UX Research

Description

OVERVIEW

UX Research

Arm yourself with a robust research toolkit that will help you uncover deep behavioural insights on user needs and motivations.

Gain the necessary techniques to guide and positively impact the user experience of your mobile, web, or digital product designs.

What you will learn in this 1 day course

• Customer and user experience research techniques
• Guidelines for creating an effective research approach
• Methods for collecting user and customer experience requirements
• How to focus research to guide experience design and development efforts
• Methods for planning effective research projects
• Hands-on experience utilizing UX research techniques

Is this course right for me?

Our courses are appropriate for anyone working in the creation of digital products who wants to learn about the process, tools and techniques to create successful user experiences.

We assume little awareness of the user experience or usability field. The courses are not focused on how to use specific software applications like Figma, Photoshop, or Axure.

Cancellation policy

Things don't always work out! After you register, if something changes and you have to cancel:

• 30 business days prior to the start date the fee is totally refundable minus a 5% administration fee.
• 20 business days prior to the start date is 50% refundable, plus a 5% administration fee.
• 10 business days before training start day, no refund. Acceptance of transfer of dates is at XT collective's discretion and may incur a nominal fee.

We require a minimum of four participants for a course to go ahead. In the unlikely event that we do not attain the minimum class size, we retain the right to cancel the course. If this happens, we will inform participants at least five business days before the course date and either issue a full refund or re-book your course to a later date, if preferred.

CURRICULUM

UX research course outline

Use the most appropriate research techniques to gain insights into your current offering, understand your users and make intelligent changes to your designs.

Introduction

• Introduction to customer and user experience research
• Reasons to conduct customer and user research
• When to do user research

Requirements gathering techniques

• Business strategy vs. Experience strategy
• Customer personas and customer segmentation
• Customer experience research methods
• User experience research methods

User experience research integration

• Research methods for task analysis, journey mapping and usability testing
• Selecting the right user experience research methods
• Planning for user experience research

Communicate your findings

• Developing user personas and profiles
• Understanding usage scenarios and user stories

INSTRUCTORS

Daniel Iaboni, PhD

Chief Experience Officer

Since 2009, Dan has dedicated his career to creating website and interface designs that lead to exceptional experiences between users, their environment, and their tools. In fact, one of Dan’s biggest joys is seeing the software he designed in use in airports around the world. An exceptional listener who is open to new ideas, Dan’s clients marvel at his calm, patient nature and ability to explain complex topics in an accessible way. In his spare time Dan enjoys relaxing with a good history book or board game. Dan has a Doctorate in Systems Design Engineering from the University of Waterloo.

Tedde van Gelderen

President

Tedde infuses Akendi, its services and methodology with his drive to make customer and user experiences go beyond a singular product or service. Experience Thinking starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. In his view, Experience Thinking should become deeply rooted in an organisation’s creation processes.

Scott Plewes

Chief Strategy Officer

Over the past twenty-five years, Scott has worked in the areas of business strategy, product design and development in the high tech sector with a specialization in experience design. He has extensive cross-sector expertise and experience working with clients in complex regulated industries such as aviation, telecom, health, and finance. His primary area of focus over the last several years has been in product and service strategy and the integration of multi-disciplinary teams and methods.

Leo Poll

President Akendi UK

Technically everything is possible; making it work for people is where the real challenges are. Addressing these challenges from an end-user perspective in a way that makes business sense is what has driven Leo throughout his career. With more than 20 years of experience he is able to bring an ability of strong lateral thinking combined with very broad domain knowledge of applications/markets and technical enablers.

Live virtual training experience

Learn directly from industry experts in an online setting. Live virtual courses allow for a hands-on community experience.

All you need is a computer with internet connection, webcam, microphone and recent browser.

Course:  

UX Research

Date:  

19 September 2023 (Starts at: 14:00 in Europe/London)

Type:  

Virtual Course

Price:  

£475 GBP excl. HST (£536.75 incl. HST)

What is HST? It is the added tax our Canadian office needs to add for courses delivered from Canada.

Course:  

UX Research

Date:  

21 November 2023 (Starts at: 14:00 in Europe/London)

Type:  

Virtual Course

Price:  

£475 GBP excl. HST (£536.75 incl. HST)

What is HST? It is the added tax our Canadian office needs to add for courses delivered from Canada.