3 Conversion Rate Optimisation courses in Birmingham
Get a 10% discount on your first order when you use this promo code at checkout: MAY24BAN3X
Sales Presenting
By Dickson Training Ltd
The main aim of this workshop is to encourage and enable delegates to present their sales messages stylishly and persuasively to expert buying audiences and improve their conversion rates. The focus is placed firmly on performance and creativity in top level presenting. It is aimed at experienced sales professionals who are expert at selling but need to be able to present and pitch for business at high skill levels in order to land major accounts. Delegate numbers will be restricted to 4 people. Delegates should be willing and be prepared to give video-recorded presentations as part of the course. COURSE SYLLABUS The syllabus of the Sales Presenting course is comprised of two modules, covering the following: Module One Components of Top Presenting * Preparation and performance in presenting * Being stylish and compelling * Differentiation, risk-taking and presenting * Connecting with your audience * Achieving impact and drama * Creating a buying emotion * Getting out of a comfort zone * First delegate presentations Module Two Pitching in Teams * Getting your act together - the plan * Looking and sounding like a team * The buyer's perspective * Getting your moves right - choreography * Dealing successfully with questions * Rehearsing to succeed * Second delegate presentations -------------------------------------------------------------------------------- DRAGON'S DEN EXERCISE The delegation is split into two groups, each with a specific product or service to win the Dragons' investment. They have to also present to the Dragon's Den their business case for feedback and negotiate with the Dragons to gain either an "I'm in" or an "I'm out" reply. A full debrief is then conducted covering: * Planning * Commercial consequences * Putting forward a business case * Critical thinking * Negotiating * Selling skills * Presentation skills * Profile building SCHEDULED COURSES This course is not one that is currently scheduled as an open course, and is only available on an in-house basis. For more information please contact us.
Increasing sales results (In-House)
By The In House Training Company
If you're looking to move to the next level in your career in sales, then understanding how to maximise your sales results, using a consultative and structured approach, will be key to your success. In order to develop the competitive advantage that enables you to stand out from the crowd, it is important to understand the tools and techniques to take your selling to new heights and build the confidence to apply them in work-based scenarios. We have developed this programme to be practical, fun and interactive. Learners will gain a range of practical skills that they can take back and apply to the workplace straight away, that will have a positive impact on sales and customer satisfaction. This course will help participants: * Develop a structured and client-focused approach to creating high quality sales opportunities and account growth * Learn persuasion and influencing skills to better define needs and develop opportunities * Understand how to have better sales conversations, presentations, and proposals - leading to higher order value and increased sales * Develop advanced sales questioning skills and techniques; understand the importance of listening * Understand how to add value at all stages; plus gaining competitive advantage * Develop proven ways to overcome and reduce price pressure * Know when to use options and upselling when presenting products and solutions * Develop techniques and skills for improved negotiation and closing 1 ADVANCED SELLING - HOW TO INCREASE YOUR SALES RESULTS * Review of pre-course data and questionnaire * The AVC model of increasing your sales results * Creating a sales growth plan to achieve higher sales targets * Mapping the accounts and products for targeted growth 2 THE FOUR CS TO STRUCTURE A SALES CALL * Research before the meeting or call; setting objectives, planning and preparation * How to gain instant rapport and taking control - including online meetings * Qualifying and initial questioning skills * Creating an agenda and first-meeting structure: Four Cs * Planning and practice sessions 3 BUILDING BIGGER AND BETTER SALES OPPORTUNITIES * How to use questions to 'build' more opportunities * Learning and using high-impact and third-level questions * Advanced sales questioning techniques: five questioning techniques * Qualifying and gaining commitment to the next stage * Planning and practice sessions - advanced questioning skills 4 PRESENTATION AND PERSUADING SKILLS BEST PRACTICE * Compelling benefits and reducing perceived risk - key messages to deliver * Helping the customer choose your proposition by using options * Professional and effective presentation skills * Writing compelling sales proposals that improve your conversion rate * Planning and practice session - presenting your solution 5 OVERCOMING CONCERNS AND CLIENT QUESTIONS * Proven techniques for answering client objections and concerns * How to isolate, prioritise and answer objections, including price * Overcoming delay and procrastination * Planning and practice session - answering client concerns 6 GAINING COMMITMENT AND CLOSING THE SALE * Knowing when to close for commitment * How to ask for commitment professionally and effectively * Key negotiation skills around the closing process - getting to 'yes' * Checklist of closing and negotiation skills * Practice session
The Sales Accelerator (In-House)
By The In House Training Company
