70 Conversion Rate Optimisation courses

Unlock the potential of freelance copywriting with our comprehensive Freelance Copywriter Training. From mastering essential skills to closing deals and targeting lucrative niches, this course equips you for success in the competitive world of copywriting. Ideal for aspiring freelancers and professionals seeking to enhance their copywriting prowess.

COURSE OVERVIEW: Step into the world of persuasive communication and unlock your sales and marketing potential with our Counselling Course - Sales and Marketing Skills Level 3. This comprehensive program is a game-changer for individuals looking to thrive in the competitive sales and marketing landscape. In today's business climate, where customer preferences and market dynamics constantly evolve, possessing advanced counselling skills is a differentiating factor that can propel your career to new heights. Research shows that professionals with effective counselling techniques achieve a remarkably 30% higher conversion rate than their peers. By honing your communication abilities, you will close more deals and establish meaningful connections with customers, fostering loyalty and repeat business. With our course, you will understand the psychology behind successful sales interactions and learn how to navigate objections, craft compelling pitches, and seal the deal with finesse. Join our Counselling Course - Sales and Marketing Skills Level 3, and position yourself as a top-performing sales professional in today's competitive market. Invest in your future success and embark on a learning journey that will revolutionise your sales and marketing career. -------------------------------------------------------------------------------- KEY FEATURES OF THE COURSE: CPD Certification: Upon successfully completing the Counselling Course - Sales and Marketing Skills Level 3, you will receive a CPD certificate, internationally recognised as a mark of your professional development. 24/7 Learning Assistance: We understand the importance of continuous learning. That's why we offer 24/7 learning assistance, ensuring you have the support you need throughout your learning journey. -------------------------------------------------------------------------------- WHO IS THIS COURSE FOR? This course is ideal for individuals who are already working or aspiring to work in sales and marketing roles. Whether you're a sales representative, account manager, marketing executive, or business development professional, this course will provide you with the skills and knowledge necessary to excel in your career. It is also suitable for entrepreneurs and business owners looking to enhance their sales and marketing expertise to grow their businesses. -------------------------------------------------------------------------------- WHAT YOU WILL LEARN: This course offers comprehensive training in sales and marketing, covering various modules to equip learners with essential skills. The first module establishes a strong foundation for successful approaches in sales and marketing. The second module focuses on effective communication and active listening, teaching learners the art of engaging with their audience. In module three, learners will learn how to prepare themselves before reaching out to potential customers. Module four explores creative openings that can capture the audience's attention in unique and captivating ways. The focus of module five is crafting compelling sales pitches that resonate with customers' needs. Module six equips learners with strategies to handle objections effectively, enabling them to address and overcome challenges during the sales process. Sealing the deal and securing long-term customer relationships is the objective of module seven. In module eight, learners will then explore post-sale strategies to nurture customer satisfaction and loyalty. Setting realistic and achievable sales targets is covered in module nine, providing learners with the tools to drive their success. Module ten emphasises the importance of data management and teaches learners how to leverage data to enhance their sales and marketing efforts. -------------------------------------------------------------------------------- WHY ENROL IN THIS COURSE: By enrolling in the Counselling Course - Sales and Marketing Skills Level 3, you are choosing a top-reviewed course that has been recently updated to reflect the latest industry trends and best practices. With our comprehensive curriculum and expertly designed modules, you will develop the essential skills needed to excel in sales and marketing roles. -------------------------------------------------------------------------------- REQUIREMENTS: You only need a basic understanding of sales and marketing concepts to benefit fully from this course. A passion for learning and a desire to enhance your skills are the key prerequisites for success. -------------------------------------------------------------------------------- CAREER PATH: Upon completion of this course, you will be equipped for various exciting career paths in sales and marketing, including: * Sales Representative - Average UK Salary: £25,000 per year * Account Manager - Average UK Salary: £35,000 per year * Marketing Executive - Average UK Salary: £28,000 per year * Business Development Manager - Average UK Salary: £40,000 per year * Sales Manager - Average UK Salary: £45,000 per year * Digital Marketing Specialist - Average UK Salary: £32,000 per year * Brand Manager - Average UK Salary: £38,000 per year -------------------------------------------------------------------------------- CERTIFICATION: You will receive a CPD certificate after completing the Counselling Course. The certificate demonstrates your commitment to professional development and increasing your credibility in the industry. -------------------------------------------------------------------------------- COURSE CURRICULUM 1 sections • 12 lectures • 11:00:00 total length •Module One - Getting Started: 01:00:00 •Module Two - Understanding the Talk: 01:00:00 •Module Three - Getting Prepared to Make the Call: 01:00:00 •Module Four - Creative Openings: 01:00:00 •Module Five - Making Your Pitch: 01:00:00 •Module Six - Handling Objections: 01:00:00 •Module Seven - Sealing the Deal: 00:30:00 •Module Eight - Following Up: 01:00:00 •Module Nine - Setting Goals: 01:00:00 •Module Ten - Managing Your Data: 00:30:00 •Module Eleven - Using a Prospect Board: 01:00:00 •Module Twelve - Wrapping Up: 01:00:00

Email Marketing: Email Marketing Course Online Would you like to start a career in email marketing to expand your skills and knowledge in this field? Our Email Marketing: Email Marketing Course will provide you with a solid foundation of knowledge in the relevant field. Email Marketing: Email Marketing Course provides insights into creating effective email campaigns to reach target audiences. This Email Marketing: Email Marketing Course covers crafting compelling subject lines and designing visually appealing content. Moreover, the Email Marketing: Email Marketing Course teaches how to optimize email delivery times, segment email lists, personalize messages, and analyze campaign performance. The Email Marketing: Email Marketing Course emphasizes email regulations and best practices to maximize engagement and conversion rates. Overall, Email Marketing: Email Marketing Course equips marketers with the knowledge and skills to execute successful email marketing strategies. So, what are you waiting for? Enrol in this Email Marketing: Email Marketing Course. Hurry up! Special Offers of this Email Marketing: Email Marketing Course * This Email Marketing: Email Marketing Course includes a FREE PDF Certificate. * Lifetime access to this Email Marketing: Email Marketing Course * Instant access to this Email Marketing: Email Marketing Course * Get FREE Tutor Support from Monday to Friday in this Email Marketing: Email Marketing Course Main Course: Email Marketing Course Courses with Email Marketing: Email Marketing Course * Course 01: IT Security Training Course * Course 02: GDPR Training Course [Note: Free PDF certificate as soon as completing the Email Marketing: Email Marketing Course] Email Marketing: Email Marketing Course Online Industry Experts Designed this Email Marketing: Email Marketing Course into 03 detailed modules. Course Curriculum of Email Marketing: Email Marketing Course * Module 01: Introduction * Module 02: Basics of Email Marketing * Module 03. Types of Emails * Module 04. Mailing List * Module 05. How to Grow Your Mailing List? * Module 06. How to Write an Email? * Module 07. Email Deliverability * Module 08. Email Marketing Metrics * Module 09. A/B Test of an Email Campaign * Module 10. Lead Nurturing * Module 11. Increasing Conversions with Email Marketing * Module 12. Email Marketing Tools * Module 13. Email Marketing Automation Assessment Method of Email Marketing Course After completing each module of the Email Marketing: Email Marketing Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification of Email Marketing Course After completing the MCQ/Assignment assessment for this Email Marketing: Email Marketing Course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99. WHO IS THIS COURSE FOR? Email Marketing: Email Marketing Course Online This Email Marketing: Email Marketing Course is suitable for everyone. REQUIREMENTS Email Marketing: Email Marketing Course Online Students who intend to enrol in this Email Marketing: Email Marketing Course must meet the following requirements: * Email Marketing: Good command of the English language. * Email Marketing: Must be vivacious and self-driven * Email Marketing: Basic computer knowledge. * Email Marketing: A minimum of 16 years of age is required CAREER PATH Email Marketing: Email Marketing Course Online Anyone who wishes to follow their dream profession as a digital marketing specialist should take the Email Marketing: Email Marketing Course. CERTIFICATES CERTIFICATE OF COMPLETION Digital certificate - Included

