive YouTube for Business workshop provides essential skills to set up and optimise your channel for success.
 
What You'll Learn:
 
Create a Professional Channel: Build a captivating YouTube channel that represents your brand.
Optimise for Search: Learn key techniques to ensure your videos are easily found.
Effective Marketing: Discover strategies to promote your videos, generate leads, and increase conversions.
Analyse Performance: Use analytics to refine your strategies and improve content.
 
Enrol Today and Transform Your Business
 
Seize this chance to harness YouTube's potential. Enrol now in our YouTube for Business workshop and start creating videos that engage and elevate your business.


Explainer Video:


Clockwork Eye Video Training

Video

Video Marketing

Video Creation

Mobile Video Production

Video Design

Video Production

Video Editing

Video & Mobile Marketing

Learn how to create and manage a successful YouTube channel for your business. This workshop will cover everything you need to know when setting up and using YouTube in your business. You will also learn how to use YouTube analytics to track your channel's performance to help you make improvements.

YouTube For Business (Interactive Workshop)

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Real Estate Investments are unique in that they generate both rental income and capital appreciation, making cash flow modelling an essential tool for Real Estate Investors, Lenders, and Analysts.</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">On this course, we will use case studies to enhance the delegates understanding of Real Estate financial appraisals, and help them fully appreciate the theory behind the numbers. We will cover topics such as discounting, compounding, forecasting rental income and expenses, calculating net operating income (NOI), factoring in capital expenditures, modelling debt service, and determining the internal rate of return (IRR).</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">This course will provide you with a solid foundation for understanding and analysing real estate cash flows.</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">On this course you will...</strong></span></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Study the financial concepts of compounding, discounting and in-perpetuity</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Consider the importance of the timing and uncertainty of both fixed and growing income streams</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Contrast different property yield metrics</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Build-up risk premiums for discount rates, discuss the importance of liquidity, transparency and volatility</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Compare and contrast time and money-weighted measures of return</li><li value="6" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Learn about valuation principles</li><li value="7" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Contrast value and worth</li><li value="8" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Discuss the importance and sourcing of inputs and outputs</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who will benefit from this course?</strong></span></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Professional Real Estate Transaction Managers</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Asset Managers</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Portfolio Managers</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Recent graduates with exposure to real estate financial modelling</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">New employees with exposure to real estate financial modelling</li><li value="6" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">People working in Argus, Anaplan or any commercial real estate software and would like to understand financial modelling key principles.</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Course Outline</strong>:</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Morning</strong></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Real Estate Financial Mathematics</span></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Time Value of Money</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Net Present Value (NPV)</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Internal Rate of Return (IRR)</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Growth</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">What Discount Rate?</li><li value="6" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Certainty of a cash flow</li><li value="7" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Liquidity</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Price, Value and Worth</span></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Comparing Price, Value and Worth</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Conventional Valuation Methods</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Term and Reversion, Layer Method</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Property Yields and Capitalisation Method</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Exit calculations across Europe</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Afternoon</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Discounted Cash Flow Models</span></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Investment Appraisal Models</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Cash flow inputs: Rents, Yields, Growth Rates, Target Returns</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Cash-on-Cash and Equity Multiple</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Discount Rates &amp; Exit Cap Rate</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Operating Assumptions</li><li value="6" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Adding borrowing and analysing geared returns</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Model Interpretation and Analysis</span></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Sensitivity analysis and scenario analysis</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Growth and inflation</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Performance measures</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Contemporary issues for analysis (such as the rise in interest rates)</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Quizzes | Q&amp;A</span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Included in the Course</strong></span></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">A Bayfield Training Certificate &amp; 7.5 CPD Hours</li><li value="2" style="font-size: 16px; box-sizing: border-box;" id="isPasted" fr-original-style="font-size: 16px;">Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Course Files</li><li value="4" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)</li><li value="5" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Post Course Support - Two Months of Questions &amp; Answers, and One year of support is available for an additional fee</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;"><br fr-original-style="" style="box-sizing: border-box;"></span></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">For more information about the Understanding Key Principles of Real Estate Financial Modelling such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">E - s.musgrave@bayfieldtraining.com</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">T - 01223 517851</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">W - <a href="https://www.bayfieldtraining.com/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.bayfieldtraining.com/" data-airgap-id="125" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">www.bayfieldtraining.com</a></p>



Real Estate Investments are unique in that they generate both rental income and capital appreciation, making cash flow modelling an essential tool for Real Estate Investors, Lenders, and Analysts.
On this course, we will use case studies to enhance the delegates understanding of Real Estate financial appraisals, and help them fully appreciate the theory behind the numbers. We will cover topics such as discounting, compounding, forecasting rental income and expenses, calculating net operating income (NOI), factoring in capital expenditures, modelling debt service, and determining the internal rate of return (IRR).
This course will provide you with a solid foundation for understanding and analysing real estate cash flows.


On this course you will...
Study the financial concepts of compounding, discounting and in-perpetuity
Consider the importance of the timing and uncertainty of both fixed and growing income streams
Contrast different property yield metrics
Build-up risk premiums for discount rates, discuss the importance of liquidity, transparency and volatility
Compare and contrast time and money-weighted measures of return
Learn about valuation principles
Contrast value and worth
Discuss the importance and sourcing of inputs and outputs


Who will benefit from this course?
Professional Real Estate Transaction Managers
Asset Managers
Portfolio Managers
Recent graduates with exposure to real estate financial modelling
New employees with exposure to real estate financial modelling
People working in Argus, Anaplan or any commercial real estate software and would like to understand financial modelling key principles.


Course Outline:
Morning
Real Estate Financial Mathematics
Time Value of Money
Net Present Value (NPV)
Internal Rate of Return (IRR)
Growth
What Discount Rate?
Certainty of a cash flow
Liquidity
Price, Value and Worth
Comparing Price, Value and Worth
Conventional Valuation Methods
Term and Reversion, Layer Method
Property Yields and Capitalisation Method
Exit calculations across Europe


Afternoon
Discounted Cash Flow Models
Investment Appraisal Models
Cash flow inputs: Rents, Yields, Growth Rates, Target Returns
Cash-on-Cash and Equity Multiple
Discount Rates & Exit Cap Rate
Operating Assumptions
Adding borrowing and analysing geared returns
Model Interpretation and Analysis
Sensitivity analysis and scenario analysis
Growth and inflation
Performance measures
Contemporary issues for analysis (such as the rise in interest rates)


Quizzes | Q&A


Included in the Course
A Bayfield Training Certificate & 7.5 CPD Hours
Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee
Course Files
Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers, and One year of support is available for an additional fee


For more information about the Understanding Key Principles of Real Estate Financial Modelling such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

Risk Management

Investment

Financial Risk Management

On this course, we will use case studies to enhance the delegates understanding of Real Estate financial appraisals, and help them fully appreciate the theory behind the numbers. 

Understanding Key Principles of Real Estate Modelling (Advanced Theoretical Course)



Bayfield Training and the University of Cambridge Department of Land Economy
This prestigious eight-week online Real Estate course is suitable for modellers new to Real Estate and experienced Real Estate Analysts looking to formalise their skill set. This course will equip you with skills to start building your own financial models and the certificate will give your employers and colleagues reassurance of your expertise.
If you want to enhance your financial modelling skills over an extended period, the Real Estate Financial Modelling Certificate is the course for you.
This online real estate course has been put together exclusively for the Real Estate Financial Modelling certificate, using state of the art digital resources such as animations, video-steps, digital whiteboard and video-interactions as well as the spreadsheets, text based resources and tutor contact you would expect from any of Bayfield Training’s classroom based courses.
 Assessment is in the form of a guided model build exercise and written model appraisal. Participants benefit from an additional months access to the course platform after submission of the assessment.


