8 Corporate Marketing courses

The aim of this course is to equip learners with the knowledge and skills needed to develop and execute effective branding and marketing communication strategies. Through a combination of theoretical concepts and practical applications, this course will provide learners with a comprehensive understanding of branding, corporate identity, and marketing communication techniques that are essential to building and managing a successful brand. After the successful completion of the course, you will be able to learn about the following, * Branding And The Role Of Marketing Communications. * Brand Portfolios: Architecture And Forms. * Business-To-Business Branding. * Online Branding. * Brand Equity. * Corporate Identity, Reputation And Branding. * Corporate Identity Or Corporate Branding. * Corporate Communications. * Corporate Reputation.  * Financial Resources For Marketing Communications. * Trends In Promotional Expenditure. * Profit Impact On Market Strategy. * Sales Promotion. This course will cover various topics related to branding and marketing communications. The course will begin by exploring the fundamentals of branding and its importance in the current marketplace. The course will then delve into the various forms of brand portfolios and their architecture, followed by a discussion of different branding strategies used in business-to-business and online environments. The course will also examine the concept of brand equity and its impact on a company's overall reputation and success. Furthermore, the course will provide learners with an understanding of corporate identity, reputation, and branding and the differences between corporate identity and corporate branding. This course will cover various topics related to branding and marketing communications. The course will begin by exploring the fundamentals of branding and its importance in the current marketplace. The course will then delve into the various forms of brand portfolios and their architecture, followed by a discussion of different branding strategies used in business-to-business and online environments.Furthermore, the course will provide learners with an understanding of corporate identity, reputation, and branding, and the differences between corporate identity and corporate branding. * VIDEO - COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * STRATEGIC ROLE OF BRANDING IN MARKETING COMMUNICATION Self-paced pre-recorded learning content on this topic. * STRATEGIC ROLE OF BRANDING IN MARKETING COMMUNICATION Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. * Marketing Managers & Brand Managers. * Communication Managers & Marketing Executives. * Business Development Managers & Sales Managers. * Advertising Executives. * Public Relations Managers & Product Managers. AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 3 CPD Hours LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

The ultimate SEO guide will help you rank higher on Google with this course.

This course commences by meticulously defining marketing cooperation and delving into its multifaceted benefits for businesses. Participants will gain a comprehensive understanding of how strategic cooperation can enhance brand visibility, market reach, and overall business success. After the successful completion of the course, you will be able to learn about the following, * Define marketing cooperation and understand its benefits for businesses. * Identify different types of marketing cooperation. * Develop effective marketing cooperation strategies. * Understand the legal and ethical considerations that apply to marketing cooperation. * Identify and evaluate potential marketing partners. * Measure and evaluate the success of marketing cooperation campaigns. * Develop skills in effective communication and collaboration with marketing partners. * Understand the role of technology in facilitating marketing cooperation. * Develop a comprehensive understanding of the current trends and future directions of marketing cooperation. Participants will explore the diverse landscape of marketing cooperation, identifying various types that cater to different business needs. The course then shifts focus to the development of effective marketing cooperation strategies, empowering participants to align collaborative efforts with organizational objectives for optimal impact. Navigating the legal and ethical considerations inherent in marketing cooperation is a key aspect of this course. Participants will learn to identify and evaluate potential marketing partners while also gaining the skills to measure and assess the success of cooperative campaigns. Additionally, the course will explore the pivotal role of effective communication and collaboration skills, alongside understanding how technology facilitates seamless marketing cooperation. As the course progresses, participants will develop a forward-looking perspective, gaining insights into the current trends and future directions shaping the landscape of marketing cooperation. * COURSE STRUCTURE AND ASSESSMENT GUIDELINES Watch this video to gain further insight. * NAVIGATING THE MSBM STUDY PORTAL Watch this video to gain further insight. * INTERACTING WITH LECTURES/LEARNING COMPONENTS Watch this video to gain further insight. * MARKETING COOPERATION Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. * Marketing Cooperation Specialist * Collaboration Strategist * Cooperative Partnership Manager * Marketing Alliance Coordinator * Ethical Marketing Liaison * Strategic Cooperation Analyst * Communication and Collaboration Specialist * Technology Integration Manager * Marketing Partnership Evaluator * Future Trends Navigator AVERAGE COMPLETION TIME 2 Weeks ACCREDITATION 3 CPD Hours LEVEL Advanced START TIME Anytime 100% ONLINE Study online with ease. UNLIMITED ACCESS 24/7 unlimited access with pre-recorded lectures. LOW FEES Our fees are low and easy to pay online.