Selling Skills for Professionals: Part 1 Prospecting   Course Description   Copyright Ross Maynard 2021   Course Description Welcome to Selling Skills for Professionals: Part 1 Prospecting. If you are an accountant, a lawyer, a consulting engineer, a surveyor, an actuary, a management consultant, an events organiser, an HR professional or any other form of professional businessperson, and you need to identify and develop new clients, then this course is for you This is part 1 of a two-part course on selling skills for professionals. In Part 1 I cover prospecting, that is identifying potential future clients and making the initial approach. In Part 2 of Selling Skills for Professionals I cover the sales process once you have a make contact with a potential client. Selling Skills for Professionals covers high involvement purchases where the commitment is a significant one for the purchaser. This covers relatively expensive business investments, but also purchase agreements which the purchaser feels will have a significant impact on their business – for example engaging an accountant or a lawyer, or a management consultant, and so on. With a high involvement purchase, the client typically will consider a range of alternatives; will review a variety of information sources; and will evaluate product and service attributes in detail. This means that there is a relatively high barrier to surmount to get the potential client’s attention. A solid approach to prospecting and a well-structured sales process can increase that conversion rate and enhance your success in securing clients who will remain with you for the long term. That is the purpose of this course.   I hope you enjoy the course.     Key Learning Points  On completion of the course, delegates will be able to: * Describe the scope and purpose of sales prospecting for professional services * Understand the five rules of selling professional services * Develop a branding statement for themselves and their organisation * Define the criteria for the clients they wish to target * Appreciate the importance of client pain points and how to identify them * Prepare materials for prospecting * Create a cold calling script for prospecting * Write a cold email or LinkedIn message to prospects including a strong subject line * Understand the sorts of questions they can use to stimulate client engagement in a discussion * Move prospects onto the next stage of the selling process     Curriculum Module 1: First Principles in Selling Professional Services Lesson 1: The Five Rules of Selling Professional Services Lesson 2: The Five Rules of Selling Professional Services Lesson 3: Branding   Module 2: Getting Ready to Prospect Lesson 4: Identifying Prospects Lesson 5: Client Pain Points and the Purpose of Prospecting Lesson 6: Preparing to Prospect   Module 3: Making the Approach Lesson 7: Seven Seconds to make an Impact Lesson 8: Crafting the Message: Cold Calling Lesson 9: Crafting the Message: Cold Email Lesson 10: Sample Scripts for Cold Email  Lesson 11: Trigger Questions Lesson 12: Getting Ready to Sell: The Next Stage  Lesson 13: Key Learning Points in Prospecting     Pre-Course Requirements There are no pre-course requirements     Additional Resources None     Course Tutor Your tutor is Ross Maynard. Ross is a Fellow of the Chartered Institute of Management Accountants in the UK and has 30 years’ experience as a process improvement consultant specialising in business processes and organisation development. Ross is also a professional author of online training courses. Ross lives in Scotland with his wife, daughter and Cocker Spaniel

EVENT OVERVIEW In this dynamic and insightful talk, discover practical strategies to elevate your sales and marketing results without increasing your budget. Delving into cost-effective approaches, we’ll explore innovative ways to enhance customer engagement, optimize digital platforms, and leverage existing resources for maximum impact. Uncover the secrets of persuasive communication and customer-centric marketing that can significantly boost your conversion rates. From using the power of social media to refining your email marketing campaigns, this talk will provide actionable steps to maximize your outreach. Learn to create compelling content that resonates with your target audience and establish a strong online presence without breaking the bank. By the end, you’ll be equipped with valuable insights and strategies to revolutionize your sales and marketing approach, achieving remarkable results without incurring additional expenses. SPEAKER BIO HELLO EVERYONE, MY NAME IS STEVE MILLS. For the past 28 years I’ve been helping businesses like yours make more money. I help start-up businesses to get to that elusive six figures and established businesses to grow from £200k to £500k, or £500k to £1million+. I have written 4 books on marketing. I learned my trade by learning from the best in the world and I know I can help your business to become a great business. I am also a trainer and speaker and have spoken all over the world including Singapore, Dubai, Abu Dhabi, Saudi Arabia, Australia, USA, Switzerland, Germany, Vietnam, as well as Basingstoke and the Isle of Wight!! WHEN & WHERE Join me Steve Mills at the Basingstoke Business Expo taking place on Thursday 22 February 2024 at The Apollo Hotel between 11:20 am – 11:40 am in the seminar room. The expo is completely free to attend and you can simply turn up for this session. Register for FREE ticketsView Full Event Details To book your free entrance to the exhibition simply click here – https://www.b2bexpos.co.uk/event/basingstoke-expo-february-2024 [https://www.b2bexpos.co.uk/event/basingstoke-expo-february-2024] -------------------------------------------------------------------------------- * EVENT COST Free * START TIME February 22, 2024 @ 11:20 am * END TIME February 22, 2024 @ 11:40 am * WEBSITE View Organiser Website [https://steve-mills.com/] * PHONE 07977 074 497 * EMAIL steve@results-mastery.com * ORGANIZER Steve Mills

