Creating brilliant business content

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Creating brilliant business content


Today, everyone is a publisher. Whether you're filling your company blog with compelling ideas, producing newsletters to engage your customers, packing your social media feeds with engagin content, or crafting insightful posts to push your personal professional profile – you need to use storytelling to engage your audience. 

In this workshop we'll break down the key ingredients that make content engaging. We'll go through a proven framework for taking ideas from initial spark, through developing a unique angle, to idenitfying the ideal format for execution. 

We'll discuss the purpose of the content you have in mind, and look at how your can plan a strategy to publish regularly and measure the results. 

This is a fully interactive online workshop, so be prepared to join discussions and develop your own content ideas. 


  • Understanding the needs of your target audience. 
  • Identifying the Subject, Angle and Format.
  • Cheap (or free!) tools to create professional content. 
  • Useful systmes for publishing regularly, and keeping the work manageable. 
  • Knowing where to publish on the web, social media and other platforms. 
  • Promoting your content, and getting feedback. 


We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people. 


Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets.


“The EMpower Network commissioned the content creation workshop to understand how to communicate effectively with a wide range of stakeholders. In light of covid-19, it’s more important than ever to communicate clearly especially as we’ve moved to remote meetings. The workshop was very insightful and Alan was a very engaging speaker making sure all attendees contributed and worked through real-life examples. Attendees praised the usefulness of the workshop and especially liked the content generation framework with one saying 'It has changed the way I think about communicating and given me a toolkit that I will use in both my work and personal projects'.”
Shade Nathaniel-Ayodele | EMpower Network, Southwark Council 


  • Delivered Online

About Fire Plus Algebra

Fire Plus Algebra
Fire Plus Algebra

We deliver training in data visualisation, business storytelling, communications and content strategy. We've worked with clients across the private, public and charity sectors – including central government departments (the Home Office, Department of Health, DWP), universities (LSE, UAL, Liverpool School of Tropical Medicine), tech companies (Trivago, Riskified, Kaltura) and large corporates (Standard Life, LEGO, General Assembly).  

Read more about Fire Plus Algebra