The Meee Partnership

The Magic that is the Meee Team It’s easy to look at other people’s lives and be amazed at what they’ve achieved. But success of any type is never just one heroic individual battling the odds to win. There is always magic behind the magic that we may not immediately see or be aware of. No one achieves anything alone. This amazing team of people is all the above and magic in every way. We are a sum of why we do what we do, and together we create and do truly magical things. Here are our stories as to why we do. Sid Madge, Founder, Madgician Sid Madge I absolutely love brands. And, for over 30 years, I worked for and led some of Europe’s most renowned creative agencies, supporting many of the world’s biggest companies. Then, in 2015, my life changed forever. While giving a talk to a group of teenagers I was shocked to hear how they thought about and described themselves. For many, this lack of self-esteem had spiralled into a cycle of anxiety and depression. I’d already seen how brands could transform the fortunes and futures of businesses - and that sparked an idea: what if I could use this knowledge to bring out the potential in others? That’s how Meee began. Now I use the ideas and methods of branding to inspire, educate and challenge the deep-set beliefs that hold us back. I use words, imagery, colour, numbers, music and a variety of sense-based tools to change the way people see, think and feel. Not just to transform their outlook on the world, but to help them make sense of what can seem like insurmountable life challenges. Today the purpose of Meee is to inspire everyone, everywhere, every day to find, live and give their magic. And so far, we’ve helped change the lives of over 20,000 people. My ambition is to take Meee to millions more, bringing that spark of magic to individuals, organisations and communities around the world. To spread the Meee message, I’ve built a team of (not so) like-minded individuals - from mavericks to misfits, disruptors to developers. If you’d like to join our team of magic makers and givers and help others find their spark, then please get in touch. Joss Mathieson, The people magic guy Joss Mathieson Do you know that moment when the penny drops, the lightbulb goes on and suddenly the future looks brighter? When you realise that there is opportunity, where before there seemed to be barriers? Where you feel a surge in confidence and believe this is your moment to shine? That’s what gets me out of bed every morning, helping people to experience that moment and appreciate that they are truly capable of magic. When people feel they are in a safe space, they can think boldly and build the courage to step out of their comfort zone and into their zone of genius. And it’s even better when people in a team or a whole organisation do it together, which amplifies their magic and rubs off on others. During a 25-year career working for a number of complex and diverse international companies like Barclays and GlaxoSmithKline, I’ve been lucky enough to work with lots of magical people, learning from them, driving for better and inspiring others to join in. When I first met Sid in the mid-noughties, we found a spark which has endured and got stronger to this day. It’s a joy to use that spark, the amazing tools and life-changing experience of Meee to help lots more people be their best selves.