Eureka Journey

Consumers form an opinion of a brand or service through a sequence of interactions and experiences. This can be a long-term process and assuming that a single transaction will always be the ‘make or break’ moment is a dangerously simplistic way of thinking about how you acquire customers. We support brands who want to get to the heart of consumer decision making. Behavioural psychology is clear that we cannot always rely only on customer memory, so we believe that getting up close and personal is the best way to get an accurate picture. Eureka! have developed a suite of ‘in the moment’ techniques that work across the categories we are passionate about – home improvements, food and drink, construction – to name but a few. We are particularly interested in pulling together research studies that weave online and offline activity together. This could be understanding how homeowners use digital sources of inspiration to then plan their physical DIY projects. We can also use software which allows us to track consumer location, use geo-fencing to highlight where stores or advertising are, and deploy on-the-go video capture. If you give us a customer challenge, we are pretty sure we can come up with a suitable solution!