33 B2B courses delivered Live Online

Designed for professional B2B salespeople to develop a modern approach to winning business

Designed for professional B2B salespeople to develop a modern approach to winning business

Today, every individual and organisation is a publisher. You want everyone in your organisation to be a potential ambassador. And every employee has something to gain from raising their profile and showcasing their expertise.   An effective content strategy allows you to deliver compelling stories to your audience in the most seamless way possible to make an emotional connection. This requires a mix of passion for the subject matter, a deep relationship with your audience, robust production processes, and the right tools.  With a background in journalism and technology, we’ve worked on many projects that combine the two – including overseeing the iPad edition launches for Condé Nast in the UK, product ownership of a Digital Asset Manager for Condé Nast International, and developing and delivering content training for telco VEON.  Publishers and brands we’ve worked with include WIRED, Time Out, GQ, Vanity Fair and Vogue – as well as solo entrepreneurs and startups who are trying to cut through the noise and get their message heard.  In this course we'll cover the key elements of an effective content strategy: how to plan across multiple platforms, and how to implement your blueprint without exhausting yourself or your team. Sample learning content  Session 1: Planning a content strategy * Mapping and understanding your audiences.  * Defining your content objectives, for you or your organisation.  * Common pitfalls with poorly targeted content.  Session 2: A content creation framework * Finding ideas to generate a consistent stream of content. * Idenitfying angles that will help you stand out from the crowd. * Using different formats across multiple channels.  Session 3: Keeping it going * Simple processes to help hit deadlines and publish regularly.  * Balancing content creation and content creation.  * Creating a mix of evergreen and timely content.  Session 4: Measurement and iteration * Useful (and useless) metrics for content producers.  * Handling comments and joining the conversation.  * Iterating your content strategy based on feedback.  Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. 
To ensure this is possible, the number of attendees is capped at 16 people.  Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council 