The Sales Accelerator programme is a fresh approach to improving business development productivity. It focuses on identifying and using a series of business productivity metrics in order to build a clear action plan for improving sales results - typically within 90 days. The metrics are grouped under three headings: The basic principle is that a small improvement in each area can lead to a significant increase in sales results and productivity. And the object of the programme is to show how best to achieve that. The programme therefore looks at each of these three areas in turn, spending a day on each. Suitable for any and all businesses and all levels of experience and expertise, this is a remarkably practical and hands-on programme. During the workshop, participants discuss, review and apply many proven sales and marketing techniques and personal selling ideas. The goal is to generate and commit to changes and actions that can lead to a 10-30% increase in the next three to six months. There's also a consultancy option, rather than the workshop-based programme. See below for details. DAY ONE - ACTIVITY Key objective This first module introduces the Sales Accelerator model. The goal here is to show participants how to increase their pro-active activity levels by around 10%. It covers all aspects of creating new business opportunities, from existing customers and non-customers alike, and is linked to personal activity improvement goals. Main elements * Improve the productivity, accuracy and effectiveness of your business approach by using new and unique models and techniques. * Different methods of creating and generating new business opportunities in the short, medium and long term. This includes sourcing new business, up-selling, cross-selling, warm calling and gaining referrals. * Using organised persistence to track and build new customer revenue. * Managing your sales time effectively. Key learning points * Sales productivity - understand the dynamics of increasing the combination of activity levels, deal value and conversion rate of proposals/quotations to orders and implement an improvement plan. * Sales goal setting: setting business development objectives for quantity and quality - plus tips and tricks of top performers. * Maintain a peak activity level, on a consistent basis using 'organised persistence' and structured business development tracking methodology. * How to prioritise opportunities and manage your time when sourcing new business. * Identify potential new customers - and particularly the decision-makers and influencers - with greater accuracy. * Make outbound business or appointment calls with improved confidence, control and results. DAY TWO - VALUE Key objective To be able to better anticipate, identify, create, and develop business opportunities using a customer / client-focused communication-based business model and consultative skills. Main elements * How to develop sales more effectively from new and existing customers; and managing the first appointment with a new customer. * Use structured and assertive drawing-out skills to identify, develop and formalise business opportunities and to gain commitment. * How to better position your company and your products and services against your main competitors. * Create and deliver persuasive business messages based on specific need areas, criteria and value. Key learning points * Advanced consultative selling - use a variety of structured and advanced questioning techniques to confidently and efficiently uncover opportunities, need areas and business criteria - confidently and efficiently. * Involve the customer/client at all times, and to a far greater degree, and keep better control of business development process. * Value message - differentiate your solutions clearly and accurately with customer/client-matched value statements. * Presenting the right USPs, features and benefits and making them relevant and real to the customer. Qualification and reading buying signals. DAY THREE (HELD AROUND FOUR WEEKS AFTER THE FIRST MODULE) - CONVERSION Key objective This module looks at how to improve the final qualification, progression and conversion of opportunities in your sales pipeline. Also includes price negotiation, overcoming objections and obstacles to gaining agreement. The module begins with a learning review, sharing participants' experiences over the last four weeks in applying the new techniques and skills acquired during the first two modules. This is an opportunity to revisit particularly challenging areas as well as to share and celebrate successes. Main elements * Structuring and preparing for negotiating a deal and knowing when and how to move into the 'end-game' mode. * Anticipate and answer customer objections and questions more confidently. * Build more credibility and proof into your business process to reduce 'buyer's remorse' and speed-up decision-making. * Being more assertive and developing better instincts and strategic thinking in progressing quotations and proposals. Key learning points * Smart ways to position price, emphasise value and be a strong player without being the cheapest. * Becoming more assertive in closing deals, and the importance of organised follow-up on the telephone. * Qualify pipeline opportunities with more accuracy, using a proven check-list. * Use an 'option generator' to simplify complex proposals, increase business value and close business faster. * Writing more effective sales proposal documents and quotations. * How best to draw-out, understand, isolate and answer customer objections, negotiate points and concerns. * Practical methods of asking for agreement and closing a sale
Online Options
Show all 67Certified Data Centre Professional (CDCP)
By Nexus Human
Duration 2 Days 12 CPD hours This course is intended for The primary audience for this course is any IT, facilities or data centre professional who works in and around the data centre and who has the responsibility to achieve and improve the availability and manageability of the data centre. Overview After completion of the course the participant will be able to:? Choose an optimum site for mission-critical data centre based on current and future needs? Describe all components that are important for high availability in a data centre and how to effectively setup the data centre? Name and apply the various industry standards? Describe the various technologies for UPS, fire suppression, cooling, monitoring systems, cabling standards, etc, and to select and apply them effectively to cost-efficiently enhance the high-availability of the data centre.? Review the electrical distribution system to avoid costly downtime? Enhance cooling capabilities and efficiency in the data centre by using existing and new techniques and technologies for the increased cooling requirements of the future? Design a highly reliable and scalable network architecture and learn how to ensure installers apply proper testing techniques? Create effective maintenance contracts with equipment suppliers ensuring the best return on investment? Setup effective data centre monitoring ensuring the right people get the right message? Ensure proper security measures, both procedural and technical, are established to safeguard your company's valuable information in the data centre The course will address how to setup and improve key aspects such as power, cooling, security, cabling, safety, etc., to ensure a high available data centre. It will also address key operations and maintenance aspects. THE DATA CENTRE, IT?S IMPORTANCE AND CAUSES FOR DOWNTIME DATA CENTRE STANDARDS AND BEST PRACTICES DATA CENTRE LOCATION, BUILDING AND CONSTRUCTION * Selecting appropriate sites and buildings and how to avoid pitfalls Various components of an effective data centre and supporting facilities setup RAISED FLOOR/SUSPENDED CEILING * Uniform, concentrated and rolling load definitions Applicable standards Raised Floor guidelines Signal Reference Grid, grounding of racks Disability act and regulations Suspended ceiling usage and requirements LIGHT * Standards Light fixture types and placement Emergency lighting, Emergency Power Supply (EPS) POWER INFRASTRUCTURE * Power infrastructure layout from generation to rack level ATS and STS systems Redundancy levels and techniques Three-phase and single-phase usage Power distribution options within the computer room Power cabling versus bus bar trunking Bonding versus grounding Common Mode Noise and isolation transformers Distribution boards, form factors and IP-protection grades Power quality guidelines Real power versus apparent power How to size and calculate load in the data centre Generators Static and dynamic UPS systems, selection criteria, how they operate and energy efficiency option Battery types, correct selection and testing Thermo-graphics ELECTRO MAGNETIC FIELDS * Electrical fields and magnetic fields definitions and units of measurements Sources of EMF Effects of EMF on human health and equipment (H)EMP Standards EMF shielding solutions EQUIPMENT RACKS * Rack standards, properties and selection criteria Security considerations Power rail/strip options COOLING INFRASTRUCTURE * Temperature and humidity recommendations Cooling measurement units and conversion rates Sensible and latent heat definitions Differences between comfort and precision cooling Overview of different air conditioner technologies Raised floor versus non-raised floor cooling Placement of air conditioner units and limitations to be observed Supplemental cooling options Cold aisle/hot aisle containment WATER SUPPLY * Importance of water supply and application areas Backup water supply techniques DESIGNING A SCALABLE NETWORK INFRASTRUCTURE * The importance of a Structured Cabling System Planning considerations Copper and Fiber cable technology and standards ANSI/TIA-942 Cabling hierarchy and recommendations Testing and verification SAN storage cabling Network redundancy Building-to-building connectivity Network monitoring system requirements FIRE SUPPRESSION * Standards for fire suppression Detection systems Various total flooding fire suppression techniques and systems, their benefits and disadvantages Handheld extinguishers Signage and safety Regulatory requirements and best practices DATA CENTRE MONITORING * Data centre monitoring requirements EMS versus BMS Water leak detection systems Notification options and considerations OPERATIONAL SECURITY AND SAFETY PRACTICES * Data centre security layers Physical, infrastructure and organisational security Safety measures and essential signage LABELLING * Choosing a labelling scheme Recommended labelling practices Network labelling DOCUMENTATION * How to setup proper documentation Document management policies and procedures CLEANING * Cleaning practices for the data centre MTBF/MTTR * Standards and definitions Calculation models The ?real? value MAINTENANCE CONTRACTS/SLA/OLA EXAM: CERTIFIED DATA CENTRE PROFESSIONAL ADDITIONAL COURSE DETAILS: Nexus Humans Certified Data Centre Professional (CDCP) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Certified Data Centre Professional (CDCP) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Landing Page Design and Conversion Rate Optimisation
By Apex Learning
OVERVIEW This comprehensive course on Landing Page Design and Conversion Rate Optimisation will deepen your understanding on this topic .After successful completion of this course you can acquire the required skills in this sector. This Landing Page Design and Conversion Rate Optimisation comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. HOW WILL I GET MY CERTIFICATE? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. WHO IS THIS COURSE FOR? There is no experience or previous qualifications required for enrolment on this Landing Page Design and Conversion Rate Optimisation . It is available to all students, of all academic backgrounds. REQUIREMENTS Our Landing Page Design and Conversion Rate Optimisation is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. CAREER PATH Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- * Open doors of opportunities * Increase your adaptability * Keep you relevant * Boost confidence And much more! COURSE CURRICULUM 7 sections • 48 lectures • 10:47:00 total length •Download all Section One Slides (s1): 00:48:00 •Welcome to this course! Let's lay the groundwork for good landing page design: 00:13:00 •The Myth Of The Perfect Landing Page Conversion Rate: 00:12:00 •Common Business Models and Understanding Your Conversion Actions: 00:19:00 •The AIDA Sales Funnel and The Online Decision Making Process: 00:17:00 •The Awareness Stage of the Funnel: Where It All Begins: 00:18:00 •The Interest Stage of the Funnel Tell Me More: 00:14:00 •The Desire Stage of the Funnel I Want What You Sell: 00:13:00 •The Action Stage of the Funnel I'm Going to Buy What You Sell: 00:09:00 •The Fogg Behavior Model and how it Applies to Good Landing Page Design: 00:20:00 •Making Your Landing Page Design Memorable: 00:14:00 •Download all Section Two Slides (s2): 00:06:00 •The Primacy of Product and The Concept of Usability in Landing Page Design: 00:15:00 •Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks: 00:11:00 •The 5 Second Usability Test in Landing Page Design (and how you can use it now): 00:13:00 •The Art and Science Behind Designing High-Converting Calls To Action (CTA's): 00:19:00 •Readability and Visual Hierarchy Landing Page Design: 00:20:00 •Respecting Web Conventions in Landing Page Design: 00:13:00 •Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates: 00:20:00 •Information Architecture and Accessibility - Landing Page Design Best Practices: 00:20:00 •Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices: 00:14:00 •Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices: 00:09:00 •Dedicated Landing Page Design Best Practices (Part 1): 00:15:00 •Dedicated Landing Page Design Best Practices (Part 2): 00:12:00 •Download all Section Three Slides (s3): 00:32:00 •Using Scarcity to Improve Conversion Rates on Your Landing Pages: 00:10:00 •Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages: 00:12:00 •Principles of Persuasion Anchoring and Cognitive Dissonance Theory: 00:19:00 •My Favorite Landing Page Builders and Getting Started With Our Unbounce Page: 00:10:00 •Getting Familiar With the Unbounce Page Builder and Adding Our Header Section: 00:07:00 •Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool: 00:16:00 •Working With Background Imagery in Landing Pages and Developing Our Hero Section: 00:16:00 •Creating a Form, Action Block, and Finishing the Hero Section in Unbounce: 00:19:00 •Discussing Landing Page Design Changes and Creating our Primary Content Section: 00:16:00 •Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce: 00:11:00 •Publishing Your Unbounce Landing Page on Your Custom Domain: 00:04:00 •Adding Custom CSS in Unbounce to Create Professional Drop Shadows: 00:06:00 •Making Your Landing Page Design Work Better With Custom Javascript Snippets: 00:08:00 •Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines: 00:03:00 •Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form: 00:04:00 •Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights: 00:12:00 •Integrating Your Unbounce Form Submissions With Your Mailchimp Account: 00:09:00 •Goodbye For Now I Will Miss You Dearly: 00:03:00 •Western Computer Audit Part 1: 00:08:00 •Western Computer Audit Part 2: 00:09:00 •Western Computer Audit Part 3: 00:15:00 •Western Computer Audit Part 4: 00:14:00 •Assignment - Landing Page Design and Conversion Rate Optimisation: 00:00:00
Landing Page Design and Optimisation
By Course Gate
Take This Course * £175.00 £21.00 * 1 year * Intermediate * Course Certificate * Number of Units49 * Number of Quizzes0 * 11 hours, 25 minutes Gift this course * * * * COURSE OVERVIEW In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Landing Page Design and Optimisation will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Landing Page Design and Optimisation will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Landing Page Design and Optimisation and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. LEARNING OBJECTIVES * Learn the fundamental skills you require to be an expert * Explore different techniques used by professionals * Find out the relevant job skills & knowledge to excel in this profession * Get a clear understanding of the job market and current demand * Update your skills and fill any knowledge gap to compete in the relevant industry * CPD accreditation for proof of acquired skills and knowledge WHO IS THIS COURSE FOR? This Landing Page Design And Optimisation is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of Landing Page Design & Conversion Rate Optimisation or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. ENTRY REQUIREMENT * This course is available to all learners of all academic backgrounds. * A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD CERTIFICATE FROM COURSE GATE At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. CAREER PATH On successfully completing the Landing Page Design And Optimisation, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: * Digital Marketing Manager * Campaign Executive COURSE CURRICULUM Module 01: Landing Page Design and Optimisation Fundamentals Download all Section One Slides 00:48:00 Welcome to this course! Let's lay the groundwork for good landing page design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00 Common Business Models and Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel and The Online Decision Making Process 00:17:00 The Awareness Stage of the Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel Tell Me More 00:14:00 The Desire Stage of the Funnel I Want What You Sell 00:13:00 The Action Stage of the Funnel I'm Going to Buy What You Sell 00:09:00 The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices Download all Section Two Slides 00:06:00 The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:31:00 The Art and Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability and Visual Hierarchy Landing Page Design 00:20:00 Respecting Web Conventions in Landing Page Design 00:13:00 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00 Information Architecture and Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Module 03: Principles of Persuasion in Landing Page Design Download all Section Three Slides 00:32:00 Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion Anchoring and Cognitive Dissonance Theory 00:19:00 Module 04: Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:03:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00 Module 05: Bonus Goodbye For Now I Will Miss You Dearly 00:03:00 Module 06: Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 00:08:00 Western Computer Audit Part 2 00:09:00 Western Computer Audit Part 3 00:15:00 Western Computer Audit Part 4 00:14:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Base Conversion Level-3
By Course Cloud
The comprehensive Base Conversion Level-3 has been designed by industry experts to provide learners with everything they need to enhance their skills and knowledge in their chosen area of study. Enrol on the Base Conversion Level-3 today, and learn from the very best the industry has to offer! This best selling Base Conversion Level-3 has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Base Conversion Level-3 is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Base Conversion Level-3 is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Base Conversion Level-3 is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Base Conversion Level-3, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Base Conversion Level-3 will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Base Conversion Level-3 to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device. Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.
