LinkedIn is a very well established and respected social network with over 259 million users in more than 200 countries. It’s known as “Facebook in a Suit” or the most professional level of Social networking for businesses. LinkedIn is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch, making such contact much more effective. It’s a social network for professional people. Normally a person would create a LinkedIn profile that would include career details and would update their information periodically as to their current appointment. It would often include a personal statement, personal web address and possibly testimonials from employers and members of staff. If the person has particular interests both professionally and personally they may subscribe to one or more interest groups to receive updates and discussion opportunities.
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Making money is the very reason your business exists – but often, entrepreneurs don’t pay enough attention to the financials that drive the bottom line. Whether due to deep-seated money anxiety, lack of skills or knowledge, or an aversion to long-term planning, business owners often use random guesswork to build the sales and expense projections that should be the foundation of their financial plan. Sound financial planning documents can not only win over investors; they’re valuable tools for monitoring the company’s progress toward profitability. In this learning stream, we’ll examine and counteract common misperceptions about financial planning, learn about different models for revenue and cost projections, and discuss concepts such as the maximum negative cash flow that potential investors will scrutinize. Key expense and revenue models and financial statements will be reviewed one-by-one, with accompanying worksheets and formulas to help you build your own realistic, credible models. A workshop session will focus on finding the happy medium between wildly optimistic projections and overly-conservative, ho-hum estimates, so you can present financial statements that are believable, justifiable, and inspire confidence.