Price increases (In-House)

Description

It's a fact of life that costs generally increase and as a result prices must go up too.

Implementing an increase without losing customers is challenging. Talking about a price increase with customers never makes for an easy conversation. Your customers will generally decide whether to accept the increase based upon value, as well as the hassle cost of switching and going elsewhere. Even the most experienced salesperson who has implemented price increases before will be fighting back the nerves when faced with the task of 'selling' the increase.

In this flexible programme, we will support your internal preparations at whichever stage you and your colleagues are at. From making the decision to increase prices, right through to those on the frontline already dealing with any push-back.

• Understand the business case for increasing prices
• Take steps to research the market
• Consider their customers' motivations
• Use the six principles of influence
• Identify and adapt for different personality styles
• Assess their level of trust with customers
• Build rapport rapidly with their customers and prospects