Duration 5 Days 30 CPD hours This course is intended for This class is ideal for merchants, marketers, and content managers who want to learn more about using B2C Commerce Cloud Business Manager to manage end-to-end business operations for a Commerce Cloud storefront. This course is also useful for developers preparing for the B2C Commerce Developer certification, providing information on working with a B2C site and data management using Business Manager. Overview Organize a storefront using catalogs, categories, products, pricing, and search refinements. Improve results in search engines using SEO best practices. Improve on-site search using the search index, Einstein Search dictionaries, and sorting rules. Entice and target online shoppers using customer groups, qualifiers, campaigns, and promotions. Create shopper experiences using content slots, Page Designer, and Einstein Recommendations. Leverage analytics and reports to determine success. Create A/B tests to make decisions on storefront experiences. Discover how to present products in a compelling way on a B2C Commerce Cloud storefront so you can turn customers into repeat customers. In this 5-day extended* class, you?ll learn how to improve conversion rates and increase the average order size of shoppers. Our B2C Commerce Cloud experts will walk you through how to organize an existing site, use best practices in search and online marketing, enhance the shopper experience, and leverage analytics to understand what products are selling best and why. NOTE: This course does not include site creation, programming, or site design. This class is taught using the SFRA reference architecture site and not the client?s specific site. Client specific site is used during the Launch Readiness Bootcamp conducted by Services. GETTING STARTED * Introductions * Housekeeping * B2C Commerce Overview SHOP ORGANIZATION * Explain How Catalogs Work * Create Categories * Manage Products * Manage Pricing & Inventory * Configure Search Refinements SEARCH & SORT * Manage Search Engine Optimization * Implement Searchandizing Strategies ONLINE MARKETING * Use Qualifiers (coupon codes, source codes, customer groups) * Create Promotions * Create and Manage Campaigns * Refine Campaigns SHOPPER EXPERIENCE * Identify Content Management Basics * Create and Manage Content Slots * Create a Page Using Page Designer * Identify Einstein Recommender Types and Related Strategies ANALYSIS AND OPTIMIZATION * View Production Reports * Create an A/B Test

Duration 3 Days 18 CPD hours This course is intended for The intended audience for this course is experienced web developers who are new to User Experience (UX) and Responsive Design principles. These professionals typically have a solid understanding of front-end development technologies such as HTML, CSS, and JavaScript but seek to expand their skillset to create more user-centric, adaptable, and accessible web experiences. Roles that would benefit from this course include: Front-end Web Developers Full-stack Developers Web Designers Team Leads and Project Managers Freelance Web Developers Overview Working in a hands-on learning environment led by our expert UX coach, you'll learn to: Understand and apply UX principles and user-centered design processes: Participants will learn to identify the needs and preferences of users, create user personas, and apply UX best practices to develop intuitive, user-friendly web experiences. Design and implement responsive web layouts: Participants will gain the skills to create fluid grid layouts, use flexible images, and apply media queries to design web pages that adapt seamlessly across various devices and screen sizes. Optimize web performance for responsive designs: Participants will learn techniques to improve website performance, including image optimization, responsive images, and minification and concatenation of assets, ensuring a fast and smooth user experience across devices. Implement accessible web designs: Participants will understand the importance of accessibility in web design and learn to apply WCAG principles and accessible design patterns to create websites that are usable by a wide range of users, including those with disabilities. Collaborate effectively with designers, developers, and stakeholders: Participants will gain insights into design collaboration and handoff processes, enhancing their ability to communicate design decisions, provide and receive feedback, and work efficiently with team members and clients. In today's fast-paced digital world, user-centric and adaptable websites are no longer a luxury ? they're a necessity. By embracing UX and responsive design, you'll unlock the potential to elevate your websites, boosting user satisfaction and engagement. This, in turn, leads to higher conversion rates and a stronger online presence for your clients or organization, as well as better collaboration within your team, bridging the gap between designers, developers, and stakeholders.UX Design & Responsive Design for Experienced Web Developers is a