This course has a simple objective: to help gain appointments with potential clients. In most consultative selling situations clients won't commit to purchases over the telephone. This means setting up a meeting to discuss the options with them face-to-face. But getting 'face time' can be tricky. This practical workshop can help.
Participants will acquire essential tools, skills and methods; discuss specific organisational issues; and identify areas for improvement. They will discover how to:
Increase their effectiveness through proper preparation
Construct attention-grabbing opening statements
Help potential clients feel comfortable agreeing to a meeting
Develop tactics for responding to difficult excuses and objections
Stress the benefits of a face-to-face consultation
Develop and enhance their questioning and listening skills
Prevent customers cancelling booked appointments
1 Introduction to appointment setting
Key trends that have changed the way people buy today - and will buy tomorrow
Why many sales people avoid picking up the phone
The difference that makes a difference - what makes a good appointment-maker?
2 Before you pick up the telephone
It all starts with a plan...
Who and what to focus our attention
How much research should we undertake and why?
Setting primary and secondary objectives
3 Making your approach
Key considerations
Every call is an opportunity - creating a positive mind-set
Using a structured approach
Using partnership language
4 Gaining an insight into the customer's needs
How to quickly 'tune in' to your customers, so that you can serve them more easily
Developing speech patterns that put customers at their ease
Using effective questioning and listening skills
Finding and building pain points
5 Dealing with excuses and objections
Pre-empting potential excuses
Developing techniques for responding to client objections