Introduction to Product Management

Description

Managing the development and life cycle of products is different than managing people or processes. Product managers requires product vision and a strategic view to conceive and define a product for the right market at the right time, and the tactical sense to shepherd the product into existence. To get the product or service into production or execution, the product manager must have a business case to support the initiative and the analysis to support the business case. The success of the product or service is based on the value provided to the customer and the resulting value to the organization. This webinar provides an introduction into the complexities of the product life cycle and the role of the product manager.

After this one-hour session, learners will be able to: