14 Branding courses

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: * Understand the evolution of the customer buying journey * Map a customer buying journey for your brand or solutions * Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline * Apply the psychology of branding to build marketing communications with impact * Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 THE EVOLUTION OF THE CUSTOMER JOURNEY * Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear * Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 THE SEE-THINK-DO-CARE FRAMEWORK * Explore the many different frameworks used to track the customer journey * Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 CUSTOMER MICRO-MOMENTS AND SIGNALS IN THEIR BUYING JOURNEY * Understand the online and offline moments when customers seek information to research and make buying decisions * Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 THE ROLE OF BRANDING IN THE CUSTOMER JOURNEY * Explore the psychology of branding * Learn how to ensure your branding is relevant to your target customer needs * Bring together your brand value and story to achieve brand loyalty 5 THE WHY-HOW-WHAT FRAMEWORK * Apply a systematic approach to build a successful and compelling brand * Understand how starting with 'why' will help build your brand purpose * Apply the content marketing matrix to communicate your brand's value * Apply the hero-help-hub model to build engaging content marketing ACTIONABLE OUTCOMES We will use your brand examples to provide opportunities for practice: * You will learn and reflect on best practice examples of customer engagement * You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers * You will create a customer engagement plan that can be implemented immediately within your business * You will receive immediate feedback on your customer engagement plan * You will have the opportunity to share common issues and solutions with your colleagues in the group

OVERVIEW -------------------------------------------------------------------------------- Objectives * Define brands and understand the opportunities and challenges facing them in highly competitive business landscapes * Plan and craft a powerful brand positioning statement that reflects the brand's promise and the expectations of their most valued customers * Build a strategic brand and track its growth and sustainability using researched processes * Explore the elements of brand equity and the constituents of brand identity to build consistent and * sustainable brands * Identify various brand strategies to come up with sound actions aligned with the status of existing and * new markets and products * Master the process for conducting a full brand audit to evaluate brand performance and take * remedial actions

OVERVIEW -------------------------------------------------------------------------------- In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations. 

Offer your customers a new, in-demand service with leather repair Leather repair is one of the most highly sought-after additional services detailing customers request. With over 53% of new cars delivered with leather or faux leather interiors, each one will likely require a repair at some point in its life, and with an average charge for a minor scuff of £120 and taking as little as 25 minutes to complete, through to full interior re-colouring costing upwards of £1000, it's become a must-have skill in a detailers arsenal for customer convenience, instant up-sell of services, and a standalone service instead of far more expensive re-trimming options. The course is a three-day, one-to-one training and skills session, which will take you through all steps of leather repair, from cleaning and assessment, through to fixing common scuffs, rips and tears. In-house colour matching and blending are taught, along with repair and recolour of steering wheels, and plastic recolouring. This course will give you the skills and confidence to complete leather repairs on all types of vehicles, with ongoing technical support for as long as you need it. Once complete your business can then become part of the Colourlock Accredited leather repair network. This includes; Colourlock branding and accredited-level discount on tools, consumables and materials. Optionally available is the Colourlock LRT master kit, to give you the tools and materials to complete repairs, the colour system to custom blend paints and various practice kits. When purchased with booking this has a saving of over £450 off RRP. Colourlock is one of the world's largest leather care and repair manufacturers, supplying OEM end leather solutions from the factory to the end user, along with repair solutions for professionals. Renowned the world over for their quality and the expertise of their training programme their knowledge and support are unrivalled and Colourlock currently has a presence on every continent. UK Detailing Academy is proud to be the exclusive training provider for Colourlock's Accredited Leather Technician course in the UK for both leather repair and the Top Life 2-year leather protection coating. The course is a three-day, one-to-one training and skills session, which will take you through all steps of leather repair, from cleaning and assessment, through to fixing common scuffs, rips and tears. In-house colour matching and blending are taught, along with repair and recolour of steering wheels, and plastic recolouring. This course will give you the skills and confidence to complete leather repairs on all types of vehicles, with ongoing technical support for as long as you need it. Once complete your business can then become part of the Colourlock Accredited leather repair network. This includes; Colourlock branding and accredited-level discount on tools, consumables and materials. Split over three days, with the first looking at leather in theory and cleaning and maintenance, the second on repairs and graining, and the third day spent with us practising colour matching, looking at more unusual repairs, and being able to spend the extra time on the practical repair side - until you can complete it with little to no input from the instructor. This level of instruction will lend you the confidence to immediately start minor repairs - though we recommend a period of practice to enhance your confidence with aspects such as colour matching and repair work. Optionally available is the Colourlock LRT master kit, to give you the tools and materials to complete repairs straight away and the colour system to custom blend paints for immediate resources. When purchased with booking, this benefits you a saving of over £450 off RRP.   LRT Master Kit The Colourlock Leather Technician Master kit is available to attendees on the Colourlock Accredited LRT 1-2-1 and group courses. Containing the tools equipment and consumables used and introduced on the course, it to allows you to hit the ground running and integrate leather repair into your business model. Included in the kit are a set of tools, cleaning and care products, a full 250ml set of pigment colours and top coats, graining and patching consumables, mixing tools, filters and various other niche items you won't know you need until you need them! RRP of over £2000 - on offer for pre-ordered kits for £1624 when ordered at the same time as the course only. Course Length 3 Days (0930 - 1600) Group Size One-to-One Location UK Detailing Academy, 2 Purlieus Barn, Ewen, Cirencester, GL7 6BY Experience / Qualification Open to all Refreshments or Lunch Refreshments included