In the 1970s, Pepsi-Cola faced a challenge - how to compete with the long-standing market leader, Coca-Cola. Their solution was simple but effective: marketing. They launched the famous "Pepsi Challenge" campaign, which invited consumers to taste and compare Pepsi with Coca-Cola. The blind taste test led to an overwhelming preference for Pepsi, and sales skyrocketed. The success of the campaign showed the power of marketing, and the importance of understanding consumer preferences and behaviour. If you're interested in learning the secrets of successful marketing, look no further than our comprehensive Marketing course. Our modules cover everything from the basics of marketing to strategic planning and branding. Learning Outcome: * Gain a solid understanding of the fundamentals of marketing. * Learn how to develop effective marketing strategies and plans. * Understand consumer behaviour and market segmentation for targeted marketing. * Acquire knowledge of branding, product strategy, pricing, and marketing research. * Master the concepts of integrated marketing communications and advertising techniques. The Marketing course provides a comprehensive curriculum designed to equip learners with the essential knowledge and skills in the dynamic field of marketing. Starting with the basics of marketing in Module 01, you'll progress through the modules, exploring topics such as strategic marketing, market segmentation, consumer behaviour, branding, product strategy, pricing, and marketing research. Discover the power of integrated marketing communications, advertising, and sales promotion techniques. Each module is crafted to provide insights and real-world examples, ensuring that learners grasp the concepts and their applications in the ever-evolving marketing landscape. Certification Upon completion of the course, learners can obtain a certificate as proof of their achievement. You can receive a £4.99 PDF Certificate sent via email, a £9.99 Printed Hardcopy Certificate for delivery in the UK, or a £19.99 Printed Hardcopy Certificate for international delivery. Each option depends on individual preferences and locations. CPD 15 CPD hours / points Accredited by CPD Quality Standards WHO IS THIS COURSE FOR? * Aspiring marketing professionals seeking to enter the field. * Business owners and entrepreneurs looking to enhance their marketing skills. * Individuals interested in understanding the principles and strategies of marketing. CAREER PATH * Marketing Coordinator: £20,000 - £30,000 per year * Marketing Specialist: £25,000 - £40,000 per year * Brand Manager: £30,000 - £50,000 per year * Digital Marketing Manager: £35,000 - £60,000 per year * Marketing Director: £50,000 - £100,000 per year

In the contemporary world, the art and science of marketing are no longer mere addition but the heartbeat of successful businesses. Enter the realm of 'Principles of Marketing - Online Course', an immersive journey that offers a meticulous exploration into the heartlands of modern marketing principles. With this course, gain theoretical insight and understand how these principles morph and adapt to the ever-evolving commercial landscapes. From foundational concepts to strategic execution, the course delves deep into the nuances of marketing, demystifying its integral aspects. As businesses compete in a cluttered global market, mastering these principles can be the torchbearer for organisations, leading them to the pinnacle of success. Through this course, learners will navigate the marketing world with renewed confidence and a sharpened skill set, ready to implement transformative strategies for any venture they touch. While some see marketing as a game of chance, equipped with the knowledge from this course, you will see it as a game of strategy. A strategy based on understanding, research, and deliberate actions, which, when executed correctly, can lead to unrivalled success. Learning Outcomes 1. Understand the foundational concepts and theories behind marketing. 2. Recognise the significance of strategic marketing in the competitive market. 3. Comprehend the various external factors that influence marketing decisions. 4. Analyse market segments and the intricacies of consumer behaviour. 5. Implement product, branding, and pricing strategies effectively. 6. Ascertain the importance and application of various marketing channels. 7. Formulate and apply integrated marketing communication strategies. WHY BUY THIS PRINCIPLES OF MARKETING - ONLINE COURSE? 1. Unlimited access to the course for forever 2. Digital Certificate, Transcript, student ID all included in the price 3. Absolutely no hidden fees 4. Directly receive CPD accredited qualifications after course completion 5. Receive one to one assistance on every weekday from professionals 6. Immediately receive the PDF certificate after passing 7. Receive the original copies of your certificate and transcript on the next working day 8. Easily learn the skills and knowledge from the comfort of your home CERTIFICATION After studying the course materials of the Principles of Marketing - Online Course there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. WHO IS THIS COURSE FOR? * Aspiring marketing professionals seeking a solid foundation in marketing principles. * Business owners and entrepreneurs aiming to enhance their marketing skills. * Students studying marketing or business-related courses. * Individuals interested in understanding how marketing strategies impact business success. PREREQUISITES This Principles of Marketing - Online Course does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Principles of Marketing - Online Course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. CAREER PATH * Marketing Coordinator: Assist in implementing marketing strategies and campaigns. * Brand Manager: Oversee brand development and positioning in the market. * Market Research Analyst: Analyze market trends and consumer behavior. * Sales Representative: Promote and sell products to target customers. * Digital Marketing Specialist: Manage online marketing efforts and digital campaigns. COURSE CURRICULUM Module 01: Basics of Marketing Basics of Marketing 00:46:00 Module 02: The Marketing Process The Marketing Process 00:49:00 Module 03: Strategic Marketing Strategic Marketing 01:11:00 Module 04: Marketing Environment Marketing Environment 00:29:00 Module 05: Market Segmentations Market Segmentations 00:52:00 Module 06: Consumer Buying Behaviour Consumer Buying Behaviour 01:12:00 Module 07: Business Markets and Buying Behaviour Business Markets and Buying Behaviour 00:52:00 Module 08: Marketing Research Marketing Research 00:48:00 Module 09: Product Strategy Product Strategy 00:55:00 Module 10: Branding Strategy Branding Strategy 00:39:00 Module 11: Product Life Cycle Product Life Cycle 00:33:00 Module 12: Pricing Strategy Pricing Strategy 01:15:00 Module 13: Marketing Channels Marketing Channels 01:16:00 Module 14: Integrated Marketing Communications Integrated Marketing Communications 01:00:00 Module 15: Advertising and Sales Promotion Advertising and Sales Promotion 01:01:00 Module 16: Personal Selling and Public Relations Personal Selling and Public Relations 01:14:00 Module 17: Direct and Digital Marketing Direct and Digital Marketing 00:54:00 Assignment Assignment - Principles of Marketing - Online Course 00:00:00