On this course you will:
Become a competent model builder, building Real Estate Financial Models from scratch
Learn tricks and concepts from financial modelling experts with decades of experience in practice and academia
Learn how to use Real Estate Financial Models to make informed investment decisions
Learn at a consistent pace over 8 weeks allowing you to take the time to fully grasp this important skill
This course is suitable for:
Chartered Surveyors
Asset Managers
Financial Controllers
Financial Analysts
Investment Managers
Property Managers
Real Estate Students/Recent Graduates
Course Outline:
Module 1 - Economic Context
Introduction to Real Estate Asset Modelling and how it relates to and is distinct from Econometric Models.
Introduction to Real Estate Asset Modelling and how it relates to and is distinct from Econometric Models.
Why Real Estate Asset Modelling is important
Understanding the occupier, asset and development markets and the relevant modelling approaches for each
Real Estate Sub-Sector Key Performance Indicators
Introduction to conventional valuations and financial mathematics
Understanding and minimising errors in Financial Models


Module 2 - Cash Flow Fundamentals
Constructing a financial model from first principles.
Understanding all the components of a basic cash flow model
Understand why Corporate Finance Models and Real Estate Models are different
Financial Model Design
Making the link between valuations, income mathematics and discounted cash flows
Internal Rate of Return, Net Present Value,Worth and other metrics
Features and techniques to aid fast model building


Module 3 - Developing the Cash Flow
Adapting financial models for different periodicities and building rent functions for different rent behaviour.
Understanding how leases vary with respect to rent over time: Rent Reviews, Break Clauses, Rent Free Periods, Lease Expiries etc.
Developing the concept of a Rent Function in Excel
Logic mathematics and Logic functions
Projecting rent to adapt to different lease contracts and growth patterns
Alternative solutions to Logic functions
Comparative analysis of lease structures in different jurisdictions and adapting financial models


Module 4 - Real Estate Data
Understanding the different sources of data, constructing basic time series models and recognising basic patterns.
Key Property market indicators
Characteristics and application of key input metrics for Real Estate Appraisals
Understanding the eight components of Real Estate Price Dynamics
Awareness of the different sources of data
Reading and using general property market reports
Constructing basic time series models and recognising basic patterns


Module 5 - Development Appraisals
Constructing a development appraisal from first principles and understanding development return metrics.
Understanding the key components of a development project
Understanding the difference between development and investment appraisals
Residual Appraisals and Profit Calculations
Cost orientated cash flows and phased sales
Cumulative construction cost patterns: incidental, fixed, loaded and S-curve
Development return metrics and Modified IRRs


Module 6 - Multi-let Cash Flows
Constructing an advanced multi-let cash flow model and learn different techniques to build flexible rent functions.
Multi-let and portfolio model design principles
Building complex date functions and date series
The three multi-let rent projection techniques
Perpendicular Rent Functions
Incorporate advanced rent adjustments into the Rent Function
Incorporate sector and period varying rental growth rates
Simplifying OPEX and CAPEX projections
Discounting techniques on complex and volatile cash flows


Module 7 - Project Finance
Constructing a flexible Real Estate Debt Finance model.
Revision of the Mathematics of amortisation and debt finance
Basic senior debt models and geared net cash flow
LTV, IRR and Interest Rate Dynamics
Flexible term, repayment options and deferred interest
Loan covenant tests
Understanding different tranches of debt
Understanding how complex debt structures impact the returns to different parties


Module 8 - Model Interpretation and Risk Analysis
Learn how to read, analyse and report on real estate financial models.
Understand how to read models and develop an investment narrative
Visualise model outputs using graph functions, conditional formatting, dynamic symbols and dashboards
Learn how to use built-in Sensitivity, Scenario Analysis tools and third-party add-ins
Learn how to construct varied project scenarios in a systematic way
Introduction to Monte Carlo Analysis and VBA
Optimising sale dates and other parameters
Create well written, attractive and persuasive reports


Included in the Course
Bayfield Training and University of Cambridge Accredited Certificate & LinkedIn Proficiency Badge
64 CPD Hours
1 Month Post-Course Access to the Digital Platform - 12 Months Post-Course Access to the Platform can be purchased for an additional fee
Course Files
Q&A Webinars and Guest Speaker Webinars
Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers


2024 Cohort Dates Include:
3rd June to 29th July
5th August to 25th September 2024
30th September to 25th November


For more information, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

University of Cambridge & Bayfield Training - Real Estate Financial Modelling Certificate (Online Self-Study)

<p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(0, 0, 0);">Sales and trade exist because people need and are looking for that which is better than what they have. Sometimes, they don&rsquo;t even know that they have a need.</p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">The critical piece of this process is &ldquo;connecting the dots.&rdquo; We must demonstrate that we have listened respectfully, and, as experts, show how the needs are tied directly to our answer. Just because they have a need and we have a solution doesn&rsquo;t mean that it&rsquo;s a guaranteed sale.</p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Connecting their needs to our solution is precisely what the Sales Presentation Skills class is all about.</p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Outcomes</strong> &ndash; Participants will be able to:</p><ul style="color: rgb(33, 37, 41); box-sizing: border-box;" fr-original-style=" color: rgb(33, 37, 41);"><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Research and understand each unique customer to demonstrate expertise;</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Conduct productive meetings to discover useful information to formulate the most effective solution(s);</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Propose plans that are fully aligned with the target&rsquo;s situation and needs;</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Increase abilities to engage and motivate the prospect/client through compelling presentations;</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Convey emotional intelligence enthusiasm and sincerity to get client buy-in;</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Strengthen professionalism through dynamic story-telling, elevating the level of rapport; and</li><li style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Create positive messages even from negative, modeling a problem-solving, can-do attitude for the audience.</li></ul><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">&nbsp;</p><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);"><i style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">Online Format&mdash;<strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Sales Presentation Skills</strong>&nbsp;is a 4-hour interactive virtual class.</i></p><h6 style="color: rgb(33, 37, 41); box-sizing: border-box;" fr-original-style=" color: rgb(33, 37, 41);">Register for this class and you will be sent ONLINE login instructions prior to the class date.</h6><hr fr-original-style="" style="border-color: var(--border-muted); border-style: solid; clear: both; break-after: page; user-select: none; box-sizing: border-box;"><p style="color: rgb(0, 0, 0); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(0, 0, 0);">Overall, your professionalism, your teaching style, and the content of the course kept it interesting and easy to follow. We believe in what you have taught us, having tried it first hand, I can honestly say, your course works; your methods and ideas have proven themselves. I look forward to working with you again and again in the future.</p><span style="color: rgb(33, 37, 41); box-sizing: border-box;" fr-original-style="color: rgb(33, 37, 41);">Alan M. Kriegstein, President</span><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style=" color: rgb(0, 0, 0);">ALA Scientific Instruments, Inc.</span>

Sales and trade exist because people need and are looking for that which is better than what they have. Sometimes, they don’t even know that they have a need.
The critical piece of this process is “connecting the dots.” We must demonstrate that we have listened respectfully, and, as experts, show how the needs are tied directly to our answer. Just because they have a need and we have a solution doesn’t mean that it’s a guaranteed sale.
Connecting their needs to our solution is precisely what the Sales Presentation Skills class is all about.
Outcomes – Participants will be able to:
Research and understand each unique customer to demonstrate expertise;
Conduct productive meetings to discover useful information to formulate the most effective solution(s);
Propose plans that are fully aligned with the target’s situation and needs;
Increase abilities to engage and motivate the prospect/client through compelling presentations;
Convey emotional intelligence enthusiasm and sincerity to get client buy-in;
Strengthen professionalism through dynamic story-telling, elevating the level of rapport; and
Create positive messages even from negative, modeling a problem-solving, can-do attitude for the audience.
 
Online Format—Sales Presentation Skills is a 4-hour interactive virtual class.
Register for this class and you will be sent ONLINE login instructions prior to the class date.



Overall, your professionalism, your teaching style, and the content of the course kept it interesting and easy to follow. We believe in what you have taught us, having tried it first hand, I can honestly say, your course works; your methods and ideas have proven themselves. I look forward to working with you again and again in the future.
Alan M. Kriegstein, PresidentALA Scientific Instruments, Inc.