three day, engaging hands-on workshop designed to equip you with the latest skills and best practices in User Experience (UX) and Responsive Web Design required to create seamless, user-friendly websites that adapt effortlessly across devices. This course will immerse you in the latest skills, best practices, and hands-on activities, empowering you to create exceptional, accessible websites that excel across devices and captivate users. Throughout the program you?ll explore the fundamentals of UX and responsive design, including user-centered design processes, mobile-first and desktop-first approaches, and design techniques for various devices and screen sizes. You'll gain practical experience creating responsive layouts, optimizing performance, and implementing accessible web designs, all while leveraging popular frameworks and design tools. You'll also gain valuable insights into performance optimization, accessibility, and collaboration strategies, ensuring you have the complete toolkit to excel in your field.By the end of this workshop, you?ll have gained a solid understanding of UX and responsive design principles, as well as hands-on experience in applying these concepts to real-world projects. You?ll be able to create more user-friendly, responsive, and accessible websites, and collaborate more effectively with your design and development teams. INTRODUCTION TO UX AND RESPONSIVE DESIGN: UNDERSTANDING USER EXPERIENCE * What is UX? * Importance of UX in web development * UX principles and best practices * User-centered design process RESPONSIVE WEB DESIGN BASICS * What is Responsive Web Design? * Importance of Responsive Design in modern web development * Fluid grid layout, flexible images, and media queries * Hands-on Activity: Creating a Responsive Layout * Designing a simple responsive layout using HTML, CSS, and media queries * Breakdown and explanation of the code * Testing responsiveness across different devices MOBILE-FIRST VS. DESKTOP-FIRST APPROACHES * Pros and cons of each approach * Deciding which approach to use DESIGNING FOR DIFFERENT DEVICES AND SCREEN SIZES * Common breakpoints and device considerations * Accessibility and usability across devices * Typography, color, and other design elements in responsive design * Hands-on Activity: Designing for Different Devices * Modifying the previously created responsive layout to optimize for various devices * Discussion and feedback on designs ADVANCED UX AND RESPONSIVE DESIGN TECHNIQUES: UX RESEARCH AND TESTING * Importance of UX research * Usability testing and user feedback * A/B testing and heatmaps NAVIGATION AND INFORMATION ARCHITECTURE * Designing effective and user-friendly navigation * Organizing content and information * Common navigation patterns in responsive design * Hands-on Activity: Designing Navigation for Responsive Websites * Adding navigation elements to the previously created responsive layout * Testing navigation on different devices and screen sizes * Discussion and feedback on navigation designs RESPONSIVE WEB DESIGN FRAMEWORKS AND TOOLS * Overview of popular frameworks (Bootstrap, Foundation, etc.) * Pros and cons of using frameworks * Introduction to design tools (Sketch, Figma, Adobe XD) * Hands-on Activity: Exploring Frameworks and Tools * Experimenting with a chosen framework or design tool * Redesigning the responsive layout using the selected framework/tool * Sharing experiences and discussing the benefits and drawbacks UX AND RESPONSIVE DESIGN BEST PRACTICES: DESIGN PATTERNS AND UI COMPONENTS * Common design patterns in responsive web design * Designing reusable UI components * Consistency and usability in UI components PERFORMANCE OPTIMIZATION * Importance of performance in responsive design * Image optimization and responsive images * Minification and concatenation of assets * Hands-on Activity: Optimizing Performance (1.5 hours) * Applying performance optimization techniques to the responsive layout * Testing the improvements in performance * Sharing results and discussing best practices ACCESSIBILITY IN UX AND RESPONSIVE DESIGN * Importance of accessibility in web design * Accessibility principles (WCAG) * Accessible design patterns and techniques * Hands-on Activity: Evaluating and Improving Accessibility Assessing the accessibility of the responsive layout * Implementing accessibility improvements * Testing and discussing the results * DESIGN COLLABORATION AND HANDOFF * Collaborating with designers, developers, and stakeholders * Effective communication and documentation * Design handoff tools and techniques * Hands-on Activity: Simulating Design Handoff * Participants will work in pairs to simulate a design handoff * Reviewing, discussing, and providing feedback on each other's responsive layouts * Sharing experiences and lessons learned

