This advanced certification drills deep into the latest thinking to develop true
digital marketing expertise.
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COURSE OVERVIEW
This advanced certification drills deep into the latest thinking to develop true
digital marketing expertise.
Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and
more.
Get world class, knowledge and insight:
DMI EXPERT is our postgraduate level 140-hour course with an advanced,
professional certification. It delivers breadth and depth of understanding of
digital marketing and provides the learner with the digital and research skills
to work at a management or strategic level. This certification is credit rated
at level 11 on the Scottish Credit and Qualifications Framework and awarded 120
credit points by the SQA (Scottish Qualifications Authority), which is
comparable to a postgraduate diploma awarded by a UK university.
Program learning outcomes and content: What Will I Learn?
We give you the thinking and tools to become a leading player on the digital
stage.
Create powerful and dynamic digital strategy, and access modern, career-defining
training covering all key digital marketing disciplines.
Course Content:
Social Media Marketing:
Learn how to create engaging content on social media and how to plan, execute,
optimize and report on social media marketing campaigns across the key social
platforms.
• Social Research
• Social Content
• Facebook, Instagram, Pinterest
• Twitter
• LinkedIn
• YouTube & Social Video
• Social Apps
• Social Commerce & Affiliate Marketing
• Social Customer Service
• Social Strategy
Strategy and Planning:
Gain all the key skills and practices associated with planning a successful
digital strategy. Everything from digital channels, marketing automation,
budgeting, analytics and digital leadership.
• Digital Communications v Traditional Communications
• Marketing automation and CRM
• Budget and Resourcing
• Big Data & Analytics
• Strategy Formulation and Plan
• Digital Communications & Channels
• Omnichannel tactics
CX, eCommerce and CRO:
Learn the key concepts underpinning website optimization, conversion rate
optimization and effective e-commerce for every business requirement. Build
highly effective user experiences for your customers.
• Website Optimization
• UX Research & Design
• E-Commerce Strategy
• Applied E-Commerce
• Graphic Design Essentials for Marketers
Search and Digital Channels:
Plan, implement, refine and report on search marketing campaigns. Drive traffic
across all digital channels. Taught directly by Neil Patel and DMI’s experts,
you’ll gain knowledge from people who actually use these tactics in the field.
• SEO Setup & Content
• SEO Workshop
• Paid Search & Display Advertising
• Measurement with Google Analytics
• Email Marketing Strategy
• Applied Email Marketing
• SEO for ecommerce
Digital Selling:
Recognize the value of social selling and incorporate digital techniques to
better engage with customers and prospects to drive increased conversion rates.
• Fundamentals of Social Selling
• Finding & Targeting Prospects
• Attracting Customers
• Closing & Retaining
• Increasing Engagement
Essential Skills:
Gain all the essential skills all marketers, professionals and business leaders
need to work effectively, productively and professionally in a collaborative
business environment.
• Project Planning
• Creativity Skills
• Personal Skills
• Working With Others
Leadership and Management:
Develop practical skills and techniques that you can use to think strategically,
build effective teams, deal with conflict and crisis and persuade and influence
others.
• Thinking Strategically
• Building Effective Teams
• Dealing with Conflicts and Crises
• Persuading and Influencing
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DURATION
52 Weeks
WHATS INCLUDED
Course Material
Case Study
Experienced Lecturer
Refreshments
Certificate