Improving Communications Uk

SALES PRESENTATION SKILLS

<p><strong>*** Don't Spend More; Spend Smart***</strong></p><p><strong>Life Just Got Better This Summer! Get Hard Copy + PDF Certificates + Transcript + Student ID Card + e-Learning App as a Gift - Enrol Now</strong></p><p>Give a compliment to your career and take it to the next level. This<strong> Sales and Marketing </strong>bundle will provide you with the essential knowledge to shine in your professional career. Whether you want to develop skills for your next job or elevate your skills for your next promotion, this Sales and Marketing bundle will help you stay ahead of the pack.</p><p>Throughout the Sales and Marketing programme, it stresses how to improve your competency as a person in your chosen field while also outlining essential career insights in the relevant job sector.</p><p>Along with this Sales and Marketing course, you will get <strong>10 premium courses, an original </strong><strong>hardcopy</strong>, <strong>11 PDF certificates (Main Course + Additional Courses) </strong>Student ID card as gifts.</p><p><strong>This Bundle Consists of the following Premium courses: </strong></p><ul><li><strong> </strong><strong>Course 01: </strong>Sales &amp; Selling Management Course<strong><br /></strong></li><li><strong> </strong><strong>Course 02: </strong>Sales Negotiation Training</li><li><strong> </strong><strong>Course 03: </strong>Telesales Executive Training</li><li><strong> </strong><strong>Course 04: </strong>Marketing Fundamentals</li><li><strong> </strong><strong>Course 05: </strong>Strategic Planning and Analysis for Marketing</li><li><strong> </strong><strong>Course 06: </strong>Digital Marketing</li><li><strong> </strong><strong>Course 07: </strong>SEO - Search Engine Optimisation Level 5</li><li><strong> </strong><strong>Course 08: </strong>Retail Management - Level 5<strong><br /></strong></li><li><strong> </strong><strong>Course 09: </strong>Customer Relationship Management</li><li><strong> </strong><strong>Course 10: </strong>Sales: Psychology of Customers<strong><br /></strong></li><li><strong> </strong><strong>Course 11: </strong>Basic Product Management</li><li><strong> </strong><strong>Course 12: </strong>Product Photography</li><li><strong> </strong><strong>Course 13: </strong>Commercial Law 2021</li><li><strong> </strong><strong>Course 14: </strong>Public Speaking and Presentation Skill Course</li></ul><p><strong>How will I get my Certificate?</strong></p><p>After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement.</p><ul><li><strong> </strong><strong>PDF Certificate: Free</strong></li><li><strong> </strong><strong>Hard Copy Certificate: Free</strong></li></ul><p><strong>Curriculum:</strong></p><p><strong> Course 01: Sales &amp; Selling Management Course</strong></p><ul><li>Module 01: Understanding the Talk</li><li>Module 02: Getting Prepared to Make the Call</li><li>Module 03: Creative Openings</li><li>Module 04: Making Your Pitch</li><li>Module 05: Handling Objections</li><li>Module 06: Sealing the Deal</li><li>Module 07: Following Up</li><li>Module 08: Setting Goals</li><li>Module 09: Managing Your Data</li><li>Module 10: Using a Prospect Board</li></ul><p><strong> Course 02: Sales Negotiation Training</strong></p><ul><li>Sales Negotiation Training</li><li>Negotiation Station - How To Negotiate Successfully</li></ul><p><strong> Course 03: Telesales Executive Training</strong></p><ul><li>Module 1: Introduction to Tele Sales Executive Training</li><li>Module 2: All About Telemarketing</li><li>Module 3: Elevate Sales on Telephone</li><li>Module 4: Prospective Telephone-Sales Expert</li><li>Module 5: The Right Words and Phrases to Use on a Sales Call</li><li>Module 6: Preparing The Call</li><li>Module 7: Opening The Call</li><li>Module 8: Structuring The Call</li><li>Module 9: Verbal Communication Skills</li><li>Module 10: Dealing with Objections</li></ul><p><strong> Course 04: Marketing Fundamentals</strong></p><ul><li>Module 01: Introduction to Marketing Fundamentals</li><li>Module 02: Definitions of Marketing</li><li>Module 03: Traditional vs Contemporary Marketing</li><li>Module 04: Marketing Management Orientations</li><li>Module 05: Understand your Customers</li><li>Module 06: Segmentation</li></ul><p><strong> Course 05: Strategic Planning and Analysis for Marketing</strong></p><ul><li>Module 1: An Introduction to Strategic Planning</li><li>Module 2: Development of a Strategic Plan</li><li>Module 3: Strategic Planning for Marketing</li><li>Module 4: Strategic and Marketing Analysis</li><li>Module 5: Internal Analysis</li><li>Module 6: External Analysis</li><li>Module 7: Market Segmentation, Targeting and Positioning</li><li>Module 8: Approaches to Customer Analysis</li><li>Module 9: Approaches to Competitor Analysis</li></ul><p><strong> Course 06: Digital Marketing</strong></p><ul><li>Section 1: Introduction</li><li>Section 2: How to Apply the Internet Marketing Process</li><li>Section 3: The Internet Marketing Strategies That Will Increase Your Sales</li><li>Section 4: Creating an Internet Marketing Strategy for Your Business</li><li>Section 5: Structuring and Auditing of Website</li></ul><p><strong> Course 07: SEO - Search Engine Optimisation Level 5</strong></p><ul><li>Section 1: Introduction</li><li>Section 2: SEO: Core Concepts</li><li>Section 3: On - Page Optimisation</li><li>Section 4: Keyword Research &amp; Optimisation</li><li>Section 5: SEO Content Writing</li><li>Section 6: Off Page SEO</li><li>Section 7: Conclusion</li></ul><p><strong> Course 08: </strong><strong>Retail Management - Level 5</strong></p><ul><li>Module 01: Introduction to Retail Management</li><li>Module 02: Retail Strategy</li><li>Module 03: Retail Buying and Merchandising</li><li>Module 04: Retail Pricing</li><li>Module 05: Supply Chain Management in Retailing</li><li>Module 06: The Sales Process and Dealing with Customers at the Checkout</li><li>Module 07:Importance of Consumer Behaviour</li><li>Module 08: Taking Trends and Targeting Customers Effectively</li><li>Module 09: The Importance of Communicating with Customers</li><li>Module 10: Choosing a Retail Location</li><li>Module 11: Retail Psychology</li><li>Module 12: Negotiate the Right Deal with Suppliers</li><li>Module 13: Develop Store Security Procedures</li><li>Module 14: Management Skills for Leading Your Team</li><li>Module 15: Selling in Multiple Channels</li><li>Module 16: Retail Brand Management</li><li>Module 17: Health &amp; Safety for Retail Stores</li><li>Module 18: Consumer Rights Act</li></ul><p><strong> Course 09: Customer Relationship Management</strong></p><ul><li>Module 01: Introduction to Customer Relationship Management (CRM)</li><li>Module 02: CRM Fundamentals</li><li>Module 03: CRM Strategies CRM Strategies</li><li>Module 04: Data Analysis in CRM</li><li>Module 05: CRM Databases</li><li>Module 06: Deepening Customer Relationship</li><li>Module 07: Handling Customer Complaints</li><li>Module 08: Future of CRM</li></ul><p><strong> Course 10: Sales: Psychology of Customers<br /></strong></p><ul><li>Introduction</li><li>Introducing A.S.K - concentrating on 'A' for ATTRACT.</li><li>Section 3 The 'S' of A.S.K. - SERVING</li><li>Section 4 The K of A.S.K</li><li>Section 5 ...And lastly...</li></ul><p><strong> Course 11: Basic Product Management</strong></p><ul><li>Module 01: Course Introduction - Product</li><li>Module 02: Definition of Product</li><li>Module 03: Classification of Product</li><li>Module 04: Consumer Goods</li><li>Module 05: Business Goods</li><li>Module 06: Levels of a Product</li><li>Module 07: Product Quality</li><li>Module 08: Product Mix</li><li>Module 09: Product Life Cycle</li><li>Module 10: Branding</li><li>Module 11: Branding Strategies</li><li>Module 12: Brand Equity</li></ul><p><strong> Course 12: Product Photography</strong></p><ul><li>Section 01: Photography 101 -Your Simple Outline!</li><li>Section 02: Learning to shoot in Manual Mode</li><li>Section 03: The 'Pre-Production' Phase</li><li>Section 04: The Background</li><li>Section 05: Lighting &amp; Love</li><li>Section 06: The Actual Photoshoot!</li><li>Section 07: Post-Production Phase</li><li>Section 08: The Final Word</li></ul><p><strong> Course 13: Commercial Law 2021</strong></p><ul><li>Module 01: Introduction of Commercial law</li><li>Module 02: Business Organisations</li><li>Module 03: International Trade: the Theory, the Institutions, and the Law</li><li>Module 04: Sales of Goods Law</li><li>Module 05: Consumer Law and Protection</li><li>Module 06: E-Commerce Law</li><li>Module 07: Competition Law</li></ul><p><strong></strong><strong>Course 14: Public Speaking and Presentation Skill Course</strong></p><ul><li>Introduction</li><li>QUICK UNLEARNING Before Starting this "SKILL"</li><li>IS THIS HAPPENED WITH YOU????</li><li>Impressive Methods of Hooking Audience, even before your Speech or Presentation</li><li>6 Highly Impressive Methods of Starting any Speech or Presentation!!</li><li>Body Language: 6 Methods for Impressive Body Language for Speech or Presentation</li><li>Vocal Variety: 3 Methods (VST) for POWERFUL Vocal Variety</li><li>Effective Methods of Ending Any Speech or Presentation</li><li>Bonus</li></ul><h2>
        
        <div>CPD</div>
    </h2>

                        <div id="cpd">
                            <div>
                                <div>
                                    <div>
                                        140 CPD hours / points
                                    </div>
                                        <div>
                                            Accredited by CPD Quality Standards
                                        </div>
                                </div>
                            </div>
                        </div><h2>
        
        <div>Requirements</div>
    </h2>

                        <div id="requirements">
                            <p>There is no time limit for completing thiscourse; it can be studied in your own time at your own pace.</p>
                        </div><h2>
        
        <div>Certificates</div>
    </h2>

                        <div id="optional_extras">
                                    <h4>Certificate of completion</h4>
        <p>
            Digital certificate -
            Included
        </p>

                        </div>

*** Don't Spend More; Spend Smart***
Life Just Got Better This Summer! Get Hard Copy + PDF Certificates + Transcript + Student ID Card + e-Learning App as a Gift - Enrol Now
In the ever-evolving world of marketing, staying ahead of the competition is crucial for career success. The Sales and Marketing Training course is designed to provide you with cutting-edge marketing strategies and essential skills needed to thrive in today's competitive market. Whether you want to boost your digital marketing knowledge, improve social media marketing techniques, or master content marketing, this course will help you achieve your goals.
Throughout the programme, you'll gain hands-on knowledge of SEO, email marketing, and consumer psychology to enhance your ability to connect with customers and increase sales. Learn how to create targeted marketing campaigns, optimize brand visibility, and analyze market trends to make data-driven decisions that improve performance.
This course is ideal for professionals looking to expand their marketing expertise or pursue a career in sales and marketing management. Gain a competitive edge, develop advanced marketing skills, and take your career to new heights.
Along with this Sales and Marketing course, you will get 10 premium courses, an original hardcopy, 11 PDF certificates (Main Course + Additional Courses) Student ID card as gifts.
This Bundle Consists of the following Premium courses: 
Course 01: Sales & Selling Management Course
Course 02: Sales Negotiation Training
Course 03: Telesales Executive Training
Course 04: Marketing Fundamentals
Course 05: Strategic Planning and Analysis for Marketing
Course 06: Digital Marketing
Course 07: SEO - Search Engine Optimisation Level 5
Course 08: Retail Management - Level 5
Course 09: Customer Relationship Management
Course 10: Sales: Psychology of Customers
Course 11: Basic Product Management
Course 12: Product Photography
Course 13: Commercial Law 2021
Course 14: Public Speaking and Presentation Skill Course