If you're looking to move to the next level in your career in sales, then understanding how to maximise your sales results, using a consultative and structured approach, will be key to your success. In order to develop the competitive advantage that enables you to stand out from the crowd, it is important to understand the tools and techniques to take your selling to new heights and build the confidence to apply them in work-based scenarios. We have developed this programme to be practical, fun and interactive. Learners will gain a range of practical skills that they can take back and apply to the workplace straight away, that will have a positive impact on sales and customer satisfaction. This course will help participants: * Develop a structured and client-focused approach to creating high quality sales opportunities and account growth * Learn persuasion and influencing skills to better define needs and develop opportunities * Understand how to have better sales conversations, presentations, and proposals - leading to higher order value and increased sales * Develop advanced sales questioning skills and techniques; understand the importance of listening * Understand how to add value at all stages; plus gaining competitive advantage * Develop proven ways to overcome and reduce price pressure * Know when to use options and upselling when presenting products and solutions * Develop techniques and skills for improved negotiation and closing 1 ADVANCED SELLING - HOW TO INCREASE YOUR SALES RESULTS * Review of pre-course data and questionnaire * The AVC model of increasing your sales results * Creating a sales growth plan to achieve higher sales targets * Mapping the accounts and products for targeted growth 2 THE FOUR CS TO STRUCTURE A SALES CALL * Research before the meeting or call; setting objectives, planning and preparation * How to gain instant rapport and taking control - including online meetings * Qualifying and initial questioning skills * Creating an agenda and first-meeting structure: Four Cs * Planning and practice sessions 3 BUILDING BIGGER AND BETTER SALES OPPORTUNITIES * How to use questions to 'build' more opportunities * Learning and using high-impact and third-level questions * Advanced sales questioning techniques: five questioning techniques * Qualifying and gaining commitment to the next stage * Planning and practice sessions - advanced questioning skills 4 PRESENTATION AND PERSUADING SKILLS BEST PRACTICE * Compelling benefits and reducing perceived risk - key messages to deliver * Helping the customer choose your proposition by using options * Professional and effective presentation skills * Writing compelling sales proposals that improve your conversion rate * Planning and practice session - presenting your solution 5 OVERCOMING CONCERNS AND CLIENT QUESTIONS * Proven techniques for answering client objections and concerns * How to isolate, prioritise and answer objections, including price * Overcoming delay and procrastination * Planning and practice session - answering client concerns 6 GAINING COMMITMENT AND CLOSING THE SALE * Knowing when to close for commitment * How to ask for commitment professionally and effectively * Key negotiation skills around the closing process - getting to 'yes' * Checklist of closing and negotiation skills * Practice session

The Sales Accelerator programme is a fresh approach to improving business development productivity. It focuses on identifying and using a series of business productivity metrics in order to build a clear action plan for improving sales results - typically within 90 days. The metrics are grouped under three headings: The basic principle is that a small improvement in each area can lead to a significant increase in sales results and productivity. And the object of the programme is to show how best to achieve that. The programme therefore looks at each of these three areas in turn, spending a day on each. Suitable for any and all businesses and all levels of experience and expertise, this is a remarkably practical and hands-on programme. During the workshop, participants discuss, review and apply many proven sales and marketing techniques and personal selling ideas. The goal is to generate and commit to changes and actions that can lead to a 10-30% increase in the next three to six months. There's also a consultancy option, rather than the workshop-based programme. See below for details. DAY ONE - ACTIVITY Key objective This first module introduces the Sales Accelerator model. The goal here is to show participants how to increase their pro-active activity levels by around 10%. It covers all aspects of creating new business opportunities, from existing customers and non-customers alike, and is linked to personal activity improvement goals. Main elements * Improve the productivity, accuracy and effectiveness of your business approach by using new and unique models and techniques. * Different methods of creating and generating new business opportunities in the short, medium and long term. This includes sourcing new business, up-selling, cross-selling, warm calling and gaining referrals. * Using organised persistence to track and build new customer revenue. * Managing your sales time effectively. Key learning points * Sales productivity - understand the dynamics of increasing the combination of activity levels, deal value and conversion rate of proposals/quotations to orders and implement an improvement plan. * Sales goal setting: setting business development objectives for quantity and quality - plus tips and tricks of top performers. * Maintain a peak activity level, on a consistent basis using 'organised persistence' and structured business development tracking methodology. * How to prioritise opportunities and manage your time when sourcing new business. * Identify potential new customers - and particularly the decision-makers and influencers - with greater accuracy. * Make outbound business or appointment calls with improved confidence, control and results. DAY TWO - VALUE Key objective To be able to better anticipate, identify, create, and develop business opportunities using a customer / client-focused communication-based business model and consultative skills. Main elements * How to develop sales more effectively from new and existing customers; and managing the first appointment with a new customer. * Use structured and assertive drawing-out skills to identify, develop and formalise business opportunities and to gain commitment. * How to better position your company and your products and services against your main competitors. * Create and deliver persuasive business messages based on specific need areas, criteria and value. Key learning points * Advanced consultative selling - use a variety of structured and advanced questioning techniques to confidently and efficiently uncover opportunities, need areas and business criteria - confidently and efficiently. * Involve the customer/client at all times, and to a far greater degree, and keep better control of business development process. * Value message - differentiate your solutions clearly and accurately with customer/client-matched value statements. * Presenting the right USPs, features and benefits and making them relevant and real to the customer. Qualification and reading buying signals. DAY THREE (HELD AROUND FOUR WEEKS AFTER THE FIRST MODULE) - CONVERSION Key objective This module looks at how to improve the final qualification, progression and conversion of opportunities in your sales pipeline. Also includes price negotiation, overcoming objections and obstacles to gaining agreement. The module begins with a learning review, sharing participants' experiences over the last four weeks in applying the new techniques and skills acquired during the first two modules. This is an opportunity to revisit particularly challenging areas as well as to share and celebrate successes. Main elements * Structuring and preparing for negotiating a deal and knowing when and how to move into the 'end-game' mode. * Anticipate and answer customer objections and questions more confidently. * Build more credibility and proof into your business process to reduce 'buyer's remorse' and speed-up decision-making. * Being more assertive and developing better instincts and strategic thinking in progressing quotations and proposals. Key learning points * Smart ways to position price, emphasise value and be a strong player without being the cheapest. * Becoming more assertive in closing deals, and the importance of organised follow-up on the telephone. * Qualify pipeline opportunities with more accuracy, using a proven check-list. * Use an 'option generator' to simplify complex proposals, increase business value and close business faster. * Writing more effective sales proposal documents and quotations. * How best to draw-out, understand, isolate and answer customer objections, negotiate points and concerns. * Practical methods of asking for agreement and closing a sale

The main aim of this workshop is to encourage and enable delegates to present their sales messages stylishly and persuasively to expert buying audiences and improve their conversion rates. The focus is placed firmly on performance and creativity in top level presenting. It is aimed at experienced sales professionals who are expert at selling but need to be able to present and pitch for business at high skill levels in order to land major accounts. Delegate numbers will be restricted to 4 people. Delegates should be willing and be prepared to give video-recorded presentations as part of the course. COURSE SYLLABUS The syllabus of the Sales Presenting course is comprised of two modules, covering the following: Module One Components of Top Presenting * Preparation and performance in presenting * Being stylish and compelling * Differentiation, risk-taking and presenting * Connecting with your audience * Achieving impact and drama * Creating a buying emotion * Getting out of a comfort zone * First delegate presentations Module Two Pitching in Teams * Getting your act together - the plan * Looking and sounding like a team * The buyer's perspective * Getting your moves right - choreography * Dealing successfully with questions * Rehearsing to succeed * Second delegate presentations -------------------------------------------------------------------------------- DRAGON'S DEN EXERCISE The delegation is split into two groups, each with a specific product or service to win the Dragons' investment. They have to also present to the Dragon's Den their business case for feedback and negotiate with the Dragons to gain either an "I'm in" or an "I'm out" reply. A full debrief is then conducted covering: * Planning * Commercial consequences * Putting forward a business case * Critical thinking * Negotiating * Selling skills * Presentation skills * Profile building SCHEDULED COURSES This course is not one that is currently scheduled as an open course, and is only available on an in-house basis. For more information please contact us.