Description

Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment.

Key Features:

CPD Certified

Free Certificate from Reed

CIQ Approved

Developed by Specialist

Lifetime Access

In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns.

They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns.

Course Curriculum

Module 01: Scope and Purpose of Socially Responsible Marketing

Module 02: Significance of Brand and Reputation to Sales Performance

Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives

Module 04: Valid and Reliable Marketing Data for Segmenting the Market

Module 05: Marketing Data Collection Methods

Module 06: Market Segmentation

Module 07: Cluster Customers With Similar Characteristics

Module 08: How Core Values Are Expressed

Module 09: How a Range of Products May Appeal to Different Market Segments

Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services

Module 11: Customer Relationship Management (CRM) Activities and Systems

Module 12: Marketing Key Performance Indicators

Module 13: The Requirements of Socially Responsible Marketing Campaigns

Learning Outcomes:

Understand the importance of socially responsible marketing strategies.

Analyze the impact of brand reputation on sales performance metrics.

Evaluate customer loyalty's role in achieving marketing objectives effectively.

Apply valid and reliable methods for marketing data segmentation.

Implement various marketing data collection techniques for business insights.

Utilize market segmentation strategies to target diverse customer groups effectively.

CPD

10 CPD hours / points Accredited by CPD Quality Standards

Principles of Marketing Theory Course 1:14:03 1: Module 01: Scope and Purpose of Socially Responsible Marketing 04:18 2: Module 02: Significance of Brand and Reputation to Sales Performance 03:28 3: Module 03: Significance of Customer Loyalty in Achieving Marketing Goals 03:46 4: Module 04: Valid and Reliable Marketing Data for Segmenting the Market 03:35 5: Module 05: Marketing Data Collection Methods 06:12 6: Module 06: Market Segmentation 10:34 7: Module 07: Cluster Customers With Similar Characteristics 02:26 8: Module 08: How Core Values Are Expressed 04:15 9: Module 09: How a Range of Products May Appeal to Different Market Segments 02:37 10: Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services 04:53 11: Module 11: Customer Relationship Management (CRM) Activities and Systems 09:13 12: Module 12: Marketing Key Performance Indicators 07:19 13: Module 13: The Requirements of Socially Responsible Marketing Campaigns 10:27 14: CPD Certificate - Free 01:00

Who is this course for?

Marketing professionals seeking advanced theoretical knowledge.

Business students focusing on marketing theory and principles.

Entrepreneurs aiming to enhance their marketing strategy skills.

Individuals interested in understanding consumer behaviour and segmentation.

Professionals looking to expand their knowledge in marketing analytics.

Career path

Market Research Analyst

Brand Manager

Digital Marketing Specialist

Advertising Executive

Public Relations Manager

Customer Relationship Manager

Certificates

Digital certificate

Digital certificate - Included

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

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Principles of Marketing Theory Course

By Online Training Academy

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