5 Strategic Management courses in London

OVERVIEW -------------------------------------------------------------------------------- In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations. 

OVERVIEW -------------------------------------------------------------------------------- This course will help our clients to assist not only in meeting the challenges of introducing IPSAS but also to secure the benefits of improved financial management to help secure the organisational objectives and goals of each public service organisation. This enables multi-national organisations to make comparisons between projects wherever in the world they happen, irrespective of jurisdiction, culture, language and ethnicity. IPSAS is becoming and will become the World standard for Public Sector entities. We have developed this course starting with an introduction and then implementation of IPSAS. This allows clients to structure the move to IPSAS within its appropriate Framework. It is an approach that enables implementation to be done in a structured and well-managed way. In the course we will consider the main requirements of IPSAS and, by showing how they affect financial reports and published accounts, will help you to apply IPSAS. The course will assist both finance managers and general managers whose organisations and departments will be affected by IPSAS. The consequences of managing the finances of public organisations will be examined, together with potential unintended consequences. How to implement IPSAS effectively and economically, is probably the most important aspect. The approach will be to understand the advantages to the organisation from IPSAS implementation and how benefits realisation can be ensured both internally and for stakeholders. The course will deal with practical issues for public sector organisations, including strategic management and the medium-term financial framework

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. -------------------------------------------------------------------------------- COURSE OVERVIEW This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. -------------------------------------------------------------------------------- DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

This Strategy Challenge workshop is designed to provide an opportunity for senior management teams to practice and develop their strategic thinking skills - individually and collectively. It gives a 'safe space' and uses examples designed to 'stretch the strategic thinking muscles'

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: * Understand the key questions that a strategic marketing plan should answer * Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan * Conduct a market analysis and identify the barriers and drivers to success * Learn how to build a customer buying journey and how to identify the most valuable customers * Develop a customer-focused strategy and customer engagement plans * Develop core messages and winning tactics to engage with your key customers * Identify the key metrics to review and measure to keep your plans on track 1 SITUATIONAL ANALYSIS * Introduction to marketing strategy * Market and competitor analysis and insight generation * Understanding the customer buying journey * How to segment customers to identify your most valuable customer opportunities * Identifying the barriers and drivers to your success 2 STRATEGY * Introduction to strategy * How to build strategic imperatives and SMART objectives * How brand vision and positioning drive customer focus * A guide to building key message themes 3 TACTICS, MESSAGING AND MEASUREMENT * Introduction to building customer-focused tactics * How to build a customer-engagement plan * How to build key messages and a customer-focused tactical plan * A practical guide to developing key metrics to review success and keep your plans on track ACTIONABLE OUTCOMES Throughout the programme we will use your own product examples to build your plan, participants will: * Learn best practice examples of strategic planning * Discover market and customer opportunities to strengthen your competitive edge * Create a strategic plan that can be implemented immediately within your business * Start planning compelling marketing messages to reach the right customer at the right time * Receive immediate feedback on your strategic marketing plan * Have the opportunity to share common issues and solutions with colleagues in the group