COURSE OVERVIEW Learn the sneaky ways to create a high conversion landing page with the Best Landing Page Design & Conversion Rate Optimization course. In this course, you will learn the steps for creating your very first landing page without writing a single line of code! In this Best Landing Page Design & Conversion Rate Optimization course, you will learn the best practices to boost landing page conversion. You will explore the principles of high converting landing pages that you need to convert your website visitors into leads. You will also learn the principles of persuasion in landing pages and enhance your ability to design and build landing pages in Unbounce. Finally, you will know what exactly your landing page should include to generate traffic on your website and get your customers to take action! Enroll today and prepare yourself for a fascinating career in the Digital Marketing Industry! LEARNING OUTCOMES * Gain the in-demand skills in landing page design and optimization * Learn the steps to increase your landing page conversion rate * Identify the most common types of business models * Learn the principles for good landing page design * Be able to apply psychological persuasion frameworks to your landing pages * Learn step-by-step how to design and build landing pages in Unbounce * Know how to use scarcity on your landing page to boost conversion WHO IS THIS COURSE FOR? This Best Landing Page Design & Conversion Rate Optimization course is beneficial for highly motivated learners interested in creating high conversion landing pages. ENTRY REQUIREMENT * This course is available to all learners of all academic backgrounds. * Learners should be aged 16 or over. * Good understanding of English language, numeracy and ICT skills are required to take this course. CERTIFICATION * After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. * PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. WHY CHOOSE US? * Affordable, engaging & high-quality e-learning study materials; * Tutorial videos and materials from the industry-leading experts; * Study in a user-friendly, advanced online learning platform; * Efficient exam systems for the assessment and instant result; * United Kingdom & internationally recognized accredited qualification; * Access to course content on mobile, tablet and desktop from anywhere, anytime; * Substantial career advancement opportunities; * 24/7 student support via email. CAREER PATH The Best Landing Page Design & Conversion Rate Optimization course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as * Digital Marketing Manager * Campaign Executive * Digital Designer * Digital Design and Content Lead Module 01: Landing Page Design and Optimisation Fundamentals Download all Section One Slides 00:48:00 Welcome to this course! Let's lay the groundwork for good landing page design 00:13:00 The Myth Of The Perfect Landing Page Conversion Rate 00:12:00 The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00 Common Business Models and Understanding Your Conversion Actions 00:19:00 The AIDA Sales Funnel and The Online Decision Making Process 00:17:00 The Awareness Stage of the Funnel: Where It All Begins 00:18:00 The Interest Stage of the Funnel Tell Me More 00:14:00 The Desire Stage of the Funnel I Want What You Sell 00:13:00 The Action Stage of the Funnel I'm Going to Buy What You Sell 00:09:00 The Fogg Behavior Model and how it Applies to Good Landing Page Design 00:20:00 Making Your Landing Page Design Memorable 00:14:00 Module 02: Principles of Good Landing Page Design: Examples, Case Studies & Best Practices Download all Section Two Slides 00:06:00 The Primacy of Product and The Concept of Usability in Landing Page Design 00:15:00 Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks 00:11:00 The 5 Second Usability Test in Landing Page Design (and how you can use it now) 00:13:00 The Art and Science Behind Designing High-Converting Calls To Action (CTA's) 00:19:00 Readability and Visual Hierarchy Landing Page Design 00:19:00 Respecting Web Conventions in Landing Page Design 00:13:00 Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates 00:20:00 Information Architecture and Accessibility - Landing Page Design Best Practices 00:20:00 Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices 00:16:00 Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices 00:09:00 Dedicated Landing Page Design Best Practices (Part 1) 00:15:00 Dedicated Landing Page Design Best Practices (Part 2) 00:12:00 Module 03: Principles of Persuasion in Landing Page Design Download all Section Three Slides 00:32:00 Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00 Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00 Principles of Persuasion Anchoring and Cognitive Dissonance Theory 00:19:00 Module 04: Designing and Building a Landing Page Step by Step in Unbounce My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00 Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00 Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00 Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00 Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:19:00 Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00 Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00 Publishing Your Unbounce Landing Page on Your Custom Domain 00:04:00 Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00 Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:08:00 Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:03:00 Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:04:00 Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00 Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00 Module 05: Bonus Goodbye For Now I Will Miss You Dearly 00:03:00 Module 06: Bonus Content: Real-Life Audits - Landing Page Design Best Practices Western Computer Audit Part 1 00:08:00 Western Computer Audit Part 2 00:09:00 Western Computer Audit Part 3 00:15:00 Western Computer Audit Part 4 00:14:00 Certificate & Transcript Order Your Certificates and Transcripts 00:00:00
UI & UX Graphic Design
By Apex Learning
The definitive UI & UX Graphic Design course. 107-Hour Training! Learn how to design user-friendly apps and websites. Gain the skills that hundreds of graphic designers are using to earn upwards of £40,000 per year! Knowing how to create user-friendly designs allow you to work from anywhere and still earn more than the typical 9 to 5 job. If you don't believe it, then just look at the big companies that are paying freelance graphic designers thousands upon thousands just to design a good looking website/app. In this awesome graphic design course, you will get step by step lessons on the graphic design process. You will learn how to - design user-friendly websites, optimise landing pages, increase conversion rate using design techniques and so much more. Moreover, you will learn the principles of Good Landing Page Design with examples, case studies and best practices. Furthermore, you will get lessons on popular design software such as Adobe Photoshop, Adobe Illustrator, Adobe InDesign, etc. Plus you will get tips on how to start a career in UI/UX design. Having Graphic Design skills will ensure you always have valuable skills at your disposal, and you should definitely enrol in this Graphic Design course and add the in-demand skills to your portfolio. Along with this UI & UX Graphic Design course, you will get 10 other premium courses. Also, you will get an original Hardcopy and PDF certificate for the title course and a student ID card absolutely free. This UI & UX Graphic Design Bundle Consists of the following Premium courses: * Course 01: Advanced Diploma in User Experience UI/UX Design * Course 02: Landing Page Design and Conversion Rate Optimisation * Course 03: Level 2 Adobe Graphics Design Course * Course 04: Adobe Illustrator CC Masterclass * Course 05: Diploma in Animation Design * Course 06: Web Design in Affinity Designer * Course 07: Front End Web Development Diploma * Course 08: Secure Programming of Web Applications * Course 09: Complete Web Application Penetration Testing & Security * Course 10: Learning Computers and Internet Level 2 * Course 11: Photography Level 2 What you will learn from this Graphic Design Course bundle: * The foundations of good graphic design * How to create UI & UX friendly designs, * The process of optimising designs * Steps to designing landing pages that convert * The Principles of Persuasion in Landing Page Design * Master design software like Photoshop, Illustrator, InDesign, etc * Learn to create animations * Front-end development with lessons on- CSS, HTML, Java and more The average salary for skilled graphic designers in the UK is between £30,000 to £50,000 per year. And there are plenty of job opportunities available both in the UK and abroad for people with good graphic design skills. With over 800 graphic jobs available just on Reed, you can already guess how in-demand these skills are. Curriculum of TheBundle Course 01: Advanced Diploma in User Experience UI/UX Design * UX/UI Course Introduction * Introduction To The Web Industry * Foundations of Graphic Design * UX Design (User Experience Design) * UI Design (User Interface Design) * Optimization * Starting a Career in UX/UI Design ~~~~~Other Courses~~~~~ * Course 02: Landing Page Design and Conversion Rate Optimisation * Course 03: Level 2 Adobe Graphics Design Course * Course 04: Adobe Illustrator CC Masterclass * Course 05: Diploma in Animation Design * Course 06: Web Design in Affinity Designer * Course 07: Front End Web Development Diploma * Course 08: Secure Programming of Web Applications * Course 09: Complete Web Application Penetration Testing & Security * Course 10: Learning Computers and Internet Level 2 * Course 11: Photography Level 2 How will I get my Certificate? After successfully completing the course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. * PDF Certificate: Free (Previously it was £6*11 = £66) * Hard Copy Certificate: Free (For The Title Course: Previously it was £10) CPD 140 CPD hours / points Accredited by CPD Quality Standards CAREER PATH Having these various expertise will increase the value in your CV and open you up to multiple job sectors.
Digital Marketing, Ecommerce Management and SEO
By NextGen Learning
Discover an exciting realm of possibilities in the world of digital marketing, e-commerce management, and search engine optimisation (SEO). With this comprehensive bundle, you'll gain the knowledge and skills required to excel in these rapidly growing fields. In the dynamic landscape of the United Kingdom's marketing industry, professionals with expertise in digital marketing, e-commerce management, and SEO can command impressive salaries, earning between £30,000 and £60,000 per year. This bundle offers three empowering courses that will equip you with the essential tools and strategies needed to thrive in these lucrative domains. From understanding e-commerce management principles in the Ecommerce Management course to crafting impactful campaigns in Digital Marketing: The Ultimate Guide to Strategic Marketing and optimising websites for search engines in the SEO - Master Search Engine Optimization course, these courses cover a wide range of essential topics. Whether you're a marketing professional seeking to expand your skill set or an aspiring entrepreneur aiming to establish a successful online presence, this bundle offers the tools and insights needed to succeed in the fast-paced realm of digital marketing. Each course in this bundle holds a prestigious CPD accreditation, symbolising exceptional quality. The materials, brimming with knowledge, are regularly updated, ensuring their relevance. This bundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Immerse yourself in these diverse, enthralling subjects, each designed to fuel your curiosity and enhance your knowledge. Dive in now! The courses in this bundle include: 1. E-commerce Management 2. Digital Marketing: The Ultimate Guide to Strategic Marketing 3. SEO - Master Search Engine Optimisation Learning Outcomes: * Develop a comprehensive understanding of e-commerce management principles, including inventory management, customer experience optimisation, and conversion rate optimisation. * Gain proficiency in strategic digital marketing techniques, such as market research, customer segmentation, content, social media and email marketing. * Acquire the skills to optimise websites for search engines through keyword research, on-page and off-page optimisation, link building, and SEO analytics. * Learn to create impactful campaigns that generate measurable results and maximise brand exposure. * Enhance your ability to drive revenue growth and establish a thriving online presence for businesses through effective e-commerce management strategies. * Develop the knowledge and skills necessary to leverage search engines to drive targeted traffic, increase brand visibility, and boost website performance. The first course in this bundle, E-commerce Management, provides a comprehensive understanding of the principles and practices necessary to effectively manage and optimise e-commerce platforms. You'll explore key topics such as inventory management, customer experience optimisation, conversion rate optimisation, and online payment systems. Armed with this knowledge, you'll be well-equipped to drive revenue growth and establish a thriving online presence for businesses. Next, the course Digital Marketing: The Ultimate Guide to Strategic Marketing offers invaluable insights into the world of strategic marketing. You'll delve into the core principles of digital marketing, including market research, customer segmentation, content, social media and email marketing. By mastering these essential techniques, you'll learn to create impactful campaigns that generate measurable results and maximise brand exposure. Lastly, the SEO - Master Search Engine Optimisation course empowers you with the skills to enhance the visibility and ranking of websites in search engine results. You'll delve into the intricacies of keyword research, on-page and off-page optimisation, link building, and SEO analytics. Armed with this expertise, you'll be able to leverage search engines to drive targeted traffic, increase brand visibility, and boost website performance. Unlock the door to a successful career with this bundle. Acquire the knowledge, strategies, and skills required to excel in these dynamic industries and embark on a rewarding professional journey. Don't miss out on the exciting opportunities awaiting you in the ever-evolving realm of marketing. Enrol today and make your mark in the digital landscape! CPD 15 CPD hours / points Accredited by CPD Quality Standards WHO IS THIS COURSE FOR? * Professionals looking to enhance their knowledge and skills in this field. * Marketing executives aiming to expand their expertise in e-commerce management and SEO. * Small business owners or entrepreneurs seeking to optimise their online presence * Graduates or individuals looking for a career change in the digital marketing industry * Marketing enthusiasts who wish to gain a comprehensive understanding of these domains CAREER PATH * Digital Marketing Manager - £30,000 to £60,000 per year * E-commerce Manager - £35,000 to £60,000 per year * SEO Specialist - £25,000 to £45,000 per year * Social Media Marketing Manager - £25,000 to £50,000 per year * Content Marketing Specialist - £25,000 to £45,000 per year * Digital Marketing Analyst - £25,000 to £40,000 per year * Email Marketing Specialist - £25,000 to £45,000 per year CERTIFICATES CERTIFICATE OF COMPLETION Digital certificate - Included CERTIFICATE OF COMPLETION Hard copy certificate - £9.99 Unlock your potential and showcase your accomplishments with our CPD Quality Standards certificates! Upon successful completion of the course, learners can obtain a CPD Quality Standards PDF certificate for Ecommerce Management absolutely free! Upon finishing Digital Marketing: The Ultimate Guide to Strategic Marketing and SEO - Master Search Engine Optimisation, you'll have the opportunity to obtain valuable proof of your achievement. For just £4.99, we'll send you a CPD Quality Standards PDF Certificate via email, or if you prefer, you can get a beautifully printed hardcopy certificate for £9.99 in the UK. If you're located internationally, don't worry! We offer a printed hardcopy certificate for £14.99, ensuring your success knows no boundaries. Grab your certificate and celebrate your success today!
Digital Design Training
By Apex Learning
***Limited Time Exclusive Bundle*** Life Just Got Better This Spring! Get Hard Copy + PDF Certificates + Transcript + Student ID Card as a Gift - Enrol Digital Design Bundle Now Digital design is now more relevant than ever owing to recent technological breakthroughs. Our interactions with the internet environment are made helpful through digital design. Business owners heavily rely on appealing designs to draw in and keep clients. You will gain an in-depth understanding of the topic from our course on Digital Design Training bundle. After surveying thousands of learners just like you and considering their valuable feedback, this all in one Digital Design bundle has been designed by industry experts. We prioritised what learners were looking for in a complete package and developed this in-demand Digital Design course that will enhance your skills and prepare you for the competitive job market. Furthermore, to help you showcase your expertise in Digital Design, we have prepared a special gift of 1 hardcopy certificate and 1 PDF certificate for the title course completely free of cost. These Digital Design certificates will enhance your credibility and encourage possible employers to pick you over the rest. This Digital Design Bundle Consists of the following Premium courses: * Course 01: Advanced Diploma in User Experience UI/UX Design * Course 02: Landing Page Design and Conversion Rate Optimisation * Course 03: Level 2 Adobe Graphics Design Course * Course 04: Adobe Illustrator CC Masterclass * Course 05: Diploma in Animation Design * Course 06: Modern Web Designing - Level 2 * Course 07: Web Design in Affinity Designer * Course 08: Secure Programming of Web Applications * Course 09: Complete Web Application Penetration Testing & Security * Course 10: Testing using SOAP UI * Course 11: Learning Computers and Internet Level 2 * Course 12: Creativity and Problem-Solving Skills * Course 13: Professional Photography Diploma Enrol now in this Digital Design Bundle to advance your career! Curriculum of the Digital Design Bundle Course 01: Advanced Diploma in User Experience UI/UX Design * Module 01: UX/UI Course Introduction * Module 02: Introduction To The Web Industry * Module 03: Foundations of Graphic Design * Module 04: UX Design (User Experience Design) * Module 05: UI Design (User Interface Design) * Module 06: Optimization * Module 07: Starting a Career in UX/UI Design How will I get my Certificate? After successfully completing the Digital Design course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. * PDF Certificate: Free (For The Title Course) * Hard Copy Certificate: Free (For The Title Course) CPD 180 CPD hours / points Accredited by CPD Quality Standards WHO IS THIS COURSE FOR? Anyone from any background can enrol in this Digital Design bundle. REQUIREMENTS Our Digital Design is fully compatible with PC's, Mac's, laptops, tablets and Smartphone devices. CERTIFICATES CERTIFICATE OF COMPLETION Digital certificate - Included
Web Design Essential Training
By Apex Learning
*** 11-1 Course Complete Web Design Training*** Interested in learning a valuable trade for an exciting career? Do you want knowledge about HTML, CSS, website layout, and responsive Web Design that will allow you to learn how to design a responsive website? If so, enrol here in this Web Design course. With the help of this Web Design course, discover how to start a career as a web designer! You will learn how to use web design tools, work with HTML and CSS, and develop responsive and interactive designs in this course. We'll go over every process of turning a design into a fully functional web page in this step-by-step tutorial. Along with this Web Design course, you will get 10 premium courses, an original hardcopy, 11 PDF Certificates (Main Course + Additional Courses) Student ID card as gifts. This Web Design Bundle Consists of the following Premium courses: * Course 01: Modern Web Designing - Level 2 * Course 02: Web Design in Affinity Designer * Course 03: Diploma in Animation Design * Course 04: Advanced Diploma in User Experience UI/UX Design * Course 05: Ultimate PHP & MySQL Web Development Course & OOP Coding * Course 06: Social Media Website Development Using WordPress * Course 07: Create Website for Accounting Business * Course 08: Landing Page Design and Conversion Rate Optimisation * Course 09: HTML Web Development for Beginners * Course 10: Front End Web Development Diploma * Course 11: Diploma in PHP Web Development So enrol now in this Web Design Bundle to advance your career! How will I get my Certificate? After successfully completing the Web Design course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. * PDF Certificate: Free (Previously it was £6*11 = £66) * Hard Copy Certificate: Free (For The Title Course: Previously it was £10) CPD 130 CPD hours / points Accredited by CPD Quality Standards WHO IS THIS COURSE FOR? This Web Design Training course is for everyone. REQUIREMENTS This Web Design Training Course has been designed to be fully compatible with tablets and smartphones. CAREER PATH This Web Design bundle will prepare the participants to be even more complete and compatible in their professional careers. Hence this bundle can boost your career as - * Jobs in web design, with an average annual pay of £46,468 in the US * Front-end web developer with an average annual pay of £50,000 * Senior web developers with an average annual pay of £50,000 CERTIFICATES CERTIFICATE OF COMPLETION Digital certificate - Included CERTIFICATE OF COMPLETION Hard copy certificate - Included You will get the Hard Copy certificate for the title course (Modern Web Designing - Level 2) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost.