Learning Outcomes:
Upon completing the Sales and Marketing Training course, you will be able to:
Develop and implement effective marketing strategies and sales techniques to drive business growth.
Understand and apply the principles of consumer psychology and marketing analytics to influence purchasing decisions and improve sales.
Utilise digital marketing tools and techniques, including social media marketing, email marketing, and SEO, to enhance brand visibility and reach.
Create and execute compelling content marketing campaigns that engage target audiences and boost conversions.
Analyze sales data, marketing performance, and market trends to optimize marketing efforts and improve decision-making processes.
Manage customer relationships and improve communication through relationship marketing to increase sales and customer retention.



Key Features of the Course:
FREE Sales and Marketing Training CPD-accredited certificate
Get a free student ID card with Sales and Marketing Training training (£10 applicable for international delivery)
Lifetime access to the Sales and Marketing Training course materials
The Sales and Marketing Training program comes with 24/7 tutor support
Get instant access to this Sales and Marketing Training course
Learn Sales and Marketing Training training from anywhere in the world
The Sales and Marketing Training training is affordable and simple to understand
The Sales and Marketing Training training is an entirely online



Description:
The Sales and Marketing Training course equips you with the essential skills and knowledge to excel in the dynamic world of marketing. From mastering digital marketing and social media marketing to understanding consumer psychology and content marketing, this comprehensive course covers all aspects of marketing strategies that drive sales and business growth. You will learn how to create impactful marketing campaigns, optimize brand visibility, and analyze market data to make informed decisions. Whether you're looking to advance in your current role or pursue a new career in marketing management, this course will give you the tools to succeed in today’s competitive landscape.
Enrol in this Sales and Marketing Training course today and start your journey to becoming a successful marketing professional or sales expert!
★★★ Course Curriculum of Sales and Marketing Training Bundle ★★★
 Course 01: Sales & Selling Management Course
Module 01: Understanding the Talk
Module 02: Getting Prepared to Make the Call
Module 03: Creative Openings
Module 04: Making Your Pitch
Module 05: Handling Objections
Module 06: Sealing the Deal
Module 07: Following Up
Module 08: Setting Goals
Module 09: Managing Your Data
Module 10: Using a Prospect Board
 Course 02: Sales Negotiation Training
 Course 03: Telesales Executive Training
 Course 04: Marketing Fundamentals
 Course 05: Strategic Planning and Analysis for Marketing
 Course 06: Digital Marketing
 Course 07: SEO - Search Engine Optimisation Level 5
 Course 08: Retail Management - Level 5
 Course 09: Customer Relationship Management
 Course 10: Sales: Psychology of Customers
 Course 11: Basic Product Management
 Course 12: Product Photography
 Course 13: Commercial Law 2021
Course 14: Public Speaking and Presentation Skill Course
How will I get my Certificate?
After successfully completing the course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement.
PDF Certificate: Free
Hard Copy Certificate: Free
 CPD 
140 CPD hours / points  Accredited by CPD Quality Standards



Requirements 
There is no time limit for completing thiscourse; it can be studied in your own time at your own pace.



Career path
Elevate your professional journey with Sales and Marketing Training. This comprehensive course opens doors to a wide range of career opportunities in the dynamic world of marketing. Explore these exciting roles:
Marketing Manager: £30,000 - £55,000
Digital Marketing Specialist: £25,000 - £45,000
Social Media Marketing Manager: £22,000 - £40,000
SEO Specialist: £24,000 - £42,000
Content Marketing Manager: £28,000 - £50,000
Email Marketing Specialist: £23,000 - £38,000
PPC Marketing Specialist: £26,000 - £42,000



Certificates 
Digital certificate - Included
Hard copy certificate - Included
You will get the Hard Copy certificate for the title course (Sales & Selling Management Course) absolutely Free! Other hard-copy certificates are available for £14.99 each.
Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.

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