OVERVIEW Uplift Your Career & Skill Up to Your Dream Job - Learning Simplified From Home! Kickstart your career & boost your employability by helping you discover your skills, talents and interests with our special Marketing Management Course. You'll create a pathway to your ideal job as this course is designed to uplift your career in the relevant industry. It provides professional training that employers are looking for in today's workplaces. The Marketing Management Course is one of the most prestigious training offered at StudyHub and is highly valued by employers for good reason. This Marketing Management Course has been designed by industry experts to provide our learners with the best learning experience possible to increase their understanding of their chosen field. This Marketing Management Course, like every one of Study Hub's courses, is meticulously developed and well researched. Every one of the topics is divided into elementary modules, allowing our students to grasp each lesson quickly. At StudyHub, we don't just offer courses; we also provide a valuable teaching process. When you buy a course from StudyHub, you get unlimited Lifetime access with 24/7 dedicated tutor support. WHY BUY THIS MARKETING MANAGEMENT? 1. Unlimited access to the course for forever 2. Digital Certificate, Transcript, student ID all included in the price 3. Absolutely no hidden fees 4. Directly receive CPD accredited qualifications after course completion 5. Receive one to one assistance on every weekday from professionals 6. Immediately receive the PDF certificate after passing 7. Receive the original copies of your certificate and transcript on the next working day 8. Easily learn the skills and knowledge from the comfort of your home CERTIFICATION After studying the course materials of the Marketing Management there will be a written assignment test which you can take either during or at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. WHO IS THIS COURSE FOR? This Marketing Management course is ideal for * Students * Recent graduates * Job Seekers * Anyone interested in this topic * People already working in the relevant fields and want to polish their knowledge and skill. PREREQUISITES This Marketing Management does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Marketing Management was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. CAREER PATH As this course comes with multiple courses included as bonus, you will be able to pursue multiple occupations. This Marketing Management is a great way for you to gain multiple skills from the comfort of your home. COURSE CURRICULUM Module 01: Basics of Marketing Basics of Marketing 00:46:00 Module 02: The Marketing Process The Marketing Process 00:49:00 Module 03: Strategic Marketing Strategic Marketing 01:11:00 Module 04: Marketing Environment Marketing Environment 00:29:00 Module 05: Market Segmentations Market Segmentations 00:52:00 Module 06: Consumer Buying Behaviour Consumer Buying Behaviour 01:12:00 Module 07: Business Markets and Buying Behaviour Business Markets and Buying Behaviour 00:52:00 Module 08: Marketing Research Marketing Research 00:48:00 Module 09: Product Strategy Product Strategy 00:55:00 Module 10: Branding Strategy Branding Strategy 00:39:00 Module 11: Product Life Cycle Product Life Cycle 00:33:00 Module 12: Pricing Strategy Pricing Strategy 01:15:00 Module 13: Marketing Channels Marketing Channels 01:12:00 Module 14: Integrated Marketing Communications Integrated Marketing Communications 01:00:00 Module 15: Advertising and Sales Promotion Advertising and Sales Promotion 01:00:00 Module 16: Personal Selling and Public Relations Personal Selling and Public Relations 01:14:00 Module 17: Direct and Digital Marketing Direct and Digital Marketing 00:54:00