Courses overview We are currently offering 3 courses: 4, 10 and a 20 hour course. And we are very flexible about how many hours a week you would like to receive, so it’s really up to you! The course will be adapted to the music genre you like the most. And it is also possible to receive a trial lesson before committing to a full course! You can also join forces with a friend and get duo lessons at a cheaper price per person. Contact for details Content: – Learning how to count music and understanding the meaning of beats, bars and phrases – How to beat match – Sync – Timing (the structure of songs) – The importance of your song selection – Understanding the most important functions on DJ equipment – Using the EQ – Using effects – Scratching – Recording your mixes – Branding: promoting yourself as a DJ

JENNIFER HOLLOWAY DELIVERS KEYNOTES, WORKSHOPS AND WEBINARS FOR CLIENTS, BOTH ONLINE AND IN PERSON (NO PUBLIC COURSES ARE RUN). Here’s a selection of existing sessions to give you a flavour of what’s available (though new ones are being designed all the time, so if you don’t see what you need, just ask): * Personal Brand – What? How? Why? An introduction to the subject of personal branding, this session explains what a personal brand is, why you already have one and how to define it so you can remain authentic at all times. Delivered as a 45-minute or 60-minute session x * People Buy People – So Who Are You Selling? You want people to buy your personal brand…but what exactly is it? This session challenges people to think in a new way about what they bring to the table and what makes them tick, kicking off the process of defining their personal brand. Delivered as a 90-minute or 120-minute session x * Discover Your Personal Brand When you really dig into the detail of not just what you offer but who you are, that’s when you discover your unique selling point. This session provides a step-by-step process to highlight your individuality and put it clearly into words. Delivered as a half-day or full-day session xx * Deliver Your Personal Brand With Impact Every time you come into contact with people – whether online, on the phone or in person – they’re picking up clues about you. This session shares practical tips and techniques to ensure those clues create a positive impression. Delivered as a 120-minute or half-day session x * Articulate Your Achievements To get the most from your personal brand you have to shine a light on the value you bring, but if you can’t communicate what that value is, you could be missing out. This session provides an easy-to-follow formula to set out your credentials in a subtle, yet very effective way. Delivered as a 60-minute or 90-minute session x * How To Create A LinkedIn Profile To Be Proud Of Many of us have a LinkedIn profile, but how many of us are 100% certain it’s creating a positive impression? This session focuses on how to polish up your photo, headline and summary to get you noticed for the right reasons. Delivered as a 45-minute or 60-minute session x * Networking For People Who Need Help Networking Some people are natural networkers – meeting people and building relationships with ease – but many feel less confident, unsure how to kick-start the process. This session offers easy-to-implement tips for connecting both in-person and online. Delivered as a 45-minute or 60-minute session And for those wanting an in-depth approach to developing their personal brand: * Making The Most Of Your Personal Brand This programme delivers the full-monty: from learning what a personal brand is, to defining what your own brand is, to getting feedback on how others view your brand, to learning how to share your brand both in person and online. x It’s restricted to smaller groups, so every delegate gets individualised support, advice and feedback, plus it fosters an open and collaborative environment for each cohort. Delivered as blend of in-person and online learning, or entirely online

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As well as being the owner and manager of The Scottish Soapworks, Jenny is an award-winning graphic designer with many years of experience creating brands for a range of clients including Arran Aromatics, Fairtrade and Matthew Algie Coffee. These one-to-one brand design surgeries are perfect for creatives who want to start making money from selling what they make, or for existing entrepreneurs and small creative businesses who want to review their current branding. In this 1.5 hour, one-to-one brand design surgery you will discuss: your business idea; a brief to create your brand identity; and how you will apply your brand to ensure you have a recognisable 'look' across all your digital and printed products and marketing materials - everything from packaging to social media, and business cards to aprons. Jenny will follow up your session with notes from the conversation, and practical suggestions on how to design your brand, and apply it to various marketing materials. Appointments are available throughout the day and evening starting from 9.30am. More information  The Arienas Collective workshops, courses and events are run from a supportive and welcoming home-based environment within a Georgian mews home in Edinburgh’s City Centre New Town. We invite you to join us, leave any day-to-day worries behind, and immerse yourself in being creative. Spaces on our workshops and courses are limited so that our creative team of artists and makers can offer you the hands-on help and support you need to make the most of your time with us.  All the equipment and materials you will need are included in the price, unless stated otherwise, plus light refreshments (a selection of Shibui teas, coffee, hot chocolate, and sweet or savoury snacks). On full day workshops you are welcome to bring your own lunch to eat inside or out; or there are a wide range of independent sit-in or takeaway delis, cafés, and restaurants, plus supermarkets, within a 5-10 minute walk. PLEASE NOTE: Our workshop space is on the first-floor of a Georgian mews building and unfortunately we do not have lift access. The workshop space is in our home which is not nut free. Please let us know of any skin or food allergies before booking. Private workshop bookings Most of our workshops are also available to book for small private get-togethers; themed wedding and birthday celebrations; corporate team building and well-being purposes; and as in-store retail events. For larger groups, many of our workshops can be brought to a location of your choice. Please email Lynn or phone 07732 901150 for more information. Age restrictions Our workshops are planned with adults in mind. Many are suitable for teenagers, but some may require under 16s to be accompanied for insurance purposes. Please check with us before booking.