Duration 5 Days 30 CPD hours This course is intended for This section specifies the primary and secondary target audiences of this course by job roles and notes the relevance to each job role. Collaboration Engineers and Administration Primary audiences: Collaboration engineers involved in the design, implementation, and troubleshooting of Cisco collaboration core technologies. Secondary audiences: Administration involved in support and troubleshooting of Cisco collaboration technologies. Overview Upon completing this course, you will be able to meet these objectives: Describe the Cisco Expressway - C features and functionality within the collaboration architecture Configure and troubleshoot Cisco Unified Communications Manager and Cisco expressway Series integration Describe the Cisco Expressway - C additional features Configure and troubleshoot Cisco Collaboration solutions for B2B calls Describe how to secure B2B communication with Cisco Expressway Series Describe the MRA feature Describe the Cisco Expressway MRA security and integration options, including integration with Cisco Unity Connection and Cisco IM&P Configure Cisco Webex Hybrid Services This course provides students knowledge about Cisco Expressway Series solutions, such as B2B calls, Cisco Mobile and Remote Access for remote workers, authentication options, and additional Cisco Expressway Series features. CONFIGURING AND TROUBLESHOOTING THE CISCO EXPRESSWAY SERIES * Cisco Expressway Series Architecture * Discovery 1: Deploy virtualized Cisco Expressway * Discovery 2: Perform the initial Cisco Expressway series configuration * Describe SIP and H.323 in the Cisco Expressway series * Describe interworking in the Cisco Expressway series * Discovery 3: Register endpoints on Cisco Expressway series * Zones * Digital string manipulation * Search rules * Transforms * Discovery 4: Call search history and registrations * Troubleshoot call processing on Cisco Expressway series * Discovery 5: Troubleshooting tools * Backup and restore * Rerference * CONFIGURING CISCO EXPRESSWAY ADDITIONAL FREATURES * Describe bandwidth management * Hardening local endpoint registrations * Discovery 6: Configure Cisco Expressway series bandwidth management and registration restrictions * Discovery 7: Troubleshoot Cisco Expressway series endpoint registration and local dial plan * Describe Cisco Expressway security and clustering features * Discovery 8: Configure Cisco Expressway series security features CONFIGURING AND TROUBLESHOOTING CISCO UNIFIED COMMUNICATIONS MANAGER AND CISCO EXPRESSWAY SERIES * Cisco unified communications manager and Cisco Expressway-C integration overview * Dian plan overview * Call policy * Discovery 9: Configure Cisco unified communications manager to connect with Cisco Expressway-C * Troubleshooting options for Cisco unified communications manager and Cisco Expressway-C intergration * Discovery 10: Troubleshoot Cisco unified communications manager and Cisco Expressway series integration * Discovery 11: Configure and troubleshoot Cisco unified communications manager and Cisco Expressway series integration (practice activity) * References * CONFIGURING AND TROUBLESHOOTING CISCO COLLABORATION SOLUTIONS FOR BUSSINESS-TO-BUSSINESS * Describe supported services for B2B collaboration * Describe prerequisites for business to business collaboration * Call flow including Cisco unified communications manager endpoints * Network address translation in a collaboration environment * Discovery 12: Implement a B2B Cisco collaboration solution * Cisco Expressway series B2B call troubleshooting * Discovery 13: Troubleshoot B2B calls on the Cisco Expressway series * References * Discovery 14: Troubleshoot B2B calls on the Cisco Expressway series (practice activity) SECURING BUSINESS-BUSINESS COMMUNICATION * Firewall Traversal * Secure media * Secure media between Cisco unified communications manager and Cisco Expressway series * Toll fraud prevention * Discovery 15: Secure a B2B Cisco collaboration communication * Refrences CONFIGURING AND TROUBLESHOOTING MOBILE AND REMOTE ACCESS * Describe prerequisites for mobile and remote access * Describe service discovery * Explore Expressway settings for MRA * Certificates * HTTP proxy * Cisco jabber registration procedure * Cisco jabber registration procedure in Hybrid deployment * Cisco jabber configuration file * Discovery 16: Configure MRA on the Cisco Expressway series * MRA troubleshooting * Discovery 17: Troubleshoot MRA on the Cisco Expressway series INTEGRATING AND SECURING MOBILE AND REMOTE ACCESS * Secure Cisco unified communications integration * Cisco unity connection integration * Cisco MRA access control options * Additional Cisco MRA features * Discovery 18: Configure MRA with additional application integrations * References CONFIGURING CISCO WEBEX HYBRID SERVICES * Cisco Webex teams * Describe Cisco Webex control hub * Describe Cisco Webhex hybrid media services * Describe Cisco Expressway requirements for using hybrid call service connect * Explore Cisco Expressway requirements for using hybrid call service connect * Describe Cisco Webex video mesh * Discovery 19: Prepare for Cisco Webex teams integration * Discovery 20: Configure Cisco Webex hybrid services * ADDITIONAL COURSE DETAILS: Nexus Humans Cisco Implementing Cisco Collaboration Cloud and Edge Solutions v1.0 (CLCEI) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Cisco Implementing Cisco Collaboration Cloud and Edge Solutions v1.0 (CLCEI) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

This is an essential programme for members of staff whose role exposes them to aggressive or violent behaviour. 1 WHAT'S HAPPENING? * Issues around us * Risks in context * Personal experiences 2 SAFETY FUNDAMENTALS * Following internal policy and procedure * Personal safety and lone working * Use of technology 3 NIPPING ISSUES IN THE BUD * Recognising early warning signs * Avoiding causing problems for ourselves 4 CALMING - REACHING - CONTROLLING * Tips and techniques for potentially calming a situation * Reaching and building rapport * Accelerants - tips on avoiding accelerating a situation * Assertiveness techniques * Non-verbal behaviour * Active listening and the use of questions and distractions * Exploring ways forward and identifying win/wins * Avoiding the secondary argument * Fogging * The 'drama triangle' * If all else fails... 5 HARASSMENT, STALKING AND ON-LINE BULLING * What constitutes harassment and definition of stalking * On-line bullying * Steps to take 6 REPORTING PRINCIPLES * Importance of incidence reporting * Taking care of us * What next?

An area that many small and new businesses struggle with is developing and defining their approach to marketing. Creating a marketing strategy document is something every business owner should do before you start marketing your business. This document not only helps you discover your target market, your focus for messaging and your strengths as a business, it can become your ultimate marketing reference guide, keeping all your promotional material consistent, concise and clear. In this 3-hour intensive webinar, we dive into the key areas of a marketing strategy document, breaking down its key sections, and equipping you with the knowledge and tools needed to go and craft your own!

Email Marketing remains a cornerstone of digital communication, which when used effectively can elevate your brand, foster customer loyalty, and drive remarkable results.

Today, everyone is a publisher. Whether you're filling your company blog with compelling ideas, producing newsletters to engage your customers, packing your social media feeds with engagin content, or crafting insightful posts to push your personal professional profile – you need to use storytelling to engage your audience.  In this workshop we'll break down the key ingredients that make content engaging. We'll go through a proven framework for taking ideas from initial spark, through developing a unique angle, to idenitfying the ideal format for execution.  We'll discuss the purpose of the content you have in mind, and look at how your can plan a strategy to publish regularly and measure the results.  This is a fully interactive online workshop, so be prepared to join discussions and develop your own content ideas.  Takeaways * Understanding the needs of your target audience.  * Identifying the Subject, Angle and Format. * Cheap (or free!) tools to create professional content.  * Useful systmes for publishing regularly, and keeping the work manageable.  * Knowing where to publish on the web, social media and other platforms.  * Promoting your content, and getting feedback.  Delivery  We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people.  Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets.
 Testimonial “The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.” Shade Nathaniel-Ayodele | EMpower Network, Southwark Council 

In an era where online presence is a necessity, understanding the fundamentals of search engine optimisation (SEO) is crucial for individuals and businesses alike.

The insights gained from data analysis are only truly valuable when you can be clearly expressed to other people – bosses, colleagues, clients, customers, or other stakeholders. In this workshop you’ll learn how to turn raw qualitative or quantitative data into a clear visual story through infographics and data visualization. We'll discuss the key principles for planning an effective visual, look at examples of best (and worst) practice, and learn repeatable and practical design techniques for enhancing the story. We'll also give you an overview of useful tools that will help you turn your idea into a finished infographic or data visualization. You could be conjuring up eye-catching slide decks, building effective reports and dashboards, pitching to investors, or presenting persuasive data to your most important customers.  This is a fully interactive online workshop, so be prepared to join discussions and get hands on with building your own visualisations.  Takeaways * Be able to evaluate the elements that make an infographic or visualization effective. * Learn quick and repeatable visual tricks for ensuring infographics convey a clear message. * Understand how to tailor your approach to different audiences and context.  * Discover a bunch of free tools and resources to help you build your own visualizations.  * Understand how online, interactive visualizations work and how to create them. Delivery  We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people.  Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets.
 Testimonials "Just to say what a great course this was. I have made my first report employing some of the ideas and tools you showed us – to rapturous responses! The next actions are clear for all and they all understood it! Thank you for helping me to organise my data and thoughts, showing how to present the key message up front, and how to keep it simple and focused. Gearing up for another report now!" Kay Anderson | Head of Finance | Mima "We have been using Tableau to display data for some time but knew we could do more to engage our end users. Alan’s training gave us a framework to start thinking about what we wanted to achieve with our visualisations and analysis, and some great tips on how to display information for maximum impact. Alan was an engaging trainer and we found the workshops very energising."   Ellen Austin | Senior Data Analyst | London School of Economics