OVERVIEW This comprehensive course on Marketing Principles will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Principles comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market.    So enrol in this course today to fast-track your career ladder. HOW WILL I GET MY CERTIFICATE? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. WHO IS THIS COURSE FOR? There is no experience or previous qualifications required for enrolment on this Marketing Principles. It is available to all students, of all academic backgrounds. REQUIREMENTS Our Marketing Principles is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. CAREER PATH Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- * Open doors of opportunities * Increase your adaptability * Keep you relevant * Boost confidence And much more! COURSE CURRICULUM 6 sections • 52 lectures • 01:01:00 total length •Marketing and the Firm: 00:01:00 •Marketing Orientation and Context: 00:01:00 •Creating Value and Competitive Advantage #1: 00:01:00 •Creating Value and Competitive Advantage #2: 00:01:00 •Marketing Definition: 00:01:00 •Marketing Exchange: 00:01:00 •Marketing Interactions #1: 00:01:00 •Marketing Interactions #2: 00:02:00 •BCG's Advantage Matrix Model: 00:01:00 •External Environment - Analysis #1: 00:01:00 •External Environment - Analysis #2: 00:01:00 •External Environment - Analysis #3: 00:01:00 •External Forces Facing Marketing: 00:01:00 •Demographic Shift: 00:01:00 •Demographic Changes: 00:02:00 •Stakeholder Mapping #1: 00:01:00 •Stakeholder Mapping #2: 00:01:00 •Microenvironments - Industry and Market: 00:01:00 •Difference between an Industry and a Sector: 00:02:00 •Common Mistakes #1: 00:02:00 •Common Mistakes #2: 00:01:00 •Market Analysis #1: 00:01:00 •Market Analysis #2: 00:01:00 •Internal Firm Analysis and Environment Analysis: 00:02:00 •Enterprise Value Chain Analysis #1: 00:01:00 •Enterprise Value Chain Analysis #2: 00:01:00 •Enterprise Value Chain Analysis #3: 00:01:00 •Porter's Value Chain: 00:01:00 •Elements in Porter's Value Chain #1: 00:01:00 •Elements in Porter's Value Chain #2: 00:01:00 •SWOT - Gap Analysis: 00:02:00 •TOWS and Building Conversion Strategies: 00:01:00 •Formulating a Marketing Plan - Building Components #1: 00:01:00 •Formulating a Marketing Plan - Building Components #2: 00:02:00 •Formulating a Marketing Plan - Building Components #3: 00:01:00 •Product Life Cycle and Building a Product Strategy: 00:01:00 •Segmentation and Targeting- Geography, Consumer Behaviour and Cultures: 00:01:00 •Positioning Your Market Offering: 00:01:00 •Pricing Your Product for the Market: 00:01:00 •Channels and Distribution: 00:01:00 •Promotion and Brand Advertising: 00:01:00 •Business Development and Customer Relationship Marketing (CRM): 00:01:00 •Hard-selling: 00:01:00 •Sales Funnel: 00:01:00 •Stages in the Sales Funnel: 00:02:00 •Action Planning, Roles and Responsibilities: 00:01:00 •Metrics and Measures: 00:02:00 •Marketing and Information Technology: 00:01:00 •Marketing Information (MIS) Systems: Sorting Data and Reporting: 00:02:00 •Marketing and Information Technology: 00:01:00 •The Marketing Profession and Building the Marketing Team: 00:01:00 •Assignment - Marketing Principles: 00:00:00

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: * Understand the evolution of the customer buying journey * Map a customer buying journey for your brand or solutions * Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline * Apply the psychology of branding to build marketing communications with impact * Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 THE EVOLUTION OF THE CUSTOMER JOURNEY * Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear * Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 THE SEE-THINK-DO-CARE FRAMEWORK * Explore the many different frameworks used to track the customer journey * Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 CUSTOMER MICRO-MOMENTS AND SIGNALS IN THEIR BUYING JOURNEY * Understand the online and offline moments when customers seek information to research and make buying decisions * Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 THE ROLE OF BRANDING IN THE CUSTOMER JOURNEY * Explore the psychology of branding * Learn how to ensure your branding is relevant to your target customer needs * Bring together your brand value and story to achieve brand loyalty 5 THE WHY-HOW-WHAT FRAMEWORK * Apply a systematic approach to build a successful and compelling brand * Understand how starting with 'why' will help build your brand purpose * Apply the content marketing matrix to communicate your brand's value * Apply the hero-help-hub model to build engaging content marketing ACTIONABLE OUTCOMES We will use your brand examples to provide opportunities for practice: * You will learn and reflect on best practice examples of customer engagement * You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers * You will create a customer engagement plan that can be implemented immediately within your business * You will receive immediate feedback on your customer engagement plan * You will have the opportunity to share common issues and solutions with your colleagues in the group