Whio is this Course for? Essential to Intermediate Adobe Illustrator Training Ideal for beginners, this course covers vector graphics, logos, icons, and illustrations. Learn typography, color theory, and compositions. Our certified tutors offer personalized guidance, and flexible scheduling options are available to accommodate your needs. Click here for more info: Website  [https://www.autocadtraininglondon.co.uk/product-page/Essential-Intermediate-Adobe-Illustrator-Training] Duration: 6 hours Approach: 1-on-1 sessions and custom-tailored content. Schedule: Available Mon to Sat from 9 am to 7 pm, designed to fit your convenience. Course Title: Essential Adobe Illustrator Training Duration: 6 Hours Session 1: Introduction to Adobe Illustrator (1 hour) * Overview of Illustrator interface and tools * Understanding vector graphics and their advantages * Creating and managing artboards * Basic shape creation and editing techniques Session 2: Mastering Shapes and Paths (1 hour) * Advanced shape manipulation: Pathfinder and Shape Builder tools * Working with the Pen tool: curves, anchor points, and handles * Creating complex shapes and compound paths * Understanding the Appearance panel for object styling Session 3: Typography and Text Effects (1 hour) * Text formatting: fonts, styles, and spacing * Working with text on paths and shapes * Applying text effects and blending modes * Creating stylized typography and lettering Session 4: Image Tracing and Live Paint (1 hour) * Image tracing techniques: converting raster to vector * Live Paint feature for intuitive coloring of objects * Creating detailed illustrations using traced images * Incorporating images into your vector artwork Session 5: Advanced Illustration Techniques (1 hour) * Gradient and pattern fills: customization and application * Advanced brush techniques for artistic effects * Using the Appearance panel for intricate object styling * Incorporating 3D effects and perspective tools Session 6: Project-Based Learning and Q&A (1 hour) * Guided hands-on project incorporating learned techniques * Instructor-led review and feedback on projects * Open Q&A session to address participant queries and challenges Upon completing this course, participants will have gained proficiency in essential and advanced Illustrator techniques, empowering them to create intricate vector graphics, logos, icons, and illustrations efficiently and creatively. Learning Outcomes: Upon completing the course, participants will: * Master Illustrator Tools: Proficiency in essential Illustrator tools for vector graphic creation. * Creative Expertise: Advanced skills in typography, image tracing, coloring, and intricate illustration techniques. * Problem-Solving: Develop problem-solving abilities for complex design challenges. Job Opportunities: * Graphic Designer: Create branding materials, logos, and marketing collateral. * Illustrator Artist: Produce detailed digital artwork and illustrations for various media. * UI/UX Designer: Design user interfaces for websites and mobile applications. * Freelance Illustrator: Offer custom vector illustrations for clients and projects. * Logo Design Specialist: Craft unique and memorable logos for businesses and brands. Skills Acquired: Participants in the Essential to Intermediate Adobe Illustrator Training will acquire fundamental to intermediate skills in vector graphic design, drawing, and illustration using Adobe Illustrator. Key skills include: * Basic to Intermediate Vector Graphic Design * Drawing and Illustration Techniques * Precision Path Editing and Typography Skills Job Opportunities: Upon completion, individuals can pursue roles such as: * Junior Graphic Designer * Illustrator Assistant * Layout Designer * Marketing Material Creator This training lays the foundation for a career in graphic design, enabling participants to contribute effectively to design teams, advertising agencies, and creative projects. Featuring certified instructors with extensive professional expertise in the application. Attend in-person sessions at our center or join live online classes. The training is interactive and practical, blending theory with step-by-step demonstrations on Illustrator software. Delegates practice techniques on both Windows and Mac computers, ensuring universal compatibility. Upon completion, receive a comprehensive Illustrator training guide in your preferred format: printed or PDF. Earn an e-certificate as proof of completing the accredited course. Enjoy lifelong email support for any post-training queries. No prior Illustrator knowledge is needed. Our commitment includes delivering exceptional value, ensuring comprehensive learning, and accommodating both the 2023 version and recent releases of Illustrator.