Description

This course offers a deep dive into the marketing mix, dissecting each of the Four P's and their interconnectedness with product life cycles. Participants will analyze how marketing decisions influence product features, pricing strategies, supply chain management, and integrated marketing communication, gaining a holistic understanding of modern marketing dynamics.

After the successful completion of the course, you will be able to learn about the following,

Define and explain the concept of the marketing mix.

Define and elaborate on each of the Four P's: Product, Price, Place, and Promotion.

Explore how the Four P's relate to different stages of the product life cycle.

Examine how marketing decisions impact the product itself, including features, design, and branding.

Evaluate how marketing strategies affect pricing decisions, such as setting initial prices, discounts, and pricing adjustments.

Define the concept of the supply chain and its significance in marketing.

Analyze how efficient supply chain management can impact product availability, distribution, and customer satisfaction.

Define integrated marketing communication (IMC) and its role in modern marketing.

Examine the components of IMC, including advertising, public relations, sales promotion, personal selling, and digital marketing.

From defining the marketing mix to exploring supply chain significance and integrated marketing communication, this course covers the essentials. Participants will examine pricing decisions, product life cycle stages, and the components of integrated marketing communication, preparing them to navigate complex marketing landscapes strategically.

Dive into the intricacies of the marketing mix with this course, dissecting each Four P - Product, Price, Place, and Promotion - and understanding their impact on product life cycles. Participants will gain insights into supply chain management and integrated marketing communication, emerging equipped to make strategic marketing decisions across diverse aspects of the field.

VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight.

Navigating the MSBM Study Portal Watch this video to gain further insight.

Interacting with Lectures/Learning Components Watch this video to gain further insight.

Understanding The Marketing Mix Self-paced pre-recorded learning content on this topic.

Understanding the Marketing Mix Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct.

All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details.

There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience.

Product Manager

Pricing Strategist

Distribution Coordinator

Promotion Specialist

Supply Chain Analyst

Marketing Communication Manager

Branding Consultant

Digital Marketing Coordinator

Average Completion Time

2 Weeks

Accreditation

3 CPD Hours

Level

Advanced

Start Time

Anytime

100% Online

Study online with ease.

Unlimited Access

24/7 unlimited access with pre-recorded lectures.

Low Fees

Our fees are low and easy to pay online.

Course Images

Professional Certificate Course in Understanding the Marketing Mix in London 2024

By Metropolitan School of Business & Management UK

Booking options

Highlights

Description

About The Provider

Tags

Reviews